What’s in a name? Spark Therapeutics sues Bluebird Bio over the use of the word ‘spark’

first_img What is it? By Ed Silverman May 19, 2021 Reprints What’s included? STAT+ is STAT’s premium subscription service for in-depth biotech, pharma, policy, and life science coverage and analysis. Our award-winning team covers news on Wall Street, policy developments in Washington, early science breakthroughs and clinical trial results, and health care disruption in Silicon Valley and beyond. GET STARTED Pharmalot [email protected] Ed Silverman About the Author Reprints Ruby Wallau for STATcenter_img Daily reporting and analysis The most comprehensive industry coverage from a powerhouse team of reporters Subscriber-only newsletters Daily newsletters to brief you on the most important industry news of the day STAT+ Conversations Weekly opportunities to engage with our reporters and leading industry experts in live video conversations Exclusive industry events Premium access to subscriber-only networking events around the country The best reporters in the industry The most trusted and well-connected newsroom in the health care industry And much more Exclusive interviews with industry leaders, profiles, and premium tools, like our CRISPR Trackr. What’s in a name? Spark Therapeutics sues Bluebird Bio over the use of the word ‘spark’ Pharmalot Columnist, Senior Writer Ed covers the pharmaceutical industry. @Pharmalot Unlock this article — plus daily coverage and analysis of the pharma industry — by subscribing to STAT+. First 30 days free. GET STARTED Log In | Learn More A promotional campaign has sparked a legal dispute between Spark Therapeutics and Bluebird Bio (BLUE) over the use of a single word: spark.As Bluebird works toward winning U.S. regulatory approval for a gene therapy to combat sickle cell disease, the company created a website and videos designed to provide greater awareness of the illness. And its effort uses such slogans as “Let’s Spark Change in Sickle Cell” and “Be the Spark.” The company is also seeking four trademarks for “I AM THE SPARK” and “SPARK CHANGE,” among other phrases. Tags gene therapylegalSTAT+last_img

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