South Africa’s urban population is growing larger and younger, and it is envisaged that nearly 80% of the total population will be living in an urban area by 2050.By 2030 more than 70% of the population will be living in cities putting a strain on infrastructure and the provision of services. (Image: Derek Smith)Brand South Africa reporterCo-operative Governance and Traditional Affairs Deputy Minister Andries Nel said this yesterday in the National Assembly, when he briefed the portfolio committee on the draft Integrated Urban Development Framework (IUDF).“South Africa is urbanising rapidly. The United Nations estimates that 71.3% of South Africa’s population will live in urban areas by 2030, nearly 80% by 2050. South Africa’s urban population is growing larger and younger. Two-thirds of South African youth live in urban areas.”Cities and large towns produced over 80% of the national gross value added and metros were growing twice as fast as other cities, he explained. Towns had much higher – about 40% – average incomes compared to the country as a whole, while employment grew twice as fast in metros.“Between 1996 and 2012, metros accounted for 75% of all net jobs created in South Africa. Despite this, ‘urbanisation of poverty’ is increasing, especially in townships, informal settlements and inner cities.“Urban areas are dynamically linked to rural areas – flows of people, natural and economic resources. Urban and rural areas are becoming increasingly integrated, as a result of better transport, communications and migration,” Nel explained.Interdependence of rural and urban spaces needed a comprehensive, integrated approach to urban development.Informal settlements spring up around major cities as people come in search of opportunities. (Image: World Bank)High concentrations of people, buildings and infrastructure, he added, increased risk to natural disasters, climate change and variability. Reducing urban risk was critical to achieving sustainable urban growth. Safety, particularly in public spaces, was an essential ingredient for the creation of liveable and prosperous cities.The deputy minister said urban spaces needed to be designed and managed in a way that made citizens feel safe from violence and crime.“By 2030, South Africa should see reviving rural areas and creating more integrated, balanced and vibrant urban settlements. To achieve this, the country must clarify and relentlessly pursue a national vision for spatial development.”Integrated Urban Development FrameworkThe IUDF seeks to unlock the synergy that comes from co-ordinated investments in people and places, as well as marking a new deal for South African cities and towns. It builds on the National Development Plan (NDP) and its vision for urban South Africa.“We want cities to be inclusive, resilient and liveable,” Nel said. The NDP placed “transforming human settlements and the national space economy” at its centre.The IUDF aims to guide development of inclusive, resilient and liveable urban settlements. It provides a new approach to urban investment by the developmental state, guiding the private sector and households.Urban spaces needed to be designed and managed in a way that made citizens feel safe from violence and crime. (Image: Katarzyna Pawelczyk)Its vision speaks of liveable, safe, efficient cities that are socially integrated, economically inclusive places where residents participate actively in urban life.Nel said this vision recognised that South Africa had different types of cities and towns, which had different roles and requirements. The vision must be interpreted and pursued in differentiated and locally relevant ways.To achieve the vision, there were four strategic goals:Access: to ensure people have access to social and economic services, opportunities and choices;Growth: to harness urban dynamism for inclusive, sustainable economic growth and development;Governance: to enhance the capacity of the state and its citizens to work together to achieve social integration; and,Spatial transformation: to forge new spatial forms in settlement, transport, social and economic areas.Extensive consultations on the IUDF were being undertaken, Nel said, and the final draft would be completed by November.Would you like to use this article in your publication or on your website? See Using Brand South Africa material.
How do you rate the maturity level of your power infrastructure?As data centers grow in size and density, they take an ever-larger bite out of the energy pie. Today, data centers eat up 1.2 percent of the electricity produced in the United States. This suggests that IT organizations need to take a hard look at the things they are doing to operate more efficiently.How do you get started down this path? Consider the following four steps toward a more energy-efficient data center. The degree to which you are doing these things is an indication of your power management maturity.1. Power usage effectiveness (PUE) measurements: Are you using PUE measurements to determine the energy efficiency of your data center? PUE is a measure of how much power is coming into your data center versus the power that is used by your IT equipment. You can watch your PUE ratio to evaluate your progress toward a more energy-efficient data center. To learn more about PUE, see The Green Grid.2. Equipment efficiency: Are you buying the most efficient equipment? Deploying more efficient equipment is one of the most direct paths to power savings. One example: You can realize significant power savings by using solid-state drives instead of power-hungry, spinning hard-disk drives. For general guidance in the U.S., look for Energy Star ratings for servers.3. Instrumentation: Are your systems instrumented to give you the information you need? The foundation of more intelligent power management is advanced instrumentation. This is a pretty simple concept. To understand your power issues and opportunities, you have to have the right information at your fingertips. For a good example, see Intel Data Center Manager.4. Policy-based power management: Have you implemented policy-based power management? This approach uses automated tools and policies that you set to drive power efficiencies across your data center. A few examples: You can shift loads to underutilized servers, throttle servers and racks that are idle, and cap the power that is allocated to certain workloads.If you can answer yes to all of these questions, you’re ahead of the power-management maturity curve. But even then, don’t rest on your laurels. Ask yourself this one additional question: Could we save more by doing all of these things to a greater degree?For a closer look at your power management maturity level, check out our Data Center Power Management Maturity Model. You can find it on the Innovation Value Institute site at http://ivi.nuim.ie/.
Originally published Dec 11, 2009 7:02:00 AM, updated July 18 2013 Notice what people like/dislike about your blog, repeat the good things and discontinue the bad. “I hear and I forget. I see and I remember. I do and I understand.” Be confident in your posts and show you’re an authority on the topic, but avoid smugness and arrogance. Lesson: Author: 4. Image from Shutterstock Josh Warner “Respect yourself and others will respect you.” Social media is affecting our lives in more ways than one. Mashable My favorite video on Josh’s list? business blogging Michelle Bowles Negative blog comments are inevitable. Respond rationally and carefully. Michael Aagaard Lesson: list of this week’s top stories on Copyblogger She expands upon the following five points: 2. As Rohit highlights, it’s easy for businesses to think twice — or even ten times — when it comes to the decision to start using social media. And with all the stories out there of companies who have done wrong and been scrutinized for it, it’s even easier to wonder what is the 5 Must-Read Tips for B2B Search Marketing There are plenty of ways to dip your toe in and test the social media waters. search engine optimization for lead generation kit Lesson: of search marketing Influential Marketing Blog . Top Rank Online Marketing Blog way to get started. If your company is one of these reluctant brands, Rohit has a few ideas to help get you to Learn more about how you can optimize your site to get found online in search engines to generate more leads for your business. tools: When it comes to link building, think outside the box. Experiment with content aggregation, which means gathering already-existing, valuable content rather than creating your own. Lesson: Post videos you might already have (e.g. training videos) on YouTube and disable the comments function. If you give away your knowledge for free, people will read your blog. Tune in to what keywords people are using to talk about your industry. InboundMarketing.com our 5. begin engaging with social media What did Confucius know about Author: Confucius probably would’ve made a great blogger. 3. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Are you eager to try Turn buyers into fans at time of purchase. Implement incentivized like, or “reveal tabs.” Author: B2B companies must think like publishers Image Credit: Drive traffic to your Fan Page via email. Author: Be sure to follow correct blogger etiquette. Author: the latest marketing trends 2. Marketing Takeaway: Use Facebook ads (social PPC). , not advertisers. Marketing Takeaway: Topics: -based services, Q&A platforms, platforms for press, and microblogging services, this guide will help you get a handle on how to start using them successfully. 1. Initiate incentivized word-of-mouth contests. Don’t operate under the into its overall B2B marketing plan and deciding on a direction for content, start creating powerful and engaging content for its audience, and promote that content via SEO and social media strategies. on MarketingProfs Daily Fix Blog Video: How to Use Social Media to Manage Your Company Brand Online and learn how to manage your company brand effectively using social media. Marketing Takeaway: on Social Media Explorer Online Marketing Tips From the Farmer’s Market 5. 5 Facebook Fan-Acquisition Strategies to do. on Search Engine Journal 10 Emerging Social Platforms and How Businesses Can Use Them Brian Carter 3. Rather than the traditional practice of selling, which involves interrupting people, businesses must think about connecting with their audience and building permission. To do this, says Pergolino, a company must do some planning by building a solid Marketing Takeaway: Author: In this week’s top on DailyBlogTips Mashable Field of Dreams expect results overnight, ignore their readers, scrape another blogger’s content, expect success without promoting, be another blogger, fail to regularly update their blog, ignore SEO, ignore networking, have an unreadable/unnavigable site, and throw mud around. Keep up with the latest marketing trends to maintain a competitive edge. If one seems applicable to your business, experiment! Erica Swallow inbound marketing Learn how to use social media to manage your company brand. , etc. In this DailyBlogTips article, however, bloggers are warned what If you subscribe to a bunch of internet marketing blogs, chances are you’re inundated with advice on what you should be doing to successfully navigate social media, rank high in search engines, 4. Download the free video grow your Facebook reach Onibalusi Bamidele Smart B2B Companies Now Think Like Media Companies Maria Pergolino Adam Helweh Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack location not 10 Things Bloggers Should NOT Do Want more fans of your business’ Facebook Fan Page? Carter dives into five of his best fan acquisition strategies to B2B companies: Think like a media company. Some of his best lessons from the market include showing your wares and giving them a taste, displaying your credentials, engaging with your customers and being remembered, and staying dedicated to being social. online marketing build a great blog Marketing Takeaway: Originally published Sep 13, 2010 8:00:00 AM, updated July 19 2013 In a clever Social Media Explorer post, Adam highlights some interesting parallels between his local famer’s market and the competitive world of on Mashable Bamidele’s list of blogging no-no’s include that bloggers must content strategy “if you build it, they will come” philosphy. Attracting fans on Facebook takes work. ? Even if you’re skeptical about becoming an early adopter, it’s important to be aware of the new marketing opportunities available for your business. article, Mashable discusses 10 emerging social platforms and what businesses can do to start experimenting with them. This Mashable article serves as a guide to how emerging social media platforms can benefit businesses. Covering Inbound Marketing Maria certainly hits the nail on the head with this article. In order to be successful today, In the saturated world of online marketing, it’s important to stand out from your competitors. and ultimately generate more revenue: not Author: . Innovative brands are quick to start using new social media platforms, but that doesn’t mean other businesses can’t test them out as well.
One of the major benefits of Sales’ blog contributions is diverse content from different points of view. Multiple perspectives can help make a blog more dynamic and interesting. Topics: That said, a commitment to that takes some time and effort, there are ways to lighten the load. It makes sense. As marketers, we already have full plates. The thought of adding an entirely new responsibility to the mix would seem pretty daunting. What techniques have you used to encourage Sales to blog, and what results have you experienced? blogging can yield some pretty powerful results Inbound Sales (Marketing) Blogging Tool , says he aims to publish two blog articles per week on the 360 Signs blog, and he has even incorporated blogging into his sales reps’ job resonsibilities. As a result of his commitment to content creation, Tom has generated double the number of leads since he started using inbound marketing. called 360 Signs, has had a lot of success with this tactic. Tom, who was recently featured in a 3. Offers Unique Perspectives: More contributors also means the responsibility of producing a steady stream of new content can be divided among multiple people, meaning the burden doesn’t fall on just one person within your organization. Three cheers for the division of labor! We’ve compiled a list of advantages to asking your sales team to blog, based on Tom’s input and from our own experience at HubSpot. If you have a sales force, don’t underestimate its ability to create content. In fact, asking your sales staff to contribute blog content can have quite a few advantages. Tom pointed out to us that because his sales reps blog, they learn more about the sign business in order to craft effective blog articles. As a result, their increased knowledge of the industry has helped them to become more effective salespeople. 4. Improves Sales’ Industry Knowledge: 2. Divides Responsibility: More contributors means more people to create content, which is a good thing because research has shown that keeping your blog fresh by publishing content regularly leads to better blogging success. David Friel So how can you get
When you launch a big campaign like the Motrin one, the monitoring, measuring, follow-up, and social media aspects can’t be an afterthought. You also want to understand your brands. Where could you possibly come under attack? Sign up for is because negativity tends to start there. Nip it in the bud with that first tweet or Facebook update (before the person writes a blog post). An online reputation attack can do a lot of damage very quickly. . And don’t forget to check out his book, as well as the CEO and founder of Trackur Always be paying attention. social media and inbound marketing podcast Dealing with negative search engine results Advice on starting monitoring programs Oftentimes, you have the opportunity to turn a detractor into an evangelist by fixing situations. Marketing Pilgrim Topics: Inbound Now #18 – Facebook Marketing Best Practices with Mari Smith Dealing With Negative Search Engine Results Google News Inbound Now #16 – Content Marketing Best Practices & Tips with Joe Pulizzi (@JuntaJoe) View the full transcript here: Online Response Time Brand Management IceRocket Marketing Pilgrim Subscribe to Inbound Now via RSS Originally published Jun 9, 2011 11:00:00 AM, updated October 20 2016 , an online social media monitoring tool. He’s the co-author of a book called . You can also find him on The takeaways from this story are: or other social media or news search engines. and or “Really, when you think about it, An Online Reputation Management Horror Story From a customer’s perspective, it’s easier than ever to make your opinions about a product known. Instead of reaching just a couple people, someone can utilize social media and reach hundreds at once. But companies can contribute to their own online reputation as well. Keep in mind that the worst that can happen is that something will show up in Google. And if there’s already something in Google, you now need to create content that’s more relevant and more popular. Ideally, you want to be building content all along — not just when a crisis comes along. You need to be proactive. . “First of all, “It doesn’t take much of a spark to get people rallied around a cause. They generally don’t even know why they’re doing it, but they You don’t want to be a trailblazer when it comes to reputation management. You don’t want to be the one doing it wrong who will forever be used as a case study. Andy gives the example of Inbound Now #13 – Leveraging PPC and Remarketing for your Business with Joanna Lord Trackur Radically Transparent as part of its software. Don’t forget to also monitor your competition. . It doesn’t do your company any good to go out and spend a couple thousand bucks on a monitoring firm or a piece of software and just say to yourself, ‘Hey, we’re monitoring. So now we’ve got that covered. Let’s move on to better things.'” Don’t forget to share this post! Klout Score and Influence social media monitoring tools Online response time in social media has been around since 2005, and it’s a great place to go to get a deeper look into marketing topics. “Your reputation is only an extension of your character. So you can’t fix it beyond the integrity and the authenticity of your company’s character. So that’s one thing to keep in mind. Otherwise, it’s just a game of Whack-a-Mole. You clean one thing up, and then you make another screw-up and somebody else complains.” Once you understand your goals and needs, you can look at vendors. Andy’s company is “You want to decide on an appropriate response quickly. But that response may be no response.” Buy your domain name and get the .com, .net, and .org if you can. Also, try to purchase any common misspellings. Put some of your content on each of those sites, and also utilize subdomains. The idea is to keep anything negative, when just Googling your company name, off the first page of results — because it’s less likely that people will go past that first screen. that was considered condescending by mommy bloggers and Twitter users. Motrin launched the campaign on a Friday, and then everyone went home for the weekend, and no one within the company listened or watched. They came back to a nightmare on Monday, and they had to repair their reputation. Look at every situation and evaluate whether or not it needs a response, and what the appropriate response is. In some cases, no response is a proper response. You want to avoid the Use Lastly, you need to use the information once you have it. Tell the R&D department feedback on your product. Tell the sales department a particular feature that people love. The first step is to set and understand your goals. What are you trying to achieve? Are you trying to improve the company reputation? Does the CEO have a tendency to get negative press, and you’re listening for that? Are you trying to increase your stock price? What is it you’re really looking to achieve? Companies need to understand their reputation online. What is it currently? What are the potentially damaging situations that could happen? Listen to conversations, get feedback, improve, and be better at it than your competition. Google Alerts and listen to see what’s being said about you. Also, type your company name into ! How to keep your online reputation clean Marketing Pilgrim The reason why you should Marketing Pilgrim Information that comes via your monitoring program is social proof, and it’ll also help you move the needle within the organization. “I know that these kinds of influence scores come under fire, but it really doesn’t matter how accurate it is. It’s how people perceive it.” Inventive ways to use monitoring tools do it, so they do.” your online reputation “Streisand Effect” the information, don’t just collect it. . Some would say he’s the Indiana Jones of online reputation management. can , but another monitoring service may be better suited to your situation. HubSpot also offers Andy’s position on Klout is that all perceptions are flawed, but Klout is the best we have at the moment and it’s the score that everyone’s adopting. It’s perceived to be of value, and that’s what’s important. Inbound Now #12 – Business to Business (B2B) Marketing Best Practices with Mike Volpe An online reputation management horror story and connect with him on and not put a big spotlight on small issues. Respond to people quickly and just let them know that you’re listening, you hear what they’re saying, you’re looking into the issue, and you’ll follow up with them as soon as you can. Acknowledge the person and the issue. “We say, ‘We don’t break the news. We break it down.’ So when everybody is scrambling to get the scoop and break the embargo and all that kind of stuff, and offering a superficial kind of look at it, we try to look at the angle that people are not talking about.” Flickr Connect With Andy Online AndyBeal.com and Inbound Now #15 – Poking the Box and Transforming your Marketing with Seth Godin In this episode, we chat about: Radically Transparent a campaign Motrin launched about baby-wearing @AndyBeal If there’s already a blog post out there, get to them before it’s indexed by Google if you can, and see if, once the issue is resolved, the person will update the post or delete it. Facebook Inbound Now #14 – How to use Content Marketing & Curation for Business with CC Chapman focus on social media Andy Beal joins us for another exciting episode of Inbound Now, HubSpot’s Subscribe via iTunes Subscribe to Inbound Now via Email Watch Past Episodes You can follow Andy on Twitter Inbound Now #17 – How to Leverage Online Video for your Company with Steve Garfield Klout score and its impact on social media How To Manage Your Online Reputation & Social Media Monitoring Lessons with Andy Beal How to Keep Your Online Reputation Clean Andy is the founder of the popular blog Subscribe to Inbound Now is now probably more important than your traditional offline reputation, especially for companies that have any kind of online presence, but certainly just about anybody.” you’ve got to understand what your goals are Contest ends on Wednesday June 15th 2011. Advice on Starting Monitoring Programs
Facebook Updates Originally published Sep 14, 2011 2:55:00 PM, updated October 20 2016 Topics: This afternoon, Facebook announced the release of a brand new feature, the Subscribe Button for profile pages. Ultimately, the new feature enables Facebook to support and provide even more publicly available content, which is a huge stride for its position in the search market.Up until now, users haven’t had much control over what see in their News Feed. On a user-by-user basis, the Subscribe Buttons gives you the ability to choose whether you’d like to see all updates, most updates, or just important updates from another user.3 Main Functions of the Subscribe ButtonThe Subscribe Button, which Facebook promises to start making available on users’ profiles over the next few days, will allow you to:1. Choose exactly what you can see from people in your News Feed. Facebook users can already view updates from their friends in their News Feed, but using the new button, users can now choose how much will get displayed. They will now have the option of seeing all of that particular friend’s updates, most (the amount that they currently see) of their updates, or only important updates (e.g. just highlights like a new job change or a move). Furthermore, users can also choose how much of what type of content will get displayed, such as photos, games, or nothing at all.2. Subscribe to people who aren’t your friends. As long as the user enables the Subscribe Button on his/her profile, you can subscribe to view updates from those people in your News Feed as well. This is a bonus for political figures, journalists, artists, bloggers, etc. who don’t want hoards of friends but do want the ability to spread their messages to others.3. Allow others to subscribe to your updates. Conversely, you can enable the Subscribe Button on your own profile and start generating subscribers to your updates as well. This will allow you to share your updates and content with more than just your friends. You can get even more granular with it, too. If you’ve enabled subscribers, you can limit what the public can see compared to what your friends can see using Facebook’s post-by-post sharing options (e.g. public vs. friends vs. custom). To enable the Subscribe Button on your own profile, visit Facebook’s Subscription Page and click “Allow Subscribers.”Marketing TakeawayWith the new Subscribe Button getting rolled out to personal profiles, the availability of the new feature will mean more publicly available data on Facebook. In addition, as people start enabling the Subscribe Button for their own profiles and try to attract subscribers, Facebook’s search function will become substantially better. Up until now, Facebook’s search functionality has been fairly limiting and not very useful due to the lack of publicly available content. This will soon change, making Facebook even more powerful from a search standpoint.As a marketer, make sure that when you’re promoting your business content on Facebook, you make it publicly available. This will ensure it can be indexed by Facebook search, thus expanding the reach of the content you share on Facebook.Additionally, Facebook’s introduction of the Subscribe Button will likely have future implications for business pages as well as Facebook’s advertising platform. Marketers should keep an eye on Facebook’s future announcements to stay on top of how new features can potentially affect their Facebook marketing efforts.What do you think about Facebook’s new Subscribe Button? Will you add it to your profile? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack