Commercetools’ Kelly Goetsch: Think ‘spokes,’ not ‘hubs’

first_img Posted on 15th September 2018Digital Marketing FacebookshareTwittertweetGoogle+share Commercetools’ Kelly Goetsch: Think ‘spokes,’ not ‘hubs’You are here: HomeDigital MarketingCommercetools’ Kelly Goetsch: Think ‘spokes,’ not ‘hubs’ Go headless and best of breed.That’s the key advice from Commercetools chief product officer Kelly Goetsch for large enterprises looking to expand their e-commerce. (He will dive deeper into this topic in his presentation on “How IT and marketing can use microservices to peacefully co-exist and serve the needs of customers” at our MarTech Conference next month in Boston.)Founded in 2013, Commercetools provides function-specific cloud-based mini-applications that operate with the help of about 300 APIs. If you want to add a function to check inventory before making a sale, add that component. If you want a new kind of checkout, add that one.This best of breed “Lego bricks” approach works well for e-commerce, Goetsch told me, because selling products is a series of discrete steps that a brand might want to customize for its unique approach.[Read the full article on MarTech Today.]The post Commercetools’ Kelly Goetsch: Think ‘spokes,’ not ‘hubs’ appeared first on Marketing Land.From our sponsors: Commercetools’ Kelly Goetsch: Think ‘spokes,’ not ‘hubs’ Related postsThe California Consumer Privacy Act goes live in a few short weeks — Are you ready?14th December 2019Lytics now integrates with Google Marketing Platform to enable customer data-informed campaigns14th December 2019ML 2019121313th December 2019Global email benchmark report finds email isn’t dead – it’s essential13th December 20192019 benchmark report: brand vs. non-brand traffic in Google Shopping12th December 2019Keep your LinkedIn advertising strategy focused in 202012th December 2019last_img

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