In a debate on Sunday night, the Republican Party candidate for the Presidency of the United States of America, Donald Trump, declared that should he be elected President, he would lock up Hillary Clinton, his Democratic Party opponent. He wants to be America’s first ever “tin pot” tyrant. Many Americans were horrified by the declaration, likening the threat to what happens in certain “banana” republics and dictatorships. Locking up political opponents is a lamentable act, but not rare where despots and tyrants reign. Trump threatened to take America down the “third world” realm of dictators and tyrants.Just recently, before the May 2015 elections, APNU/AFC leaders constantly threatened that should they win they will lock up former President Bharat Jagdeo, President Donald Ramotar and many of their cabinet members, including me, Roger Luncheon, Ashni Singh, Anil Nandlall and Irfaan Ally. Those threats were made in Parliament many times and became a staple of virtually every speech made by APNU/AFC leaders during the election campaign. They claimed they had the evidence and given an electoral mandate, APNU/AFC would exercise unfettered power to lock up their political opponents and in their own words “throw away the key”. While some of their supporters reacted with glee, most Guyanese were appalled, just as most Americans are horrified by Trump’s threats.Unfortunately, locking up political opponents is part of our colonial political heritage and part of the modus operandi of dictators and tyrants. Cheddi Jagan and many of the political leaders of the People’s Progressive Party were locked up by the British Government in Guyana. While Burnham, their hand-picked dictator, did not lock up Cheddi Jagan, the People’s National Congress did lock up several leaders of the People’s Progressive Party during the PNC-led dictatorship after Independence. Today, the APNU/AFC is using several different strategies to intimidate their political opponents. The point is that countries like Guyana and too many others around the world with fledgling democracies or still fighting for democracy too often endure the despicable reality that political opponents are imprisoned and intimidated.The ‘tin pot” dictators who threaten and lock up their opponents are not people that leaders in democratic countries emulate. But Donald Trump, the candidate for President of America, has gone there. He wants to be America’s first “tin pot” dictator. After my initial shock that a candidate for the Presidency of America could make such a public threat to lock up his opponent, I realised that Trump is deep down a dictator. The people he admires are all “tin pot” tyrants – Kim Jong-un of Korea, Putin of Russia. He does not seem to recognise that jailing your political opponent takes America to a dangerous, chilling place it has never been, far from making America great. Trump, with his anti-immigration policies, does not recognise that most Americans ancestries are linked to escaping tyrants.Trump places American foreign policy and diplomats in a lamentable place. When “tin pot” tyrants threaten, intimidate and jail their political opponents, America and its diplomats are expected to stand up and reject such violation of democratic principles. For more than 240 years, America has rejected the practice of locking up political opponents and has even gone to war to defend citizens against such dastardly violations of human rights and democratic principles. Electing Trump threatens political leaders around the world because tyrants and dictators will quote Trump that this is the spoils of winning an election.These are present and recent examples of the people he wants to be like: former Ukrainian President Viktor Fedorovych; the military Junta in Myanmar that locked up Aung San Suu Kyi, the present Prime Minister, for almost two decades; Egyptian President Hosni Mubarak; Ugandan President Yoweri Museveni; Zambian President Edgar Lungu; Iran’s Supreme Leader Ayatollah Ali Khamenei; Zimbabwean President Robert Mugabe; Congolese President Joseph Kabila; Cambodian President Hun Sen; Republic of Congo President Denis Sassou Nguesso; President Maduro of Venezuela; in addition to Putin and Kim Un Jung.Trump speaks with relish about locking up his political opponent, he boasts about sexual assault of women because his wealth and fame provides him with entitlements. His claim of making America great again is really dog whistle for bringing dictatorship to America. His mission is to return America to a monarchy, but worse to install a despot as the head of America and the free world. This is what America must resist. But there are lessons for Guyana. We get what we wish for sometimes. (Please send comments to firstname.lastname@example.org)
Photo: Cathay Pacific An application by Qantas to codeshare with Cathay Pacific on routes between Hong Kong and Australia faces further scrutiny from Australian authorities.The International Air Services Commission has written to the Flying Kangaroo seeking more information on its application to codeshare and asking the Australian carrier to address the ministerial criteria relating to competition, tourism and trade.The Australian Competition and Consumer Commission has also indicated it plans to make a submission on the application once it receives more information from the carrier.IASC officials want Qantas to respond to concerns raised by Virgin Australia in a submission lodged earlier this week that the codeshare would be detrimental to travelers and increase the market power of the two airlines.Virgin said in its application that Qantas and Cathay currently dominated the Hong Kong route, holding a combined frequency share of 88 percent and a combined seat capacity share of 90 percent.READ: Virgin opposes Qantas-Cathay codeshare It argued the Qantas application did not provide enough information for interested parties such as itself and the competition watchdog to properly assess and comment on the application.“Notwithstanding the paucity of information in Qantas’ application, any strengthening of the cooperation with Cathay Pacific is likely to increase the market power that the two carriers individually and collectively hold on the Hong Kong route,’’ the Virgin application said,“This would inevitably diminish the competitive forces in the market and may lead to higher airfares and reduced choices for customers, with corresponding implications for Australian tourism andIn a letter released Friday, IASC chair Ian Douglas asked Qantas to provide details on how the proposed codeshare would achieve the IASC Act objective of enhancing the welfare of Australians by promoting economic efficiency through competition in the provision of international air services.He said this should result in increased responsiveness by airlines to the needs of consumers, including an increased range of choices and benefits; growth in Australian tourism and trade; and the maintenance of Australian carriers capable of competing effectively with airlines of foreign countries.The letter asked Qantas to specify the city-pairs on which it proposed to codeshare with Cathay and provide passenger numbers and market share for each as well as yield and load factors.Virgin calculated that in the 12 months ending October 2018, both airlines recorded passenger load factors exceeding 80 percent and together carried 92 percent of all passengers traveling between Australia and Hong Kong.Qantas said it would be responding to the request for more information.
8 Best WordPress Hosting Solutions on the Market Why Tech Companies Need Simpler Terms of Servic… Silicon Alley Insider spotted the New York Times web site displaying reader comments prominently under the top story on their front page today. The comments in-and-of themselves are not newsworthy — they came from a post on the site’s news blog and the Times has linked to comment threads on the main page before. But this is, to anyone’s recollection, the first time the site has actually displayed the actual comments themselves on the site.Henry Blodget at Silicon Alley Insider thought the move was a good one, writing, “Hats off to the company’s web team for this smart move!” Other bloggers weren’t so upbeat. While it seems that the NYT times took pains to make sure that comments from both ends of the political spectrum were represented for their main page selections — often to one extreme or the other — and comments were edited to fit the space, I do question the wisdom of giving reader commentary such prominence on the site’s index page.Image from Silicon Alley Insider.We’ve praised news sites for adding reader commenting as a feature to their web sites in the past, and we recently had kind words about the New York Times Facebook app. However, giving reader comments such a prominent position is dangerous. Readers of news sites (and blogs) go to those specific destinations to read news in the voice they expect — not to see a public argument from commenters.I would applaud an expansion of New York Times comments beyond blogs to general news stories — I think commenting is great; it gives readers an outlet for instant response and keeps writers honest. But publishing comments on the main page, especially so prominently under the main story, seems like a bad idea. What do you think? Leave your thoughts in the comments below (we won’t publish them on the main page, though!). josh catone 1 Top Reasons to Go With Managed WordPress Hosting Related Posts Tags:#news#web A Web Developer’s New Best Friend is the AI Wai…
Lazio boss Simone Inzaghi admits he has doubts over whether Joaquin Correa and Felipe Caicedo will be fit to face Celtic in the Europa League tomorrow. Caicedo came off injured against Milan last weekend, whilst Correa picked up a knock in training, and Inzaghi states the pair will have to be evaluated. “I have to evaluate their condition very carefully, but I’ll ask them to make sacrifices. I believe in them,” he said at a Press conference. The coach then revealed he had toyed with the idea of using Sergej Milinkovic-Savic, Luis Alberto or even youngster Bobby Adekanye in attack. “I’ll play my strongest team. [Ciro] Immobile and [Senad] Lulic were a little tired yesterday, but I’m confident that these two will play. “I don’t have a clear idea yet [of my starting XI], but I know [Stefan] Radu and [Adam] Marusic definitely won’t make it. [Danilo] Cataldi is suspended.” The Aquile’s task has been made a tad more difficult by parts of their curva being closed for racist behaviour. “We’re obliged to win, we want to move up the group but it won’t be easy against a Celtic side who have a lot of quality and players who can put us in trouble at any time. “I think it’ll be a beautiful day of sport and a beautiful game. May the best team win. Hopefully it’s Lazio. “I know many Celtic fans will arrive and that part of the [Curva] Nord will be closed, but we expect lots of Biancocelesti to support us anyway.” Lazio lost 2-1 to Celtic in the first game between the sides last month. Watch Serie A live in the UK on Premier Sports for just £11.99 per month including live LaLiga, Eredivisie, Scottish Cup Football and more. Visit: https://subscribe.premiersports.tv/
suggests otherwise. HubSpot TV Episode #19 – December 12, 2008 http://bit.ly/XJ4A How to interact on Twitter – @karenrubin @mvolpe Mailbag ! http://www.toprankblog.com/2008/12/5-tips-for-successful-blog-optimization/ http://www.readwriteweb.com/archives/smiling_in_your_social_network_photos_means_you_have_more_friends.php Question: Do you enjoy the extra content we have been posting to the iTunes feed? http://www.postadvertising.com/post/2008/12/12/Holiday-Season-Brings-Many-AdsOr-Does-It.aspx Thanks for the feedback on the show length! Marketing Takeaway: Make sure you are using your blog to have a conversation. No one cares about your products, so talk about what’s really interesting to your customers. Submit your votes for best viral video of 2008 to us…. Intro Search Advertising Surges in Q4 Marketing Tip of the Week @indyjones would love to know more about best practices for twitter bio. I’ve had good luck with @grader suggestions based on bios, but Remember to subscribe in iTunes – Viral Videos http://www.marketingsherpa.com/sample.cfm?ident=30953 http://www.web-strategist.com/blog/2008/12/10/health-check-how-trusted-is-your-corporate-blog/ Subscribe in iTunes http://www.marketingpilgrim.com/2008/12/search-advertising-surges-in-q4-%e2%80%93-defying-the-economic-downturn.html @davecriswell asked When/How should you initially interact with inbound leads? Maybe don’t mention your brand: http://blog.clickz.com/081209-172517.html TiVo Shows Ads on Pause http://success.hubspot.com/Customer-Discussion-Forum/forumid/97/postid/6026/view/topic http://www.boingboing.net/2008/12/08/the-newspaper-indust.html Like HubSpot TV? http://rohitbhargava.typepad.com/weblog/2008/12/forrester-finds.html Marketing Takeaway: Print news is dying, find alternative methods to marketing. HINT: Look at inbound marketing. Squeeze Pages as an inbound marketing technique, good or bad? Marketing Takeaway: Recessions make people focus more on inbound marketing. Gatorade Ball Girl http://www.smartmarketmovie.com/eric/typical-online-video-watched/ http://itunes.hubspot.tv Chicago Tribune and the Death of Newspapers Marketing Takeaway: Make sure you have a good friendly photo of yourself to use on Facebook, Twitter, Linked In, your blog and other social media sites. Headlines Closing 84% of Corporate Blogs Suck http://blog.hubspot.com/blog/tabid/6307/bid/4437/You-Oughta-Know-Inbound-Marketing.aspx Marketing Takeaway: Figure out how to make your ads less interruptive. You Oughta Know Inbound Marketing Forum Fodder Smiling in your Facebook Photo Gets You More Friends Originally published Dec 13, 2008 2:47:00 PM, updated July 04 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
If you’re launching a new product — or even just putting new energy into an old product — the holy grail of marketing is a hearty endorsement from a popular independent blogger. conference on behalf of the company. Webinar: Advanced Business Blogging You can offer giveaways, contests, products for review, or sponsor a blogger! on Twitter), a popular and prolific independent blogger based in Boone, NC, explains. Engage in their conversation and learn what they love. Add fuel to their fire and get to know the fans of your products. When she and a handful of other bloggers began using and enjoying Nintendo’s new exercise/video game platform, RealLifeSarah WiiFit Originally published Sep 30, 2009 8:11:00 AM, updated October 20 2016 Download the free webinar 3. Reach out and give them something to write about. 2. Create space where bloggers will create content for you. In the video above, Sarah points to three keys for companies trying to engage independent bloggers: Blog World But how do you do that? What can you as a marketer do to get bloggers talking about your product? The blog, What do you think? Do you have any other tips for companies trying to engage independent bloggers? Please share them in the comments. to learn how to create a thriving blog. 1. Find those who are already talking about you. , has been a huge hit. It caught the attention of EA Sports, which then sponsored the group of bloggers to attend the In the video below, Sarah Pinnix (@ Wii Mommies Learn how to build your business blog into an inbound marketing machine. Sarah is well qualified to give this advice. , they decided to setup a blog dedicated to the product. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Blogging Topics: Invite writers to guest blog on your site or post in forums. Let them know that content creation is encouraged.
@Shama If you have the time and resources and it fits into your strategy, you should be on multiple social media sites growing your network. , and build a good community there. But also be sure to get your profiles on the other sites to protect your brand. The Hangouts feature on Google+ is a good tool to use too. It’s a way to video chat with small groups of people informally. You can certainly do research and educational things using it. If you have a personal brand, or if you’re the social media spokesperson for your company, you should get involved and set up your profile. Use the right links to link to your website. The most important thing right now is just setting it up correctly, even if you’re not devoting a lot of time to it right now. Inbound Now is currently in booking mode for upcoming episodes! Is there a certain topic you would like covered or an expert you would like to see come on? The Google +1 Button . Shama.TV How much time you should spend on Google+ Check out other episodes of Inbound Now Why Google+ will matter to marketers the Google +1 Button “You can essentially create multiple mini-social networks within Google+ and then share things with them specifically. You can characterize what you want to share with each group and maintain those relationships differently. Facebook also allows you to do this with lists. I just think Google+ is a lot more intuitive to do this.” “You don’t have to spend a lot of time on Google+, is what I find.” . Also, grab a copy of her book, . People with profiles are coming up in Google searches. You should also maximize the description you can add beneath your name. You can follow Shama on Twitter Why Google+ Matters (Currently, you cannot create a business profile on Google+, but according to a Google spokesperson, Using Google+ for Market Research “Just in general, right now the engagement level is a lot higher on Google+.” . . on her page your Twitter account With any new social media tool, it’s important not to abandon ship too early. Consistency is important. You have to do it for a while. Put the time into Google+, but don’t get rid of your fan pages or leave The Reasoning Behind Circles in Google+ Also, people don’t know exactly which circle you add them to. They’re just notified that you added them to a circle in general. or drop me a line on our Using Google+ for market research The Zen of Social Media Marketing “From a cost benefit analysis, and a very rough cost benefit analysis, it will take you like 20 minutes or less to set up a profile. Do it.” Connect With Shama Online start with Facebook Shama Kabani , on Facebook The Marketing Zen Group this feature will be available in a few months If you don’t have the resources to constantly maintain everything, It won’t take you much time. It’s free to do. The difficult thing won’t be getting followers now. It will be maintaining followers as we move forward. SEO Google’s thought process behind this is that people live their lives in layers. We have a layer of professional friends. We have a layer of close friends. We have a bunch of different layers. Google+ lets you create different circles and share things with specific people based on your relationship and by dragging and dropping them into a circle. . social media and inbound marketing podcast “Google’s gotten a lot of flack over time in terms of the quality of its search results. They’re a smart company. They know this. So the only way to really fix this is to make search smarter. And you make it smarter by making it relevant, and you make it relevant by letting people ‘plus one’ it.” If you do nothing else with Google+ right now, go in and Contact me on Twitter Would you like to see a particular marketing mastermind on the show? @DavidWells . She was on the Top 25 Under 25 Entrepreneurs in America list by Businessweek, and she’s been named an Online Marketing Shaman by Fast Company. Shama runs her own web TV show over at “Because Google is the king of search engines and rules a lot of traffic online, Google+ is going to play a big part in that.” Shama is the author of . By putting it on your site, it allows visitors to “plus one” it, thereby recommending it as a good article, page, etc. This is going to make search more social and play a part in how Google ranks websites. Originally published Aug 4, 2011 11:00:00 AM, updated October 20 2016 Google has added . Don’t forget to check out Should You Wait to Sign Up for Google+? The Zen of Social Media Marketing How Much Time Should I Spend on Google+? Topics: ! contact page set up your profile .) her web TV show , and on Google+ by searching for Don’t forget to share this post! Right now is a great time to ask questions on Google+ because the most active users are there. Over time, Google+ will get diluted with people (like Twitter and Facebook), and the engagement will be lower. Shama Kabani joins us for another exciting episode of Inbound Now, HubSpot’s Google+ is very different than other social networks because it was built by the king of search engines, Google. You want to be an early adopter of Google+ because it will play a roll in social interaction going forward. and The Google +1 Button and its future impact on SEO In this episode, we chat about:
Originally published Sep 26, 2011 11:00:00 AM, updated July 28 2017 This is a guest post written by Lior Levine, a marketing advisor for an American based online company that offers personalized cancer care treatments. Lior also advises for the MA in political science department at the Tel Aviv University.Even though Google recently ended it’s Realtime Search deal with Twitter, which means Twitter’s fire hose is no longer catalogued and used in real-time search results, there’s still a good deal of SEO benefit to be gleaned from Twitter.Basically, Twitter is a natural complement to your site and a way to gain some additional spots on organic search engine results pages (SERPs), helping your website and its content get found. So how can you best leverage your Twitter account for search? Here are 7 tips to help you get started.1. Use Your Real Name WiselyIt’s important to note that your Twitter “Real Name” doesn’t have to be your actual name, unlike with Facebook. Instead, it can be virtually anything as long as it comes in under the 20-character limit Twitter imposes.As such, your Twitter “Real Name” is perhaps the most important thing you can set on your Twitter profile. It appears in the title tag for both your Twitter profile and your individual tweet pages. It’s highly searchable, and it’s something that will appear in Google’s link to your profile.This means you need to make sure your real name is both relevant to you, a keyword people are likely to search for, and something that will make people want to click.2. Make Your Username CountLike your real name, your Twitter username is crucial content that will be displayed in the title of your Twitter profile page and, in some cases, your individual tweet pages. Also like your real name, it can be anything you want as long as it comes in under the 15-character limit Twitter places on usernames.It is best to use this space wisely with an easily remembered, keyword-rich Twitter username that will get the attention of anyone searching for related keywords.It may seem like an impossible task. Fifteen characters certainly isn’t a lot to work with, but a few quick Google searches for keywords related to your site can reveal what kinds of Twitter handles are ranking well, giving you a template for success.3. Focus on Your Bio NextAfter your real name and username, your bio is the next most important thing you can edit. At 160 characters, it’s longer than a tweet, and it can be crucial to your SEO as it is both highly indexable content, and the first few words of it also appear in your Twitter page’s description.It is important to make your bio count. Make the first few words an interesting teaser that draws searchers to click and ensure that the entire bio has at least one or two of the keywords you’re targeting.4. Link, Link and Link Some MoreTo be strong in search engines, your Twitter profile needs the same thing any other site needs: lots and lots of links. Link to your profile everywhere you can, and do so with strong keywords in the anchor text.This works well because, even though your Twitter profile is closely related to your site, it is hosted on a different domain, meaning you can pass along a great deal of trust to it from your site. This makes your links to it much more valuable.You can further this benefit by encouraging others to link to your Twitter profile as well, such as including it in an author byline when you do guest blogging, which will improve the amount of authority it receives from search engines.5. Get Followers, Build RecognitionEvery follower you get is more than just a person reading your tweets. It’s a link to your Twitter profile on their “Following” page and possibly retweets and mentions of your profile, which also include a link to you.Although these links are “internal” in nature (meaning they are all links from within Twitter.com), they can help you compete with other Twitter profiles that might be on the same or a similar topic, giving you an additional edge.Since many searchers who land on Twitter profiles were doing Twitter-specific searches, this could be a very powerful advantage to have.6. Stay Focused With Your TweetsWhile it’s certainly fine and maybe even a good thing to have some fun with your Twitter account and go off-topic from time to time, you need to stay focused and regularly publish tweets that are on-topic and keyword-rich.It’s important to remember that your main Twitter profile, in Google’s eyes, is very much like any other page with a headline, body copy, and links. As with any other page, if that content is keyword-rich, it’s more likely to be ranked well.Keeping your tweets focused lets you keep that copy keyword-dense, giving Google exactly what it wants to see and encouraging it to rank your Twitter page higher than other, less-focused accounts.7. Don’t Forget Your URLWhile it’s true that your URL doesn’t actually pass on any SEO authority due to Twitter’s use of the “nofollow” tag, it’s still an important tool for directing the traffic your Twitter profile gets back to your site.Since the eventual goal of any Twitter presence is to turn that traffic back to your site and your business, forgetting to use your URL is a misstep you can’t afford to make.In the end, what separates Twitter most from your run-of-the-mill sites is that it exists in an almost-completely enclosed ecosystem. Therefore, much of your link building has to be done from within, and nearly all of your content building is done in the form of tweets.While this might limit what you can do with Twitter in terms of SEO, it doesn’t make Twitter any less powerful as an SEO tool. It just makes it one that you have to work a little bit harder at to succeed.Are you consciously taking advantage of Twitter’s SEO potential?Image Credit: Andreas Eldh SEO and Social Media Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:
Not too long ago, I dove into some of our copious data from the 2013 State of Inbound Marketing Report to figure out where marketers get their customers. So I thought it’d be a good idea to back up a little bit and look at not just where customers come from — but where leads come from. After all, that’s where it all starts, right?Download our free marketing tool that helps you generate more leads and learn about website visitors.As with my previous post about customer generation, I tried my best to address as many demographic areas as possible — B2B versus B2C, U.S. marketers versus international marketers, as well as several different industries. If you don’t see your company type represented in this data but you’re interested in seeing more information of this nature, leave me a note in the comments and I’ll see what I can do next time I go data-diving.Lead Generation & Budget by Mode of BusinessNotable Findings:B2B companies get twice as many leads from telemarketing than B2C companies do (8% versus 4%).B2C companies get 3X more leads than B2B companies do through traditional advertising (9% versus 4%).The best three lead sources for B2B companies are SEO (14%), email marketing, (13%), and social media (12%).The best three lead sources for B2C companies are social media (17%), SEO (16%), and email marketing (15%).The worst three lead sources for B2B companies are traditional advertising (3%), PPC (6%), and direct mail (6%).The worst three lead sources for B2C companies are telemarketing (3%), trade shows (6%), and PPC (6%). Notable Findings:In the Banking/Insurance/Financial Services sphere, only 6% of leads come from PPC, but they are still allocating 9% of their lead generation budget toward this lead source.Marketing agencies are allocating 14% of their lead generation budget toward blogging.In the Nonprofit/Edu space, only 11% of leads come from traditional advertising, but they are still allocating 16% of their budget toward this source.In the PR/Communications/Media sphere, only 4% of leads come from PPC, but they’re allocating 7% of their lead generation money toward this source.In the Retail/Wholesale/Consumer Goods industry, 10% of leads come from traditional advertising, and they are allocating 14% of their budget toward this source.In the Technology (Hardware) space, 16% of leads come from email marketing, and 12% of their budget goes toward this source.In the Technology (Software) industry, 13% of leads come from trade shows, and they are putting 17% of their budget toward this source.Lead Generation & Budget by LocationNotable Findings:U.S. companies get more leads than international companies for the following sources: trade shows, email marketing, and social media.International companies get more leads than U.S. companies for the following sources: direct mail, blogs, SEO, PPC, and traditional advertising. Notable Findings:9% of small business leads are from blogging, and they are allocating 12% of their budget toward this lead source.15% of leads from medium-sized companies are from SEO, but they are only allocating 12% of their budget to this source.12% of leads from large companies are from SEO, but they are only allocating 9% of their budget towards this source. 11% of their leads are from traditional advertising, but they are allocating 15% of their budget to this lead source.Lead Generation & Budget by IndustryNotable Findings:The Nonprofit/Edu space and the Banking/Insurance/Financial Services industry get more leads through direct mail than their counterparts — 13% and 11%, respectively.The Technology (Hardware) industry gets at least double the number of leads (24%) through trade shows compared to the other industries represented.Marketing agencies get the most leads from blogging compared to the other industries.The Retail/Wholesale/Consumer Goods industry gets 19% of its leads from social media, the most when compared to the other industries surveyed.The Technology (Software) industry gets 16% of its leads from SEO, the leader with respect to the other industries surveyed. Notable Findings:International companies get 6% of their leads from PPC but are still allocating 9% of their budget towards this lead source.U.S. companies get 13% of their leads from SEO but are only allocating 10% of their budget toward this source.Average Cost per Lead Benchmark DataNotable Findings:B2B companies have a significantly higher cost per lead ($43) in comparison to B2C companies ($15).Medium companies have the lowest cost per lead ($19) in comparison to small ($31) and large ($38) companies.Marketing agencies have the highest cost per lead ($58) whereas the Retail/Wholesale/Consumer Goods industry has the lowest cost per lead ($6).U.S. companies have the highest cost per lead ($40); LATAM has the lowest cost per lead ($15).Is any of the lead generation data in here surprising to you? Does it jive with what you’re seeing in your own business? What other data would you like to see?Image credit: JD Hancock Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Notable Findings:B2B companies are allocating 12% of their budget to trade shows but only getting 9% of their leads from that source.B2B companies are getting 14% of their leads from SEO but only allocating 12% of their budget to that source.B2B companies are allocating 8% of their budget to PPC but only getting 6% of their leads from that source.B2C companies are getting 15% of their leads from SEO but only allocating 13% of their budget to that source.B2C companies are allocating 13% of their budget to traditional advertising but only getting 9% of their leads from that source.Lead Generation & Budget by Company SizeNotable Findings:With direct mail, trade shows, telemarketing, and traditional advertising, the bigger the company, the more likely they are to get leads from the aforementioned tactics.Small companies are more than twice as likely to get leads from social media than large companies (18% versus 7%).Large companies are almost three times as likely to get leads from traditional advertising than small companies (11% versus 4%). X Originally published Jun 3, 2013 1:30:00 PM, updated September 05 2017 X Banking/Insurance/Financial Services industry (11%) X Lead Generation
Topics: Thankfully for all you recent college grads out there (and your parents), the job market’s looking up for folks who’ve recently gotten their diploma. More employers plan to hire recent college graduates in 2015 than in previous years, according to the National Association of Colleges and Employers (NACE).And for those of you about to graduate, things are looking good, too: Two-thirds of employers who responded to NACE’s “Job Outlook 2015 Spring Update” survey reported they expected to increase or maintain current hiring levels for the Class of 2016.Woohoo! But … where do you actually go about finding these jobs? Download free resume templates to create a killer resume.When college graduates decide where to move to begin their careers, they aren’t just packing up and heading in droves to the usual suspects, like New York and San Francisco. In recent years, a surprising number of cities both in the U.S. and around the world have shown they can offer more entry-level job opportunities, higher incomes, better quality of life, lower cost of living … and in some cases, all four.We’ve scoured the web for studies, reports, and news stories to find some of the best places in the world to start a career after college graduation. Whether you’re aiming to begin a career in technology or finance or healthcare, or at a huge company, a startup, or a nonprofit, check out our favorites below, which are listed in no particular order.12 of the Best Cities to Start Your Career1) Austin, TexasImage Credit: White Blaze MediaAustin is one of the top tech hubs — not just in Texas, but in the whole of the U.S. It’s home to offices of some of the country’s top employers, including Google, Apple, Facebook, Cisco Systems, eBay, Blizzard Entertainment, Samsung, and more.”Entrepreneurs say it’s easy to start a business there, networking is top-notch, taxes are low, regulations are light, and hiring is a breeze,” writes Jose Pagliery for CNN.But Austin isn’t just a twin of San Francisco: First of all, it has a low cost of living compared with other capital cities in the U.S. Notably, it was #1 on WalletHub’s list of cities to start a career based on quality of life, #3 for population growth percentage, and #11 for entry-level opportunities.If you’re intrigued by a lively music and cultural scene, Austin’s friendly, funky vibe might just be the cherry on top. It’s a liberal city in an otherwise conservative state, and ranks #1 for “small business friendliness” according to a survey from Thumbtack. Its annual South by Southwest event — an annual set of film, interactive media, and music festivals and conferences — is a great example of the interesting mix of tech and art the city’s population holds dear.2) Amsterdam, NetherlandsImage Credit: Theo WinterIf you’ve ever been to Amsterdam or know someone who has, then you’ve likely gotten a taste of how beautiful and unique it is. With its gorgeous, 17th-century canals, parks, and paths, it’s a big city with a small-town feel. It has very bike-friendly roads — WIRED ranked it the second most bike-friendly city in the world in 2015, after Copenhagen. Plus, it’s super easy to get from Amsterdam to pretty much anywhere in the world: Amsterdam Airport Schiphol has repeatedly been voted one of the best airports in the world, and it has high-speed trains connected to cities all over Europe.Beauty aside, Amsterdam’s economy is also thriving, making it an attractive place for young career-seekers. It has one of the lowest costs of living in Europe, and the Netherlands’ excellent tax laws are attracting tech companies to move there — and with them, job opportunities. It’s one of the most competitive business locations in Europe and host to a variety of industries, including a flourishing start-up scene. The Expatcenter works with the Dutch government to help highly skilled migrants and their families with residence permits, work visas, and taxes.Another reason to love Amsterdam? The culture. In the Netherlands, the Dutch refer to their culture as “Gezelligheid,” an abstract noun that has no true English translation. “It can mean quaint, cozy, friendly, warm, and/or welcoming,” writes Lisa Miller for The Huffington Post. The friendly community, the vibrant culture and nightlife, the great job opportunities, and the healthy work-life balance all make Amsterdam a great choice for starting your career. 3) Santiago, ChileImage Credit: International Health StrategiesAlthough it might be far from home for most of you, hear me out. Not only does Santiago have relatively low corruption, low debt, and some of the lowest business and income taxes in the developed world, but it’s also quietly positioning itself as a new hub of entrepreneurship and innovation in South America.Because it’s a pretty small country, Chile only graduates about 1,400 engineers every year — and most of that talent ends up going into natural resource industries. After all, the copper industry accounts for almost half of the country’s income.Chile’s government has recognized the need to attract talent from abroad — and made changes to accomplish that. The innovation strategy it’s been building is meant to attract the best and brightest from all over the world. One way it’s doing it? With the Startup Chile program, which it implemented with the goal of transforming the Chilean entrepreneurial ecosystem.4) Washington, D.C.Image Credit: E. David LuriaFor college graduates interested in public policy, government, nonprofits, and a growing startup scene, Washington D.C. is a great place to start and grow a career. Mashable gives it the #1 spot for networking opportunities. College grads will also be in great company, as almost one-third of the city’s population is between the ages of 20 and 34.WalletHub ranked it #3 in both quality of life and professional opportunities. And according to Fortune Magazine, it has a “reasonable cost of living for a city of its size.” The well-functioning public transportation system also spans to close by Virginia and Maryland, which have even more affordable housing options.If that hasn’t convinced you, then here’s the kicker: D.C. was named the best U.S. city for single people, scoring highest in the U.S. in “mating opportunities,” according to WalletHub. After all, with 58% of the population being single, there are plenty of fish in the sea.5) Denver, ColoradoImage Credit: City-Data.comThe combination of plentiful entry-level opportunities for young professionals, quality of life, and a gorgeous setting makes Denver a great place for young people to live and grow their careers — especially those who love the great outdoors.According to WalletHub, Denver is #8 on a list of 150 cities for professional opportunities for entry-level workers, and #13 for quality of life. WalletHub also found the “extraordinarily varied local economy generates lots of jobs, relatively high starting salaries, and robust income growth.”The city’s also well known for its vibrant art scene and the virtually unlimited list of things to do outside, including skiing, snowboarding, and hiking at over a dozen nearby local mountain resorts. It has a whopping 300 days of sunshine most years, and 80 miles of trails within the city limits alone.6) Houston, TexasImage Credit: City-Data.comHouston was #1 of 150 cities on WalletHub’s list for the highest starting salaries adjusted for cost of living. In fact, the median annual income there is 3X higher than in Honolulu. And although Houston is the United States’ fourth most populous city, its real estate prices don’t reflect that, according to CNN.The city has a great entrepreneurial business climate with little government intervention. The Atlantic called it “America’s #1 job creator” in 2013 after it became the first major city to not only regain all the jobs lost in the downturned U.S. economy, but also the first city to add more than two jobs for everyone one it lost after the crash. That’s just impressive. Its most lucrative industry? Energy, as you may have guessed, given its proximity to oil.7) Raleigh, North CarolinaImage Credit: Anderson PaintingRaleigh is one of the smaller cities on our list, but it’s become a go-to spot for college graduates interested in financial services, software, energy, retail, and its famous “Research Triangle.” The triangle is formed by three cities: Raleigh, Durham, and Chapel Hill — all three with major research universities. You’ll also find the 7,000-acre Research Triangle Park here, too, which is one of the best tech research and development centers in the United States.Along with a solid economy, it’s been rated with a high quality of life (it’s accessible to both beautiful mountains and beautiful beaches) and low cost of living. Although the cost of living is beginning to creep up: One study found that a little under 72% of Raleigh-area homes are deemed affordable at the median income level.But many people who move to Raleigh after college end up settling there, which speaks to how attractive a place it is to live. Forbes named it the #1 place to raise a family in the U.S. 8) Montreal, CanadaImage Credit: The OdoraIf you want to live affordably in a big city and you’re willing to learn a little bit of French, then Montreal could be the perfect place to launch your career. The cost of living is lower than many North American cities, including other major Canadian cities like Vancouver and Toronto. Plus, the city’s employment growth rate is among the highest for major U.S. and Canadian cities. Its key industries are information and communications technologies, aerospace, and creative industries, according to Montreal International.Montreal is also one of the most culturally rich cities in North America, with a thriving live music and arts scene and a significant percentage of the population coming from cities and countries around the world. It has the second most diverse population in Canada after Ottawa-Gatineau. And let’s be honest … any city that dedicates an entire week to poutine (a delicious combination of fries, cheese curds, and gravy) and an entire month to igloos has their priorities straight.9) Boston, MassachusettsImage Credit: Dan HulubeiBoston is host to students from more than 100 colleges and universities including Harvard, MIT, Boston University, and Boston College — many who end up sticking around after graduation. In recent years, the city has “gone to great lengths to stop young alumni from fleeing to bigger cities,” according to Thrillist. And it’s worked: Now, the city has the highest concentration of people ages 20 to 34 of any major U.S. city.Despite a higher cost of living than most of the cities on this list, salaries in Boston are overall attractive, sitting at 34% above the U.S. average. It’s a great place for college graduates who want to live in a big city, but who are overwhelmed by huge, sprawling cities like New York and Los Angeles. It’s also a great place for sports fans.(Oh, and did I mention HubSpot’s hiring in our Boston-area office?)10) Dallas, TexasImage Credit: Huston-Tillotson UniversityThat’s right: Another city in Texas made the shortlist. Why? Because of its many opportunities for entry-level employment, along with a healthy balance of low cost of living, high salaries, and low unemployment, according to a study by Apartments.com and CareerBuilder.com.Dallas is home to the headquarters for a lot of major corporations, including J.C. Penney, GameStop, Dr. Pepper Snapple Group, Dave & Busters, Frito-Lay, and Rolex. Its most thriving industries? Telecommunications, technology, and manufacturing. But And CNN reports that startups have been flocking there because of its low taxes and minimal government interference.11) Minneapolis, MinnesotaImage Credit: John WeeksWith its stable economy, low cost of living, and relatively high salaries, Minneapolis has earned its place as one of the best places to start your career after college. It was named one of Fortune Magazine’s top cities for finding a job, and is host to many well known companies like Target, 3M, General Mills, Wells Fargo, and the Mayo Clinic. According to NerdWallet, “Minneapolis is young, affordable and thriving economically, making it a solid choice for recent graduates.” The most popular industries for job seekers are in marketing, banking, and retail. Not only is rental housing affordable, but it’s plentiful, too: More than half of homes in the city are rentals, and about 5% of them are unoccupied. NerdWallet found that Minneapolis residents with a bachelor’s degree who are 25 years old or older will spend 21.8% of their income on housing, and in many cases, rents are under $1,000 a month.If you’re into staying fit, then you’ll fit right in, as that’s something the city’s well known for. It ranked #2 in the American Fitness Index’s list of fitness cities, and more than 80% of the city’s residents say they engage in physical activity for at least 30 minutes per day. It’s no wonder, seeing as the city’s full of parks and trails that encourage an active lifestyle. You’ll have to stay motivated through the freezing winters, though.12) Sydney, AustraliaImage Credit: WikiProject SydneyThe thriving startup community, cosmopolitan spirit, and high quality of life are the biggest allures of Australia’s largest city. According to Virgin Entrepreneur, “Sydney is now home to a raft of start-up accelerators and incubators, which have resulted in a rapid expansion in microbusinesses in the city. … Australia produces some great talent and creative and innovative people — and in the tech sector, these people gravitate to Sydney. The Australian lifestyle also attracts smart people from around the world.”Alongside a strong but friendly business culture, you’ll find an excellent lifestyle and a culturally diverse population. The downside? A pretty high cost of living in comparison to other cities in Australia. It’s a tradeoff for an arguably better quality of life, if you think about the proximity of beaches and national parks to the city center. (And good news: HubSpot’s hiring here, too.)Which cities do you recommend for recent college graduates, and why? Share with us in the comments. Job Search Originally published Oct 5, 2015 8:00:00 AM, updated December 13 2018 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack