Donegal PayPal customers warned over new online scam

first_imgOnline payment giant PayPal is warning customers about a new online scam being sent to mobile phones.Text messages are circulating urging PayPal customers to remedy a problem with their payment information.Customers will be advised to insert up-to-date payment details through a link. One woman, who received the text this afternoon, has posted the link on Facebook to warn others not to be taken in.She said: “If anyone is on Facebook there is a scam going around. They send you a message saying they are going to close your account unless you go to the link.“It’s not from PayPal. This is what was sent to me and the number. Do not click on the link if they contact you this way.”Another woman targeted by the scammers has warned people not to respond to the text. She said: “If you respond, they know your mobile number is active and belongs to a real person. So delete delete delete without opening up.”Donegal PayPal customers warned over new online scam was last modified: December 29th, 2018 by Shaun KeenanShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:online scampaypallast_img read more

DeviantART to Sell Stock Photography

first_imgWhy Tech Companies Need Simpler Terms of Servic… Related Posts marshall kirkpatrick Tags:#news#web A Web Developer’s New Best Friend is the AI Wai…center_img Ten year-old online art community DeviantART has announced that it will begin helping its 15 million members sell their art as stock photography next year in partnership with low-cost stock community Fotolia.There’s something counter-intuitive about DeviantART, a community filled with dark and brooding illustrations among other works, entering the world of stock photography, typically a world of empty-eyed smiles and imagery that’s inoffensive to a fault. Reader comments on the DeviantART blog post about the news are positive so far, though.DeviantART contains a wide variety of art and many of its users will no doubt be interested in making small sums of money for their work. In a statement today, Fotolia said “DeviantART is the purest of all artist communities throughout the world. It works on democratic philosophy that complements our goals with Fotolia.”Stephen Shankland reported this morning that DeviantART “wants to launch special collections for those who want a more flavorful departure from traditional microstock imagery.”Though ten years old, DeviantART continues to blaze new trails. This Summer the company released an HTML5 painting app that works well on the iPad, for example.The site says its users consume a substantial amount of stock photography itself, and this partnership will also facilitate that. It will be interesting, though, to see how the introduction of small-scale commercialization impacts the culture of one of the web’s largest sites for artists. Top Reasons to Go With Managed WordPress Hosting 8 Best WordPress Hosting Solutions on the Marketlast_img read more

How Much Money are Old Computers Costing Your Business?

first_imgJust how much are you losing due to outdated equipment? Find out with a quick calculation using START, the SMB Technology Asset Recommendation Tool.Using the START tool is easy and effective. The advanced features allow for customization based on your organizations specific needs. For example, for businesses with more than 20 employees, the advanced option gives more detailed information on the tools and technology that best fits their company’s profile. To find out which devices are best for your business simply enter in:           a) the performance device needs of your business,          b) the number of employees in the company,          c) the average age of the older machines still in use          d) the features you needSTART will provide a quick infographic for you to share in-house, and take with you to your partner reseller to discuss your business needs.Having a short, easily readable infographic highlighting the potential savings new computers bring can be a simple way to underscore the importance of technology upgrades to those outside of IT as well. With all of the things small businesses need to keep in mind, determining what tools employees need should be as easy as possible, especially if you’re in the majority of owners who still feel “overwhelmed” by all of the different technology trends today.Don’t let antiquated equipment keep your business from thriving. START now by calculating the true costs of your devices. Upgrading office equipment can be one of the larger expenditures for small businesses. According to a recent study from Gartner, IT spending specifically for small businesses will grow faster than the overall IT market. Unfortunately, too often the old cliché of “if it ain’t broke, don’t fix it” can define people’s mindset when it comes to considering whether or not to replace older machines. That line of thought could be costing your company thousands of dollars, not to mention dozens of lost productivity hours each year.last_img read more

Facebook Makes It Easier to Stop Fan Spam

first_img Marketing TakeawaySpam comments and links destroy the credibility of an online community. One of the responsibilities of an online marketer is dedicating time to managing a community, which means promoting meaningful conversation and removing spam to keep communication flowing. A great way to do this is by establishing set time(s) to do moderation, depending on the activity of your community. Another way is to assign each team member a day of moderation, if your team is large enough.   Now, Facebook Business Page administrators can report spammers and ban people who have made abusive comments. that now gives page administrators more power against spammers. build your Facebook fan following , spammers seem to become more and more of an issue. Thankfully, Facebook has Has a spammer crashed your Originally published Sep 23, 2010 1:30:00 PM, updated October 20 2016 Facebook Engagementcenter_img made an update to Fan Pages Have you seen this new feature available on your page yet?     ? Spam links and comments are a major problem facing marketers who use Facebook to interact with their community. As you Facebook Fan Page Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:last_img read more

BREAKING: Facebook Announces New Subscribe Button

first_img Facebook Updates Originally published Sep 14, 2011 2:55:00 PM, updated October 20 2016 Topics: This afternoon, Facebook announced the release of a brand new feature, the Subscribe Button for profile pages. Ultimately, the new feature enables Facebook to support and provide even more publicly available content, which is a huge stride for its position in the search market.Up until now, users haven’t had much control over what see in their News Feed. On a user-by-user basis, the Subscribe Buttons gives you the ability to choose whether you’d like to see all updates, most updates, or just important updates from another user.3 Main Functions of the Subscribe ButtonThe Subscribe Button, which Facebook promises to start making available on users’ profiles over the next few days, will allow you to:1. Choose exactly what you can see from people in your News Feed. Facebook users can already view updates from their friends in their News Feed, but using the new button, users can now choose how much will get displayed. They will now have the option of seeing all of that particular friend’s updates, most (the amount that they currently see) of their updates, or only important updates (e.g. just highlights like a new job change or a move). Furthermore, users can also choose how much of what type of content will get displayed, such as photos, games, or nothing at all.2. Subscribe to people who aren’t your friends. As long as the user enables the Subscribe Button on his/her profile, you can subscribe to view updates from those people in your News Feed as well. This is a bonus for political figures, journalists, artists, bloggers, etc. who don’t want hoards of friends but do want the ability to spread their messages to others.3. Allow others to subscribe to your updates. Conversely, you can enable the Subscribe Button on your own profile and start generating subscribers to your updates as well. This will allow you to share your updates and content with more than just your friends. You can get even more granular with it, too. If you’ve enabled subscribers, you can limit what the public can see compared to what your friends can see using Facebook’s post-by-post sharing options (e.g. public vs. friends vs. custom). To enable the Subscribe Button on your own profile, visit Facebook’s Subscription Page and click “Allow Subscribers.”Marketing TakeawayWith the new Subscribe Button getting rolled out to personal profiles, the availability of the new feature will mean more publicly available data on Facebook. In addition, as people start enabling the Subscribe Button for their own profiles and try to attract subscribers, Facebook’s search function will become substantially better. Up until now, Facebook’s search functionality has been fairly limiting and not very useful due to the lack of publicly available content. This will soon change, making Facebook even more powerful from a search standpoint.As a marketer, make sure that when you’re promoting your business content on Facebook, you make it publicly available. This will ensure it can be indexed by Facebook search, thus expanding the reach of the content you share on Facebook.Additionally, Facebook’s introduction of the Subscribe Button will likely have future implications for business pages as well as Facebook’s advertising platform. Marketers should keep an eye on Facebook’s future announcements to stay on top of how new features can potentially affect their Facebook marketing efforts.What do you think about Facebook’s new Subscribe Button? Will you add it to your profile? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

The Savvy Inbound Marketer’s Daily, Weekly & Monthly To-Do Lists

first_img Inbound Marketing Topics: Does your marketing life ever feel like it’s just an endless to-do list, with all items labeled the highest priority and due yesterday? Don’t let your to-do’s bog you down. This post will offer suggested must-do task lists every inbound marketer can use to stay sane and keep campaigns going strong on a daily, weekly, and monthly basis. 10 Daily To-Do’s Work these to-do’s into your daily routine to continually stay on top of deliverables, results, and the ever-changing industry. Good morning, dashboards! Log into HubSpot , Google Analytics (or any other marketing or website analytics you’ve set up), and any paid media campaigns to review dashboards for spikes, inbound links, and results compared to goals (you’ve set some goals , right?). Manage your inbox. Be timely in your communications, and answer important emails first. This may also help you with number 3 … Set priorities. (Note: Be realistic and agile .) Scan your to-do list for the 1 or 2 most important tasks. Commit with yourself and your team to what you will complete today.Hold a 5-minute team huddle to review campaign status. What are you aiming to complete in the short term? Who is responsible, and what’s the status?Listen. Check social monitoring tools (e.g. HubSpot, Google Alerts, HootSuite, etc.) for brand mentions. Scan through and read articles from top blogs in your RSS feed. Engage priority social connections via retweets, replies, +1s, etc. Leave comments on top blog posts, respond to brand mentions on social media or in articles, answer relevant questions, and more. Publish original content. Whether it’s a blog post, video, cartoon or new landing page, use a dedicated block of time to produce something of value. Share new content via social networks, and thank those who help spread your content. Log major marketing events in HubSpot or another tool for tracking purposes (speaking engagements, guest posts, influencer blog post tweets, etc.), and check your dashboards again while you’re logged in. Move a project forward —whether that’s reviewing your work or someone else’s, pushing a project to a boss or client, planning next steps, or confirming details, cross something off the list that others are waiting for. Bonus Task: Be considerate. Check Facebook to wish contacts a happy birthday . (Even more bonus points if you do this outside of Facebook.) 10 Weekly Tasks Whether it’s, “Yes — Friday!” or “Ah — Monday!” weekly check-ins keep your inbound marketing campaigns on track and progressing toward larger outcomes.Review last week’s results . Check your dashboards for analytics trends and returns so you can build on that momentum (or make up for a lack of it) this week.From a project standpoint, check out what you completed last week and what you have on tap this week. Update your to-do lists —especially if you share them with a client, manager, or team. Send a weekly update to your team or client, which outlines status on priority projects and progress toward weekly and monthly campaign goals (visits, links, leads, etc.).Draft and submit a guest blog post to expand your network and maintain fresh inbound links . Give your website some TLC . Check out your page analytics (for HubSpot customers, you can use HubSpot Pages ) and fix the top 5 errors, evaluate a call-to-action, or check out A/B testing and improve a page based on those results.  Mix up your content . Publish in a new format—be it a video, podcast, or content visualization —or consider repurposing an old piece in a new way.Send a blogger or media contact an email—not a pitch—that compliments a recent article well done . Send an email to a targeted list. Based on your standing against the month’s goals, is there a contact list you can reach out to with a great content asset or exclusive offer? Tweak a lead nurturing campaign , whether that means including a new offer, evaluating the effectiveness of the workflow, or triggering a brand new one .Hold a weekly meeting with your sales team to evaluate new leads and refine the marketing-to-sales handoff. Bonus Task: Make time for good will. Keep up on correspondences with old classmates, professors, colleagues, or clients. Respond to someone that asked a favor or is looking for a new opportunity. (You know there is an outstanding message in your Facebook or LinkedIn inbox waiting for you). The Monthly 10 Days, weeks and months fly, but it’s at the end and beginning of each month when we can pause for regular reviews of campaign progress and key performance indicators (KPIs).Review monthly reports and analytics dashboards. Report on the month’s activities, campaigns, and results , as well as how they directly tie to goals and KPIs.Map out next month’s strategy . Develop agile content calendars, and plan activities based on the goals you aim to achieve. Review plans with your team. Create a brand new offer. Marketing offers fuel lead generation. Host a live webinar or write a new ebook and build the landing page and calls-to-action needed to generate new leads and reconvert existing ones. Experiment with something. Dedicate some time to innovation, even if it’s just something your marketing team has never done before like creating a music video or A/B testing a web page. Read. If you’re like me, your to-read list is long. Commit to reading one book or piece of long-form content (e.g. an ebook) each month and blogging your review or connecting with the author online. Take time to train . If you haven’t passed Google Analytics’ Conversion University , HubSpot’s Inbound Marketing University or Codecademy’s Code Year , aim to cross one off the list this month. Host or attend a networking event, tweetup, or other in-person conference/event. Do an original analytics project. Do a deep dive into one aspect of your marketing, such as conducting a content analysis or gleaning best practices from your email marketing efforts. Then report on the findings to the rest of your team. Evaluate your online presence. Click through your website like you’re a visitor—what improvements can you make? Look at your social networks as someone else would— would you follow yourself ? Know where your time is going . Look at monthly hours with a detailed eye to ensure that you and your team are focusing on areas that drive results. Bonus Task: Thank/recognize someone. Who’s helped you achieve your goals this month? Be it a colleague, team, boss, or family member, send a note to say thank you. What Would You Add to These Lists? This post is in no way an end-all-be-all list for inbound marketers; it’s a general guide. For example, if you’re responsible for thousands spent on Facebook advertising daily, check that out hourly, or momentarily.What’s worked in helping you stay on-task and results-focused on a daily, weekly, and monthly basis? I’d love to hear your tips and connect within the comments below. This is a guest post by Jessica Donlon ( @jessicadonlon ), client services manager at PR 20/20—the original HubSpot VAR and inbound marketing agency. See the PR 20/20 blog for more content from Jessica and the agency. Image Credit: Courtney Dirks Originally published Jun 26, 2012 9:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Top Chef, Marketer Edition: Quickfire Solutions for Difficult Marketing Problems

first_img Topics: Originally published Jul 16, 2012 4:30:00 PM, updated October 01 2019 Summertime, and the livin’s easy. Unless you’re a marketer. Actually, the summer months are some of the hardest months for marketers. Leads and prospects are all on vacation, and you’re stuck at your desk freaking out about hitting those monthly metrics. What are we to do? Turn on an episode of Top Chef, that’s what.Okay, Top Chef alone won’t cure what ails you, but we can take a cue from the Quickfire Challenges the chefs embark upon at the beginning of every episode. If you’ve never watched the show, the Quickfire Challenges are very difficult scenarios the chefs find themselves in, usually with limited or otherwise “weird” resources with which they must solve the particular challenge at hand. For example, you have to make breakfast in bed … but all you can use is a microwave and you have to tie your dominant hand behind your back. Now that’s a lesson in resourcefulness.So what can we as marketers do with limited or impaired resources to solve some of our common marketing problems? That’s what this post will set out to answer. We’ve set up three theoretical marketing challenges — quickfire challenges, if you will — and are going to walk through how you could utilize a random assortment of resources to solve the marketing problem! Because let’s be honest … there’s no such thing as a perfect world in marketing.Quickfire Marketing Challenge #1: Your boss says you have to kick up the blog post volume, but you can’t hire anyone new.Uh oh. There’s nothing worse than an already strapped marketer being asked to produce even more work. But there’s no excuses in marketing! Let’s see what resources you have at your disposal:PPC landing pagesPartner organizationsA graphic designerYou were hoping one of your resources was going to be a freelance writer, didn’t you? We’re not letting you off that easy. At first glance, none of these resources seem directly related to blogging, but there’s something to be done with each of them to help you solve your content shortage problem.The quickest solution of all is to repurpose the offers that live behind your PPC landing pages into blog posts. I’m willing to bet you’ve been isolating your PPC content up until this point, but content is content, and content that you paid to direct people towards is probably pretty good.If you want to create some blog posts that are both super quick to write and super effective at getting massive amounts of traffic and leads, get ready to dig through some data — data from your partner organizations! Data posts, especially ones containing original data, are sure to captivate your blog’s audience. If you have access to a partner organization’s data, craft blog posts around some of the surprising statistics gleaned from their numbers (giving them credit, of course). If your partners don’t have data repositories, you can still lean on them for guest contributions. Offer them inbound links back to their website so their content creation for your blog reaps them benefits in return.Finally, let’s visit your graphic designer — sidle up, smile your most winning smile, and ask them to make you some infographics, data visualizations, cartoons, or other types of visual content. Visual content resonates well with readers because, well, there’s very little actual reading involved! They’re also super-shareable, helping you grow your reach and hit those lofty traffic and leads goals. For more visual content ideas, visit this blog post that highlights unique content you can post to your blog.Quickfire Marketing Challenge #2: Social media engagement took a nose dive with everyone on vacation, and you need to increase it … stat!Can’t I just tweet more? No, not really. Let’s see what resources you have at your disposal to solve this social media engagement problem, and then we’ll figure out a solution:SmartphoneLive eventLeftover advertising budgetSurely you or someone in your marketing department has a smartphone, right? Well smartphones are hotbeds of marketing hacks due to one little thing: apps. Whether you’ve got an iPhone and have the App Store at your disposal, or run on Android and have the Google Play store to, well, play around with, there are lots of apps that make marketers’ lives easier and will help you solve a social engagement problem. Are you a fan of memes, for example? Lots of people are. And you can make them easily with the MemeGenerator app for Android. If you’ve got an iPhone, you have another tool at the ready called Over. Over allows for the quick and easy insertion of text onto your pretty iPhone pictures, taking your visual content creation one step further. Take a look:Of course, Instagram is probably the easiest and most frequently recommended visual content creation tool for social media. Available for both iPhone and Android, Instagram is one of the best free social tools your company can use. Incorporating more of this visual content into your social media will help you engage an audience that’s more inclined towards easily digestible content of this nature.Now let’s talk about that live event. When we talk about live events, we mean both in-person gatherings like our upcoming INBOUND 2012 conference, and online events like webinars. These events can help your social media engagement with a little assist from gameification — get a hashtag going for the event, and encourage participants to make use of it in order to win something. For example, on our latest webinars we’ve been giving away tickets to our upcoming inbound marketing conference to those who meet some end, like tweeting the most with our hashtag.Finally, that extra paid ad budget you’re sitting on can give you the quick engagement boost you need. Did you know about Facebook Promoted Posts, for example? They’re Facebook updates whose overall reach you can pay to increase. In an effort to monetize, social networks are making use of paid ads more and more frequently in order to let brands get more out of their social media presence; don’t be afraid to experiment with it!Quickfire Marketing Challenge #3: Sales is projected to miss quota, so they need extra marketing support to help meet their goal.When sales is in trouble, we’re all in trouble. What can marketers do to help? Let’s visit your resource kit:Closed-loop analyticsSocial media monitoring toolBlog contentFirst things first, it’s time to do some serious data diving. Break out your closed-loop marketing analytics tool and figure out which types of leads close at the fastest rate, with the highest average sale price. Knowing this will let your sales organization prioritize the leads that are most likely to close before the end of the month, and drive the most amount of revenue for your business. Think about it — if a salesperson knew there was someone in the pipeline worth $500 that would close in a week, they’d probably like to prioritize them over the lead that will close at $100 in 3 weeks. And if you’re the one to tell them that, boy will you be a hero.Additionally, you can use your social media monitoring tools to locate promising leads who aren’t even on your radar yet — often when they’re at the bottom of the funnel, too. Monitor for updates explicitly mentioning your company’s product or service so you get tipped off to people who are sales-ready, but somehow haven’t landed in your company’s funnel yet. Then you can identify and connect those new leads directly to sales reps right at their point of need!Now that your sales organization is swimming in bottom-of-the-funnel leads, you can help them accelerate the process with some collateral that addresses their leads’ problems. Instead of starting from scratch, visit your business blog to find content you’ve already written that directly addresses the questions that come up on sales calls. What better way to let your sales organization assert themselves and your business as the foremost authority on a subject matter than having a huge bank of collateral to send along to answer absolutely any question that’s asked?How have you gotten creative with the resources you have on hand to solve some tough marketing problems?Image credit: kennymatic Don’t forget to share this post! 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Where Do Marketers Get Leads? [Data]

first_imgNot too long ago, I dove into some of our copious data from the 2013 State of Inbound Marketing Report to figure out where marketers get their customers. So I thought it’d be a good idea to back up a little bit and look at not just where customers come from — but where leads come from. After all, that’s where it all starts, right?Download our free marketing tool that helps you generate more leads and learn about website visitors.As with my previous post about customer generation, I tried my best to address as many demographic areas as possible — B2B versus B2C, U.S. marketers versus international marketers, as well as several different industries. If you don’t see your company type represented in this data but you’re interested in seeing more information of this nature, leave me a note in the comments and I’ll see what I can do next time I go data-diving.Lead Generation & Budget by Mode of BusinessNotable Findings:B2B companies get twice as many leads from telemarketing than B2C companies do (8% versus 4%).B2C companies get 3X more leads than B2B companies do through traditional advertising (9% versus 4%).The best three lead sources for B2B companies are SEO (14%), email marketing, (13%), and social media (12%).The best three lead sources for B2C companies are social media (17%), SEO (16%), and email marketing (15%).The worst three lead sources for B2B companies are traditional advertising (3%), PPC (6%), and direct mail (6%).The worst three lead sources for B2C companies are telemarketing (3%), trade shows (6%), and PPC (6%). Notable Findings:In the Banking/Insurance/Financial Services sphere, only 6% of leads come from PPC, but they are still allocating 9% of their lead generation budget toward this lead source.Marketing agencies are allocating 14% of their lead generation budget toward blogging.In the Nonprofit/Edu space, only 11% of leads come from traditional advertising, but they are still allocating 16% of their budget toward this source.In the PR/Communications/Media sphere, only 4% of leads come from PPC, but they’re allocating 7% of their lead generation money toward this source.In the Retail/Wholesale/Consumer Goods industry, 10% of leads come from traditional advertising, and they are allocating 14% of their budget toward this source.In the Technology (Hardware) space, 16% of leads come from email marketing, and 12% of their budget goes toward this source.In the Technology (Software) industry, 13% of leads come from trade shows, and they are putting 17% of their budget toward this source.Lead Generation & Budget by LocationNotable Findings:U.S. companies get more leads than international companies for the following sources: trade shows, email marketing, and social media.International companies get more leads than U.S. companies for the following sources: direct mail, blogs, SEO, PPC, and traditional advertising. Notable Findings:9% of small business leads are from blogging, and they are allocating 12% of their budget toward this lead source.15% of leads from medium-sized companies are from SEO, but they are only allocating 12% of their budget to this source.12% of leads from large companies are from SEO, but they are only allocating 9% of their budget towards this source. 11% of their leads are from traditional advertising, but they are allocating 15% of their budget to this lead source.Lead Generation & Budget by IndustryNotable Findings:The Nonprofit/Edu space and the Banking/Insurance/Financial Services industry get more leads through direct mail than their counterparts — 13% and 11%, respectively.The Technology (Hardware) industry gets at least double the number of leads (24%) through trade shows compared to the other industries represented.Marketing agencies get the most leads from blogging compared to the other industries.The Retail/Wholesale/Consumer Goods industry gets 19% of its leads from social media, the most when compared to the other industries surveyed.The Technology (Software) industry gets 16% of its leads from SEO, the leader with respect to the other industries surveyed. Notable Findings:International companies get 6% of their leads from PPC but are still allocating 9% of their budget towards this lead source.U.S. companies get 13% of their leads from SEO but are only allocating 10% of their budget toward this source.Average Cost per Lead Benchmark DataNotable Findings:B2B companies have a significantly higher cost per lead ($43) in comparison to B2C companies ($15).Medium companies have the lowest cost per lead ($19) in comparison to small ($31) and large ($38) companies.Marketing agencies have the highest cost per lead ($58) whereas the Retail/Wholesale/Consumer Goods industry has the lowest cost per lead ($6).U.S. companies have the highest cost per lead ($40); LATAM has the lowest cost per lead ($15).Is any of the lead generation data in here surprising to you? Does it jive with what you’re seeing in your own business? What other data would you like to see?Image credit: JD Hancock Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Notable Findings:B2B companies are allocating 12% of their budget to trade shows but only getting 9% of their leads from that source.B2B companies are getting 14% of their leads from SEO but only allocating 12% of their budget to that source.B2B companies are allocating 8% of their budget to PPC but only getting 6% of their leads from that source.B2C companies are getting 15% of their leads from SEO but only allocating 13% of their budget to that source.B2C companies are allocating 13% of their budget to traditional advertising but only getting 9% of their leads from that source.Lead Generation & Budget by Company SizeNotable Findings:With direct mail, trade shows, telemarketing, and traditional advertising, the bigger the company, the more likely they are to get leads from the aforementioned tactics.Small companies are more than twice as likely to get leads from social media than large companies (18% versus 7%).Large companies are almost three times as likely to get leads from traditional advertising than small companies (11% versus 4%). X Originally published Jun 3, 2013 1:30:00 PM, updated September 05 2017 X Banking/Insurance/Financial Services industry (11%) X Lead Generationlast_img read more