5 Reasons to Encourage Your Sales Team to Blog

first_img One of the major benefits of Sales’ blog contributions is diverse content from different points of view. Multiple perspectives can help make a blog more dynamic and interesting. Topics: That said, a commitment to that takes some time and effort, there are ways to lighten the load. It makes sense. As marketers, we already have full plates. The thought of adding an entirely new responsibility to the mix would seem pretty daunting. What techniques have you used to encourage Sales to blog, and what results have you experienced? blogging can yield some pretty powerful results Inbound Sales (Marketing) Blogging Tool , says he aims to publish two blog articles per week on the 360 Signs blog, and he has even incorporated blogging into his sales reps’ job resonsibilities. As a result of his commitment to content creation, Tom has generated double the number of leads since he started using inbound marketing. called 360 Signs, has had a lot of success with this tactic. Tom, who was recently featured in a 3. Offers Unique Perspectives: More contributors also means the responsibility of producing a steady stream of new content can be divided among multiple people, meaning the burden doesn’t fall on just one person within your organization. Three cheers for the division of labor! We’ve compiled a list of advantages to asking your sales team to blog, based on Tom’s input and from our own experience at HubSpot. If you have a sales force, don’t underestimate its ability to create content. In fact, asking your sales staff to contribute blog content can have quite a few advantages. Tom pointed out to us that because his sales reps blog, they learn more about the sign business in order to craft effective blog articles. As a result, their increased knowledge of the industry has helped them to become more effective salespeople. 4. Improves Sales’ Industry Knowledge: 2. Divides Responsibility: More contributors means more people to create content, which is a good thing because research has shown that keeping your blog fresh by publishing content regularly leads to better blogging success. David Friel So how can you getlast_img

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