Don’t miss out on the latest news and information. EDITORS’ PICK MOST READ PH among economies most vulnerable to virus Senators to proceed with review of VFA Smart’s Siklab Saya: A multi-city approach to esports PBA D-League: AMA coach hopes Teng’s arrival helps bring team to semis Chongson sees the selection as a gamble, with Brickman’s commitment still uncertain this conference.“Fifty-fifty. I’m not surprised some teams are scared of complications with his papers. But what surprised me is that no one tried to gamble on him,” he said.FEATURED STORIESSPORTSGinebra teammates show love for SlaughterSPORTSWe are youngSPORTSFreddie Roach: Manny Pacquiao is my Muhammad Ali“I picked him at the fourth round, so it’s harmless.”Still, Chongson hopes that the gamble will bear fruit for the Rhum Masters. Fil-American guards Jason Brickman and Kris Rosales defending each other. Photo by Kuk Thew/ABLTanduay coach Lawrence Chongson anticipated that somehow, Jason Brickman will fall into his lap.And the Fil-Am guard did, as the Rhum Masters plucked the former ABL standout in the fourth round in the 2016 PBA D-League Draft on Tuesday.ADVERTISEMENT Where did they go? Millions left Wuhan before quarantine We are young Taiwan minister boards cruise ship turned away by Japan PLAY LIST 01:31Taiwan minister boards cruise ship turned away by Japan01:33WHO: ‘Global stocks of masks and respirators are now insufficient’01:01WHO: now 31,211 virus cases in China 102:02Vitamin C prevents but doesn’t cure diseases like coronavirus—medic03:07’HINDI PANG-SPORTS LANG!’03:03SILIP SA INTEL FUND Chinese-manned vessel unsettles Bohol town View comments As fate of VFA hangs, PH and US forces take to the skies for exercise Shanghai officials reveal novel coronavirus transmission modes Regardless of what Brickman and Tanduay will agree upon, he sees the former Finals MVP for Westports Malaysia Dragons as a sleeper pick.“It’s like getting a gift on Christmas day. If in the next day, his papers arrive then I’ll get ‘pogi points’ from my boss.”Sports Related Videospowered by AdSparcRead Next Chinese-manned vessel unsettles Bohol town Smart hosts first 5G-powered esports exhibition match in PH
Dear Editor,Most days I take a glimpse of what Frederick Kissoon says though everything is taken with a grain of salt. I never expected Kissoon would stoop so low and pen that 09-24-17 column, “Context rules life Ms Nicholas-Garrett”.Kissoon has been known to exaggerate, twist and manipulate stories so that he can look good in the right light. (A case in point is his story about Dr Dennis Leblanc’s visit to Guyana. I exposed Kissoon’s lies in my KN letter after engaging with some cursory research about Dr Leblanc. The medical doctor sought me out and thanked me for giving an accurate picture of his mission and perception of Guyana).To a degree, Kissoon is right about his view that “context is everything in life” – especially when it comes to racial sensitivities. Most blacks of the United States, for example, are quite divided on the use of the N-word; a simple Google search will turn up umpteen articles on the subject. Some argue it is okay to use the term – depending on who says it to whom, when, where, tone of voice, and so on; in other words, it depends on the context. Some vehemently argue that it is okay for Blacks and Latinos to use the term whereas it is ‘no-no’ if a white person utters it on their lips.It is downright despicable for Kissoon to defend a senior Government worker, Lloyda Nicholas-Garrett, for her racial tirades –- especially since she works in the Office of the President. The columnist should be sanctioned for that missive since it gives tacit approval for office (or any) worker to cascade racial slurs. Defending racial slurs is unpardonable at its worst and repugnant at its best, for it sends the wrong message to the Guyanese people when they are in the throes of racial insecurities. In a highly charged racial atmosphere as in Guyana, there should be zero tolerance for racial harangues – whether that is directed to fellow workers or to the public. The hallowed Office of the President ought to be the touchstone on how Guyanese should behave towards each other.The incident brings back a memory of an episode that took place in 2003. I was in the process of organising a show for a foreign artiste at the National Cultural Centre (NCC) when I heard one of the staff howling at the top of her voice about “coolie people” and “black people”. These terms in themselves could be very harmless or harmful; it depends on the context of what was spoken. Suffice it to say that that incident was a clear case of the woman spewing her racial rant – directed at me. Her tone of voice, her emphasis, her stares and her anger told the whole story – even though it was the first time we encountered each other.Being a target of racial hatred was bad enough. What really hurt was where and when this hatred was unfurled. It took place at the NCC – which was apparently built by Indian immigration fund money. My blood was boiling at the thought that I was a racial target at an institution where my fore-parents paid with their sweat, blood, and tears to build.Again, it all comes down to context. Some will go to the depths of any sleaze hole to punctuate the frame of reference so that the writer could look good – as in the Dr Leblanc citation. Many are aware that certain columnists will stretch to the abyss, if necessary, so as to retain their fan base. Pity!Sincerely,Devanand BhagwanBrampton, ON, Canada
Two vehicles were broken into last night and items stolen while parishioners attended Mass in Castlefin.The break-ins happened while people attended Mass at St Mary’s Church in Castlefin.Local Donegal County Councillor Gary Doherty has issued an appeal for information following the robberies.“Unfortunately we have had yet another incident involving thieves in the area. Last night,” he said. “Two cars were broken into at St Mary’s Church in Castlefinn while the owners were inside the chapel attending mass.“The windows were smashed and valuables were taken from inside the cars, including handbag, purse, phone and driving licence etc.“This was an absolutely despicable act and I hope the perpetrators are caught and brought to justice.“I would make an appeal for anyone who may have been in the area on Saturday evening and seen anyone acting suspicious to pass any information they have to the Gardaí. “I would also urge people to take extra caution when out and about and do not keep valuables in your car as it is clear these criminals will do anything to get them.”Councillor Gary Doherty said: “Unfortunately we have had yet another incident involving thieves in the area. Last night, two cars were broken into at St Mary’s Church in Castlefinn while the owners were inside the chapel attending mass.“The windows were smashed and valuables were taken from inside the cars, including handbag, purse, phone and driving licence etc.“This was an absolutely despicable act and I hope the perpetrators are caught and brought to justice.“I would make an appeal for anyone who may have been in the area on Saturday evening and seen anyone acting suspicious to pass any information they have to the Gardaí.“I would also urge people to take extra caution when out and about and do not keep valuables in your car as it is clear these criminals will do anything to get them.”Appeal issued after cars burgled during Mass in Castlefin was last modified: December 17th, 2018 by Chris McNultyShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:castlefinCouncillor Gary DohertySt Mary’s ChurchSt Mary’s Church Castlefin
No question, Disney memories last a lifetime. My first memory of Walt Disney World was around age 5 when my parents, who had been very firm about me NEVER talking to strangers tried to get me to go off with Tweedledee and Tweedledum for a picture, who were two of the strangest strangers I had ever seen!What’s your favorite…or not so favorite… Disney memory? Let me know in the comments.Should this post inspire you to give our Instagram page a follow, I’ll leave the link right here: http://www.instagram.com/touringplans. Share This!Looking for a bit of sunshine for your Monday? These pictures are sure to bring a smile to your face.If you’re new to this series, we post highlights from our Instagram page, along with a top comment or photo featuring YOU, our subscriber.Enjoy!February 24, 2019February 25, 2019February 26, 2019March 1, 2019March 2, 2019March 3, 2019Top Follower of the Week!This week, I couldn’t choose–there were two awesome comments I had to share.
Share This!Who’s ready for an updated dining establishment for Disney’s Grand Californian Hotel & Spa? Say hello to GCH Craftsman Bar & Grill! Once open, White Water Snacks will henceforth be known as GCH Craftsman Grill and this spot will continue serving its current menu. The new lounge area that will be located near the pool which will be known as the GCH Craftsman Bar will feature a new menu highlighting a wide variety of flavors including artisanal pizzas and avocado toast to sliders, nachos, and shawarma.Let’s dive into this menu for the bar, shall we?Shawarma Chicken Skewer comes with arugula-fennel salad with radishes, roasted tomatoes, pita bread, lemon wedges, and tzatziki dipGarlic-Soy-glazed Chicken Wings with fresno chile, togarashi spice, and furikakeBlack Angus Flat Iron Steak Salad which is made with endive and spinach leaves and is topped with sautéed shiitake mushrooms, crumbled eggs, feta snow, black angus steak, and a Champagne vinaigretteDouble-baked Beef Nachos served with bacon lardons, black beans, scallions, jalapeño pepper, cilantro, queso fresco, guacamole, and cremaCali Sliders which will featuring American wagyu patty, oven-roasted tomato, vegetable relish, spiced hollandaise, swiss, artichoke aïoli, and pickled vegetablesMaine Lobster Quesadilla with Monterey Jack and queso frescoLemon-Sumac Salmon SaladKimchee-marinated Ahi Tuna Lettuce CupAvocado ToastBlack Truffle-charred Cauliflower Grilled Cheese Sandwich, which comes with charred cauliflower, cheese béchamel, black truffles, and pickled vegetables on sourdough breadMargherita PizzaForest Mushroom PizzaClassic Pepperoni PizzaCharcuterie Pizza which comes topped with premium pepperoni, prosciutto, salami, Italian sausage, arugula, fire-roasted tomatoes, grana padano, and aged provolone.For the kids, they can enjoy chicken skewers, salmon filet, parmesan-crusted grilled cheese, chicken tenders, hamburgers, and a PBJ sandwich with chocolate-hazelnut spread.©DisneyLet’s discuss dessert, shall we? There will be a Root Beer Float; Waffle-Churro Sundae with vanilla ice cream, chocolate and caramel sauces, chantilly cream, and chocolate pearls; and Salted Chocolate Chip Cookie Fingers served with strawberry marmalade and hazelnut dipping sauces!The GCH Craftsman Bar & Grill will be open to all guests when it officially opens, however the pool area will be available only to resort guests with a designated wrist band. For more information, call 714 781-DINE (714 781-3463).
In response to President Trump’s Executive Order 13813, the Departments Health and Human Services, Labor and the Treasury (the Departments) are proposing regulations to expand the availability of short-term, limited-duration insurance by amending the definition of short-term, limited-duration insurance. This change is proposed to apply 60 days after publication of final regulations in the Federal Register.What is Short-Term, Limited-Duration Insurance?Short-term, limited-duration insurance is a type of health insurance coverage that was designed to fill temporary gaps in coverage that may occur when an individual is transitioning from one plan or coverage to another plan or coverage. Although not an excepted benefit under Code Sec. 9831, it is exempt from the Affordable Care Act (ACA) imposed individual-market requirements because it is not considered individual health insurance coverage. Thus, insurers providing short-term coverage do not have to cover (among other things) pre-existing conditions.The Proposed ChangeUnder the proposed change, short-term limited duration covers may offer a maximum coverage period of less than 12 months after the original effective date of the contract. The proposed definition provides that the expiration date specified in the contract takes into account any extensions that may be elected by the policyholder without the issuer’s consent.Historically, the maximum term for a short-term policy was less than 12 months, but that was changed to less than 3 months under regulations issued in 2016 (T.D. 9791). This move by the Obama Administration made it more difficult for insurers to offer stripped down, short-term coverage to the young and healthy in competition with individual market ACA-compliant coverage that has to be available to any applicant.Why it MattersThe Trump Administration has made it a priority to allow short-term insurance as a means of avoiding Obama-era ACA regulations that impose consumer protections on insurers and require them to cover any applicant. To the extent insurers take up the opportunity, short-term, limited duration coverage should be less expensive.Although these changes are primarily aimed at the individual insurance markets rather than group plans, the definition of short-term, limited-duration insurance is relevant to group health plans and group health insurance issuers. For example, an individual who loses coverage due to moving out of an HMO service area in the individual market triggers a special enrollment right into a group health plan (Reg. §54.9801-6(a)(3)(i)(B)). Also, a group health plan that wraps around individual health insurance coverage is an excepted benefit if certain conditions are satisfied (Reg. §54.9831-1(c)(3)(vii)).Proposed Regulations, NPRM REG-133491-17Other References:Code Sec. 54CCH Reference – 2018FED ¶44,051AFCCH Reference – 2018FED ¶44,094CTax Research ConsultantCCH Reference – TRC HEALTH: 9,120CCH Reference – TRC HEALTH: 9,118Login to read more tax news on CCH® AnswerConnect or CCH® Intelliconnect®.Not a subscriber? Sign up for a free trial or contact us for a representative.
Lazio boss Simone Inzaghi admits he has doubts over whether Joaquin Correa and Felipe Caicedo will be fit to face Celtic in the Europa League tomorrow. Caicedo came off injured against Milan last weekend, whilst Correa picked up a knock in training, and Inzaghi states the pair will have to be evaluated. “I have to evaluate their condition very carefully, but I’ll ask them to make sacrifices. I believe in them,” he said at a Press conference. The coach then revealed he had toyed with the idea of using Sergej Milinkovic-Savic, Luis Alberto or even youngster Bobby Adekanye in attack. “I’ll play my strongest team. [Ciro] Immobile and [Senad] Lulic were a little tired yesterday, but I’m confident that these two will play. “I don’t have a clear idea yet [of my starting XI], but I know [Stefan] Radu and [Adam] Marusic definitely won’t make it. [Danilo] Cataldi is suspended.” The Aquile’s task has been made a tad more difficult by parts of their curva being closed for racist behaviour. “We’re obliged to win, we want to move up the group but it won’t be easy against a Celtic side who have a lot of quality and players who can put us in trouble at any time. “I think it’ll be a beautiful day of sport and a beautiful game. May the best team win. Hopefully it’s Lazio. “I know many Celtic fans will arrive and that part of the [Curva] Nord will be closed, but we expect lots of Biancocelesti to support us anyway.” Lazio lost 2-1 to Celtic in the first game between the sides last month. Watch Serie A live in the UK on Premier Sports for just £11.99 per month including live LaLiga, Eredivisie, Scottish Cup Football and more. Visit: https://subscribe.premiersports.tv/
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Order the book now on Amazon.com Get the Inbound Marketing Book . Originally published Sep 1, 2009 3:31:00 AM, updated July 03 2013 Like this cartoon? Find many more in the Inbound Marketing book.
It was a piece of cake to write — you might notice it doesn’t have a boat load of text, all you writing-averse out there — and it provided helpful content. And it was all based off an Excel file from several years ago!6) It doesn’t have to be Shakespeare.In fact, it’s better if it’s not. Many marketers get caught up in the idea of being a writer, but blogging doesn’t have to be a creative exercise; it can simply be a documentation of information. Instead of trying to flower up your language, just focus on writing like you’d speak. You’ll find that content is not only easier to write that way — most people don’t have much trouble talking, after all — but it sounds more natural, too. That means your readers will enjoy reading it, because it isn’t some high falutin’ content that tries to sound all smart and fancy. It’s just straight-forward, easy-to-get-through blog content that answers their questions … and maybe converts them into a lead, while you’re at it ;-)7) There are proofreaders and editors in the world.Remember, you’re a subject matter expert — that’s the biggest value you bring to the role of business blogger. So if you’re worried that you can’t blog because you’re not good at figuring out where in the sentence a comma goes, don’t let that deter you; simply recruit a grammar-savvy friend or coworker to look over your content for you before it’s published. A quick proof of a blog post takes no more than 10-15 minutes! You might also even download our handy Internet Marketing Written Style Guide for some helpful reference.If you’re less concerned with grammar and punctuation, and have more difficulty getting into “story-telling” mode, an editor might be for you. Again, you have the subject-matter expertise to write the blog post, you just might not have a knack for figuring out in what order your information should be presented. If your blog posts have a ton of juicy information, but they read a bit more like a brain dump, find a colleague — or even a freelance editor — to help you sort out your thoughts. You may also find that writing an outline before you start blogging helps you establish a good order. In fact, most HubSpot bloggers start with an outline before they begin writing (it’s usually the big, bold subheadings you see in the published blog post) to figure out what points should be hit in the post, and in what order. Then when it comes to writing, they just fill in the blanks!8) There are freelance writers in the world, too.If you’re really quite writing averse, your blog doesn’t need to go hungry. There are plenty of skilled freelance writers in the world who make their living wordsmithing! I recommend a content marketplace called Zerys — many HubSpot customers (and non-customers, for that matter) — have used them to keep their blog afloat. In fact, whether you’re a HubSpot customer or not, we have quite a few vendors listed in HubSpot’s Services Marketplace that can help you outsource quality content. Often, the best approach has been to seek out a writer with familiarity in the subject matter you want to write about on your blog, and combining that with an edit from you. Not for grammar, punctuation, or editorial guidance, but for your (say it again now) subject matter expertise. For instance, if we were to commission a blog post for our blog about how email spam traps work from a freelance writer, I’d select a writer with familiarity in email marketing, sending them a specific blog post working title, like “How Email Spam Traps Work: A Guide for Marketers.” I’d also recommend a word count — say 600-700 words — and if I had any documentation that would be good to pull research from, I’d send that along, too. This all simply helps set the writer up for success, providing direction and context. Then when the blog post returned, I’d have one of the people at my company who knows the most about how email spam traps work review the content for accuracy, making any final tweaks or additions before publishing.This kind of collaborative blogging approach typically yields the best content, anyway, and it’s an approach that’s appropriate for both small and enterprise level companies. There’s no one that can know everything about, well, everything. Write about what you know, and when you don’t know it, ask the person who does for their take on the subject. There should be a point-person, sure, or you’ll suffer from the ‘Too Many Cooks in the Kitchen’ syndrome, but if you stop blogging in a silo, I think you’ll find the whole endeavor is much more manageable, and your content is far more valuable, too.Do you believe you can be a business blogger, even if it isn’t second nature to you yet? Have you conquered your writer’s block to become an awesome business blogger?Image credit: Abhi Shinde Business Blogging Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Oct 25, 2012 12:30:00 PM, updated October 20 2016 Without a doubt, the most common refrain I hear from businesses trying to adopt an inbound approach to their marketing is that they just can’t blog.”I don’t know how. Blogging’s for young people. I’m not a good writer. I wouldn’t even know how to begin. It’s too hard.”Wow. How self-defeating, right? Well the truth is, I know any one of you — yes, even you — can be an amazing business blogger. You have all the tools you need to do the job, you just have to recognize that you have them. That’s why I want to point them out to you. But I’ll warn you … once you read this post, you’re not going to have those excuses left. You’ll actually have to (gasp!) blog!Are you ready for that? Alright, let me explain why you — and anyone else in your organization (seriously, the time for excuses is over) — has the capacity to not only blog, but to also blog like a rock star.1) You are a subject matter expert.You didn’t get where you are because of that pretty face of yours. You have your job because you know how to do your job. That means if your job is to provide customer support for an SEO software company, you have the subject matter expertise to write a blog post like, “3 Advanced Hacks for Finding New Keywords for Your SEO Strategy.” Or if your job was to sell that SEO software, you’d have the knowledge to write a post like, “How to Use Search Trends to Identify New Potential Markets.” Or, if your job was to market that SEO software, you’d have the knowledge to write a post like, “How Long-Tail Search Helps You Get Found Faster in Competitive Markets.”See what I mean? Whatever it is you do for a living, you are good at it — better at it than a lot of other people out there. The world wants your expertise! Put it down on paper (or a computer, rather) so the rest of the world can benefit. You probably don’t think it’s that groundbreaking because the information is second nature to you, but if you have leads and customers asking you these questions day in and day out, there are hundreds — if not thousands — of people to whom your knowledge is groundbreaking. Do us a favor and blog it, won’t you?2) You’re a good researcher.Sometimes when you sit down to write a blog post — even if it’s about something you know a lot about — a tangential question might pop up in your mind. One that you don’t know the answer to. Some people see these questions as indicators they should stop blogging, because they must not be qualified enough to write on that topic. That couldn’t be further from the truth.It’s also why Google was invented.Okay, not exactly, but you know what? Most business bloggers can very rarely sit down to write a blog post without conducting some research along the way. I just scrolled back through the last five blog posts I wrote for this very blog, and guess what? I had to conduct research for each and every single one of them. In fact, there are some blog posts that I sit down to write specifically because they’re a challenge, forcing me to talk to subject matter experts in other departments within my organization.Just because you don’t know the answer to everything doesn’t mean you shouldn’t be blogging — it means you’re like every other person in the world, and certainly every blogger on the internet. The difference between a good blogger and a bad blogger is, the good blogger recognizes an information deficiency, and researches the correct answer to fill in the knowledge gap. That’s also what makes their content the go-to in their industry!3) You don’t actually have to write that much.People often get extremely hung up on word count. Great blog content does not have to be long. In fact, it’s usually better that it’s brief — people don’t like to read, and are often just scanning your content, anyway. Give the people what they want! And, likely, what you want … namely, to be doing anything other than writing a blog post.Now, this isn’t to say you can write 100-word blog posts. Your content still needs to be helpful, otherwise your readers (and Google’s crawlers) will stop showing you any love. Aim to keep most of your blog content at a 500-600 word minimum so you have enough space to develop some helpful advice. Of course, there will be occasional exceptions to this rule. That’s alright, as long as you keep up your reputation as a provider of valuable content, regardless of length.4) Sometimes, you don’t even have to write at all.Well, you need to have SOME words. But blogs are home to all sorts of content other than the written word! For example, you might make your blog posts more design focused if that’s your forte — one of our in-house designers contributes his blog content to us in the form of content visualizations, for instance.Similarly, we have a fantastic “video guy” that, instead of writing blog content, creates helpful marketing videos. Perhaps you’d rather shoot a short video for your blog content, and then simply transcribe it so you can get some of that nice SEO juice and cater to people who prefer text, too?But wait, there’s more. Let’s say you’re more of a math geek. Why not write content that focuses around the “mathy” (you might have figured out that I am not one of those math people by now) side of your business? For instance, our marketing operations folks use their super powers with numbers to create blog content about how to perform marketing calculations — you know, the kind of content that would take other people on the team twice as long to whip up. Take a look at Alison Savery’s blog post about how to calculate and track a leads goal each month, for example.This is all to say that blog content creation doesn’t have to be all about writing, writing, writing. If you cringe at the thought of pounding out hundreds of words of blog content, remember that there are other forms of content with very minimal writing that you have the power to create — and that your audience will love.5) You probably already have a lot of the content.Sales and marketing collateral is everywhere. Whether it’s in various folders in your email, saved on your desktop, in printed brochures from that trade show you sponsored, in old whitepapers you haven’t promoted in years, case studies you never quite put the final touches on — for most businesses, the content’s there. It’s just up to you to either repurpose it, or if it’s already looking pretty fly, to excerpt and re-promote that content on your blog.Here’s a perfect example of doing just that — and I know you can do the same. Several years ago, a HubSpotter created a calculator in Excel that helped people figure out what their monthly traffic and leads goals should be. We promoted it once upon a time, but then it kind of just … fell off our radar. Well, one day, for some reason, we uncovered it. And we decided to brush it off, give it a little makeover, and re-launch the offer. And of course, we promoted it on the blog, too! Now, we couldn’t excerpt a section of the content like we would with an ebook, so what did we write about in the blog post? We wrote about how to use the Excel template! Take a look at a snippet from the post: Topics:
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Twitter Updates Originally published Feb 24, 2013 9:00:00 AM, updated March 21 2013 Topics: It’s no secret that inbound marketing is a fast paced and growing industry, much like the world of technology. Many companies are utilizing the evolution of social and marketing technologies to find new ways to deliver advertisments to their audience. Our social networks are learning more and more about us every day, and online services like Yelp and Google Maps have intergrated themselves into our daily routines.Marketers have taken notice, and realize that these leaps and bounds in technology make marketing much more effective, too. So this week’s round-up will give you some insight into what changes are going on with our social networks, and how new technologies are being used to deliver marketing to individuals in (hopefully) better, bigger, faster ways.Twitter Now Reducing Some Tweets to 117 Characters, From MashableIf a limit of 140 characters per tweet wasn’t difficult enough, some of us might have to get used to being even more succinct. As of Wednesday, Twitter has reduced the limit of characters to 118 for tweets sent with a URL and 117 for tweets sent with an https link. This is going to be an important change for marketers to take note of because it could affect any scheduled tweets you created prior to these new limits.To be a bit more technical, Twitter states that the reduction is due to a change in their t.co link wrapper and how its extends the maximum length of links by two characters. Not that the logistics behind this really matter much to marketers — it’s just important to know that you should jump back into your scheduled tweets to make sure they comply with these new limits. Read the original article at Mashable.59% of Top Brands are Active on Instagram & Those Photos Are Shared to Facebook 66% More Than Twitter, From Marketing LandWe all know why we love Instagram and Pinterest — no one can resist a pretty picture. Recently, however, these social networks have grown to be more than just digital catalogs and photo albums. In the past three months, top brand adoption of Pinterest has risen by 10%, and Instagram by 9%. This is a strong indication that marketers are utilizing the potential of Pinterest and Instagram to build social engagement and expand overall reach.The study focuses on the growth of Instagram and how their broken relationship with Twitter has impacted engagement. Since the break up, Instagram engagement on Twitter has dramatically plummeted and now, 98% of brands using Instagram share their images to Facebook. Read more at Marketing Land.ESPN is Now Targeting You Via Online Radio, From Ad WeekIt seems ESPN is looking to up their game in the world of digital advertisement through online radio. With over 3 million downloads of their mobile radio app, it makes sense that ESPN has been concocting ways to tap into this audience with some well targeted ads. This new cloud-based ad insertion program aims to target listeners by location, device, age, and gender in real time during live national broadcasts. The company responsible for this new age technology is the online radio provider known as Abacast.With this new ad serving technology, ESPN will be able to deliver different, targeted ads to individuals listening to the same broadcast during live ad breaks. “Before, it was one stream to thousands of people, and it didn’t make sense that we were targeting women with a lot of the ads that were running. Now, hundreds of thousands of people are going to get different ad breaks. You could be in the same car as your friend wearing different headsets, and you’ll still be served a different ad than that person,” said ESPN digital sudio senior manager Blair Cullen.For marketers, this is a technological change that could bring online radio into the age of inbound by providing a method of creating targeted and measureable marketing content for an industry known for being old school. Read the full article at Ad Week.Free Marketing Campaign Kit, From HubSpotWith all the changes in marketing and all the new tools at our finger tips, it’s important to be able to align your marketing efforts across all channels in your campaigns. Luckily, we’ve created a free marketing campaign kit to give you the tools and resources you need to launch and measure a remarkable marketing campaign. The campaign kit will dive into what marketing tools you should be using to plan your campaign, how to integrate these tools into your campaign strategy, and what resources are available to get your campaign started. Download the free marketing campaign kit.Contextual Content Engine Vurb Raises More Than $1.5M From Max Levchin and Others, From TechCrunchEven with social media and search engines, it’s still a chore trying to compile a bunch of information in one place. For instance, I’m sure many of us have wanted to make a reservation at a restaurant through OpenTable and also wished that it would suggest show times for new movies, buy the tickets, and send us directions without having to open the quadrillion tabs we normally would. Well, start-up Vurb is working on a contextual content engine that connects and compiles relevant information from services like LinkedIn, Yelp, Google Maps, Amazon, and many others in an attempt to unify our internet shenanigans.Vurb has recently raised over $1.5 million in funding from a number of investors, like Max Levchin. The overall goal of Vurb is to uncomplicate the way to use the internet and its thousands of services by creating a content engine that naturally compiles all the most relevant information we need. This illustrates to marketers how people are tired of searching for products and services they need, and more interested in having those things served up to them based on who they are and what the like. With search and recommendation engines on the rise, marketers should consider how their products and services are positioned and targeted to their audience. Read the full article at TechCrunch.LOL + WTF = $: An App That Shows Why Videos Go Viral, From Fast Company CreateEver wonder how you can make the next “Gangnam Style” or “Harlem Shake?” Well TubeRank may have found a way to help you figure out what you need to do to create the next viral video on YouTube. The app was recently launched by Rubber Republic, a London-based content creation studio responsible for a number of viral videos. TubeRank is a free app that combines meta data with YouTube video content to show you why a viral video was shared, who shared it, and how many times. The app can provide marketers with specific information about a particular community and how videos perform in these communities based on a share-to-view ratio. This information is revealed by breaking a viral video into a “viral formula” of key elements based on the success of that video. Read the full article at Fast Company. HubSpot’s Weekly Marketing Update Podcast With Mike VolpeInterested in hearing what the CMO of HubSpot has to say about the stories in this week’s round-up? Check out our Marketing Update podcast and get the latest inbound marketing advice, tips, and best practices from our CMO, Mike Volpe and his co-hosts. You can also subscribe to this weekly podcast through iTunes … to start your week off with a little dose of inbound marketing.What other important marketing stories should we know about? Share them in the comments!Image credit: CJ Isherwood