Climate Change: The Critical Topic Presidential Debates Are Leaving Out

first_imgThis article was originally posted on TheHill.com.Leonardo DiCaprio spoke about climate change for a longer amount of time at the Academy Awards than the presidential candidates have in the debates. In the 18 debates held so far, moderators have asked about everything from Super Bowl picks to flower arrangements, while posing only a handful of questions on climate. They ignored it entirely in the December debates, even though the world had just united around the landmark climate agreement in Paris. This must change.This week, both Republicans and Democrats will participate in debates in Florida ahead of its primary. Florida is ground zero for climate change in the United States, with sea-level rise accelerating and other changes threatening the state’s beaches, infrastructure and fresh water supply. The Risky Business report found that around $69 billion of seaside properties in Florida will be at risk of flooding within 15 years due to impacts from climate change. We are seeing similar risks across the country.People are paying attention. A bipartisan group of 21 Florida mayors, whose constituents are already coping with impacts of climate change, sent a letter to the debate moderators calling on them to ask questions on sea level rise and climate change. The news outlets– Washington Post, Univision and CNN– should follow-through.Importantly, questions must go further than just whether climate change is happening—this is no longer in question. Ninety-seven percent of scientists agree that human-caused climate change is taking place, as do the National Academy of Sciences, NASA, and the Intergovernmental Panel on Climate Change. Top U.S. security leaders, including the Department of Defense, have labelled climate change a threat multiplier. A majority of both Republican and Democratic voters understand the overwhelming evidence underlying climate change. It’s time for more substantive questions about what policies and actions candidates will take to combat climate change, protect local communities, and, most critically, take advantage of the opportunities to shift to clean energy.Are they prepared to build on the current U.S. climate action plan? What will they do to fulfill the climate commitments to the international community? Will they move forward with the Clean Power Plan? What other actions will they take?Election after election has shown that the economy is the issue that matters most to voters. And we can’t talk about the economy without talking about climate change – the evidence is clear that the two are critically intertwined.Delayed action on climate change would devastate the U.S. economy. A new estimate from Nature found that inaction on climate change could reduce the United States’ GDP by 36 percent by the year 2100. American farmers would be particularly hard hit. By the end of the century, states in the Southeast, lower Great Plains and Midwest risk a 50 percent to 70 percent loss in average crop yields for corn, soy, cotton and wheat.There is good news though. The New Climate Economy project (WRI is the managing partner) has found that the right kind of climate policies can promote economic growth while helping U.S. households save money. Smart policies include improving energy efficiency, investing in sustainable infrastructure and encouraging innovation in clean technology.The economic opportunities are vast. Last year, the U.S. solar industry created jobs 12 times faster than the overall economy, more than the oil and gas industries combined. Wind energy was the top source of new energy generation in 2015, surpassing 8.6 gigawatts of generation. There are already 73,000 wind power jobs in the United States, which could climb to 380,000 by 2030. It’s true that the transition from fossil to clean energy will not be easy for everyone. Some workers in energy-intensive sectors will have to change jobs and may need social and economic support for an interim period. But, the net effect on jobs from clean energy policies will be positive.That’s why across the country we also see more cities and business taking action. For instance, 125 U.S. cities have committed to reduce emissions under the Compact of Mayors, including New York, Chicago, Los Angeles, and Portland (where I was the mayor from 2009 to 2012). More than 60 companies, including Nike, Microsoft, and Google, have committed to switch to 100 percent renewable power.So far, we haven’t heard much talk about these issues on the campaign trail and certainly not in the debates. America’s citizens, cities, and companies care about the economy and climate change. It’s time for the debate moderators to ask the right questions and for our future leaders to make their vision clear.last_img read more

Linking Products to Places: The Initiatives Working to End Deforestation

first_imgClick here to view the interactive map.Satellite and computer technology are transforming human understanding of the world. This transparency revolution will help companies reduce their exposure to deforestation and related environmental and social risks. It will also help consumers hold these companies accountable.Unfortunately, there is still much we cannot see and do not know about forest landscapes and global commodity supply chains. Technology advancements will continue to expand our knowledge, but we also need companies and governments to share the information they already have. Global Forest Watch recently aggregated and anonymised data from several companies to publish the first public-facing global database of palm oil mill locations. When overlaid with GFW’s near real time monitoring systems and other relevant maps, this database will allow companies to identify and develop mitigation plans for mills with the highest deforestation risk.Businesses seeking to address the legal, operational and reputational risks caused by deforestation in their supply chains should take action now. Joining the TFA2020 and Global Forest Watch partnerships is a good first step. And anyone interested in these issues can monitor progress online and subscribe for alerts using the free platform. This article was originally posted on The Guardian.Why do we let history repeat itself? Less than six months ago, fires raged in Indonesia, blanketing the region in toxic smoke and releasing more greenhouse gas emissions than Germany produces in a year. Eventually the fires subsided, the air cleared, and the world stopped talking about this crisis. But it will happen again. These fires, caused by unsustainable forest management and agricultural practices, are a devastating and costly cycle that we have been repeating for decades.Fortunately, a group of business, government and civil society leaders sat down last week to find solutions. The Tropical Forest Alliance (TFA 2020) is a global partnership seeking to end deforestation caused by the production of commodities such as palm oil, soy, beef, and pulp and paper. It’s a daunting challenge, but the companies in the room seemed more committed and motivated than ever.Clearing forests to make way for agriculture accounts for an estimated 80 percent of global deforestation. Meanwhile, public scrutiny of deforestation is on the rise. Companies, especially those with consumer-facing brands, have become increasingly concerned about reputational, operational and legal risks posed by deforestation. These companies are now seeking to root deforestation out of their supply chains.Get to the SourceUnfortunately, linking a bar of soap to a palm oil plantation in Indonesia is like trying to find the original owner of a dollar bill in your wallet. How many times has that dollar changed hands before it found its way to you? This is the problem of “traceability.”Some TFA 2020 member companies like Unilever, Cargill and Mondelēz are making great strides towards traceability with certain commodities like palm oil, by engaging closely with their suppliers. Connecting the dots between thousands of global suppliers is a challenging process, and remains a major industry-wide hurdle. We urgently need innovative solutions to overcome the traceability problem. A new initiative by the Global Canopy Programme and Stockholm Environment Institute will draw on huge sets of largely untapped production, trade, and customs data to shed new light on how commodities flow through the global trade system. This new online platform, scheduled for launch later this year, will not replace companies’ own traceability efforts but could provide a useful proxy in near-term.Keep an Eye in the Sky (and on the Ground)Once we can link a product to a place, we can understand how that product might be associated with deforestation or even human rights abuses. High-tech monitoring systems like Global Forest Watch are now using satellites to detect tree cover loss in near real time. When combined with additional maps and information sourced (or crowdsourced) from the ground, these systems allow us to pinpoint the when, where and why of deforestation with precision.For example, last year Global Forest Watch detected a massive new clearing (more than 2,000 hectares or 5,000 acres) of pristine rainforest in the Peruvian Amazon. Field investigations by a local NGO confirmed the deforestation was to make way for a massive plantation, owned by a UK-based company called United Cacao. This increased visibility into the supply chain allows chocolate manufacturers to make better informed decisions about who they want to work with and buy cocoa from. And it enables companies to get involved where forest areas are at risk within their supply chains – for instance, by training smallholder cocoa farmers on sustainable agricultural practices, increasing the yield of their farms and reducing the risk of expansion into forests.last_img read more

A Carbon-Neutral Land Sector by 2040? Here’s How to Get There

first_imgThe Road AheadBioenergy with carbon capture and storage (BECCS) is deployed only sparingly, on degraded lands and using waste and residues. Most climate models rely heavily on BECCS because achieving the 1.5 degree target is generally considered to be infeasible without substantial carbon removals. But it is the last wedge in the roadmap for a reason: The feasibility and sustainability of large-scale BECCS as a climate solution is not proven. Indeed, WRI has elsewhere foundthat dedicating land specifically for the production of bioenergy—rather than using biomass wastes and residues for energy—is not a good strategy for the climate. Instead, this study’s roadmap relies on deeper emissions reductions from consumption changes such as a shift toward plant-rich diets, which also have health benefits, and on more removals from ecosystem-based sequestration, which enhance vital ecosystem services. Our natural systems can and already do sequester large amounts of carbon, but they will need to be complemented by other sustainable technologies by mid-century.Every country has land, so every country can play a part in land-based mitigation. It’s also true that every country uses land differently. But if these wedges show anything, it’s that the world will need many kinds of contributions, from forests to food and beyond, to flip the land sector—the anthropogenic emissions and removals related to agriculture and land-use, land-use change and forestry—from a carbon source to a carbon sink.Finally, the land sector can’t do it alone. Aggressive reductions in fossil fuel emissions and the energy sector (~50% reduction per decade) are a fundamental component of any plan to keep global temperatures in check. This roadmap is just one important piece of a larger journey. The 1.5 mark holds special resonance in the climate struggle. In the Paris Agreement, Parties agreed to try to limit warming to 1.5 degrees Celsius for the best chance at avoiding the worst impacts of climate change.This August, a special report from the Intergovernmental Panel on Climate Change unveiled another 1.5 mark: temperatures over land have already risen by an average of 1.5 degrees Celsius, or 75% more than the global average (which factors in temperature changes over both land and ocean).If we’re going to keep temperatures on land from rising further, how we manage our land globally – broadly, forests, wetlands and agricultural lands – matters a lot. Earlier this year, the World Resources Report: Creating a Sustainable Food Future laid out a menu of options that could meet growing demands for food in ways that help stabilize the climate, promote economic development, and reduce poverty.Last week, a new study in Nature Climate Change added to this body of science by laying out eight action areas that, if fully implemented, could collectively make the world’s land carbon-neutral by 2040, a carbon sink by 2050, and contribute 30% of the total mitigation necessary to limit warming to 1.5 degrees. This is on top of the 30% of carbon emissions that land already sequesters naturally. Importantly, this can all be delivered in a way that contributes to many other Sustainable Development Goals like cleaner air and water, improved food security and public health, biodiversity and climate resilience.The new study reconciles what is necessary with what is possible, offering not only a roadmap of timebound solutions to help stabilize atmospheric greenhouse gas concentrations over the next several decades, but also literal maps of where each action should be prioritized. Here’s where we can go from here.Forests Form the BaseForest-based actions give us over half the reductions the roadmap requires. The two largest wedges come from reducing emissions from deforestation and restoring forests, wetlands and drained peatlands. Maintaining and enhancing natural ecosystems is critical because they store more carbon than all existing fossil fuel reserves – not to mention they provide us clean air, water, and habitat for most of Earth’s biodiversity.Right now, we’re headed the wrong way on deforestation, sidelining one of our best weapons against climate change. A recent report shows that rather than cutting deforestation in half by 2020 as envisioned in the New York Declaration on Forests, average emissions from tropical tree cover loss are 57% higher since 2014 than they were between 2001 and 2013.Progress at the scale and pace necessary remain elusive for forest restoration, too. While the political will to restore degraded land has increased, efforts to implement restoration promises have been slow to gain traction.The final tree-related wedge of the roadmap – improved forest management and agroforestry — shifts harvest and regeneration practices to enhance carbon stocks and integrates trees into croplands and pastures to provide ecosystem services and enhance farmer incomes. These actions require changes in management but no change to what the land is used for, and could remove approximately 40 gigatons of carbon by mid-century, or as much carbon dioxide as that emitted by the United States over the past six years. Transforming Food from Farm to ForkMajor changes to the global food system can significantly increase efficiency, make people healthier, and add up to make a big climate impact. Reducing emissions from agriculture is challenging because of the need to produce additional food for the growing global population, although a number of promising opportunities and new technologies exist. Agricultural actions in the roadmap are tailored for the predominant food produced in each region. Cutting methane emissions from rice production, for example, is a priority in Asia where more than 90% of the world’s rice is grown, while cutting methane emissions from livestock is a priority in countries with large herds. Improving manure and fertilizer management practices helps the global climate, and also cuts down on local water and air pollution. Agricultural soils can also be managed differently to enhance soil carbon sequestration , for example by using longer rooted cultivars and preventing soil erosion, although uncertainty remains in the science of soil carbon.Changing food consumption patterns matters, too. Reducing food loss through improved handling and storage capacity is a priority for developing countries, while reducing food waste should be a focus for developed countries where improved date labeling, consumer nudges and campaigns, and supply chain technology can prevent good food from ending up in the waste bin. Cutting total global food loss and waste in half by 2050 could cut emissions equal to about four years’ worth of U.S. emissions.Finally, if half of the global population also shifted towards a more plant-rich diet , constraining meat consumption to 57 grams per day would lead to emissions cuts equal to another four years of U.S. emissions.Importantly, these food and forest wedges rely on each other to succeed: changes to food production and consumption are essential to reduce global demand for agricultural land even as the population grows toward 10 billion, allowing the world to reduce deforestation and open up land for reforestation. And conversely, strong forest protection measures will be necessary to reap the benefits of reduced agricultural pressure.last_img read more

Google’s Biggest Competitor Is You

first_imgNew Media thought leader, Brian Solis, shares how to implement and manage a Social Media Optimization (SMO) program.Download the Webinar Now and learn how to increase your visibility in social media! Social Media Marketing With Google owning 72% of the US search market I often wonder who Google thinks of as its competitors. Whilst Bing’s relaunch provided an improved search engine over MSN Live, I wonder whether it’s actually proving better than Google. I still Google rather than Bing!So if not a rival search engine, who might Google think of as competition? I believe the answer to that question is YOU. If you have a social graph then you threaten Google’s dominance as the go-to source of information, as Nielsen research shows that consumers trust real friends and virtual strangers more than search engine algorithms. Despite efforts, Google has yet to crack social media as such, as evidenced by the recent announcement that Google is looking to hire a “Head of Social”. As customer research patterns evolve from simply “Googling” products or services to consulting their social graph for opinions on a product or service, prospective customers might themselves be the ones finding products rather than products finding them through traditional outbound marketing. “Being the brand” or “having the product” that a social graph is discussing virally will be paramount, as evidenced by Ford’s effort to go viral with its Fiesta model.What does this ultimately mean for marketers? Actively participating in social media is becoming increasingly important. Here are some helpful hints to help you positively situate your brand and product or service in social media:Put your ear to the ground. Track your brand and important business keywords in social media outlets to find out what people are saying about you and related services. Set up an RSS feed of your target terms to stay updated. Listen first, sell second.Invite dialog and customer feedback. This will afford you the great chance to interact with your customers and prospects.Think of social media as a cocktail party. Offer insightful information in your interactions and don’t just go on about yourself.Be worth paying attention to! Your social media followers/friends are paying attention to what you have to say. How do you get more (thereby extending your social media reach)? Easy! Say something worth paying attention toBe a human. Social media is really all about human interaction after all. Increasingly, studies show that prospects want to form personal connections with companies so let your personality come across.Be dedicated to social media. Give ownership of your social media accounts to someone (or several people) at your business. That person(s) can monitor and participate in these conversations and find useful information to share on your social media profiles.On a closing note, try to not to obsess about the ROI of social media. HubSpot CEO, Brian Halligan, thinks that questioning the ROI of Social Media is akin to questioning the ROI of putting on your pants in the morning (you just have to do it) while the Social Media Revolution video makes the case that the ROI of social media is that your business will still exist in 5 years. Free Webinar-On-Demand: Social Media Optimization Is The New SEO With Brian Solis  PR: wait… I: wait… L: wait… LD: wait… I: wait…wait… C: wait… SD: wait…center_img Topics: Originally published May 14, 2010 11:00:00 AM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Cater Your Marketing Strategy to Different Social Networks

first_img Topics: Social Media Strategy Originally published Oct 20, 2011 3:00:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Just as all audiences are not the same, neither are all social media sites . Every social network has its nuances, whether it be in the way users behave, connect, or share within that network’s particular environment. Think about it. Do you have the same criteria on LinkedIn for who you choose to connect with as you do on Facebook? If Twitter were like LinkedIn, would you still ‘follow’ as many people?So, if people act differently from social network to social network, shouldn’t your marketing act differently, too? Just as a caterer adjusts its approach — it’s style, menu, manners — to fit the needs of who its catering for, marketers must modify its approach to cater to the specific environment and behaviors of different social networks. Below, we’ll discuss some general tips to help you analyze the environments of the networks your target audiences populate as well as provide you with a quick cheat sheet for understanding the behaviors of the 4 most popular social networks — Twitter , Facebook , LinkedIn , and Google+. How to Analyze and Adjust Your Marketing Approach for Different Social Networks Step 1: Create a Personal Account The best way to understand the nuances of a specific social network is to become a user yourself. Sign up for a personal account on all the social networks where you do or would like to have a presence for your business . The key here is to create a personal account, not a business account, since the goal is see how the people you’re marketing to interact within the network — both with other users and with other businesses. Step 2: Analyze the Tone and Specific Behaviors of People in the Network As you’re observing and participating in the environment of the specific social network, try to pick up on behavioral cues. Here are some great questions to ask yourself when conducting this analysis:Do people tend to be more formal or informal in their interactions?Do people seem to use certain criteria when deciding to accept a connection? Does the network even support business accounts/pages?Do people readily interact with brands, or are brands represented through personal profiles instead?What kinds of content do people share?In what ways are users engaging with each other?How much activity exists? How often/frequently does content get shared, and at what pace?How many people belong to the network?Asking these types of questions will help you understand the pulse of how the social network functions, which will enable you to adapt and optimize your marketing communications to the way its users behave. Step 3: Modify Your Marketing Approach Use what you learned about the social network in step three to create an individual marketing approach for that specific site. If you notice that business accounts are unavailable, use your personal account to connect with other users and spread your messages and content. If you notice that people are only sharing very high-quality content on a limited basis vs. a ton of content, adopt that same approach and avoid spamming users with a lot of content on a frequent basis. To use popular social networks as an example, on Twitter, more content and frequent updates is much more acceptable than the same practice on Facebook. Are people more formal in their updates on one social network than another? Then change the language of your messaging to align with that tone. How Users Behave on the 4 Major Social Networks Want a quick snapshot of how users behave in the 4 most popular social networks? Here’s a little cheat sheet … Twitter: Users ‘follow’ other users (which may include businesses) to obtain information, share updates, and be social. Users are open to following brands, and updates are limited to short, 140-character messages. Twitter is great for sharing links to awesome content and reaching a wide variety of users. The tone is informal, and users commonly connect with brands for customer support, new content, contests, and offers. Who users choose to ‘follow back’ is fairly open, and users are generally comfortable connecting with more people even if they don’t “know” them. Facebook: Users either create personal accounts or interact as brands via business pages . Facebookers are commonly more strict about who they connect and become “friends” with on Facebook. Usually, Facebook “friendship” is limited to who a person already knows or is friends with in real life, but people’s personal criteria for this can vary. Posts and updates in the network can be longer-form, but the network appreciates less frequent and more valuable updates from businesses, particularly updates that offer exclusive offers and content . To obtain updates from businesses, users ‘like’ (AKA become fans of) that business’ page. The tone is personal and engaging. LinkedIn: LinkedIn is a network that mainly attracts and suits the needs of business professionals, making it a great fit for B2B marketers . Brands can have company pages, and users can ‘follow’ the page for updates from those companies. The network has more of a business networking and career focus, and the way users connect is much more formal. Users often have fewer, more intimate connections than they would on Facebook or Twitter. Content shared and discussions that start are usually more industry and business-focused. Google+: The newest of the major networks, Google+ enables users to connect with each other by adding connections to different ‘Circles.’ It currently attracts more of a digital, tech-focused audience of users who are mainly male . The network is similar to Facebook in its functionality, and now that business pages are available, its being tapped by the business community for marketing, too. Pulling it All Together Use your time wisely in your social media marketing efforts. Remember: just because a social network is “popular,” doesn’t mean it’s necessarily right for your business or industry. Use analytics as your guide . Monitor the traffic and leads you’re generating from your presence on each individual social media site. Is the return on investment significant enough based on the time and effort you’re spending there? Is one social site performing better for you than another? Adjust your strategy accordingly to focus more of your time on the social networks that work for you, and less of your time on those that don’t. Do you cater your marketing strategy to the nuances of different social networks? What other tips do you recommend? Image Credit: SCA Svenska Cellulosa Actiebolaget last_img read more

How Non-Designers Can Create Good-Lookin’ CTA Buttons

first_img Design Templates Originally published Nov 25, 2013 11:04:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack If you’ve ever seen my “graphic design” work, you’d know why I’m putting it in quotes.Tis no bueno.But as a business blogger and an inbound marketer, I still have to do graphic-designey things sometimes — like create calls-to-action.Again, no bueno. Except for the fact that I work with a bunch of smart, creative people who are really good at making things easier for folks like me. So now, I’d like to round up all their knowledge and pass it on to you. Here’s the stuff that makes creating CTA buttons way easier. (For me, at least.)5 Resources That’ll Make Call-to-Action Creation Way Easier1) This software I’m using right now.I’m going to keep this short and sweet so you don’t think I’m sales-pitching you, but when I need a simple CTA, I use HubSpot’s tools. For instance, if you’ve ever seen the subscribe CTAs we use at the bottom of our blog posts, those are created using HubSpot’s CTA tools. It’s easier to just choose some basic design elements — color, shape, font — and get a button created in about 10 seconds flat.If I want something with more intricate design elements, I design outside of our software and bring it in later using that “Custom image” button. Here are the tools I use to do that.2) This post about PowerPoint design hacks.What does PowerPoint have to do with call-to-action button creation? Well, until about a month ago, I didn’t even have Photoshop on my computer, so most of my “design work” was done in PowerPoint. This post helped me understand the basics of using PowerPoint as a design tool — not just a presentation tool.So if you’re unsure of how PowerPoint could ever be used to create CTA buttons, check this piece out. If that’s old news to you, keep reading for more detailed stuff.(Make-Your-Life-Easier Tip: If you’re trying to keep your calls-to-action on-brand, but you’re not sure which colors to use, this “Quick Tip” post will teach you how to nail down your brand’s colors in PowerPoint.)3) This tutorial about creating call-to-action buttons in PowerPoint.If you’re like me, you “get” that PowerPoint can help you create marketing visuals, but you don’t feel like figuring out how to turn those random tools into an actual CTA button. Luckily, someone else figured it out for us.This post will walk you through, step-by-step, how to use tools in PowerPoint to actually get to a completed call-to-action button. This is perfect for the marketer who isn’t interested in fiddling around and just needs a button stat.4) These CTA templates for those who want to take the sexy up a notch.So you’ve got some calls-to-action that are somewhere between bare bones and sexy. How do you get it to the sexy end of the spectrum if you don’t have a designer, their software, or their skills?Templates, baby.Of all the things on this list, these templates are by far my favorite. They provide me with a wide array of design and style options and make it easy for me to see how I could customize them for my needs. In short, they help me be creative when I ain’t got no creativity left.To give you an idea of the array available, here’s a snapshot of a few of the templates. (There are 50 in total, all in PowerPoint.)5) This post about effective CTA copy.Of course, it’s not just about creating something that looks nice — our CTAs should have some killer copy to go with them, too. As a writer, I tend to focus on this more … because I’m better at it. Heh.Anyway, I found this post very helpful — a mix of research-based CTA copy advice and plain ol’ best practices. No matter how pretty your call-to-action button, confusing copy can ruin it. So don’t neglect the copy just because you’re having fun with design now ;-)I hope you’ve found these resources helpful. I seriously use them all the time when I have to create CTAs. And for the sake of clarity: These are resources for people who don’t have the resources to hire a designer — or learn how to be one.These are resources for agile marketers who have a backlogged designer and need a CTA in a snap or small business owners who can’t get a designer or agency on their payroll just yet. If you can get your CTAs created by someone fluent in the entire Adobe Creative suite and more, go for it! Topics:last_img read more

How to Select the Perfect Image for Your Next Blog Post

first_img Topics: Originally published Mar 17, 2014 11:00:00 AM, updated July 28 2017 By now, you’ve probably heard about the importance of visual content. Social networks are displaying images more prominently in their feeds, and visual content tends to generate much more engagement than text-based content. It’s not surprising — our eyes naturally gravitate toward images, and content is much easier to consume when it’s broken up by visual components.Ever click through to an article, see a huge, daunting chunk of copy devoid of images, headers, or formatting, and completely give up on it before you’ve even started reading? Yeah … me too.To prevent your blog posts from suffering that same fate, here are the six most important things to consider when you’re selecting images for your blog content — particularly the post’s featured image like the one you see above.Download the free stock photos you’ve been searching for here, no attribution required.6 Things to Consider When Selecting the Perfect Blog Post Image1) Do you have the right to use it? Let’s get this one out of the way first, since it’s probably the most important thing to consider in image selection. Are you even allowed to use it? That’s right — not all images on the web are fair game, and violating image copyrights can cost you and your company quite a bit of money.If you don’t know the first thing about what images you can and can’t use (or how to properly attribute them), this post will give you a good primer. In general, images licensed under Creative Commons are free as long as you properly attribute them (but you’ll want to read this first). There are also free stock photo services available that allow you to download and use images free of charge. In fact, Getty just came out with access to some of its stock photos for free — although it comes with a price. Just keep in mind that “free” doesn’t necessarily equate to the biggest or best selection. If you’re not satisfied, you’ll want to consider purchasing a subscription to a stock photo service like iStockphoto or Getty (Thinkstock).To get you started, HubSpot has some free stock photos available for download here, here, and here!2) Is it relevant?Is the image relevant to the content? It should have a fairly obvious tie-in to your post — or even just the words in your post’s headline. Think about it: The headline and featured image are usually the first thing someone sees in social and email promotion. If the connection between the two isn’t clear, it can make your post look unprofessional, and it may negatively impact clickthroughs to your content.If you’re having trouble choosing an image, one tip is to manipulate your post’s headline to incorporate a word that naturally lends itself to a relevant, interesting image. Sometimes this just means swapping out an adjective that has some obvious imagery associated with it. For example, the following post may have nothing to do with oranges, but the image works because the post’s headlines talks about “slicing and dicing” and “segmentation.” Don’t be afraid to get creative! If the topic of your post is such that you’re having trouble choosing a relevant or compelling (we’ll get to that next) image, another trick is to incorporate a text overlay into an image to help make the connection or make the image more interesting. Here’s an example of how we did it in this post: 3) Is it compelling?It’s not enough to be relevant. The image you choose should also be compelling. In other words, it should be eye-catching, interesting, appealing — you get the picture, right? Remember, the first image in your blog post is usually what gets pulled in when people share links to your content on Facebook, Google+, and LinkedIn. Depending on your blogging software, it may also get pulled into your blog subscriber emails. The point is, your post’s main image is often the first impression someone has of your content. If the one you choose is boring and unremarkable, you’ll risk losing out on valuable clickthroughs. 4) Is it high quality?This may go without saying, but is the image high quality? How’s the resolution? Is it pixelated? If so, you might want to keep searching. The image may have the potential to be remarkable, but if it’s not high quality, it loses all credibility. 5) Is it appropriately sized?Keep in mind that there’s a fine line between pixelated images and images whose resolution is way too high. Choosing the latter will mean that your image files will take a long time to render, slowing down the post’s overall page load time. And considering Akamai reports that 40% of people will abandon a web page if it takes more than 3 seconds to load, you definitely don’t want to slow down your page load time with hefty images. Page load time depends on a number of variables in addition to the images on the page, but as a benchmark, try keeping your image sizes to under 100KB. If your image is any bigger, you’ll want to use a photo editing tool like Photoshop to resize your images. (Note: You may already have a free photo editing tool already loaded onto your computer like Microsoft Office or Preview for Macs.) Keep in mind that resizing images in the HTML editor of your blogging platform won’t do the trick since that only changes the image’s appearance on the front-end rather than modifying the image’s actual size. Instead, use an external photo editing tool, and upload the resized image to your post. 6) Is it optimized for all screen sizes?As you’re well aware, the desktop isn’t the only screen you need to consider these days. Given the widespread usage of smartphones, tablets, and everything in between, you need to make sure the images you select are optimized for all screen sizes. This means that if you decide to overlay text on your images, you need to consider what that text will look like when the post is viewed on a smartphone. Will your readers have to squint to read it? What about that screenshot you decided to feature as your main image? Will it be so teeny tiny on mobile devices or tablets that the reader won’t be able to tell what they’re even looking at? These are all things you need to keep in mind.(Tip: HubSpot customers using the COS Blogging tool can easily preview what their blog posts will look like on different screen sizes using the “Preview With Device” feature in the blog editor to make sure images look good on all devices. For example, this is how the featured image in this post looks on mobile devices.)Considering the subject matter, there was quite a lot of pressure to choose a great image for this blog post. So … how’d I do? What other image selection tips would you share? Images Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How To Design a Publishing Website Your Advertisers Will Drool Over

first_img Content Distribution Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published May 28, 2015 7:00:00 AM, updated February 01 2017 If you place any value on the profit generated by your publishing website, you have one crucial demographic to win over above all others: advertisers.This is the core of increasing online ad revenue for publishers, much like the core of television broadcasting rests on providing a pleasing network for television ads. But what makes one publishing website superior to another in the eyes of an advertiser? Quality content? Layout? Reputation? These all play their parts, but there’s far more to consider in designing your site; so let’s talk about content best practices, inbound marketing, analytics, and making a profit.Quality Content: The Present and Future of Increasing Online Ad Revenue for PublishersSavvy marketers have noticed an ongoing trend in how their ad revenue is generated: content, previously an afterthought slapped on after a long day poking meta tags and configuring auto-mailers, has rapidly grown to generate 20% of all revenue for many sites. This number is only expected to grow in coming years, to the point where nearly 50% of ad revenue may come from content just two years from now.Consider that, and then consider the power of high-quality content to shape visitors into pre-qualified leads, and you’ll understand why advertisers are increasingly eager to work with publishers mindful of their content quality. This attention to messaging transforms sites into an environment ripe for effective natural advertising—promoting content presented in the style of the publisher and leveraging the strength of the site’s reputation to drive engagement. For publishers, investing in this unique, high-quality, engaging content should be step one for increasing the attractiveness of their site for advertisers.Increasing Online Ad Revenue for Publishers: Inbound MarketingDespite the importance of quality, the difference between a post or offer that generates amazing leads at a consistent rate and one that sits unnoticed and ineffective on a publisher’s site is not always it’s composition—it’s the marketing principals supporting that content. The ability to get your content seen by the right people, and have those same people then follow your intended course of action, is largely independent of your message in-and-of-itself. There are countless publishers out there creating superior content and making pathetic earnings.By utilizing inbound marketing to its fullest potential alongside your superior content, however, you can generate a website which serves as a fertile environment any advertiser will be eager to partake of. Here are a few best practices to keep in mind. Keep Content Fresh and Original: While content alone won’t carry an inbound marketing strategy, it is an important core building block. Don’t skimp and don’t cheap out—good content pays for itself many times over.Streamline Your Marketing: Cut out inefficient methods such as cold calling and mailers, to better focus on effective inbound marketing. Refining your best methods will serve you far better.Optimize Your CTAs: Too many websites rely wholly on lazy CTAs at the very end of their content, instead of developing high-value, attention grabbing CTAs over time. “Oh, and maybe call us if you feel like it some time,” is not a winning strategy.Funneling: Content should funnel potential customers through successive efforts to cultivate them as leads. This strategy results in much more relevant leads—which means your advertisers get more for their money.Track and Analyze EVERYTHING: Data rules marketing more than ever today. Publishers today can more accurately assess the behaviors of their consumers than ever before, so take advantage of that. Which brings us to… Metrics and Analytics MatterIt’s not enough to create an environment ripe for profit; increasing online ad revenue for publishers also means implementing the tools necessary to observe that environment and present hard data on its quality. That means tracking and reporting on a user from the first time they visit your site, all the way through their last click, form submission, or purchase.There are many ways analytics can assist you in developing your website for advertiser attention, once you know the metrics they care about. The specific metrics of value in your industry may vary, but these are always worth paying attention to:Unique Article Views: Your headlines are getting attention—articles that suffer on this metric need better headlines, outreach efforts, and SEO.Low Views with High Conversion Rates: In many ways the ideal scenario; your content is focused and effective. That makes it ideal for advertisers, as they can effectively and efficiently target a specific audience. Your biggest goal here is determining how to scale these efforts.High Views with Low Conversion Rates: A weak situation that indicates several problems. Even if your total conversions look good in absolute numbers, advertisers don’t want to drop content in a pool of unqualified, vaguely interested viewers.High Clickthrough with Low Conversion Rates: Indicates a flaw in your funneling or in your landing pages. Your prospects either arrive unready to close, or get scared off at the last minute.Putting It All TogetherPairing great content with the right marketing strategy can be a tricky mix, which is why paying close attention to these performance patterns can be so vital to a campaigns success or failure. Measuring and making the correct adjustments takes time and inbound marketing isn’t an overnight fix for publishers looking to increase their revenue. But with a little effort and fine tuning, inbound marketing can transform your site into a revenue machine that advertisers will come clambering after.last_img read more

14 Stress Management Apps to Relax Your Mind & Body

first_imgGradually, you’ll be left with a clean slate — and, theoretically, a clear mind to go with it. “Allow yourself to ‘let go’ and not be concerned with each outcome – live in the moment and enjoy,” reads the description on iTunes.It’s simple, easy, and fun to use. But be warned: One iTunes reviewer complained that although you can use it on your iPad, the screen resolution is pretty poor on a larger screen. If you’re looking for something to use on your iPad, check out Zen Space. Instead of painting, Zen Space lets you create your own zen garden — accompanied by soothing music — and save your images if you want to look at your masterpieces later.6) Self-Help Anxiety ManagementPrice: FreeAvailable for: iOS | AndroidCreated by a university team of psychologists, computer scientists, and student users, the Self-Help Anxiety Management app (nicknamed SAM) helps you figure out what’s making you anxious or stressed while also suggesting ways to combat it.It’s a great resource for external information, covering everything from information about anxiety to physical and mental relaxation techniques. Along with these resources comes guidance for putting these techniques into practice. Over time, you’ll be able to see a graph of your anxiety so you can self-monitor.Image Credit: Bustle 7) Breathe2RelaxPrice: FreeAvailable for: iOS | AndroidHas anyone ever told you to close your eyes and breathe when you’re having even the smallest of panic attacks? That’s because focusing on and controlling your breathing can really help calm a person down. In fact, diaphragmatic breathing (i.e., breathing from your stomach) has actually been proven to decrease stress.The Department of Defense’s Center for Telehealth and Technology created this app to help soldiers and their families learn stress-relieving breathing techniques — but, of course, it works for everyone. It also offers some great information and resources on depression, anxiety, stress, and more. So the next time you feel like you’re getting super stressed, try letting this app guide you into some mindful breathing exercises.Image Credit: Bustle8) HappifyPrice: FreeAvailable for: iOS This app helps you improve your mood using positive-thinking activities. Their philosophy, based on scientific research, is this: We each have a genetic set point for happiness — but we also have the ability to offset it. In other words, we have more control over our happiness than we might realize.By practicing certain exercises and interventions that promote positive emotional qualities (like kindness and mindfulness), we can choose our thoughts, behaviors, and actions. Over time, these choices will become habitual and will gradually increase our resilience and make us happier.That’s exactly what the Happify app aims to do. It helps you set specific goals and offers tips for achieving those goals. The positive-thinking activities include games, posting about something you’re grateful for, or imagining what a situation would be like in someone else’s shoes. CNN named this app among the top apps to train your brain and better cope with stress. Image Credit: Bustle9) Personal ZenPrice: FreeAvailable for: iOS If you’re a fan of playing games on your phone to relieve stress, try adding this one to your repertoire. The premise of the game is super simple: It takes place in a garden where two faces, one happy and one angry, drop into the ground. The happy face creates a trail of grass you have to quickly trace with your finger. The more you play, the more attuned you become to look for the happy face instead of the angry one. Imagine this setup set to soothing background music.That’s literally it. And it works, according to science: It’s based on an emerging cognitive treatment for anxiety called attention-bias modification training (ABMT).”Essentially, this treatment involves training patients to ignore a threatening stimulus (such as an angry face) and to focus instead on a non-threatening stimulus (such as a neutral or happy face),” writes Mihir Patkar for Lifehacker.org. “This type of training has been shown to reduce anxiety and stress among people suffering from high anxiety.”All it takes is 25 minutes of play time to reap the positive benefits, according to a study published in the Clinical Psychological Science journal about the app.Image Credit: iTunes10) Relax MelodiesPrice: FreeAvailable for: iOS If stress or anxiety gets in the way of you falling asleep or staying asleep, you might want to try an app like Relax Melodies to help you relax before bedtime. The app lets you choose from 48 relaxing ambient and nature sounds — everything from ocean waves to white noise — as well as calming music and guided meditation sessions. You can customize these sounds into a mix, or choose just one.You can also set a timer for them to stop playing after a certain amount of time, or set a time during the night or morning for them to wake you up.Image Credit: Bustle11) HeadspacePrice: 10 free, 10-minute sessions, with upgrade for $12.99/mo. or $94.99/yr.Available for: iOS | AndroidMeditation is another great stress relief technique — and Headspace is one of the best apps out there for guided meditation sessions, especially if you’re a beginner. These guided sessions will teach you how to turn off that brain chatter and meditate effectively.The free version includes access to Take10, a starter course including ten 10-minute meditation activities geared toward beginners. From there, you can pay a monthly subscription of $12.99 to receive more and longer meditation sessions, as well as sessions for specific purposes like less stress and conscious eating.Image Credit: iTunes12) The Worry BoxPrice: FreeAvailable for: Android (iOS alternative: Worry Watch)How great would it be if you could just take all your worries, put them in a box, and leave them in that box — instead of having to carry them with you wherever you go? That’s what The Worry Box is for.It’s exactly what it sounds like: A virtual “box” where you can record all the things you’re stressing about and leave them behind — kind of like the “letting go” philosophy from the Buddha Board app. Then, the app lets you think them through. If the worry is controllable, it’ll help you list out some steps for managing it. If it’s not controllable, you can select from a list of coping statements to help you approach it from a different angle. It’s based entirely on cognitive behavioral therapy techniques that are proven to relieve and manage stress, anxiety, and depression.  Image Credit: Google Play13) Acupressure: Heal YourselfPrice: $1.99Available for: iOS | AndroidHere’s an app that’ll help you garner some physical release from your everyday stresses. Acupressure is an ancient healing art where you use your fingers to press on “pressure points” on the surface of your skin to stimulate the body’s natural, self-curative abilities. It’s totally safe to do — and pressing on these pressure points has both physical and mental benefits, including releasing nerve endings, easing tension in your body, and increasing blood flow.The app itself helps you locate the pressure points that’ll help alleviate specific symptoms (which you can search for), and then teaches you how to actually alleviate that pressure. Image Credit: iTunes14) Gratitude JournalPrice: $1.99Available for: iOS (Android alternative: Attitudes for Gratitude)Sometimes, all it takes to alleviate some of that building stress is to reflect on what we’re grateful for. After all, there are many studies out there proving that keeping a gratitude journal can result in higher alertness, enthusiasm, determination, attentiveness, and energy.Here’s a great gratitude journaling app that’ll prompt you to record the highlights of your day. You can even take pictures of those things to keep a visual reminder of what you’re grateful for.Image Credit: iTunesWhat are your favorite stress management apps? Share with us in the comments.  Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack   Download our complete workplace productivity guide here. Stress and anxiety — to some degree — are natural parts of everyday life. Think about it: You get that feeling when a driver cuts you off on your way to work, or when you have a looming deadline, or when you spill coffee on your shirt.These stressful moments can range from uncomfortable and annoying (even motivational) to completely debilitating. What’s worse, these negative feelings can build on themselves really quickly until they feel out of control.Download our complete workplace productivity guide here.That’s why it’s crucial to monitor our emotional health whether or not we have a diagnosed disorder. According to experts at the Mayo Clinic, unmanaged stress symptoms “can affect your body, your thoughts and feelings, and your behavior,” and can lead to some serious physical repercussions.Self-help can be our biggest asset, and luckily for us, there are some great apps out there that can help you manage your stress and anxiety on a daily basis. Here’s a list of some of our favorites.Note: These apps are not intended to be substitutes for medical advice — they’re for educational purposes only. Consult your healthcare professional before making any health, medical, or other decisions based on the data within these apps.14 Stress Management Apps You Need to Try1) PacificaPrice: FreeAvailable for: iOS | AndroidHere’s a daily tool that’ll help you address stress and anxiety at a gradual pace. The folks who invented it based it on cognitive behavioral therapy combined with relaxation and wellness techniques.The app itself is pretty low maintenance: The idea is to track your daily activities by writing or via audio. The app then helps you understand what activities might be triggering different moods and emotions, especially stress and anxiety. The goal here? To help you recognize what’s making you anxious or stressed so you can break the cycle. It also gives you goals to set and emotional homework. And, unlike many of the self-help apps out there, it’s refreshingly non-fluffy.Image Credit: Bustle2) My Mood TrackerPrice: Free for lite, $4.99 for full versionAvailable for: iOS (Android alternative: T2 Mood Tracker)Here’s another app that lets you track your emotions and activities throughout the day, with the goal of helping you figure out what’s driving these emotions. Monitoring your mood in an app can help you find some useful correlations — for example, some folks find their mood changes depending on whether or not they worked out that day.You can put in your sleeping times and sleep quality, medications taken, amount of exercise performed, stress levels, menstrual cycles, and more in here. It’s a pretty robust app, hence the $4.99 price tag — although you can download the lite version for free. The Android alternative, T2 Mood Tracker, is also free.Image Credit: iTunes3) GPS For the SoulPrice: Free Available for: iOS The GPS For the Soul app was created by Arianna Huffington and Deepak Chopra, both outspoken advocates for emotional well-being. The app helps to connect you with “guides” that make it easier to manage your stress. Each guide includes a combination of things like pictures of nature, breathing exercises, meditation, and yoga. While there are many guides to choose from, you can also create your own by uploading photos of loved ones or by adding your own music or quotes. Once the guide has launched, a breathing pacer will help you measure your breathing.Your feed will help you see what your friends are feeling and what’s helping them, too. The point here is to help you put things into perspective and remember all the things that you can be grateful for.Image Credit: Bustle4) Pay It ForwardPrice: $0.99Available for: iOS | AndroidSeveral bodies of research show simple acts of kindness make people feel good. And there may also be particular benefits to varying our acts of kindness, as novelty seems to be linked to happiness as well.That’s why folks involved in the Pay It Forward movement created this app, which encourages users to do acts of kindness every single day. Each morning, it offers a short list of suggestions for what to do — stuff like pay for the next person’s cup of coffee, for example. It keeps track of your progress as you go and connects you with people to share recommendations with, including friends and family who have downloaded the app, too.Don’t expect anything fancy from this app: The interface is as simple as the idea. But what a great reminder to give back in small ways every day. (And what a great thing to wake up to every morning.)Image Credit: Google Play5) Buddha BoardPrice: FreeAvailable for: iOSBuddha Board is an app inspired by the Zen concept of living in the moment. It lets you “paint” virtually, using your fingers, on the surface of your mobile device. Once you’ve “painted” your design, watch as it slowly disappears.Image Credit: iTunes Topics: Business Tools Originally published Apr 29, 2016 6:00:00 AM, updated February 01 2017last_img read more

9 Handy Business Calculators That’ll Make Your Life Easier

first_img Topics: Don’t forget to share this post! Originally published Jan 12, 2017 8:00:00 AM, updated November 04 2019 Business Calculators Have you ever sat in a meeting and been asked, “Well, how much is that [insert necessary marketing tool or program to grow business] going to cost?”Those who run the budget at companies must ensure return on investment from every activity that they put dollars behind — otherwise you wouldn’t have resources to do your job. Trouble is, solidifying those resources and proving they’ll be worth the investment can definitely be a challenge.Whether you’re tasked with managing advertising spend or budgeting for events, this handy list of free calculator tools will help you prove the return on investment (ROI) of the programs and budget you need to grow your business and scale over time.9 Handy Business Calculators That’ll Make Your Life Easier1) Attend.com’s Event ROI CalculatorEvent marketers know how challenging it can be to attribute leads, pipeline, and revenue from events. Luckily, Attend.com created an event ROI calculator to help your events team determine the cost of the event, the benefits — both quantitative and qualitative — from the event, and how those factors translate into revenue generated. In short: This calculator will arm you with the numbers your executives will be looking for after running any event for your business.2) HubSpot’s Advertising ROI CalculatorPaying for ads can be risky if budget is tight — who knows if it’ll pay off? But using the HubSpot Ad Spend ROI Calculator will help you break down your budget, set a price for how much you’re willing to spend per click, target your conversion rate, set a value for how much your customers are worth from ads, and turn around with a value for the return on your ad spend based on your starting budget.3) Kissmetrics’ A/B Test Significance CalculatorGrowth marketers know that conversion rate optimization is critical to an inbound marketing strategy — thus the need to prove all A/B tests pass with statistical significance. Kissmetrics created this A/B test significance calculator to help determine whether or not your conversion experiments are passing a significance test, ultimately to help you determine if changing that email subject line really did increase the open rate.4) HubSpot’s Leads Goal (SLA) CalculatorHas anyone at your company ever asked, “How many leads per month does our sales team ACTUALLY need to hit their pipeline goals?” If not, this Leads Calculator (also known as a Service Level Agreement, or SLA calculator) will be your handy monthly tool to answer that question. This calculator will help you measure current sales close rates, assign dollar values to each of your major lead sources, track monthly lead generation by channel, and commit to a monthly lead goal.5) WebStrategies’ Digital Marketing Budget CalculatorWebStrategies created a handy Excel template calculator to help marketers determine monthly or annual budgets based on revenue each year. This calculator will help your team and executives understand roughly how much budget to request for certain marketing initiatives such as PPC spend, SEO, email marketing, social media ads, and more.6) Entreprenuer.com’s Email Marketing ROI CalculatorEntrepreneur.com created this online calculator tool to determine the return on investment from email marketing, specifically the cost, revenue, and profit from one email send to the criteria you set (audience size, response rate, campaign costs, etc.). This calculator will help your team understand the value of sending an email campaign and the opportunity to generate revenue on each person that clicks through to close a deal from that email.7) HubSpot’s Inbound Marketing ROI CalculatorThis calculator helps determine the rough estimate of ROI when onboarding to HubSpot. After inputting average monthly visits, leads, and sales price per customer, this calculator outputs an estimated dollar amount increase after using HubSpot for one year. This one will specifically come in handy when proving to execs that inbound marketing and HubSpot is worth the investment.8) % Percent-Change CalculatorCalculating month over month, year over year, or any type of percentage change to report on requires zero math skills with this easy percent-change calculator. This free tool calculates percentage declines or increases based on the input of two values, so you can easily determine growth numbers in your next executive meeting.9) RenegadeWork’s Customer Acquisition Cost CalculatorCustomer Acquisition Cost (CAC) is a well-known and critical metric to study in business. The cost to acquire a customer is essential to understanding the finances of scaling your business, but doesn’t always have to fall under finance’s wheelhouse every month. As marketers, use this calculator to determine how your budget paid off in reporting to execs. Did they give you that extra $10K for paid campaigns last month? Input how many extra customers you saw from that bump in the budget and allow your entire team to see what the cost of each customer is according to your marketing budget.What are your favorite business calculators? Share them in the comments below.last_img read more

The Complete SEO Starter Pack [Free Download]

first_img Don’t forget to share this post! Originally published Nov 28, 2017 6:00:00 AM, updated October 30 2019 SEO Topics: Think about everything you’ve bought in the last six months, specifically the big purchases. When was the last time you didn’t start a shopping trip with a Google search? If your answer is anything close to “I can’t remember,” you’re in good company. Every year, over 2.8 trillion search queries are made on Google alone.A strong SEO strategy will help your business generate more leads and get found by potential customers, but search engines are constantly switching up and tightening up their criteria for high rankings. If you’re not familiar with the ins and outs of search engines and their algorithms, how will you know what steps to take to help your business get found?Click here to get everything you need to get your website ranking in search.Ryte and HubSpot have joined forces to bring you the answers you’re “searching” for with a 3-part Complete SEO Starter Pack. The kit includes everything you need to get your website and blog ranking on search engines, specifically:A 30-day SEO planner (with tips and strategies for each day of the month)Beginner’s guide on “What is SEO” and the new era of search enginesA template for on-page SEO tips in excelThe keys to gaining inbound links to your site for improved off-page SEOWhich performance indicators to track when analyzing SEO performanceHow to structure your web pages for maximum on-page SEOHow to identify the keywords your target audience is searching forAnd much more on a successful long-term SEO strategy Click here to download your Complete SEO Starter Pack. last_img read more

Railway Jobs August 2019: Check list of all RRB recruitment details

first_imgICF Chennai, Western Railway and South Eastern Railway, Diesel Locomotive Works (DLW) Varanasi, Braithwaite and Co. Ltd, South East Central Railway (SECR), North East Frontier Railway (NFR), etc. are recruiting against many vacancies in the month of August 2019.All the job positions demand certain eligibility criteria and have an exact last date to apply. The eligibility criterion for Railway Jobs encompasses educational qualification and age limit and varies from post to post. With such huge number of posts vacant under Railway Recruitment 2019 job seekers can easily take a ride to the world of Railway Recruitment with great jobs.Railway Jobs Active in August 2019 – BriefDiesel Locomotive Works (DLW) Varanasi – Vacancies Against Cultural Quota – September 23, 2019Western Railway and South Eastern Railway – Sports Quota Posts – September 13, 2019Integral Coach Factory, Chennai – 13 Senior Clerk and Other Posts – September 9, 2019South East Central Railway – 313 Trade Apprentice Posts – August 29, 2019Northern Railway – Orthopedic Doctor and GDMO Posts – August 27, 2019Rail Wheel Factory (RWF) – Sports Person Posts in Level 2 to Level 5 – August 27, 2019South Central Railway – 21 Sports Quota Posts – August 26, 2019Indian Railway Catering and Tourism Corporation limited (IRCTC) – 85 Supervisor Posts – August 24, 2019North East Frontier Railway (NFR) – PRT, TGT and PGT Posts – Interview on August 22/23, 2019NOIDA Metro Rail – 199 JE, Office Assistant, Customer Relations Asst & Others – August 21, 2019North Central Railway – Scouts Guides & Cultural Quota Posts – August 19, 2019Braithwaite & Co. Ltd. – General Manager & Other Posts – August 17, 2019Centre for Railway Information Systems (CRIS) – 50 Assistant Software Engineer (ASE) – August 7, 2019South Eastern Railway – Sports and Guides Quota Vacancies in Grade C – August 5, 2019Eastern Railway – Lady Doctor Posts – Walk-In on August 2, 2019Railway Jobs Active in August 2019: All vacancies Integral Coach Factory, Chennai has invited applications for sports quota in various sports categories. Interested candidates can apply for the through the prescribed format on or before September 9, 2019.advertisementSouth East Central Railway (SECR) invited application for the post of Trade Apprentice Post. Eligible candidates can apply for the post through official website on or before August 29, 2019.North East Frontier Railway (NFR) is conducting walk-in-interview for the recruitment of PRT, TGT and PGT in Netaji Vidyapith Railway H.S School, Maligaon and Railway H.S. School, Maligaon. The candidates eligible for the post can appear for the Interview on August 22 and August 23, 2019.South Central Railway has invited applications for the Sports Quota Posts. Eligible candidates can apply for the post through the Online on or before August 26, 2019.Indian Railway Catering and Tourism Corporation limited (IRCTC) has invited applications for the recruitment of Supervisor (Hospitality) on Contract basis for a period of 2 years. The eligible candidates can appear for walk-in-interview on August 14, 16, 19, 21 and 24, 2019.North Central Railway invited applications against Scouts and Guides and Cultural Quota for the year 2019-20. Eligible candidates can apply for the post through official website on or before 19 August 2019.Rail Wheel Factory (RWF) has invited applications for recruitment to the post of Sports Person Posts in Level 2 to Level 5. Interested candidates can apply to the posts through the prescribed format on or before 27 Aug 2019.Noida Metro Rail Corporation (NMRCL) vacancies have been announced by the BECIL for the post of Junior Engineer, Office Assistant, Customer Relations Assistant, Station Controller /Train Operator, Maintainer & Accounts Assistant on contractual basis.Northern Railway has invited applications for recruitment to the post of Orthopedic Doctor and GDMO. Interested candidates can apply to the posts through the prescribed format on or before 27 Aug 2019.Read: RRB JE CBT 2 Admit Card 2019 to be out soon: All you need to knowRead: RRB JE CBT 2 city intimation, mock test links activated: Check details herelast_img read more

Lionel Messi likely to miss Barcelona’s next two fixtures, says Ernesto Valverde

first_imgLionel Messi will miss Barcelona’s La Liga showdown with Valencia on Saturday and is also a doubt for Tuesday’s Champions League trip to Dortmund as he has yet to recover from the calf injury he picked up in August, coach Ernesto Valverde said.It was initially thought the Argentine striker would be sidelined for only a few weeks but he has yet to play any part in this campaign.In his absence, the league champions have made a lacklustre start to the season, losing their opening game to Athletic Bilbao before taking just four points from fixtures against Real Betis and Osasuna.They are eighth in the standings, five points behind league leaders Atletico Madrid with three games played.”At first it looked like a little bit of a hold up in his recovery. His scar opened a bit, and that means we are now taking it easy with him,” Valverde told a news conference.”He’s on the road to recovery. I don’t want to put any expectation on it, but it’ll be difficult for Tuesday.”The fact he isn’t playing is important for us. I can’t deny he’s a key man.While Valverde will also be without Ousmane Dembele, Luis Suarez has returned to full training and is likely to earn a recall in attack alongside Antoine Griezmann.Saturday’s game will be Albert Celades’s first game as Valencia coach following Marcelino’s sacking on Wednesday.last_img read more

Ajinkya Rahane feels there’s connection between him and No. 17 in his career

first_imgThere is a definite spring in Ajinkya Rahane’s steps after he ended a 17-Test run of not scoring a hundred, a number which has proved to be lucky for him.Rahane, India’s Test vice-captain, was under pressure to perform in the West Indies and he delivered with an 81 and 102 in the first Test in Antigua.”You get to learn from every match and every series and I had to wait for two years, 17 Tests, for my Test debut and for this century (in West Indies) I had to wait for 17 Tests. I think there was some co-ordination,” said Rahane in Marathi ahead of the first Test against South Africa beginning here on Wednesday.”When I was playing for Hampshire, I was thinking, when I made my debut, how my mindset was before that. In these 17 Tests, I was not getting a hundred, I was going behind getting a hundred and it was not coming.”So, in the West Indies, my thought process was that I will not think of getting a hundred even once, whatever has to happen will happen. If a hundred has to come, it will come,” said Rahane who could not hide the excitement of becoming a father soon.Rahane insisted that he did not work too much on his technique to get back amongst the runs.”From outside it may look easy, for me, it was about believing in my ability. Not thinking about the technical stuff, it was all about how I make the mental adjustment like handling difficult situations,” said the 31-year-old.advertisementSouth Africa may not have the services of star players like AB de Villiers and Dale Steyn anymore but Rahane said India cannot afford to take the Proteas lightly. India hammered them 0-3 at home four years ago.”There are five Tests at home versus South Africa (three Tests) and Bangladesh (two Tests). Because of the Test Championship, you cannot take any team lightly. Even before the championship, we were not taking any team lightly and since the points system is involved, every match is important.”There is a big difference between winning and drawing a Test in terms of points. When you win home Tests and then go away, there is an advantage that you have points.”Also, the likes of Aiden Markram and Temba Bavuma did well in the warm-up and Faf du Plessis is an experienced campaigner. You can’t take them lightly.”The pitch for the game looks like a flat one with hardly any grass on it. India are expected to play two spinners and as many pacers.”Depending on the conditions we will decide the combination. Hanuma (who bats at 6) can also bowl some spin and that makes a difference. In India, we hardly see three pacers playing,” he added.Also Read | S Sreesanth discloses why he hates Chennai Super KingsAlso Read | Harbhajan Singh wonders why this batsman is being overlooked. Yuvraj Singh nails it with his witAlso See:last_img read more

Big 12 Implements Rule, Teams Must Schedule Power 5 Opponents

first_imgAs fans, we’re getting our wish. Sort of. Nobody really knows when, though.The Big 12 will require teams to schedule at least one team from a Power 5 conference (Big 10, SEC, Pac-12 and ACC) in the future. The reasons are many, but there’s one glaring one as commissioner Bob Bowlsby pointed out.“Schedule strength is a key component in CFP selection committee deliberations,” said Bowlsby. “This move will strengthen the resumes for all Big 12 teams. Coupled with the nine-game full round robin conference schedule our teams play, it will not only benefit the teams at the top of our standings each season, but will impact the overall strength of the conference.”So the Big 12 will be required to play 10 Power 5 teams every year. Look at how that stacks up.AdChoices广告Average number of Power 5 opponents (+BYU & ND) per team for each conference Pac-12 (9.92)Big 12 (9.80)AAC (9.50)B1G (9.36)SEC (8.86)— Joel Klatt (@joelklatt) November 12, 2015 The SEC gets away with this because not many people realize the Pac-12 and Big 12 are already playing nine conference games. Of course, the flip side of this is that the Big 12 doesn’t have an extra game at the end of the season for the conference crown. This shouldn’t be a problem for Oklahoma State. On the docket …2016: Pittsburgh2017: Pittsburgh2018: None2019: Oregon State2020: Oregon StateColin Cowherd also made the point about the Big 12 already being a conference that plays other Power 5 teams. I also agree that it helps the Big 12’s reputation which, as long as we’re going to have the CFP committee, is going to matter..@ColinCowherd & @KristineLeahy applaud the Big 12’s scheduling change. #TheHerdhttps://t.co/Hmppkeqt98— Herd w/Colin Cowherd (@TheHerd) December 8, 2015The Big 12 also noted that teams can’t play more than one FCS team a year. How about we make that none? And per the usual, the Big 12 has no idea what it is doing.Couple of Big 12 ADs said BYU & Army would count toward Big 12’s non-league Power 5 requirement but Big 12 spokesman says they do not— Brett McMurphy (@Brett_McMurphy) December 8, 2015 While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

The Reload: Five-star Contacts OSU, Hubbard Bulking Up, 2017 OL Scholarship Count

first_img?When u get a call from my man ??Coach& the ? weighs 210lbs & is primed to GO OFF ? this fall- then to Stilly‼️⚫️? pic.twitter.com/2KoYZjoTu0— Coach Arroyo?OREGON® (@coacharroyoTheO) August 15, 2016Deiontae Watts releasing top 5Plano East four-star defensive tackle Deiontae Watts is planning to narrow his list to 5 sometime around the start of football season, according to Scout analyst Greg Powers. Here’s what he said about whittling down his top options:It was very hard to get down to five schools and kept me thinking do I want to leave far from family or do I want to stay closer to family and my list kind of shows a split between schools that are far and close. And also the education opportunities. What programs are there for me, because I want to major in Pre-Med, so I had to find schools that had that program.The 6-foot-3, 300-pound tackle has 17 listed offers. At the moment, 247sports has Oklahoma as the favorite in his recruitment, with Baylor and Texas A&M hot on the Sooners trail. Joe Bob Clements has done a nice job recruiting the d-line for OSU and they’ve been in the mix for a year now. So I wouldn’t be surprised if OSU ends up landing in his final choices.Larry Boyd picks IllinoisThree-star Missouri offensive lineman Larry Boyd, a longtime OSU target announced last week that he is committing to play for Lovie Smith and Illinois. Many believed Boyd was considering Mizzou and OSU among his top choices, but a recent trip to Champaign apparently was enough to tip the scales for the 6-foot-5 mammoth. Boyd has stated his intentions to visit Stillwater this football season before committing to Illinois, so I would suspect OSU and Greg Adkins will keep Boyd close. My suspicion is that OSU will take at least one more offensive lineman in this class to go with Dan Moore and Derek Kerstetter. The Reload is PFB’s recruiting recap, catching you up to speed on the latest news and rumors surrounding Oklahoma State recruiting, with an ear to the ground for what to expect in the future.OSU Seeking Commitment from two receiver transfers?Oklahoma State is pushing hard for former five-star receiver Tyron Johnson, who is leaving LSU and will pursue another school with a more wide open offense. According to Gopokes.com, Johnson has officially made contact with OSU. He’s expected to make a decision within the week, so don’t be surprised if he pulls the trigger on a school within the next few days. Especially if he wants to enroll this fall.Another transfer receiver to keep an eye on is Carlos Strickland, a former Cal receiver who announced early August his intention to leave the program. Strickland was a four-star prospect from Dallas Skyline who, at one point, was seriously considering OSU among his top schools before opting to move to the West Coast. He announced on his twitter he’s looking for a place “closer to home,” and although he is a former Texas Tech commit, his recent twitter follows suggest he may be looking at OSU seriously. He’s followed receivers coach Kasey Dunn, Mike Groce and Johnny Barr — the assistant director of recruiting and the director of recruiting for OSU. So keep an eye on him, too, especially if Johnson pledges elsewhere. Strickland is a 6-foot-4 (!) pass catcher who would be forced to sit the upcoming season, but would be eligible to play in 2017.(Update: Strickland committed to play for K-State on Tuesday afternoon, Aug. 16) Chuba Hubbard Bulking UpThe Canadian speedster and future running back is, according to Coach Marcus Arroyo, now up to 210 lbs after having been 190 not long ago. Hubbard is prepping for his last year in Canada and will be at OSU next summer, and although there was chatter he may be keeping his options open, I’m told Hubbard’s commitment with OSU is still “solid” and there’s no real reason to worry about him flipping at the moment.center_img While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

The Reload: New Running Back Offer to Florida Prospect, Texas Trio

first_imgThe Reload is PFB’s recruiting recap with news surrounding the latest offers, rumors, and information, with an ear to the ground on what to expect in the future. The coaching staff has been busy laying groundwork with new offers this week, so this edition will highlight those new targets.Andrew Cunningham — 2018 Running BackSure, Marcus Arroyo has moved on. But recruiting never stops. And the Cowboys extended an offer to 2018 tailback Andrew Cunningham on Sunday — a highly-rated three-star prospect from Tampa, Fla. with 32 reported Division I scholarship offers.As a 6-foot, 205-pound recruit from the Sunshine State, Cunningham naturally has interest in the southeast with the likes of Louisville, Kentucky, USF, etc. However the likes of Florida, Florida State, Alabama — all the bigger names — have not jumped on board. At least not yet.Izaih Filikitonga — 2018 Defensive EndWhen in doubt, always look for talent at Trinity High School in Euless, Texas. The high school powerhouse produces Division I talent better than almost anyone in the Lone Star State – and that’s saying something. Oklahoma State extended Filikitonga, a defensive end prospect this week. It’s his second Big 12 offer along with TCU. Currently on the OSU roster is preferred walk-on running back Ja’Ron Wilson of Euless Trinity, along with offensive guard  Lemaefe Galea’i. Maybe OSU can use those school ties to reel in this elite pass rusher who is likely just seeing his recruitment take off.Jaqualyn Crawford — 2018 AthleteSniffing out talent from Rockdale, Texas isn’t something you see every cycle. But Crawford isn’t an average recruit in the state, either. A four-star prospect with 14 offers that includes TCU, Texas, and Baylor, Crawford is considered an “athlete” and has versatility at several positions. I believe OSU likes him as a potential cornerback.Crawford can play receiver, special teams as a return man, or at the defensive back position. I think he’s made out of the same mold as Kavontae Turpin — TCU’s return / slot man. He’s quick, elusive, and slippery. And his 5-foot-10 frame suggests he may be better suited on the defensive side of the ball, or in the slot.Jarrell Cherry — 2018 Defensive EndYep, another recruit from the Dallas area. This time it’s defensive end prospect Jarrell Cherry who picked up an offer this week. Along with OSU in the mix is Alabama, LSU, UCLA, OU, Michigan, Texas A&M that are already on the list to land his services.Given the amount of talent in Texas, Cherry is already recognized as a top-25 talent and a top-10 pass rusher in the country. At 6-foot-4, 226-pounds, he would likely be a candidate to play right away as a freshman if he could get up to around 240. (Hint: He could easily do that.)Sam Vakalahi — 2018 Offensive GuardOut of Salt Lake City, OSU has offered three-star offensive lineman prospect Sam Vakalahi — a 6-foot-2, 280-pound lineman with offers from Washington, UCLA BYU, Colorado and Utah.Given his size (and the fact that he used a picture Ofa Hautau in announcing the offer), this offer wouldn’t be surprising if it was for a defensive tackle position. Typically OSU likes 6-foot-3 and above at the offensive line position, and Vakalahi has a body that would likely translate well as a Mote Maile type defensive tackle and run-stuffer.Mullet pointsFour-star prospects Chad Bailey (linebacker) and Mustapha Muhammad (tight end) visited OSU for the Texas game over the weekend.Five-star point guard and OSU target Trae Young is committing on Thursday. He’s choosing between OSU, OU, and Kansas. And Fran Fraschilla finally agrees with that. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

McTominay preferred to Pogba against Sevilla

first_imgUEFA Champions League Man Utd team news: Pogba named on the bench at Sevilla as McTominay starts Kris Voakes Manchester United Correspondent Last updated 1 year ago 02:35 22/2/2018 FacebookTwitterRedditcopy Comments(1) Paul Pogba Manchester United Getty Images UEFA Champions League Manchester United Paul Pogba Sevilla v Manchester United Sevilla The France international is reportedly unsettled at the Red Devils and only earns a place on the bench after recovering from a mysterious illness Paul Pogba has been named on the substitutes’ bench for Manchester United’s Champions League last-16 clash with Sevilla, with Scott McTominay starting in his place.The France international sat out United’s win over Huddersfield Town in the FA Cup with a mystery illness, with manager Jose Mourinho seemingly unconcerned over his absence . And while he has apparently made a full recovery from the complaint, he will be left on the bench come kick-off at the Sanchez Pizjuan. Article continues below Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp McTominay, 21, continues in the first team after making a positive impression in United’s 2-0 victory at the weekend.Romelu Lukaku, meanwhile, leads the line alongside Alexis Sanchez, with the front trio completed by Juan Mata rather than Anthony Martial.Pogba is reportedly unsettled at Old Trafford after being shifted to a more defensive role following the arrival of Alexis, and has been far from his best in recent weeks, with Mourinho leaving him on the bench for the recent league win over Huddersfield. That dip in form has in turn led to reports he has fallen out with Mourinho, and could leave the club for a second time this summer. Real Madrid are one of the clubs who have been linked with a bid for the midfielder, who moved to United in a then-world record £89.3 million move from Juventus in 2016.Sevilla: Rico, Navas, Lenglet, Mercado, Escudero, N’Zonzi, Vazquez, Sarabia, Banega, Correa, Muriel.Substitutes: Soria, Carico, Ben Yedder, Pizarro, Nolito, Roque Mesa, Sandro.Manchester United: De Gea; Valencia, Smalling, Lindelof, Young; Matic, Herrera, McTominay; Alexis, Lukaku, Mata. Substitutes: Romero, Bailly, Darmian, Pogba, Lingard, Martial, Rashford.last_img read more

Varane: Madrid can’t give up

first_imgReal Madrid Varane: Real Madrid can’t give up on La Liga Joe Wright 17:02 28/2/2018 FacebookTwitterRedditcopy Comments(1) raphael varane - cropped Getty Images Real Madrid Primera División Espanyol v Real Madrid Espanyol Zinedine Zidane’s men suffered their fifth defeat of the season as they were beaten 1-0 by Espanyol Raphael Varane says Real Madrid must not give up on their La Liga campaign despite a damaging defeat to Espanyol on Tuesday.Gerard Moreno’s stoppage-time strike inflicted a fifth league defeat of the season on the reigning champions, leaving them 14 points behind leaders Barcelona, having played a game more.The Champions League represents Madrid’s best chance to end the campaign with another trophy, with the holders taking a 3-1 first-leg lead to France on March 6 in their last-16 tie with Paris Saint-Germain. Article continues below Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp But Varane insists they must keep pushing for better results in the top flight, even though their title defence appears to be at an end.”We performed better in the first half than we did in the second,” the France international said. “We always have to give our best when we pull this shirt on.”We can’t give up on La Liga; we have to show the same drive. We’re not looking at the points, we have to focus on the games and try to win them because that’s what this badge demands of us. You can never write us off.”We always want to win and this won’t have any effect on the PSG game. Regardless of whether Neymar plays or not, it’ll be tough because they’ll come out all guns blazing. We’re ready for it and will continue with our preparations.”Fellow centre-back Nacho Fernandez felt Madrid paid the price for a poor showing in the second half at RCDE Stadium and admits it has been a domestic campaign to forget.”I don’t think that we deserved to lose, but it wasn’t one of our best performances,” he said. “We did well in the first half and were disciplined, but in the second half our performance levels dropped off and we weren’t as dominant. “It’s not normal. We’re used to winning titles. We’re still involved in a special competition, in the Champions League, and have to prepare for it and go in to it full of confidence.”last_img read more