Harris Corporation has been awarded an $85 million indefinite delivery, indefinite quantity (IDIQ) contract to provide the U.S. Air Force with Falcon multiband manpack tactical radios and accessories. In conjunction with the contract, Harris also received initial delivery orders of $33 million. The Air Force will deploy the Falcon III® AN/PRC-117G across ground units to serve as its next-generation radio platform for tactical voice and wideband data communications. The AN/PRC-117G will provide the Air Force with seamless connectivity to the Global Information Grid in support of a range of existing and emerging network-enabled missions. “The Air Force will modernize its tactical communications around the wideband AN/PRC-117G, providing its personnel with enhanced situational awareness, ISR and command and control capabilities,” said George Helm, president, Department of Defense business, Harris RF Communications. “This new IDIQ will allow the Air Force to address both current JTRS requirements as well as emerging interoperability requirements through an affordable, upgradeable, combat-proven platform. The USAF is rapidly advancing its tactical radio modernization program, taking full advantage of the JTRS-Certified AN/PRC-117G manpack radio available today.” The Falcon III AN/PRC-117G is the world’s most widely fielded next-generation radio, combining line-of-sight, beyond-line-of-sight and wideband communications capabilities in a single lightweight package. The radio provides enhanced situational awareness of the battlefield by connecting warfighters to the Tactical Internet. Harris has shipped more than 25,000 AN/PRC-117G radios to all branches of the U.S. military as well as over a dozen allies including Canada, France, Germany, Australia, Poland and several other countries in NATO. The radio is combat proven and exhaustively tested in field exercises, laboratory environments and has been employed as a secure wideband tactical networking radio in Operation Enduring Freedom since 2009. For additional information about Harris Corporation is available at http://www.harris.com.
Soccer’s biggest spectacle, the quadrennial men’s World Cup, kicks off June 14 in Russia. Here is a look at the players you need to watch — some familiar to even the most casual fan, some potential breakout stars10. Gabriel Jesus, BrazilLooking for a young, breakout star? I suggest this 21-year-old striker from Premier League champion Manchester City. Four years ago, he was painting World Cup themes in the streets of his favela in Sao Paulo. These days, the residents of Jardim Peri have honored him with a 112-foot-tall mural depicting his goal celebration.In his second season in England, Jesus scored 13 goals in 29 league appearances (19 starts) and four in nine Champions League matches. Upon arriving at Brazilian training camp, he seems to have a slight edge over Liverpool’s Roberto Firmino for the starting role in the World Cup opener against Switzerland.9. Thomas Mueller, GermanyAlthough his scoring totals at Bayern Munich have plummeted the past two seasons, the hybrid attacker cannot be ignored in major international events. Mueller is not technically or physically imposing; he simply knows how to pocket goals.Mueller scored five times at the 2010 World Cup in South Africa and five more four years ago in Brazil, including a hat trick against Portugal. His total (which has come in 13 matches) ties him for eighth on the all-time list. (Pele posted 12 goals in 14 games; the all-time leader, Miroslav Klose of Germany, scored 16 in 24.) Mueller has also scored nine times in World Cup qualifying and 12 in European Championship qualifying.8. James Rodriguez, ColombiaIn 2014, the Colombian attacker won both the Golden Boot with six goals (plus two assists) and the hearts of Brazilians when the emotions of a quarterfinal defeat to the hosts were too much to control. Rodriguez had played with joy and zest — traits appreciated by audiences on site and around the world.The sterling World Cup performance led to a mega-transfer to Real Madrid from Monaco, but after a quality first season in Spain, he labored to earn regular starts. This past season, Rodriguez was on loan at Bayern Munich, where he scored seven goals in the Bundesliga and once in the Champions League.7. Antoine Griezmann, FranceWhile most of the world stars arrive at the World Cup from famous clubs such as Real Madrid, Barcelona and Manchester United, Griezmann comes from an organization rich in tradition but lighter in aura. Atletico Madrid has been a wonderful platform for the left-footed attacker, who has averaged 20 goals over four seasons since arriving from Real Sociedad.His national team debut did not come until March 2014, a few weeks before his 23rd birthday. Three months later, he was starting in the World Cup. At the 2016 European Championship, he won the Golden Boot by scoring six goals and was named player of the tournament.6. Eden Hazard, BelgiumWith his tight footwork, rapid acceleration and panoramic vision, the Belgian winger’s style has drawn comparisons to Messi’s. Granted, Hazard is not as searing and ruthless, but when he tears into open space or takes on defenders, he raises anticipation like few others in the game.Since joining Chelsea from Lille in 2012, Hazard has scored 89 goals across all competitions, earned the club’s player of the year award three times and been part of two Premier League championships. In early 2008, he debuted with the national team at age 17. In the 2018 World Cup qualifying campaign, Hazard scored six goals in eight appearances.5. David de Gea, SpainGoalkeepers tend to peak at ages older than outfield players. At 27, de Gea is just getting started but already finds himself at an exceptional level.Never mind his blunder in the friendly against Switzerland. De Gea was the best keeper in the Premier League this season, probably the best in Europe and the world. Manchester United supporters voted him their most valuable player. His 18 shutouts in 37 league matches earned him the Premier League Golden Glove award. In December, he equaled a league record by making 14 saves during a 3-1 victory over Arsenal.After seven seasons at Old Trafford, Real Madrid might come calling this summer.4. Mohamed Salah, EgyptThe best players in the world come from Europe and South America, occasionally West Africa. They certainly don’t come from North Africa. Until now.In his first campaign with Liverpool, Salah set the Premier League’s single-season scoring record with 32 goals. He had 12 in non-league competitions for a total of 44 in 52 appearances — an astounding rate for someone who didn’t play much at Chelsea in 2013-15 and was a modest scorer at Roma. He was also instrumental in Liverpool’s unexpected charge through the Champions League.Salah’s superlative season ended on a sour note, however, when he suffered a shoulder injury against Real Madrid in the May 26 continental final. It’s a race against time to regain mobility while retaining fitness and form ahead of Egypt’s opener against Uruguay — on Salah’s 26th birthday.3. Neymar, BrazilIn 2014, Brazil’s hopes of winning the championship at home all but ended when Neymar fractured a vertebra in the quarterfinals. (Honestly, even with him, Brazil probably wouldn’t have avoided semifinal elimination against Germany.) This summer, his right foot is in focus.He has sufficiently healed from a fracture suffered in February while performing for Paris Saint-Germain. But without any competitive matches until the World Cup tuneups, Neymar will need to find his fitness and form in a hurry. Brazil has assembled a mighty roster and, with an influential Neymar, a sixth title is well within reach.Besides physical hurdles, Neymar will face the burden of expectation. He was, after all, the subject of the most expensive club transfer in soccer annals, a €222 million move to PSG from Barcelona last summer. The French club breezed to the French league title but, in a disappointing pursuit of the continent’s grand prize, lost to Real Madrid in the Champions League’s round of 16.2. Cristiano Ronaldo, PortugalIf Messi is the best player in the world, Ronaldo, 33, is barely a step behind. Soccer fans of the modern era don’t realize how good they have it watching two of the greatest in history perform weekly — and several times each season against one another in Spain.While Messi mesmerizes with speed of foot and thought, performing skills with elegance and efficiency, the bigger and stronger Ronaldo obliterates defenders with a combination of cunning abilities and power. He is also a master in the air.He has won the Champions League title four of the past five seasons with Real Madrid and received FIFA’s top individual honor four of the past five years. Since joining the Spanish titan in 2009, Ronaldo has averaged about a goal per game.He captained Portugal’s European Championship conquest in 2016, but the World Cup results have declined since his 2006 debut: fourth place, round of 16, group stage.1. Lionel Messi, ArgentinaThe Argentine maestro does not need a World Cup trophy to validate his greatness. The goals, assists, La Liga titles, Champions League crowns, records, awards and breathtaking highlights are ample evidence of his epic impact on the sport over 13 years.Nonetheless, there is a missing piece to his incredible body of work: a major championship for his country. The 2005 Under-20 World Cup and 2008 Olympics are not entirely senior men’s competitions. The two tournaments that matter most are the World Cup and Copa America, which decides South America’s best.The World Cup has left him with two quarterfinal exits and a 2014 championship defeat settled in extra time. Copa America has offered three runners-up medals (two on penalty-kick tiebreakers) and a quarterfinal setback.And so as he turns 31 this month in what is probably his last World Cup, Messi finds himself in a situation not unlike another legendary figure, LeBron James. Like the Cavaliers, Argentina is not going to go deep in competition without an extraordinary performance by its best player.Pele won three World Cups. Diego Maradona won one. Is it Messi’s time?Ten others to watch …Edinson Cavani, UruguayLuis Suarez, UruguayLuka Modric, CroatiaHarry Kane, EnglandAndres Iniesta, SpainRomelu Lukaku, BelgiumSadio Mane, SenegalChristian Eriksen, DenmarkKevin De Bruyne, BelgiumRobert Lewandowski, PolandRelated
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Minor B Shield FinalAt Ballinderreen, Moycullen V Michael Cusacks, 2pm, Ref: P Sheehan Sunday 6 Dec Division 4 LeagueAt Tuam Stadium, Williamstown V Corofin, 2pm, Ref: G Guinan Minor A Football League – North Play OffAt Barnaderg , Monivea-Abbey V Mountbellew/Moylough, 12noon, Ref: M Flaherty Saturday 5 Dec Division 3 LeagueAt Clonberne, Kilkerrin-Clonberne V Monivea-Abbey, 2pm, Ref: N Dempsey Division 5 Co. League FinalAt TBC, Annaghdown V An Cheathrú Rua, 1pm, Ref: K Quinn Sunday 6 Dec Junior A Hurling Championship Semi Final At Kenny Park, An Spidéal V Castlegar, 12noon, Ref: J Keaneprint WhatsApp Facebook Twitter Email Football Fixtures Hurling FixturesSaturday 5 Dec Senior Hurling Shield Semi Finals At Duggan Park , Ardrahan V Cappataggle, 2pm, Ref: C BrowneAt Carnmore, Castlegar V Turloughmore, 2pm, Ref: E Shaughnessy Galway GAA Fixtures Division 8 (North) LeagueAt Caltra Pitch, Pádraig Pearses V Meelick-Eyrecourt, 2pm, Ref: L Kelly Friday 4 Dec Division 1 League FinalAt Loughgeorge, St. James V Corofin, 8pm, Ref: S Hehir
In 1995, Rebowe took his first collegiate job, joining Darren Barbier’s staff at Nicholls. From ’95-‘99, he served as defensive backs coach and special teams coordinator before coaching the receivers in 2000. Rebowe was part of the biggest turnaround in FCS history as the Colonels went 0-11 in ’95 before earning a playoff spot the very next season with an 8-4 mark. “I think they hired the right man for the job,” Hudspeth said. “Tim is going to bring to Nicholls State University a wealth of excitement, a winning attitude and great experience of recruiting in the state of Louisiana. I have no doubt that they will be successful and will be one of the top teams in the Southland Conference.” “Both on and off the field, Tim has played a huge part in the success that we have had with the Louisiana Ragin’ Cajuns, winning three consecutive bowl games, a Sun Belt Conference championship and having the highest team GPA in the Sun Belt Conference,” Hudspeth said. Rebowe has helped lead the Ragin’ Cajun program to three consecutive bowl victories and a conference championship under head coach Mark Hudspeth. During his tenure at ULL, Rebowe has served as the safeties coach (2004-07, 2011-14) and linebackers coach (2008-10). Rebowe’s group had a stellar year in his first season as defensive backs coach in 2004 as the defense ranked 11th in the nation in passing yards allowed. Both of his starting safeties that year, C.C. Brown and Antwain Spann, would go on to the NFL. The following season, the pass defense finished 23rd in the nation in yards allowed. Rebowe began his coaching career in 1988 at his alma mater, Destrehan High School. While at Destrehan, Rebowe coached future NFL Hall of Famer Ed Reed. Pending the approval of the University of Louisiana Systems board, Rebowe, a 51-year old native of Norco, La., will become the 10th head coach in the program’s history. Rebowe not only brings a wealth of experience coaching at the collegiate level, but has strong ties to the state of Louisiana, having coached within the borders his entire career. THIBODAUX, La. – Tim Rebowe, who coached at Louisiana-Lafayette as an assistant for 11 seasons and was a former assistant coach at Nicholls for six years, has been named head football coach at Nicholls State University, Director of Athletics Rob Bernardi announced on Friday. “Coach Rebowe brings extensive recruiting and coaching expertise and tons of enthusiasm to the Nicholls football program,” said Dr. Bruce Murphy, Nicholls president. “During a community huddle held last month, Colonel fans expressed to me the importance of hiring a coach who would be active in the community, aggressively recruit local and regional student athletes, and build a competitive program on a tight budget. With those qualities in mind, Coach Rebowe rose to the top of a highly qualified applicant pool. I’m excited to welcome Tim back to Nicholls, and I’m confident that he will bring a competitive spirit to the football program while spreading Colonel pride throughout the Bayou Region.” Last season under Rebowe’s tutelage, the Cajuns tied for the Sun Belt lead with 14 interceptions. In 2011, his safeties combined for five interceptions, including three returned for touchdowns. As a linebackers coach, Rebowe guided the team’s leading tackler in all three seasons and also had two players earn All-Sun Belt recognition. Following his stint with Nicholls, Rebowe coached the cornerbacks at ULM from 2001-03. Rebowe earned his bachelor of science in physical education from LSU in 1987. He is married to the former Kim Robichaux and they have a daughter, Samantha, and a son, Tyler, who is an infielder on the Colonel baseball team.
6 February 2014 As the final field for South Africa’s Dusi Canoe Marathon takes shape, 41 paddlers from around the globe have confirmed their places for the starting line at Natal Canoe Club in Pietermaritzburg next Thursday. A three-day, 120 kilometre marathon, the Dusi places not only a premium on paddling, but also on portaging, which is why international paddlers have traditionally been reluctant to take on its imposing challenge. In recent years, however, their numbers have been climbing.Czech stars Czech Republic marathon star Jakub Adam and his sister Ana Adamova are both returning to the race, with Adam partnering former canoe marathon world champ Cam Schoeman, and Adamova teaming up with the in-form Abby Adie for a shot at the women’s title. They will be far from the only paddlers with foreign accents in the pre-dawn air at Camps Drift. The Hungarian under-23 marathon aces Gabor Mathe and Adrian Boros will be making their Dusi debut, and are eagerly looking forward to their first ever river marathon race that includes challenging rapids.‘Very different’ “There are no rapids at all on the Danube where we train, so this will be very different for us,” said Mathe. Abbey Ulansky (nee Miedema), an eight-time winner of the race who earned the title of “The Dusi Queen”, has jetted back for another attempt to win the women’s trophy and the defence of the title she won with Robyn Kime two years ago. Now happily settled in the Canadian town of Kelowna, she brings a third continent to the Dusi field this year.Australians Australian accents have been a regular feature of the river races this summer as a zealous group from Down Under has enjoyed the unique South African river marathon scene since the Hansa Fish in September. James Morfitt will be teaming up with seasoned Durban paddler Darryl Bartho for the three-day epic from Camps Drift to Blue Lagoon in Durban, and will be joined by several other Aussies who will jet in for the big race.Expats Some of the international field is made up of expat South Africans living in far flung corners of the globe, who have been drawn back by the irresistible attraction to “Do the Dusi”. Exploration geologist John Ward will fly in from China for the race, while Gavin Richardson, flying in from the USA, might be sharing the same flight as Stand Up Paddleboarder Corran Addison, who will technically join Ulansky on the starting list as a Canadian.Canoe polo world champion The captain of the world champion German Women’s canoe polo team Alexandra Bonk is another European on the entry list. She will be guided down the uMsundusi and uMngeni rivers by local canoe polo stalwart Kevin Meier. Darren Raw will be flying the flag for Swaziland, with the seasoned kayaker apparently trying to conjure up rains to provide big water for the three-day race, while another Southern African neighbour, Namibia, will be represented by Braam van Wyk. The Dusi Canoe Marathon 2014 starts in Pietermaritzburg on Thursday, 13 February, and ends in Durban on Saturday, 15 February. SAinfo reporter
*Offer valid for individuals deploying vPro without the use of an IT outsource, system integrator, or Intel engineer on site. Tell us about your vPro deployment* and receive something from our goody drawer! We have shirts, radios, backpacks, and more! We want to hear about your unassisted activation. We are interested to know how many machines were involved in your deployment, which provisioning model you went with, and the implemented use cases. Contact Michele Gartnerwith the details.
When Google’s social network Google+ launched, its core differentiation was Circles, a way to share content with only a certain group — or groups — of your Google+ connections. Today, In the next 24 hours, you are likely to come across way too many headlines discussing the battle between Google+ and Facebook around It Doesn’t Matter! search What do you think about social media data . Google wants the content that Facebook users are sharing, and Facebook wants all of the search volume that Google has. It has nothing to do with granular sharing. Google Updates a big deal. When content is public, guess what? Facebook can display it in its search results. This makes Facebook search results better and more usable than ever. This change isn’t about competing with Google+, the social network. It’s about competing with Google’s core business: use inbound marketing to get found It’s About Search, Stupid Facebook ‘s newest sharing features? The old saying in politics is, “It’s the economy, stupid.” Today, we should create the equivalent for social media: “It’s about search, stupid.” Every major battle online comes down to search. The web is too busy talking about granular sharing to see the real importance of Facebook’s change. Facebook users now have the option to make posts public! Yeah, public, as in…to the entire internet. Now that is As a marketer, your job is to . Until now, Facebook search has been less then helpful because of the lack of public content. But that will soon change. and convert leads. This increased focus on search and information discovery only helps your marketing efforts. When sharing content online, make sure it is made public so it can be indexed by search engines. Understand that the next generation of search is more than major search engines like Google and Bing. Facebook, Yelp, LinkedIn, and Twitter will all become viable competitors in the search for the right information at the right time. Be sure to use keywords core to your inbound marketing strategy to ensure you get found by quality prospects through search. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Facebook has reported sharing. All of these articles will miss the point. Google and Facebook aren’t battling over social sharing. Heck, they aren’t even battling over users. Facebook has 750 million users, and a few cool sharing features aren’t going to cause a large percentage of users to jump ship. Rather, Google and Facebook are battling over Marketing Takeaway Topics: that its new profile design, which is getting rolled out to a small group of users this week, includes its own granular sharing options. These options would let the user to, on a message by message basis, choose whether content should be public, only viewable to friends, or viewable to a custom group of people. Originally published Aug 23, 2011 5:56:00 PM, updated October 20 2016
Marketing Analytics As an inbound marketer, you spend countless hours creating remarkable content to help generate leads for your business. Whether it’s a blog article, whitepaper, ebook, or webinar, it takes time to think of a topic that’s relevant to your audience, research that topic, and then create content that will attract new leads and customers.When you put this much time and effort into your content, it’s crucial that you also take time to analyze the ROI of your content creation. After all, if you don’t understand what types of content and topics work best to generate new leads that convert into customers, you can’t exactly optimize the process to make it more efficient, can you?By analyzing the ROI of your content and offers, you can make yourself and your marketing team more efficient and effective at generating content that will turn into actual dollars.About the Offer AnalysisThere are a lot of different pieces of data you should analyze when you dig into the effectiveness of your content. Think of analyzing your content as you would your marketing funnel. You’ll first want to look at the number of visitors your content generates, followed by the conversion rate of visitor to lead, the number of leads, the conversion rate to customer, and finally the number of customers and revenue that was generated from your content. Once you do this, then you can compare the type of content and topics to figure out how, when, and if you should use certain pieces of content in your marketing strategy.The Data You NeedThe initial data you need to look at the top half of your funnel is super easy to find if you have marketing software like HubSpot. With the Landing Page Analytics tool in HubSpot, for example, you can search for a specific landing page where you featured your offer, and identify the number of views it received, leads it generated, and its resulting conversion rate.After you’ve collected the number of leads your offer has generated, you’ll also want to look at the number of customers that came from those leads. When doing this analysis, it’s important to factor in the length of your sales cycle. For example, if your sales cycle is a month long, wait about 2-3 months to pull the customer numbers. You want to make sure you give your leads ample time to convert into a customer from the time they first convert into a lead.In order to determine the number of customers that are generated from leads that converted on your offer, you’ll need to have closed-loop marketing in place. Closed-loop marketing allows marketers to understand the behaviors of their customers when they were once leads, making it a powerful predictive tool.In order to gather this data, you’ll need to hook your CRM system up to your marketing software to sync the data between customer and lead. When your lead data is tied to your customer data, then you can easily analyze all the customers and revenue that originated from the leads who converted on various offers.About the AnalysisThe specific data you’ll want to compare and analyze are the conversion rates of leads to customers for your specific offers. You also want to make sure you’re comparing apples to apples, so if you promote one offer more than another, you can’t just look at the number of customers that were generated from that offer (because offer A could have been promoted to twice the number of leads as offer B). But by looking at the conversion rates, you level the playing field.Another way to analyze this data is to look at the average revenue pulled in by customers from each offer. This data will help you get a better understanding as to which offers appeal to different segments of customers. For example, if you offer different products or services at different price points, you can better understand which offers pull in customers at certain price points.Benefits of Offer AnalysesHaving data about the effectiveness of your various marketing offers at your fingertips can drastically change how you do your marketing, make your marketing team more efficient and effective. Moreover, it can also impact the bottom line for Sales.When looking at conversion rates, try to uncover trends based on subject matter/topic or content type. Look at what types of content best converts certain segments of customers, and then use that content to create targeted promotions toward those leads. Or think about repurposing offers that performed extremely well and updating them with the most relevant or segment-specific data. This data can also benefit your company’s bottom line by informing your sales teams of leads who are more likely to close if they convert on certain types of offers. If you have closed-loop marketing in place, you can actually determine which specific offer leads are converting on, and whether Sales is working those leads. This can be very helpful because, if there’s an offer you know has a high close rate and Sales isn’t working those leads, then you have a great opportunity on your hands to motivate Sales to work those valuable leads and close more deals.How to Analyze Your Offers, Step by StepNow that you know how and why this type of analysis is so important to your marketing, let’s walk through the individual steps you should take to conduct this analysis yourself.Step 1: List Your Offers First, make a list of the offers you want to analyze. You can use something as simple as an Excel spreadsheet to organize this. As you list your offers, divide them up into categories such as subject matter/topic and offer type. For example, at HubSpot, we might have 3 main buckets — ebooks, webinars, and other offers — and then organize the offers within each of those buckets into the different topics/subject matters those offers are about, such as SEO, social media, content creation, email marketing, analytics, etc.Step 2: Collect Your Data for Each Offer Using your marketing analytics, record the following data for each offer on your list: that date you launched your offer, the offer’s landing page views, the number of leads that convert on the landing page for your offer, the number of customers that have been generated from the offer (if you have closed-loop marketing in place), and the conversion rates of your offers (it’s smart to calculate both the landing page’s visit-to-lead conversion rate as well as its lead-to-customer conversion rate). When you’re done, you should have 7 columns of information in your spreadsheet — the name of the offer, the date it was launched, visits, leads, customers, visit-to-lead conversion rate, and lead-to-customer conversion rate. (Note: If you’re a HubSpot customer, you can gather this information from the Landing Page Analytics tool.)Step 3: Compare Results & Draw Conclusions Now that you’ve collected your data, you can start to compare the effectiveness of your offers, and draw conclusions. Remember — you want to focus on the offers’ conversion rates, since those will allow you to compare apples to apples. Here are some things you should consider as you’re looking at your data:Comparison of Subject Matters: Do certain offer topics have better conversion rates than others? This might indicate the subject matters that resonates more with your audience.Comparison of Offer Types: Do you find that ebooks, for example, have better conversion rates than webinars or other types of offers? Look for cues about the types of content your audience prefers.Comparison of Offer by Stage in the Sales Cycle: Do you find that different subject matters or different offer types are better or worse for converting visitors into leads or leads into customers? For example, at HubSpot, we might find that offers about social media are best for converting leads, but offers about email marketing are better at converting customers. How New Is the Offer? Keep in mind that, depending on the length of your sales cycle, your lead-to-customer conversion rate may or may not be reliable yet for offers that are fairly new. If you just launched your ebook last month but your typical sales cycle is 3 months, for example, you might want to wait a few more months to analyze the effectiveness of that offer in terms of customer generation.Step 4: Communicate and Implement Your FindingsThrough your analysis, you’ll probably learn quite a bit about the effectiveness of your offers. So leverage it! Report the findings to the rest of your marketing and sales teams so they can take these insights and apply them to their future efforts.Your marketing team can use this information to make decisions about the types of content they should create and promote, and which offers will be most effective in different situations. For example, maybe you notice that one offer has a really high conversion rate, but its landing page has very few visits. That might be a clue that you should be promoting that offer more! Or perhaps you found that content about a certain subject matter has dismal conversion rates no matter what type of offer it is. That might be a good sign that your marketing team should stop putting the effort into creating offer content about that topic. Or maybe you find that ebooks are typically better at visit-to-lead conversion, and webinars are stellar at lead-to-customer conversion. If that’s the case, it might make sense to promote only ebooks through a channel like your blog, which you may know generates a lot of new visitors, and save webinar promotion for channels like email and lead nurturing, which you typically use to communicate with existing leads in your database.As we mentioned earlier, you can also use this information to make Sales more productive, too. If you know certain offers have really high close rates, yet you find that your salespeople aren’t actively working leads who have converted on those offers, you can communicate your findings and whip them into shape. Knowing which offers have high close rates can also help Sales work their leads, too, since they can send their leads particular offers they know have high lead-to-customer conversion rates.Conduct this analysis regularly — at HubSpot, we do it on a quarterly basis — so you can stay on top of which offers are working, and which ones aren’t.Have you analyzed the strength of your marketing offers lately? How has it helped you optimize the creation and use of your marketing offers? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Jul 13, 2012 8:11:00 AM, updated July 28 2017