COVINA — To some, golf might seem like nothing more than a fun way to spend a Sunday afternoon.But Body Balance For Performance, a golf-specific fitness company, takes the game seriously. Through a unique program of hands-on body work and customized exercises, Body Balance helps die-hard golfers identify their body limitations and improve their game.“Primarily, we look at the body in relation to the golf swing,” said Larry Carter, president and owner of the Covina franchise of Body Balance. “We’re looking at the physical flaws that may affect someone’s performance.”Old injuries from repetitive motion or weakness is certain muscle groups are just some of the factors that can have an adverse affect on a player’s swing, according to Carter. “We can identify someone’s shot pattern,” he said. “They may be missing the ball because of tightness, and we can pretty much predict what their golf swing could or should look like.”The 3,500-square-foot facility in Covina, at 210 W. College St., will hold its grand opening celebration today. Carter says more locations may be on the horizon.“We have the option to open up two other sites,” he said. “But we’ll see how the activity is here in Covina first.”Body Balance was developed by Paul Callaway, director of physical therapy for the PGA in 1985 and 1986.There are currently 48 Body Balance franchise centers throughout the United States and Canada. Carter said an initial evaluation at his center is $275.“After the evaluation, we design a program for that individual,” he said. “Depending on how many areas we have to work on, the cost be as low as $200 or as high as $2,000.”The end result is designed to improve each player’s accuracy, consistency, power and flexibility — without pain.The center also utilizes some high-tech gear, including the Dynamic Balance System, which monitors a golfer’s center of gravity during the swing, while providing immediate visual feedback.The system allows clients to see, in graphic detail, how they maintain their balance throughout their swing.Arcadia resident Bobby Chang, 36, who hopes to one day play on a professional circuit, has already taken four sessions at Body Balance.“This program works you through areas where you may be lacking in terms of your balance, strength and flexibility — they all relate,” said Chang, who logs three or four rounds of golf a week in addition to practice sessions. “My swing is already more solid and more consistent.”Today’s grand opening will run from noon to 6 p.m.For more information, call Body Balance For Performance at (626) 915-3130 or fax the company at (626) [email protected](626) 962-8811, Ext. 2701165Let’s talk business.Catch up on the business news closest to you with our daily newsletter. Something went wrong. Please try again.subscribeCongratulations! You’re all set!