The entomologists interviewed for this Mongabay series agreed on three major causes for the ongoing and escalating collapse of global insect populations: habitat loss (especially due to agribusiness expansion), climate change and pesticide use. Some added a fourth cause: human overpopulation.Solutions to these problems exist, most agreed, but political commitment, major institutional funding and a large-scale vision are lacking. To combat habitat loss, researchers urge preservation of biodiversity hotspots such as primary rainforest, regeneration of damaged ecosystems, and nature-friendly agriculture.Combatting climate change, scientists agree, requires deep carbon emission cuts along with the establishment of secure, very large conserved areas and corridors encompassing a wide variety of temperate and tropical ecosystems, sometimes designed with preserving specific insect populations in mind.Pesticide use solutions include bans of some toxins and pesticide seed coatings, the education of farmers by scientists rather than by pesticide companies, and importantly, a rethinking of agribusiness practices. The Netherlands’ Delta Plan for Biodiversity Recovery includes some of these elements. In recent months a debate over whether a global insect apocalypse is underway has raged in the mainstream media and among researchers. To assess the range of scientific opinion, Mongabay interviewed 24 entomologists and other scientists working on six continents, in more than a dozen countries, to better determine what we know, what we don’t, and most importantly — what we should do about it. This is part 4 of a four part exclusive series written by Mongabay senior contributor Jeremy Hance. Click on the following links to read part 1, part 2, and part 3.They formed the unlikeliest of survey teams: in 2017, University of Reno entomologist Lee Dyer, graduate student Danielle Salcido, and executives from some of the world’s biggest banks spent a week roughing it at a gathering facilitated by the Earthwatch Institute. The team chatted, laughed, hiked and scrounged the coniferous forests of Arizona’s Chiricahua National Forest hunting for bugs.At night, the researchers gave presentations about the impacts of global warming on insect populations. On the last day, a researcher offered a talk on the value of native plantings around homes — a message that really connected.“They loved that talk; discussion ensued, and they left with excitement to plant native trees in their yards,” says Salcido. But she worries whether this small-scale solution undercut a week’s worth of messaging to get these powerful people to comprehend the links between a rapidly warming world, plummeting insect populations, and the impacts both may have on ecosystems and civilization.“I was disappointed they left thinking we can solve these complicated global issues by planting a tree,” she says. “In their minds ‘doing their part’ was so distilled and small-scale; I realized that when many people are giving honest efforts to do their part, they are naïve [as] to how much change that will bring about.”
Related Posts alex williams Why Tech Companies Need Simpler Terms of Servic… Top Reasons to Go With Managed WordPress Hosting A Web Developer’s New Best Friend is the AI Wai… In the past few days we have seen two new initiatives that involve companies known for their open-source roots.Red Hat announced it is open-sourcing its Deltacloud API. Eucalyptus is teaming with New Scale, rPath and MomentumSI to provide a self-serve cloud deployment service.Earlier this summer, Rackspace open-sourced its cloud infrastructure and teamed with NASA to create OpenStack.Amazon Web Services (AWS) is the clear leader in the cloud infrastructure market. To counter its dominance, open-sourcing technology or forming alliances is about the only choice for these companies.That is unless you decide to align with Amazon like Eucalyptus is doing. Eucalyptus uses the AWS API for companies to set up their own private clouds.That move mixes up the game a bit. Eucalyptus CEO Marten Myckos believes that AWS is now the standard. But there’s more to this story, too. Eucalyptus had previously been aligned with NASA before the U.S. aerospace agency decided to build its own cloud computing infrastructure. As The Register reports, the scuttlebutt has been that NASA dropped Eucalyptus because the service did not scale:“But Mickos says that such rumors should be laid to rest – though he acknowledges that the platform may not be appropriate for the sort of epic cloud NASA intends to build. Eucalyptus is meant for use within the enterprise.”NASA is now aligned with Rackspace on OpenStack. The moves in the market illustrates Amazon’s commanding lead. Rackpsace and Red Hat are going the open-source route to make gains. Eucalyptus still acts like an open-source provider but for a few exceptions. For one, it has a commercial offering that leverages the Amazon API.That’s a twist. Tags:#cloud#cloud computing 8 Best WordPress Hosting Solutions on the Market
The emergence of technologies like the Internet of Things (IoT), autonomous cars, and drones will vastly improve the the transport and logistics industry, according to research and advisory firm Lux Research.“IoT is at the stage of a dial-up modem in the evolution of the Net, but as it evolves, intermodal and intelligent technologies will create a hypermodal system that moves not just goods, but supply, demand, and means of production,” said Lux research vice president, Mark Bünger.See Also: Hack a car in Michigan, get a life sentence?A lot of the inefficiencies in the transport and logistics market will be fixed, according to Bünger, through the implementation of smart technologies and analytics, reducing the amount of time, energy, labor, and capital spent on moving products.Lux provides three examples of how emerging technologies could play a big part in improving the transport and logistics industry:Last-mile delivery efficiencyWhen you purchase a product on Amazon, all of the journey it spends in a truck, usually only stopping at depots to change drivers. In the future, Amazon and Google have both shown an interest in using drones for the last-mile delivery to reduce the amount of failures to deliver (customer out, not answering door) and lower human resources costs.It isn’t just Amazon and Google attempting to use drones for delivery, Uber has also launched a courier service where businesses can send products through a third-party, potentially reducing the costs of hiring local drivers and improving delivery speeds.See Also: How Amazon’s drone superhighway would workIn Switzerland and Singapore, postal drone tests are underway. If the tests are successful, it may lead to a rapid change in the postal service and allow customers to receive packages at times suitable for them.The dawn of distributed manufacturingHuge factories that craft hundreds of thousands of products every few hours are a thing of the past, according to Lux, and will be replaced by small, mobile factories that use flexible equipment, such as 3D printers and CNC machines, to craft products quickly.The new pop-up factories will use a wide variety of transportation to get the product to the consumer, with autonomous cars, drones, and futuristic services like the Hyperloop all potential commercial carriers.Smart containers are forefront of logisticsA lot of things can go wrong during the trip from the factory floor to the customer’s house. Smart containers ensure that the company knows the products condition, using the cloud to send timely updates. GE and Maersk are both working on smart containers.For food and drink or medical businesses, installing temperature and refrigeration modules may reduce the amount of spoiled products. IT Trends of the Future That Are Worth Paying A… Tags:#Amazon#drones#featured#Google#Hyperloop#Internet of Things#IoT#logistics#Lux Research#Maersk#self-driving cars#top#transport#Uber Break the Mold with Real-World Logistics AI and… Related Posts For Self-Driving Systems, Infrastructure and In… 5 Ways IoT can Help to Reduce Automatic Vehicle… David Curry
A corporate taxpayer could include receipts from hedging transactions in its Pennsylvania sales factor.Income from Hedging TransactionsThe taxpayer engaged in futures trading to guard against swings in farm product prices. It included income from the hedging transactions in its sales factor when apportioning its Pennsylvania income.Pennsylvania removed the proceeds from the hedging transactions form the taxpayer’s sales factor. Pennsylvania claimed the transactions distorted the sales factor.Sales Factor Receipts Include All Gross ReceiptsHowever, the taxpayer could include hedging receipts in its sales factor. For the sales factor, “sales” include all gross receipts without any deductions. Gross receipts include:the conversion of assets by sale or maturity; andgross income from investments.In Re: Archer Daniels Midland Company, Board of Finance & Revenue, January 18, 2018, ¶204-650Login to read more tax news on CCH® AnswerConnect.Not a subscriber? Sign up for a free trial or contact us for a representative.
View comments ‘We cannot afford to fail’ as SEA Games host – Duterte LATEST STORIES Simmons enjoying his first NBA All-Star weekend PH military to look into China’s possible security threat to power grid Hotel says PH coach apologized for ‘kikiam for breakfast’ claim Don’t miss out on the latest news and information. Judiciary Committee set to take over Trump impeachment probe MOST READ Hoefflin is a latecomer to freestyle skiing. She didn’t get serious about the sport until her early 20s when she couldn’t get into medical school after earning a degree in neuroscience.Isabel Atkin of Britain took bronze with a score of 84.60 in her final run.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSBoxers Pacquiao, Petecio torchbearers for SEA Games openingDefending Olympic champion Dara Howell crashed twice during qualifying and didn’t advance. American Devin Logan, a silver medalist in Sochi, reached the finals but wasn’t a factor after either crashing or having execution problems in each of her last three runs.Unlike the women’s snowboarding slopestyle final, where wind wreaked havoc with the field, the issues this time around seemed to simply be the treacherous course. Only nine of the 36 runs in the finals were scored higher than 70, typically a benchmark for a relatively clean trip. BeautyMNL open its first mall pop-up packed with freebies, discounts, and other exclusives Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ ‘A complete lie:’ Drilon refutes ‘blabbermouth’ Salo’s claims Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games Hoefflin was in position for the silver when she stepped into the gate for her last trip. Rather than try to simply hold on to second, she went for the top spot. She finished with an off-axis 720 degree flip. She raised her arms after sticking the landing before skiing into the arms of her coaches.Logan, who will compete in the halfpipe competition next week, never really got going on her 24th birthday. She was a middling sixth during qualifying and her best trip during the finals came on her second run, when she appeared to be doing well only to scrape the ground after landing her penultimate jump.Sports Related Videospowered by AdSparcRead Next Sarah Hoefflin, of Switzerland, jumps during the women’s slopestyle finals at Phoenix Snow Park at the 2018 Winter Olympics in Pyeongchang, South Korea, Saturday, Feb. 17, 2018. (AP Photo/Lee Jin-man)PYEONGCHANG, South Korea — Switzerland’s Sarah Hoefflin is the Olympic champion in women’s slopestyle skiing.The 27-year-old put together an electric final run down the demanding course at Phoenix Snow Park on Saturday, posting a 91.20 to edge teammate Mathilde Gremaud for gold. Gremaud scored 88.00 on the first of her three runs in the finals but couldn’t top Hoefflin.ADVERTISEMENT SEA Games: PH still winless in netball after loss to Thais
Inbound Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Nov 16, 2009 8:30:00 AM, updated October 01 2019 Topics:
, @ subscribe to our YouTube page ? Has anyone ever stolen your Foursquare mayorship? Worse, have they done it… Foursquare Topics: , @ ” Detective John Hardy and Officer Frank Ashton. Tune in every Tuesday at 12:00pm EDT here on our blog, or kylejames HubSpot’s new comedy web series tells the adventures of ” WoodyTondorf and Richard DeAgazio. Starring: Foursquare Cops Originally published Apr 13, 2010 12:49:00 PM, updated October 20 2016 KylePaice Download the free webinar Guest Starring: @ @ , @ . How do you get started with YouTube, video podcasting, live streaming, or viral videos? Episode #1: “How Do You Like This Badge, B*TCH?” Webinar: How to Use Online Video for Inbound Marketing illegally natehinchey Producer and Director: @ repcor andypitre to learn how to use online video to grow your business with inbound marketing. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Originally published Jul 18, 2012 10:44:00 AM, updated February 01 2017 Unqualified leads don’t mean any harm, but the truth is, they can be a drain on internal resources and can muck up your marketing data and campaigns. So by training your team or software platform to identify bad leads and remove them from your sales queue, you can save your company time and get a better sense of what truly classifies a lead as a promising one.It’s time to separate the good eggs from the bad. Here are three sure-fire tactics to help you do just that. Remove Unengaged Email Recipients In a more-is-always-better world of lead generation, it may seem counter-intuitive to try to weed out email subscribers. But if you have unengaged email recipients who have stayed on your email list for years, receiving your emails again and again without ever opening them, you may be causing more harm than good. What a lot of marketers don’t realize is that these barnacle email addresses can actually hurt deliverability rates and your Sender Score if they hang on for too long. According to Return Path’s most recent Email Deliverability Benchmark Report , only 76.5% of emails sent globally actually make it into recipients’ inboxes . That near 25% of undelivered emails can be attributed in part to ISPs raising the bar on reputation metrics, including engagement data . So if your engagement data is consistently low (e.g. a large percentage your recipients never open your emails), the deliverability of any email you send to your list can suffer.So how do you clean out your list ? Start by looking at your last few months’ worth of sends, and take the following actions. How to Clean Up Your Email List: Remove any email addresses from your list that have bounced (Note for HubSpot Customers: This happens automatically with the HubSpot Email tool). Remove any email addresses that have not opened a single email from you in the last few months.The marketers over at contactology had one more interesting suggestion . If your list contains a lot of general inbox addresses like [email protected] or [email protected], you may want to examine the open rates of those addresses and scrub them if they are unengaged. Often, people leave general email inboxes when they don’t wish to hear from you.Create a dynamic list (in HubSpot’s software , this is called a Smart List) that automatically updates with contacts who are unengaged. You can then use this as a suppression list in your future email marketing efforts. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Lead Nurturing Surface Bad Leads Through Lead Scoring Lead scoring is another way you can start to separate your good leads from your bad leads. The simplest form of lead scoring is to have a high-scoring offer and a low-scoring offer on your site. The low-scoring offer should be a piece of content that could be widely popular for visitors with a general interest in your focus area. For HubSpot, for example, that might be an ebook on Facebook marketing . Conversely, the high-scoring offer should indicate that the individual converting on that offer has a true and specific interest in what your company sells. So for HubSpot, that might be something like a demo request or a free trial of our inbound marketing software . In this simple form of lead scoring, you would prioritize leads for your sales team that convert on the high-scoring offer. Keep in mind, however, that this simplified lead scoring system may still leave a lot of good leads on the table.A more advanced version of lead scoring can be achieved through lead scoring tool like the one found in HubSpot or another marketing software platform. Lead scoring tools help you assign points to other factors like the lead’s personal/demographic information, the number of interactions on your website, or a variety of other lead scoring criteria . Before you start a lead scoring program, there are a few things you’ll need to do to prepare. How to Prepare for Lead Scoring Implementation: Meet with your sales team to talk about what makes a good lead. Are there certain titles or company types that indicate a good lead for your business? What type of content does a good lead typically download or read before buying?Conversely, talk about what leads have traditionally been problematic. Are there any similarities among people who churn or don’t end up buying?Create a scale from one to 100 for positive indicators. Add some negative scores for negative indicators.Use a lead scoring tool like the one found in HubSpot to automate lead scoring and give each lead coming in a quality score. Then only supply your sales team with scores above a certain threshold.For more information about how to implement an effective lead scoring system, check out this comprehensive blog post about how to score your leads so Sales works the hottest prospects . Use Lead Nurturing to Warm Up Leads Who Are on the Fence When it comes to getting the most out of your leads, lead nurturing is often an even better choice than lead scoring. Instead of just shutting off contact with a less-than-ideal lead, lead nurturing enables you to keep leads engaged through a series of targeted emails without taxing your sales team or alienating your audience. Instead of scoring someone poorly who isn’t a good fit for a customer and cutting off all communication, why not use lead nurturing to help you pull engaged individuals out of your pool of “bad leads” and nurture them into advocates for your company?The key here is to look for people who are actively reading your content, even if they’re not a perfect fit for your company just yet. Even without buying from your company, consumers of your content can help you advance your bottom line by sharing your content and drawing others in. The following is a chart to help you discern how to approach different types of leads in a way that best suits their needs and maximizes your resources.For a more thorough introduction to creating an effective lead nurturing program, you can download our free, introductory lead nurturing ebook here .Whether you use lead scoring, lead nurturing, or a combination of both, figuring out how to identify your highest quality leads, remove your unengaged leads, and target communications to all leads in between will make your sales team more efficient and maximize the potential of your lead generation program. Using marketing analytics like a conversion assists report , you’ll also begin to understand what content is most frequently consumed by each subset and what key indicators can help you predict who will become a good lead and who is likely to remain unengaged. What tricks have you learned in separating the good leads from the bad? When do you know a lead won’t convert? Have any types of leads surprised you along the way? Image Credit: katerha
Originally published Sep 7, 2012 9:00:00 AM, updated July 28 2017 American Apparel Uses an Animated GIF to Announce a ProductYou can use animated GIFs to announce new product releases. This is something American Apparel did this summer with its Sheer Nail Lacquer. The company featured an animated GIF of nail polish pictures on its Tumblr blog, accompanied by the caption, “They’re just here for the summer! Introducing American Apparel Sheer Nail Lacquer, our limited-time line of six vibrant-yet-sheer colors, inspired by and named after some of our favorite beaches in Southern California.”Uses of Animated GIFs in Email MarketingAnimated GIFs display in email the same way a regular image does. That means you can experiment with replacing one of your still pictures in an email with an animated one! In fact, according to an A/B test conducted by BlueFly, emails featuring an animated GIF pulled in 12% more revenue than their non-animated version. In reponse to this test, Tom Buchok, co-founder of Bannerflow, explains that by using animated GIFs in email marketing one leverages the element of novelty.Tiffany & Co embraced the novelty aspect of GIFs with its animated email that changes the text it displays.Harry & David is yet another company that took advantage of animated GIFs in email marketing. It used this format to show the movement of snowflakes in one of its Christmas email campaigns.Dogfish Head Showcases its Product With Animated GIFsAnimated GIFs can be used to document and highlight key functions and features of your product. You can use a series of animated GIFs to create a short tutorial, or illustrate a step-by-step process around your product or service.Here is how Cinematographs used animated GIFs to show the making of Dogfish Head’s new strawberry-and-honey-flavored Tweason’ale:HubSpot Features an Animated GIF on a Landing PageWe are always looking for ways to increase the conversion rates of our landing pages. That led us to test a landing page of an ebook with a still image versus a landing page of an ebook with an animated GIF.While the results of that test weren’t statistically significant, we intend to conduct a few more tests with animated GIFs on landing pages. Consider testing it out as well, especially if you’re trying to keep people on your landing pages longer and increase conversion rates.How to Create Animated GIFsAfter browsing through all these examples, you’re probably eager to create your own animated GIFs. So how do you go about it? Luckily, it’s not very difficult and you have a few options!First, you will need a series of still images (frames) that will come together in a single file. So before you even start following any tutorials, make sure you know what set of images you will be using to convey your message. If you’re going for the funny tone, for example, the images you pick can be drastically different (like a mashup of characters from different movies). If you’re going for a subtle and elegant message, the images can be part of the same photography session (like the works of Cinematographs).If you have Photoshop and some basic design skills, use that software to your animated GIF. Here are some detailed instructions on the steps you need to take. There are also some online tools that make the creation of animated GIFs easier and possible, even if you don’t have any Photoshop skills; try Make A Gif and Gifninja. Finally, you can also take text and animate it with a tool like TypePop.So are you going to experiment with animated GIFs in your marketing? Did you get any ideas that you want to try out?Image credit: jonny goldstein Topics: Video Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Animated GIFs. Think they’re just for internet geeks? Think again.The fact is, animated GIFs have dominated the world of online memes for some time now, going viral across social media and blogs many times over. And when something’s around long enough and gets enough attention, you can bet marketers will start experimenting with ways to turn them into a new tool to add to their marketing toolkit.If you’re still not sure what the heck we’re talking about when we say “animated GIF,” it’s really just a series of still image frames coded into a single file. Or if you’re more of a visual learner, here’s an example of one we whipped up for this blog post:Now you know what we’re talking about! Since we’re all on the same page, let’s talk a little about the history of the animated GIF, how you can make one of your own (it’s easy, promise!), and how you can implement them in your inbound marketing.A Brief Introduction to the Animated GIFThe original GIF specification was introduced by CompuServe in 1987. According to Patrick Davison of MemeFactory, some of the first popular animated GIFs were simple things like flames and waving flags. But in the 2000s, with the growing division between Web 1.0 and Web 2.0, the animated GIF started to lose its initial popularity. “The idea of using GIFs became way less fashionable,” explains Davison.A few years after the evolution of Web 2.0, however, people started realizing that they could use animated GIFs in a lot of different ways and feature them in a lot more places, like blogs and social networks. The tools for GIF creation, Davison explains, also became more widespread. Thanks to this fortunate combination of circumstances, the animated GIF has now experienced a powerful comeback in the ecosystem of online content.The Benefits of Animated GIFs for MarketersAlright, so animated GIFs are cute and cool … but does that mean they can be used in marketing? Absolutely! They actually present a few key benefits to marketers:Animated GIFs are easy to consume.In the attention economy, it’s tough to capture someone’s attention for more than a minute or two. That’s why online video is such a challenging medium to master. Yet, we all know that video has the power to tell a story in a different way than still content can … which is why the animated GIF presents the perfect middle ground!Think of the animated GIF as a hybrid between a still image and a video. Photographer Jamie Beck of Cinemagraphs describes an animated GIF as “a photograph that is still alive.” This means people can engage with this format quickly (like they would with a still image), yet they can extract a lesson from the highlighted movement (like they would from a video). As Christopher Price of Tumblr explains, GIFs are short and have a low barrier to entry. No doubt, this is great news for marketers!They can serve as calls-to-action.The animated GIF is guiding the viewer’s eye along a specific path without being obtrusive. The format zooms in on a specific moment in the bigger picture. “Whatever that one thing is that is alive is what your eye is going to go to,” says Beck.Such eye guidance is the essence of a good call-to-action. As a marketer, you should always be considering different ways in which you can capture the attention of your audience through effective (and creative) use of calls-to-action. Animated GIFs might present the perfect opportunity for you to try something new.They can have emotional impact.Cinemagraphs’ approach to animated GIFs borders on the magical by mesmerizing the viewer with its elegance and simplicity. Their animated GIFs build an image of the world that people wouldn’t have necessarily noticed in still images. That’s why picking the right moment to focus on when creating an animated GIF is a big creative decision for Cinemagraphs.The potential of the animated GIF to connect with people emotionally is tremendous for marketers. An emotional message, for instance, can bring people inspiration, laughter and harmony. Such an emotional impact, thanks to its immediate value to the user, certainly extends the reach of the format to new audiences.Some Real-Life Uses of Animated GIFs in MarketingNow that we’ve gained a conceptual understanding of the animated GIF and how it can be used in marketing, let’s look at a few examples of how this format can be implemented in your marketing. Here are some companies that have made clever use of the animated GIF in their marketing collateral.Note: We tried out best to embed these GIFs in a reader-friendly way. If you’re having trouble seeing any of the animated GIFs in this section, click on the link we’ve provided in the explanatory text to visit the company’s site!Jive Uses an Animated GIF on its HomepageWhen done well, animated GIFs instantly capture the attention of visitors with their novelty. That’s why it might be smart to use them in select places across your business website where you’re trying to drive visitor attention. For instance, consider using them on your homepage or on your “About Us” page to keep readers engaged.For inspiration, check out the homepage of Jive Social Business. It features a still image of four employees in an office and elements of the picture are animated. When you visit the website, you will see the gentle rustling of the blond lady’s burgundy skirt as well as the soft movements of the window blinds and the water cooler.Verizon Uses an Animated GIF on Google+Animated GIFs are native to the social media world — they thrive on networks like Facebook, Twitter and Google+. In fact, Verizon has done a great job of using animated GIFs in its Google+ profile. The profile picture consists of five small images that come together to form a message.