Study: EBay Needs to Return to Its Roots

first_imgA Web Developer’s New Best Friend is the AI Wai… Related Posts Over the last year, eBay has been trying to slowly move users away from its auctions and more towards purchases of fixed-priced items. Last week, however, eBay announced that it plans to return to its roots and that the company wants to put more emphasis on its auctions business again. Judging from the latest data from Compete, eBay’s former strategy was clearly not working and was actually driving users away from eBay and toward other fixed-price retailers like Amazon and Walmart. According to Compete, the percentage of eBay shoppers who also shopped at Amazon increased from 41% in February 2008 to 53% in February 2009. At the same time, however, the number of Amazon users who also shopped at eBay remained stable at 58%, which, according to Compete, shows that eBay’s fixed-price strategy did nothing to attract new buyers. These problems were only compounded during the last year, as eBay also lost a lot of its casual sellers to Craigslist (which saw its traffic rise 40% over the past year). As Compete’s Matt Pace rightly points out, eBay’s strategy of emphasizing fixed-price transactions only muddled the waters and blurred eBay’s distinction from other online retailers, including eBay’s own Also, users clearly prefer to buy from a trusted source like Amazon, and the average order value on eBay has remained stable at around $28 for the last year.That doesn’t mean that eBay’s focus on “Buy-It-Now” transactions was a total failure, though. The number of these transactions grew steadily over the last year (up 20% from last year), but this was not enough to make up for the simultaneous decline in eBay’s auction business. According to Compete, 1.5 million fewer users actually placed bids on eBay in February 2009 than a year ago. Tags:#news#web frederic lardinois Top Reasons to Go With Managed WordPress Hosting Why Tech Companies Need Simpler Terms of Servic… 8 Best WordPress Hosting Solutions on the Marketlast_img read more

Strategy Roundtable: Paying Customers Create Validation Creates Valuation

first_imgTags:#start#StartUp 101 This week’s roundtable had some very interesting businesses. Three out of the five that presented are going to be featured on the 1M/1M Incubation Radar shortly, and a fourth will be featured on Deal Radar. Here’s a brief recap, before we do comprehensive profiles on them.First up was Avinash Gavande for Hospitality Star, an e-learning SaaS vendor for the hospitality industry. Avinash has several customers in the mid-market in India and South East Asia. They’re doing about $200,000 in revenue, and presented a plan to do a comprehensive SaaS solution for the hospitality industry including ERP and Procurement. The company’s entire client-base, however, is in e-learning, an industry pain that is recognized and acknowledged by customers. Most importantly, the revenues are coming entirely from that business. My read on this company is that they should stay focused on e-learning for hospitality as a core focus, and skip ERP and Procurement for now. For small companies, focus is critical. No need to waste precious resources – engineering, marketing or sales – in building ERP and Procurement solutions at this stage.Rapid Tissue ProcessorNext Leonardo Marcovitz discussed his Rapid Tissue Processor, laboratory equipment for histology labs, of which there are about 5,700 in his target market. At $60,000 per unit, the product is substantially cheaper than its various competitors. It is also faster, making tissue processing more efficient for labs that have significant volume, and can translate to a core business benefit. Leonardo has validated the premise with several labs and has built a prototype. He needs about 10-12 months to get through the regulatory process, and also funding to manufacture the product. Funding for early stage biotech ventures has become very, very tight. I was talking to someone at San Jose State University’s biotech incubator last night, and he said they were having a really hard time. I suggested to Leonardo to explore possible service projects with Quest Diagnostics and Labcorp, two of the largest companies in his target market, and see if they can generate some revenue with which to fund the project. An alternative would be strategic investment from Quest or Labcorp. Music WizardChris Salter then presented Music Wizard. The company has been around for a while, and sells various digital games and educational products around learning to play music. A $500 educational product is selling well for them right now, and they also have a variety of distribution deals and so forth. Music Wizard has raised $10 million dollars, but the revenue levels have fluctuated. With a burn rate of about $80,000 a month, the company is just about close to break even. Chris is trying to raise money while protecting his current shareholders. My sense is that any investor coming into the deal today will severely dilute the older investors, and that may simply not be the best route forward. Recapitalization deals are very complicated and often end up ugly. Instead, Chris should try to bootstrap the company going forward, and build organically. There may be some small amounts of working capital financing that can be used, but otherwise, at this stage, the business needs to grow from internally generated cash.LTT GlobalThen Rani Wemel with LTT Global spoke about an authoring tool for e-learning that enables educators to deliver their educational content on mobile phones. Rani has a couple of pilot educational institution customers in Malaysia and Indonesia, and hopes to help them deliver their material to students in a scalable way. The institutes have committed to paying about $.80 per student per month, and one of the pilots will be with 120 students. Not a bad start to be able to get customers to pay for such pilots, and if Rani can get another 20 pilots going in the educational institutions, she will learn a lot about what is needed to really and truly bring this authoring tool to market: What functionality? What usage model? What kind of professional services? All these are open questions. But with a steady set of pilots in swing, Rani should be able to answer these questions.I started doing my free Online Strategy Roundtables for entrepreneurs in the fall of 2008. These roundtables are the cornerstone programming of a global initiative that I have started called One Million by One Million (1M/1M). Its mission is to help a million entrepreneurs globally to reach $1 million in revenue and beyond, build $1 trillion in sustainable global GDP, and create 10 million jobs. In 1M/1M, I teach the EJ Methodology which is based on my Entrepreneur Journeys research, and emphasize bootstrapping, idea validation, and crisp positioning as some of the core principles of building strong fundamentals in early stage ventures. In addition, we are offering entrepreneurs access to investors and customers through our recently launched our 1M/1M Incubation Radar series. You can pitch to be featured on my blog following these instructions.The recording of this roundtable can be found here. Recordings of previous roundtables are all available here. You can register for the next roundtable here.Sramana Mitra is a technology entrepreneur and strategy consultant in Silicon Valley. She has founded three companies, writes a business blog, Sramana Mitra on Strategy, and runs the 1M/1M initiative. She has a master’s degree in electrical engineering and computer science from the Massachusetts Institute of Technology. Her Entrepreneur Journeys book series, Entrepreneur Journeys, Bootstrapping: Weapon Of Mass Reconstruction, Positioning: How To Test, Validate, and Bring Your Idea To Market and her latest volume Innovation: Need Of The Hour, as well as Vision India 2020, are all available from Amazon.Photo by Pierre Amerlynck Related Posts Top Reasons to Go With Managed WordPress Hosting A Web Developer’s New Best Friend is the AI Wai…center_img Why Tech Companies Need Simpler Terms of Servic… sramana mitra 8 Best WordPress Hosting Solutions on the Marketlast_img read more

From Science Careers: NSF moves to pilot LGBT questions on national workforce surveys

first_img Every year, after clicking “submit” on the final copies of their Ph.D. dissertations, thousands of scientists answer all sorts of questions—for example, about their age, sex, race, ethnicity, and career plans—as part of the U.S. National Science Foundation’s (NSF’s) Survey of Earned Doctorates (SED). The questionnaire has served as an annual census of U.S. doctoral degree-grantees since 1957 and provides useful demographic information, which can be used to track the success of diversity efforts. In the years ahead, the survey may start covering even more ground: During a meeting last week at NSF’s headquarters in Alexandria, Virginia, the agency said it plans to test the feasibility of adding questions about sexual orientation and gender identity.NSF’s move was catalyzed by a letter arguing that comprehensive, nationwide data on LGBT (lesbian, gay, bisexual, and transgender) scientists and engineers are needed because the group experiences disadvantages and disparities that are akin to other underrepresented groups, such as racial and ethnic minorities and women. Only a handful of studies have examined LGBT representation in STEM (science, technology, engineering, and math) graduate programs and the scientific workforce, so there’s a clear need for more information, says Jonathan Freeman, an associate professor of psychology at New York University in New York City and the lead author of the letter. The letter writers used LGBT—rather than, say, LGBTQ—because it’s the most generally recognized term, and they didn’t want to confuse audiences who may not be as familiar with others. “In wanting to have a conversation with folks about these issues, oftentimes it’s a way to meet them where they’re at in terms of language,” says letter co-author Laura Durso, the vice president of the LGBT Research and Communications Project at the Center for American Progress in Washington, D.C. STEM is losing male LGBQ undergrads NSF moves to pilot LGBT questions on national workforce surveys The letter writers asked NSF to include questions about sexual orientation and gender identity on the SED, as well as two biennial surveys administered by the agency: the Survey of Doctoral Recipients and the National Survey of College Graduates (NSCG), both of which are designed to examine the career trajectories of STEM degree holders living in the United States. The letter was cosigned by 251 scientists, engineers, and legal and public policy scholars, as well as 17 scientific organizations (including AAAS, which publishes Science Careers).If LGBT data were available from these surveys, “you’d have tons of people chewing on these data” to figure out if and where underrepresentation exists and to suggest interventions, Freeman says. Data collected by NSF could help us understand a whole host of questions about STEM’s LGBT community—“whether they’re here, whether they’re being retained, what their work trajectory is, whether they get paid as much”—notes Lauren Esposito, an assistant curator at the California Academy of Sciences in San Francisco and cofounder of the 500 Queer Scientists visibility initiative.NSF is still in the early planning stages, so details are sparse regarding how it will move forward. But a spokesperson told Science Careers via email that changes to demographic data collection require working with an interagency group and a “lengthy, deliberate process involving extensive experimentation” in order to ensure that the agency generates “accurate, reliable data sets.” NSF plans to start with the biennial NSCG. The earliest that LGBT questions would be added is 2021 because the window for testing questions to add to the 2019 survey has passed.Durso, who has worked to add sexual orientation and gender identity questions to federal surveys across the U.S. government, understands why implementing changes to the survey will take time. “There’s actually quite a bit of testing that has to happen,” says Durso, who holds a Ph.D. in clinical psychology and has studied the LGBT community. “These are federal government surveys; you want to do a deliberate and well thought out process.” For instance, it’s important to get the wording right to ensure that people fully understand the question that they’re being asked. Before making any changes to an ongoing survey, statisticians also want to confirm that adding certain questions won’t cause some people to refuse to answer the survey entirely—for instance, because they are offended by the questions.Esposito is also concerned that collecting this type of information could be risky for the survey respondents themselves. Esposito—who hadn’t read the letter that was sent to NSF until Science Careers emailed her a copy—agrees that there’s a need for the data. “We should be informed and have tools at hand by which we can make policy and bring about change,” she says. But she worries about these kinds of data being in the hands of the federal government. “Sexual orientation and gender are not protected classes federally and in many states in this country,” she notes. When “you can be fired for that information, it seems risky and it seems like a risk that many people would have to think twice before taking,” she says.Told about Esposito’s concerns, letter co-author Adam Romero—the director of legal scholarship and federal policy at the University of California, Los Angeles, School of Law—acknowledged her concerns but expressed confidence that they were not a reason to scrap the survey questions. “In my experience, the federal government does a very good job to keep the personal demographic and other responses of survey takers highly confidential and protected,” he says. In addition, existing federal surveys that ask these kinds of questions usually give an option to decline to answer or to say that you don’t know. “For any particular person who may be uncomfortable, there’s no mandate to disclose their sexual orientation or gender identity.”Policy decisions in higher education often hinge on information gleaned from federal surveys, notes Bryce Hughes, an assistant professor of education at Montana State University in Bozeman. So if NSF doesn’t collect data on sexual orientation and gender identity, then “we’ll miss opportunities” to make policy decisions that benefit LGBT communities, he says. “I’m just excited to see this moving forward.” Hughes wasn’t involved with the push to nudge NSF to add LGBT questions, but he understands the value of these kinds of data: Earlier this year, he published a study showing that sexual minorities are more likely to leave STEM undergraduate programs than their heterosexual peers.Freeman—the author who spearheaded the letter—wants to get data into the hands of Hughes and other social scientists because he’s concerned that LGBT issues have been sidelined in STEM diversity discussions. “There is a tendency to see LGBT information … [as an] overly personal demographic detail … that should have no place in science and engineering,” Freeman says. But he says that people shouldn’t view it that way. “This is about a social identity that is like any other, like gender or race or ethnicity.” That’s why it’s important to have LGBT role models and adequate representation across STEM fields, he says.“These are scientists and engineers, and so numbers speak and data speak, and I think having actual data on this would really change things,” Freeman says. “I think it would trigger a snowballing event of getting more people to study this issue and getting universities and federal funding agencies” to think about LGBT diversity initiatives, he says. Visibility matters: A conversation with the co-founder of 500 Queer Scientists Related content Working my way out By Katie LanginNov. 7, 2018 , 2:45 PMlast_img read more

Test cricket is pretty tough for India: Chappell

first_imgFormer India coach Greg Chappell mocked the Indian team saying they are not fit for Test cricket . The former Australian captain went a step ahead and blamed the Indian culture for the team’s debacle in the tour of Australia.”Test cricket is pretty tough for them (India). It was obvious from the start of the tour that the Indians weren’t really interested in Test cricket,” said Chappell, on the sidelines of a promotional event for his book, Fierce Focus, at Adelaide Writers Week.Chappell said Indians are not cut out for Test cricket and are only fit for Twenty20.”After the Australians showed that they were going to be a formidable foe, I was very disappointed with the Indians. And having worked with many of them and having been in the dressing room with them, Test cricket was too hard for most of them. They can only make a lot of money playing 20-over cricket. Fifty-over cricket they can sort of put up with.”Test cricket for a lot of, not only India, a lot of subcontinent teams, I think it’s pretty tough. And the challenge for Test cricket is, without the sort of grounding that we (Australians) had as kids, Test cricket is too hard. It’s very demanding mentally, physically and emotionally,” he said.Chappell blamed culture for the team’s debacle.”The culture is very different, it’s not a team culture. They lack leaders in the team because they are not trained to be leaders. From an early age, their parents make all the decisions, their school teachers make their decisions, their cricket coaches make the decisions.”The culture of India is such that if you put your head above the parapet someone will shoot it. Knock your head off. So they learn to keep their head down and not take responsibility. The Poms (British) taught them really well to keep their head down. For if someone was deemed to be responsible, they’d get punished. So the Indians have learned to avoid responsibility. So before taking responsibility for any decisions, they prefer not to,” he said.Chappell also said that Virender Sehwag’s ambition to become the Indian captain has hurt the team.”Sehwag thought he should be captain after (Anil) Kumble, so there is a bit of a collision there. I think Dhoni is getting to a point where Test cricket is getting too hard for him, and the undercurrent around the dressing room cannot help,” he said.advertisementlast_img read more

Samsung to make 7-inch smartphone-like tablet: Report

first_imgA 7-inch Samsung tablet that looks like a Smartphone has been spotted in China. According to a report on SAMMOBILE, the device bears the model number SM-T2558.The SM-T2558 will have a quad-core 1.2GHz processor and 1.5GB RAM. It may sport a 8-megapixel rear and 2-megapixel front cameras. The device is expected to come with 8GB  storage with a microSD slot. The SM-T2558 is said to run on Android 4.3 Jelly Bean instead of the latest Kit Kit.Given the specifications, we assume that SM-T2558 will be a mid-ranger.With this size, the SM-T2558 is going to be a handset with the largest screen ever. It was  spotted at a Chinese regulatory site that deals with certification for approvals.For now, there is no information as to when and where it will be launched. We expect more leaks to follow about its features and other details.last_img

12 Social Media Love Lines For The Geeky

first_img Source: Many businesses find social media overwhelming – there are so many networks available, and they’re always adding new features for you to learn and integrate into your plan. If you don’t have a full-time team of social media experts at your disposal, your success depends on creating a simple and sensible strategy that fits your resources and goals.Here are a few steps you can take to focus your energy:1. Define your target audience.If you haven’t already identified and documented your buyer personas, start by defining the key demographics of the audience you’re trying to reach – age, gender, occupation, income, hobbies and interests, etc. Think about the challenges they’re faced with, and what problems they’re trying to solve on daily basis. Try to focus on the 3-4 types of people that represent the majority of your buyers – don’t get hung up on all the exceptions, or you’ll never get started!2. Start blogging.Fresh content is the linchpin of a successful social strategy, so you’ll need to commit to creating fresh, quality content on a consistent basis. Brainstorm a list of the most common questions you hear from your prospects, and commit to writing at least one new blog post a week focused on addressing these questions. 3. Create educational content.Consider creating downloadable content like ebooks, checklists, videos, and infographics that address your buyer’s pains. If the content is truly helpful and educational, people will be more likely to share it on social media and extend your reach.4. Focus on a few key social channelsMost small businesses don’t have the bandwidth to establish and sustain a great social media presence on more than a handful of channels. It can also be overwhelming to learn the rules of engagement on a bunch of different networks at one time.Here’s a video by HubSpot Academy explaining all the possible social channels to which you might post content on behalf your business.So, start small. Research key networks to learn where your target audience is most likely to spend time, and focus your effort on building, nurturing, and sustaining a community there before moving on to another channel.5. Develop a recipe card to guide you.Social media isn’t an exact science, so you need to establish a consistent posting and engagement schedule to start seeing results. Start by developing a reasonable recipe card you feel comfortable sticking to. Set goals for how frequently you’ll post content and engage your followers, and hold yourself accountable to following your recipe. (Get a free social media content calendar here to organize your efforts.)6. Measure your results.There are a million things you can track related to social media, so start by looking at how much traffic is being driven to your website or blog from social media. Watch your posts to see what people are responding to, and look for trends related to particular topics or keywords that generate more interest than others. Once you have a sense of what’s possible, set goals for key metrics and start keeping a scorecard to measure your progress. Be sure to chose metrics that are easy to gather – if it’s too time-consuming to track, you’ll fall off the wagon!Net new fans and followers# of interactionsVisits to your site from social7. Adjust your tactics.Unless you’re a celebrity, social media doesn’t start working overnight. It takes time to build a following, establish yourself as an influencer, and start seeing results.  You’ll need to experiment a bit to find the right combination of channels, content, and messaging that works for your audience. Over time, you’ll be able to adjust your recipe card, content, and personas based on the information you’re gathering – which will help you fine tune your strategy and generate more consistent results!Still overwhelmed? Try using the Whole Brain Group’s handy Sensible Social Media Checklist for Businesses – newly updated for 2016 – to get yourself organized. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:center_img Originally published Feb 18, 2016 2:00:00 PM, updated August 09 2017 Social Media Strategylast_img read more

Final Prize! Play to Win an iPod Touch with Marketing Surprises

first_img Play now for a chance to to win. Happy New Year’s Eve, inbound marketing friends! Inbound Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack We will be announcing the winner tomorrow, on the first of the new year. Topics:center_img Originally published Dec 31, 2010 1:00:00 PM, updated March 21 2013 The folks from HubSpot wish you a happy, healthy, and prosperous 2011. Here’s to your success, and remember to keep learning and having fun. a free iPod Touch, pre-loaded with a couple fun marketing surprises. Today is the final day of our Countdown to 2011, and we’re raffling off our grand prize:last_img read more

How To Optimize Your Press Release [Marketing Cast]

first_img Google News Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Yahoo! News Where to Submit Your Press Release? Including hyperlinks in your press releases is critical. Make sure you hyperlink relevant words that take you to targeted pages. For instance, if your press release is about a new product launch, you should hyperlink the most important phrases and send people to your website pages corresponding to these phrases. This is essential for search engine optimization. as different search engines, says David Meerman Scott. In order to get your content to be indexed in these places and to generate Google Alerts, you have to submit your press release to one of the recognized press release distribution services. That is how you can gain potential coverage from mainstream media and bloggers. Press releases are like vitamins for people: we either obsess over them or don’t take full advantage of them. What if you are looking for a happy balance between these two extremes? , we try to offer a solution. View our video discussing how marketers can optimize their press releases: Have more questions about optimizing your press releases? Post them in the comments section below and we will try to tackle them! In addition to sending the press release to reputable distributions services, you should also publish it on your own website. Put it up on the Media page, on your blog or wherever you think is appropriate. “If you put it on your site, it is going to get indexed by the main part of Google,” explains David. “If you publish it through the news release distribution services, it will get published by Google news and the other news services as well.” The content of the press release doesn’t have to be much different from what you already put together for the PR services. In this episode of the The five big ones are PRWeb, PR Newswire, Business Wire, Marketwire and PrimeNewswire. There are some other less popular ones and even free services you might be able to use. While we encourage you to experiment with them, make sure you know what you are getting with them. You should have access to the main search engines and the capability to hyperlink from the press release to your site. Why Submit Your Press Release to Distribution Services? Weekly Marketing Cast Think about Topics: and Originally published Mar 14, 2011 8:00:00 AM, updated October 20 2016 Don’t Forget to Publish on Your Site Public Relations The # 1 Critical Element in Press Releaseslast_img read more

BREAKING: Facebook Announces New Subscribe Button

first_img Facebook Updates Originally published Sep 14, 2011 2:55:00 PM, updated October 20 2016 Topics: This afternoon, Facebook announced the release of a brand new feature, the Subscribe Button for profile pages. Ultimately, the new feature enables Facebook to support and provide even more publicly available content, which is a huge stride for its position in the search market.Up until now, users haven’t had much control over what see in their News Feed. On a user-by-user basis, the Subscribe Buttons gives you the ability to choose whether you’d like to see all updates, most updates, or just important updates from another user.3 Main Functions of the Subscribe ButtonThe Subscribe Button, which Facebook promises to start making available on users’ profiles over the next few days, will allow you to:1. Choose exactly what you can see from people in your News Feed. Facebook users can already view updates from their friends in their News Feed, but using the new button, users can now choose how much will get displayed. They will now have the option of seeing all of that particular friend’s updates, most (the amount that they currently see) of their updates, or only important updates (e.g. just highlights like a new job change or a move). Furthermore, users can also choose how much of what type of content will get displayed, such as photos, games, or nothing at all.2. Subscribe to people who aren’t your friends. As long as the user enables the Subscribe Button on his/her profile, you can subscribe to view updates from those people in your News Feed as well. This is a bonus for political figures, journalists, artists, bloggers, etc. who don’t want hoards of friends but do want the ability to spread their messages to others.3. Allow others to subscribe to your updates. Conversely, you can enable the Subscribe Button on your own profile and start generating subscribers to your updates as well. This will allow you to share your updates and content with more than just your friends. You can get even more granular with it, too. If you’ve enabled subscribers, you can limit what the public can see compared to what your friends can see using Facebook’s post-by-post sharing options (e.g. public vs. friends vs. custom). To enable the Subscribe Button on your own profile, visit Facebook’s Subscription Page and click “Allow Subscribers.”Marketing TakeawayWith the new Subscribe Button getting rolled out to personal profiles, the availability of the new feature will mean more publicly available data on Facebook. In addition, as people start enabling the Subscribe Button for their own profiles and try to attract subscribers, Facebook’s search function will become substantially better. Up until now, Facebook’s search functionality has been fairly limiting and not very useful due to the lack of publicly available content. This will soon change, making Facebook even more powerful from a search standpoint.As a marketer, make sure that when you’re promoting your business content on Facebook, you make it publicly available. This will ensure it can be indexed by Facebook search, thus expanding the reach of the content you share on Facebook.Additionally, Facebook’s introduction of the Subscribe Button will likely have future implications for business pages as well as Facebook’s advertising platform. Marketers should keep an eye on Facebook’s future announcements to stay on top of how new features can potentially affect their Facebook marketing efforts.What do you think about Facebook’s new Subscribe Button? Will you add it to your profile? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

7 SEO Twitter Tips to Rank Better in Search

first_img Originally published Sep 26, 2011 11:00:00 AM, updated July 28 2017 This is a guest post written by Lior Levine, a marketing advisor for an American based online company that offers personalized cancer care treatments. Lior also advises for the MA in political science department at the Tel Aviv University.Even though Google recently ended it’s Realtime Search deal with Twitter, which means Twitter’s fire hose is no longer catalogued and used in real-time search results, there’s still a good deal of SEO benefit to be gleaned from Twitter.Basically, Twitter is a natural complement to your site and a way to gain some additional spots on organic search engine results pages (SERPs), helping your website and its content get found. So how can you best leverage your Twitter account for search? Here are 7 tips to help you get started.1. Use Your Real Name WiselyIt’s important to note that your Twitter “Real Name” doesn’t have to be your actual name, unlike with Facebook. Instead, it can be virtually anything as long as it comes in under the 20-character limit Twitter imposes.As such, your Twitter “Real Name” is perhaps the most important thing you can set on your Twitter profile. It appears in the title tag for both your Twitter profile and your individual tweet pages. It’s highly searchable, and it’s something that will appear in Google’s link to your profile.This means you need to make sure your real name is both relevant to you, a keyword people are likely to search for, and something that will make people want to click.2. Make Your Username CountLike your real name, your Twitter username is crucial content that will be displayed in the title of your Twitter profile page and, in some cases, your individual tweet pages. Also like your real name, it can be anything you want as long as it comes in under the 15-character limit Twitter places on usernames.It is best to use this space wisely with an easily remembered, keyword-rich Twitter username that will get the attention of anyone searching for related keywords.It may seem like an impossible task. Fifteen characters certainly isn’t a lot to work with, but a few quick Google searches for keywords related to your site can reveal what kinds of Twitter handles are ranking well, giving you a template for success.3. Focus on Your Bio NextAfter your real name and username, your bio is the next most important thing you can edit. At 160 characters, it’s longer than a tweet, and it can be crucial to your SEO as it is both highly indexable content, and the first few words of it also appear in your Twitter page’s description.It is important to make your bio count. Make the first few words an interesting teaser that draws searchers to click and ensure that the entire bio has at least one or two of the keywords you’re targeting.4. Link, Link and Link Some MoreTo be strong in search engines, your Twitter profile needs the same thing any other site needs: lots and lots of links. Link to your profile everywhere you can, and do so with strong keywords in the anchor text.This works well because, even though your Twitter profile is closely related to your site, it is hosted on a different domain, meaning you can pass along a great deal of trust to it from your site. This makes your links to it much more valuable.You can further this benefit by encouraging others to link to your Twitter profile as well, such as including it in an author byline when you do guest blogging, which will improve the amount of authority it receives from search engines.5. Get Followers, Build RecognitionEvery follower you get is more than just a person reading your tweets. It’s a link to your Twitter profile on their “Following” page and possibly retweets and mentions of your profile, which also include a link to you.Although these links are “internal” in nature (meaning they are all links from within, they can help you compete with other Twitter profiles that might be on the same or a similar topic, giving you an additional edge.Since many searchers who land on Twitter profiles were doing Twitter-specific searches, this could be a very powerful advantage to have.6. Stay Focused With Your TweetsWhile it’s certainly fine and maybe even a good thing to have some fun with your Twitter account and go off-topic from time to time, you need to stay focused and regularly publish tweets that are on-topic and keyword-rich.It’s important to remember that your main Twitter profile, in Google’s eyes, is very much like any other page with a headline, body copy, and links. As with any other page, if that content is keyword-rich, it’s more likely to be ranked well.Keeping your tweets focused lets you keep that copy keyword-dense, giving Google exactly what it wants to see and encouraging it to rank your Twitter page higher than other, less-focused accounts.7. Don’t Forget Your URLWhile it’s true that your URL doesn’t actually pass on any SEO authority due to Twitter’s use of the “nofollow” tag, it’s still an important tool for directing the traffic your Twitter profile gets back to your site.Since the eventual goal of any Twitter presence is to turn that traffic back to your site and your business, forgetting to use your URL is a misstep you can’t afford to make.In the end, what separates Twitter most from your run-of-the-mill sites is that it exists in an almost-completely enclosed ecosystem. Therefore, much of your link building has to be done from within, and nearly all of your content building is done in the form of tweets.While this might limit what you can do with Twitter in terms of SEO, it doesn’t make Twitter any less powerful as an SEO tool. It just makes it one that you have to work a little bit harder at to succeed.Are you consciously taking advantage of Twitter’s SEO potential?Image Credit: Andreas Eldh SEO and Social Media Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:last_img read more