Don’t look now, but Oklahoma State just posted its second-highest final Associated Press Top 25 ranking under Mike Gundy. The Pokes checked in at No. 11 as the final AP Poll was released after the national championship game on Monday evening.USC at No. 3 is pretty ambitious, though I’m not sure who else I would have there. I might rank Clemson and Alabama at Nos. 3 and 4 again and put SC at No. 5. Oklahoma ahead of Ohio State is humorous. Also, am I crazy for thinking Oklahoma State could beat Michigan and Wisconsin?This is actually just the second time a Mike Gundy-coached team has finished in the top 12 of the postseason AP Poll and just the 13th time in school history an OSU team has even finished ranked in the postseason AP Poll. That’s pretty incredible.What does it all mean? Well, it means the hype train has already pulled out of the station for 2017 and is barreling right for September 1 as Oklahoma State is an early top 10 team heading into a new year. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.
While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Oklahoma State coaches hauled in an impressive catch on Monday when 2020 Bixby wideout Brennan Presley announced his pledge via Twitter.Committed!!🍊🔫 pic.twitter.com/7nLRczWlV6— Brennan Presley (@bprezzle) July 15, 2019Speaking of impressive catches, Presley recently set the interwebs ablaze when he reeled in an OBJ-like one-hander at Northwest Arkansas Southwest Elite 7-on-7 Showcase.Shades of OBJ 😱 #SCtop10(via @JoshSmith918) pic.twitter.com/s0l8V66wYB— SportsCenter (@SportsCenter) July 12, 2019Presley is currently ranked as the No. 10 player in the state of Oklahoma by 247Sports but has yet to receive a composite ranking by the service. 247 lists him as a three-star prospect.Presley is a 5-foot-7, 160-pound athlete who plays both wide receiver and cornerback for Bixby High.Oklahoma State was the first Power 5 school to offer, but expect Presley’s star to rise if he continues to make plays like that.
Mexico Chicharito: Germany win not historic, just a step toward World Cup title Jon Arnold Click here to see more stories from this author In Moscow Last updated 1 year ago 05:07 6/18/18 FacebookTwitterRedditcopy Comments(0) Kirill KUDRYAVTSEV Mexico World Cup Germany v Mexico Germany Powerade The forward and his teammates are not going overboard after their upset win over the defending World Cup champion Mexico is enjoying its 1-0 victory over Germany in the first Group F match of the 2018 World Cup, but forward Javier “Chicharito” Hernandez was among the players cautioning against reading too much into the first game.While El Tri now are on the path to winning the group – and potentially avoiding a clash with Brazil which is in Group E – they still have to face South Korea and Sweden to close out the group.The win over Germany is a result Mexicans won’t forget for some time, but the 29-year-old forward downplayed its importance in Mexican soccer history. Article continues below Editors’ Picks Perfection from Pulisic: Chelsea’s Captain America has arrived in the Premier League Why always Raheem? ‘Unplayable’ Sterling setting a standard Man City’s other stars need to match ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar “I don’t think it’s historic because how’s it going to help us if we lose against Korea, against Sweden and we go home to Mexico? We’re taking it calmly,” he said. “The objective is to get to the World Cup final. So, it’s a step, a very important step, very good, a big step, an energy boost and a boost in confidence. We’ve worked for three years against everything, so we’re staying calm. It’s World Cup. Nobody comes here to just win the first game.”While Chicharito already was ready to shift the focus to the June 23 game against South Korea, other players were more open to enjoying a victory – the first time in history Mexico has toppled Germany.”I think so,” defender Jesus Gallardo said when asked if it was the most historic victory for Mexico in its World Cup history. “Today was a great game. We were able to dream and believe in ourselves and beat the champion of the world.”The jury remained out, with goal-scoring hero Hirving Lozano saying: “I don’t know if it is the biggest victory in [Mexican] history but one of the biggest for sure. It is great to start on the right foot when you are playing against the world champions.”After the match against South Korea in Rostov-on-Don, Mexico closes out group play against Sweden on June 27 in Yekaterinburg.
World Cup Sampaoli not revealing Argentina XI to face Croatia Christopher Devine 11:36 6/21/18 FacebookTwitterRedditcopy Comments(1) Ryan Pierse World Cup Argentina Argentina v Croatia Croatia It remains to be seen who the experienced manager will pick for their second group match, with plenty of options on the table for the Albiceleste Jorge Sampaoli revealed his starting line-up early ahead of Argentina’s opening World Cup game , but the coach insists he has not yet decided on the XI to face Croatia on Thursday.Sampaoli surprisingly announced his team to face Iceland at a news conference 24 hours before that fixture, before claiming the move was not a sign of disrespect towards the Group D debutants.Iceland duly held Argentina to a 1-1 draw, increasing the pressure on Lionel Messi and his side ahead of their second pool fixture. Article continues below Editors’ Picks Perfection from Pulisic: Chelsea’s Captain America has arrived in the Premier League Why always Raheem? ‘Unplayable’ Sterling setting a standard Man City’s other stars need to match ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar In a news conference ahead of the meeting with Croatia, Sampaoli said: “I can’t give you the line-up because we haven’t decided it yet.”Argentina’s experienced coach went on to discuss the main selection issues he is considering.”The opposition have a huge variety of options, especially in attack, so we have to start with a certain plan but then remain flexible,” Sampaoli added.”The changes I make might reflect a change in system which might give us an added level of flexibility. What is most important for us is to be solid at the back so we can develop our attacks smoothly. We’re also looking to be more efficient in the penalty box.”Having defended star man Lionel Messi over his failure to convert a penalty against Iceland , Sampaoli indicated the Barcelona forward was understandably central to his planning for the Croatia match.[SELECCIÓN MAYOR] ¡Nos vamos para Nizhni Novgorod para el partido ante Croacia! #SomosArgentina pic.twitter.com/FPScW0kG9Z — Selección Argentina (@Argentina) June 20, 2018 “The idea is to find space in which Messi doesn’t find himself surrounded. That’s one of the main ideas we have as a team,” he explained.”If two or three players latch onto Messi, there will be other players who will be free. This will create spaces and opportunities, so we want to have players who can take advantage, as was the case with Iceland when there were a lot of players surrounding him.”We hope we’ve hit the nail on the head in the last few days so Leo can use the quality he has and if he can’t express himself hopefully the other players can.”Argentina, who sit joint-second in Group D will close their group stage against Nigeria after facing off with Croatia.
World Cup Police surveillance, verbal abuse & violence – the dangers of being a gay football fan in Russia Peter Staunton Click here to see more stories from this author Chief Correspondent in Moscow Last updated 1 year ago 21:40 7/3/18 FacebookTwitterRedditcopy Comments(6) World Cup Russia France v Argentina Uruguay v Portugal Spain v Russia Croatia v Denmark Brazil v Mexico Belgium v Japan Sweden v Switzerland Colombia v England Croatia Brazil Sweden Switzerland Spain Colombia Japan Argentina France Uruguay Portugal Denmark Mexico Belgium England Videos Efforts are being made to take advantage of what has been a more open and tolerant country this summer by a community seeking equality and fairness Our interview with Aleksandr Agapov – president of the Russian LGBT Sport Federation – takes place in two parts.We’re chatting well but his attention is called away. “Police,” he tells us. And, just like that, Aleksandr – Sasha for short – disappears for 10 minutes.When he comes back he says he’s been to answer some questions from a local police officer, who has turned up at the Football For All event organised by Sasha’s group in an otherwise empty, unremarkable college in the north west of Moscow. Editors’ Picks Perfection from Pulisic: Chelsea’s Captain America has arrived in the Premier League Why always Raheem? ‘Unplayable’ Sterling setting a standard Man City’s other stars need to match ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar He has given the police officer his name and date of birth, his address and his contact details, and even the payment details for the booking on the pitch.He has had to tell the police officer that he is the organiser of the event and also has to confirm the number of people present. The police officer, Sasha says, has also asked who we were. He wanted to know where we came from and who we represented. He wanted to know what we had asked Sasha and what we still intended to ask.Sasha told the police officer that we had asked what life was like for the LGBT+ community in Russia. And then he wanted to know how Sasha answered that question.“The fact that you are here means life is not good for us.”“We’re here to protect you.”“In a good country there wouldn’t be need to protect us.”This is a regular occurrence. Police have a habit of showing up at any event the Russian LGBT Sport Federation organises. To protect them.“Maybe there is sense to what they say,” says Sasha. “Being open we are at risk.“Every month we hear bad news concerning the LGBTI community; somebody is blackmailed or somebody is punched.”But you can’t escape the sense that somebody, somewhere is keeping an eye on them.The pitch is out of the view of the public and access is only granted once a security guard buzzes you onto the campus. It’s a sleepy Saturday morning. It wasn’t a widely promoted or particularly popular event. At a push there were 20 people present and simply no danger of anyone passing by and causing trouble.As well as the surveillance, Sasha has another thing on his mind. He believes that the details he has just given to the police will be shared too.“It can be used by the FSB,” he says referring to the Federal Security Service. A former member of the FSB is lingering by the gate; a red t-shirt is pulled over his belly and he is wearing reflective sunglasses.“My phone number, my personal name, date of birth…”Gatherings like this are not strictly illegal in Russia but state mechanisms work in such a way that makes them rare.There is a federal law here – passed in 2013 – “for the purpose of protecting children from information advocating for a denial of traditional family values”. It is also known as the gay propaganda law.“Restrictions are fixed in the law,” says Sasha. “Vaguely, but they are fixed. It puts limits on us for organising sports events. City authorities can ban the meeting and say: ‘We cannot guarantee children won’t be passing by’. Authorities can shut down visibility of LGBTI people. “LGBTI people are marked as second-class citizens. The law clearly states that there is inequality between traditional and non-traditional sexual practice.”Even for small-scale meetings like this one, there are roadblocks at most turns. A venue co-ordinator can say that no rainbow flag may be flown or no logo put up on the spurious assertion that children might be training on the next pitch.“Every time it’s some special restriction. People are becoming nervous all the time. It’s very hard to get people together and play sport openly as LGBT.“People know where they live… and the consequences that can happen.”Sasha, first and foremost, is a football fan. He and his group are attempting to give visibility to Russia’s LGBT+ community through sport.“The goal of this football festival is to become a platform for a Russian audience to get information about positive changes for the LGBTI community in football,” Sasha says.“You cannot find information about the acceptance of LGBTI people in football on the website of the Russian Football Union.“They do not keep this information – especially in the Russian language. Russian audiences have no access to this information in their language.”Our public events are about sport but even organising sporting events we face difficulties. There could be calls from homophobes and then the police can appear at the venue. So, we have to hire security and that costs us extra money.”June may have been Gay Pride month – with events taking place the world over – but you won’t have seen any marches in Moscow or any other Russian city for that matter.“Every time anybody attempts to inform the city authorities about a march they use everything to decline it,” Sasha says. They may not give reasons that are overtly homophobic – such as the chosen venue being unsuitable or unavailable – but to Sasha the subtext is clear.But, little by little, the community is fighting for recognition. During this World Cup there have been relaxations on certain restrictions on the Moscow streets. A blind eye is turned to drinking and smoking by police officers playing nice. There is more than a hint of suspicion on the part of the LGBT+ community that foreigners are being given more leeway than locals get because the world’s eyes are trained on their country.“What you see in the streets of Moscow is the open Russia,” he says. “The Russia we want to have.“The police do not interfere in parties in the street, they do not detain you for the rainbow signs.“But you see it’s only because of the World Cup that the police are so polite and do not interfere in people’s business. The police treat foreigners differently than Russian citizens.”On the opening day of the tournament, Russia played Saudi Arabia in Moscow. Sasha attended. And he brought his rainbow flag with him “to experience for myself what it means to be a gay football fan with the flag in the stadium”.“A lot of journalists asked me is it safe to be in the stadium,” he says. “We had the assurances that everything would be fine and I believed it to be so.”Before the game, a welcome speech was given by the president of the Russian Federation, Vladimir Putin.The big screens in the stadium focused on the president as he spoke, providing English subtitles to fans inside the cavernous Luzhniki Stadium. With the words “…and that is what we call love at first sight…” Sasha took out his flag and waved it.“I dared to try it,” he says. “I should follow what I preach and be responsible for what I’m saying. And it was to say to other LGBTI football fans that you can be visible during the World Cup.“If there hadn’t have been any open LGBTI fans at the stadium, the media would use it against us. Fake news, there are no LGBT football fans. It would have been perverted in the media.“This is a window of opportunity. I wanted to be as visible as possible. Only by being visible can we change things.”Chinese tourists, two men from the northern Caucasus region, two locals and a couple of Saudi Arabian fans sat near Sasha as he rolled out the flag. He might have felt a couple of pairs of eyes on him, he admitted, but did not experience any hostility.“At the stadium everything was fine,” he says. “I enjoyed it a lot.”It was the way to the stadium that Sasha says he encountered a “homophobic opinion”. A fellow Russian spotted the flag, made a bit of chat, and Sasha told him he carried it because he wanted peace in the world.“We do not need that kind of world,” he was told.There is an active gay community in Moscow but its members have long got used to life on the margins and under surveillance – like we were at Football For All. Out and proud doesn’t appear to be a luxury the community has.“If you are straight you can walk hand in hand in the street,” says Sasha.“LGBTI people cannot afford to do it. Even inside of their head, they cannot afford to do it.“When I had a relationship with a Dutch guy and I was in the Netherlands, I felt uncomfortable. It’s like a prisoner who is released from prison. For a very long time they don’t feel free.“This is how we live here,” he says with the former FSB agent and the local police officer ambling about this small football field in a quiet corner of Moscow. For protection you see.“We often can hear opinions from others, like we don’t need those rights or we can live a normal life here. But that is to calm yourself, to excuse the violation of your rights.”
Having a large, generous chunk of matching-gift funds can be an exciting-though daunting-campaign to get off the ground. Here are a few tips to keep the campaign alive from kick-off to wrap-up:Set goals. Participation in a campaign toward an attainable, but still challenging, goal is much more feasible than a campaign that flounders until an indefinite or distant end date. To say you’d like to raise as much as possible is not nearly as compelling as, “We’d like to raise $16,000 for school supplies that will supply X students with the materials they need.”Keep fundraisers updated. Let supporters know where their donations are going and what the terms of the campaign are. Keep your website information up-to-date as often as you can and conduct an ongoing email campaign.Create urgency. Because many supporters will wait until the last minute to donate, you can consider either moving up your deadline or creating intermediate goals (weekly, daily, etc.). Also, think about chunking your goal into reasonable sizes, such as 400 donors giving $40 to attain the $16,000 goal.Create social proof. People tend to do what other people are doing, so a member of your list may be thinking, “Wow. That is a big goal. Not a lot of people are paying. I’m not sure they’re going to get there or not.” By contract, if they think a lot of people are jumping on board, they’re more likely to do it. This gets back to creating smaller goals and sharing information that makes sense in the context of the network. For instance, if your Facebook thermometer only shows a fraction of overall giving, be sure to incorporate Facebook-only goals and information about the overall campaign success.Grow your pool of potential donors. Focus some of your energy beyond hitting your supporters over and over again by finding a way for the people who have supported you to recruit their friends, family and their circles of influence to benefit your campaign. The best messengers for your cause are the people who feel passionate about it.Source: Adapted from the Nonprofit 911 Presentation “The Experts Are In! Your Online Fundraising and Nonprofit Marketing Questions Answered.”
I’ve been reading all about the Inaugural events and balls in recent days – like much of you – and I am both absorbed and appalled by the attention paid to the wonderful Michelle Obama’s wardrobe. Absorbed, because I have to confess I do follow fashion and can’t help but be interested in it. Appalled, because she’s so much more important than her garments – and because it’s utter fluff at a time when our country is in such a state. But that doesn’t matter – what she wears will always be news. It’s just the way it is. Which got me thinking: If everyone (especially the media) was so obsessed with her white gown at the balls, maybe she should have eschewed the beading and instead decorated the dress with sequined slogans that advance the administration’s agenda. Imagine the PR impressions from the photos alone…My point is, if everyone is looking one way, telling them to look elsewhere is fruitless. You can’t control the media – or anyone’s brain. If you’re smart, you’ll insert your message where people are already focused. This is especially important if you have a small marketing budget. You need to concentrate your resources where folks are likely paying attention. In nonprofit marketing, it’s key to tie your message to what’s relevant now. It’s much easier to catch someone’s eye if they are already looking your direction. Don’t be the weirdo wildly waving your hands out of their line of sight.
Today I had the privilege of presenting to communications, marketing and development staff of Children’s National Medical Center. While I was preparing for my talk last week, I visited their website. And I was blown away. I’m always being asked, what is an example of a great nonprofit website? Theirs is certainly one of them. Check out their give page here.Why is it good? It illustrates the four things you need to communicate to your supporters IN SECONDS.1. Why I should care: The kids’ pictures and stories immediately grab me2. What my support could do: They use stories to convey their message and they GIVE CREDIT to their supporters. When you click on “Kids” you see: “Meet the kids whose lives you’re changing” They didn’t say “we’re changing” — they said “you’re changing.” I love that.3. Why now: I dare you to watch this video and not feel motivated to give. Great stories generate a sense of urgency and a desire to give.4. Who says: That same video is a story told by a parent, and that is what makes it so powerful. This particular dad had me in tears in a way an official representative never could.Remember: it’s not about what you need from your donors, it’s about the change you and your donors can create together. Show that on your website and you’ll move hearts and minds.
Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit. Partnership implies equal work and equal reward for both the nonprofit and the company. Cause marketing programs should be win-win situations for everyone. This isn’t about companies giving you money. This is about companies working with you so they can derive some type of benefit out of it as well.Cause marketing raises money and raises awareness because you are gaining access to your partner’s most valuable asset – their customers.Best Cause Marketing Tactics1. Coin Canisters. In the right retail setting you can raise thousands and thousands of dollars. The right store is key to the success of these programs. The ideal place is a busy store where customers normally pay cash, but cannot tip employees. Places like coffee shops, convenient stores, department stores, and bakeries are great. The canisters need to be front and center and have ample security so they can’t be stolen. This is a great first step in a cause marketing program as you can then build on this relationship for further outreach.2. Pinups (paper icons). This is one of the cheapest strategies, but one of the most lucrative ways to raise money. They are cheap to print and easy to execute. Even though they are old school, they can be adapted to work with newer technology like mobile phones, QR codes, or location based technology. You want retailers who have lots of locations and foot traffic – grocery stores, department stores, and restaurants. The ask from the cashiers is critical though. If they won’t ask for the donation, you won’t get anything.3. Purchase triggered donations. This tactic has the company donate part or all of the proceeds of a sale to your cause. There is no cost to the consumer, and is a less intrusive way to get people to give. It’s very customer friendly. They are buying products but also feeling good about it. However, these are usually geared towards causes that are already well known in the community.4. Shopping Days. This tactic allows you to tap into a local shopping or business district. Ask these businesses to support your cause either through coin canisters, pinups or purchase triggered donations, but do it all on the same day or weekend. This masses your forces and turns your program into an event.5. Facebook Likes. This is a digital option for those with great online presence. For every like, comment, or new twitter followers, etc, you receive a donation from the company. This can create new opportunities for you partner and being online builds your credibility.Finding partners for your cause marketing program.Start with those companies you already have a relationship with. Then go to your contacts – they know about you, but don’t support you yet – like vendors. Then you have outside prospects.Getting Partners.Your program should be free. The real money in cause marketing is not in the company – it’s in their consumers (with the exception of the Facebook “Likes” programs).Don’t give them an excuse to say no – you will need to offer to do a lot of work. Invite the company to see firsthand what you are doing in the community – take it beyond the money they are raising for you. Finally, be flexible and helpful.Growing Your Program.Educate your partner about the program and all the different things they will gain from it. Establish what’s important to them -morale, sales. Once you have partners, work their circles and reach out to other companies.Partnering with businesses is about philanthrotunity. Cause marketing is just a set of tools to accomplish your goals. Any sized nonprofit can take advantage of the real opportunities that are presented when you find the right business to partner with.To hear this entire webinar, including great examples of real world cause marketing programs, please listen to the recording of this webinar. If you have questions or comments about this topic, please join the conversation on cause marketing on The Network for Good. Adapted by Kristina Leroux
Marketing guru Seth Godin talked about malaria on his blog this week, and it’s a stellar appeal. We can learn a lot from his approach.Here’s how a great mind makes malaria relatable and compels us to action:1. VIVID IMAGE. He starts with an attention-getting title of the post, which was “That buzzing in my ear didn’t mean I was about to die.” That detail seizes the imagination. I read his blog every day, but I read that post immediately when I saw it in my inbox. 2. PERSONAL STORY. He continues with a personal story: “Six weeks ago, at midnight, I found myself awake but wiped out from jet lag. I was in a lumpy bed, in the dark, in an obscure, $20 a night, John-Waters’-esque former country club. I was in Kitale, Kenya, near the Ugandan border.” Wow. You have to read on.3. LINK TO A CAUSE. He then elegantly ties his experience to that from people on the other side of the world, much in the way Stove Man, whom I blogged about yesterday, brings home a far-off concept. He says, “A mosquito was buzzing in my ear. (Why do they buzz in your ear?). I had meds, of course, but what if I didn’t? What if, like so many who live here, I had kids and no money for medicine?”4. SPECIFIC ASK: He then asks you to buy a book of ideas (which is really interesting to his audience) to support malaria-fighting programs. He also asks readers to Tweet and visit a website. Because he probably knows people don’t always take multiple actions, he puts the most important one first.5. TANGIBILITY: He explains exactly where the money will go.I like to say a great appeal answers four questions. Seth nails all four. Follow this model!Why me? (Why should I care?) – Seth tells us a personal story to which we can relate.What for? (What will happen if I act?) – He explains exactly where the money will go and what it will do.Why now? (Why should I care now?) – Seth points out it was World Malaria Day.Who says? (Is the messenger credible?) – Seth speaks personally and authentically to his own community, which makes him a great messenger for malaria with his enormous tribe.
Are you chasing an idea, donor or initiative with great determination? Fantastic – unless it’s time to abandon the hunt.This past weekend, I was reading a piece by Tony Schwartz that shared four questions to ask yourself when you’re wondering whether your persistence is wise. It was especially important for me to read his thoughts, because I definitely err toward fanatic determination. I don’t like declaring things impossible, and I prefer to exhaust every option before giving up. But the older I get, the more I realize there are times that it’s best to let go and redirect. And I increasingly embrace the wisdom of saying no – or “no more” – because when I do, I find I never regret it. So I thought I’d pass on his four questions, which I intend to ask myself more often.1. Do I have a feeling in my gut that this dog just won’t hunt?2. How important will this seem to me in six months?3. How important will this seem to me in two years?4. Is there a more enjoyable and more productive way I could be investing my time and energy right now?Great questions, right? As Schwartz says, if the answers to 1 and 4 are “yes,” and the answers to 2 and 3 are “not much,” then it’s time to let go.
4. Measure and communicate accomplishments.Evolving a partnership requires taking the time to understand where you’ve been, what you’ve accomplished, and how you can keep improving. Communicating impact to partnership stakeholders is a vital piece of that process. It’s also important to communicate that to your donors, and never forget to say thank you! Did you know that an eCampaigning Review Study surveyed 2 million donors who gave to 50 nonprofits around the world and found that 70% of the nonprofits did not send an email thank you within 1 month of a donor’s gift? And 37% never sent a thank you email at all. Never! Don’t be one of those organizations. Be an awesome and amazing nonprofit sending immediate thanks yous that are personal, tangible, emotional, and about the donor—not your organization.If you need inspiration, just check out the A Day Made Better thank you video for a refresher on powerful storytelling and expressing gratitude. You can also see how Phoenix House recapped their 2012 #GivingTuesday campaign and closed the loop for campaign participants with a heartfelt response from program beneficiaries.Remember: Corporate-cause partnerships are all about relationships, collaboration, execution, and impact (and fun!). 3. Design the right partnership architecture.Thinking through the goals of the partnership and designing a measurable campaign will help ensure transparency and focus, especially if you use those measurements to tell stories with impact. How can you engage supporters in relevant and meaningful ways? How will you measure their participation and communicate results?One framework to help structure the partnership is the ladder of engagement. Offer your audience multiple ways to participate with your partnership based on their level of passion and commitment to the cause. The No Kid Hungry campaign, led by Share Our Strength, does a great job of offering multiple ways to take action: donate, advocate, sign a pledge, spread the word, and raise money for your cause.How can you offer a ladder of engagement for #GivingTuesday? First, understand where your supporters congregate online, then design calls to action that leverage those channels. (Don’t forget to repurpose this user-generated content all year to connect with supporters’ emotional ties to your cause. You can also track who is a big participant and cultivate them as a brand ambassador and uber-volunteer.) Here are a few ideas:• #GivingTuesday Twitter chat (Encourage corporate sponsors to pledge $1 per tweet.)• Random Acts of Kindness Facebook campaign (Have supporters share acts they performed or witnessed.)• Inspirational generosity pins on Pinterest (Have supporters share what generosity means to them.)• Kind deeds caught in the act on Instagram (Feature photos of generous acts and giving.)• Messages of hope and generosity on YouTube (Feature testimonials about how giving affected their lives or messages of encouragement for yourprogram beneficiaries.) #GivingTuesday is December 3rd. How will your organization celebrate?For those not in the know, #GivingTuesday™ is a campaign to add a national day of giving to the lineup of shopping days Black Friday, Small Business Saturday, and Cyber Monday.#GivingTuesday is a prime opportunity for nonprofits and companies (and individuals) to collaborate for the greater good. Here are four steps to ensure your partnership’s success:1. Seek mission and values alignment.There are many reasons to form cross-sector partnerships: promotion to a bigger audience, inspiration from new ideas and approaches, and access to additional skills, more resources, and knowledge. And there are also just as many reasons not to partner: Support can come with strings attached, lack of trust, conflicting goals, and mission creep. To ensure you create a winning partnership, take the time to make sure there’s a good fit between your mission and the corporate partner’s brand identity and goals.Luna’s Pure Prevention campaign provides a great example of nonprofit-corporate alignment. As a provider of nutrition for active women, Luna teamed up with the Breast Cancer Fund to find and eliminate environmental and preventable causes of breast cancer—a major health issue for women. It just makes sense.Who are your go-to partners for #GivingTuesday? 2. Leverage complementary assets.Assets are any resources that you and your corporate partner bring to the table. In addition to funding, assets can include people, skills, audience reach, relationships, and technology. A partnership is not just about getting access to corporate philanthropic dollars: It’s about true collaboration. Think about what assets your nonprofit has that will be of value to a corporate partner, and vice versa. You have invested in a brand, program portfolio, supporter base, and other resources that will help make the partnership a success. Never discount what you bring to the table.Coalitions also provide powerful opportunities to leverage collective assets for a common purpose. This year BMORE GIVES MORE brings together several nonprofit and corporate partners in Baltimore to consolidate each organization’s efforts and leverage #GivingTuesday to raise $5 million dollars in one day for causes in the city.Who can you join with to create a big impact this #GivingTuesday?
As of September 2013, 73% of online adults use social networking sites. If your nonprofit isn’t active on at least one social network, now is the time to get moving! A quick Google search will provide you with tons of best practices and tips for using social media but in this video, you’ll find that I stuck to actionable tips that go beyond the latest fad or algorithm to help your nonprofit excel (and have fun) with social media. Take your social media outreach to the next level. Download our free guide, 101 Social Media Posts, for content ideas that you can use for Facebook, Twitter, LinkedIn, and more.
If you are reading this you understand the need to either start, or grow, a legacy giving program. And I get it – you want to build a successful program while maintaining authentic relationships with your donors. Heck – that is why we got into development work in the first place, right?The following are three ways to improve your communication and relationship with your donors to grow your program.1) Speak to them the right way The first thing I do with a new client is to read their latest marketing materials. What I often find are communications that talk about the organization, it’s history, what it has achieved and what it is looking to do in the future. What is missing is the point of view of the donor. Our donors want to know that we are using their donations wisely and achieving our mission and they also want to hear that they had a part in that. So instead of saying, “look what we have achieved…” it becomes, “look what you have helped us achieved.”You may need different legacy messages for different segments of donors. When you segment your donor lists evaluate them by engagement and speak directly to their values. Likewise, everyone receives information in different ways – have you accounted for this? Do you include your messaging in emails, newsletters, live events, etc.Quick fixes that cost very little:Add legacy messaging in all of your electronic communicationsAdd legacy messaging to items you are about to recreate (old pledge cards, annual reports, gala journals, etc.)Piggyback on existing events2) Lead your donorAdding legacy giving marketing and messaging to our communications will fall flat if we don’t tell our donors what to do with that information. We assume they will know, but many will be confused and not know what to do with it. Legacy giving can be confusing – so many gift vehicles! Do I need a lawyer? How do I start this process? There can be so many questions going through your donors mind, and if they are confused, they will not make a gift. Let’s make it easy for our donors. They are busy people also!A better way to engage our donors is to lead them through the process, and here are some of the ways you can support, and lead, our donors.Provide case studiesProvide tools to help them close the giftProvide guidance through educationMake it easy for them to contact youGive them options for givingFollow up!3) Recognize the person, not the gift It can certainly be impressive when you receive a large legacy gift. You want to share it with the world, right? That is understandable. However, the mistake that may come along with that is the promotion of the gift, not the individual behind the gift and the reason they made it. We are inclined to think the donor may want their big being publicized, but when you dig down deeper, it is the reason why they made the gift, not the amount or the method that needs to be honored and shared.Behind the gift is a person, and a family and community. Make sure you recognize and steward your donors the way they want to be honored (it’s ok to ask them!) Make your stewardship unique to your organization and donors and watch your program flourish and your donor retention go up. Questions about Legacy Giving?Contact Lori!Lori Kranczer, Esq.Founder and Principal Consultant,Everyday Planned Giving, LLCLori@everydayplannedgiving.comRead more on The Nonprofit Blog
NEW YORK, NY – SEPTEMBER 23: GameDay host Kirk Herbstreit is seen during ESPN’s College GameDay show at Times Square on September 23, 2017 in New York City. (Photo by Mike Stobe/Getty Images)ESPN college football analyst Kirk Herbstreit has unveiled his new top six rankings following Week 5 of the 2019 regular season.Herbstreit has a major shakeup inside his personal rankings.The noted ESPN analyst has a new No. 1 overall team – Ohio State. The Buckeyes, following their 48-7 win at Nebraska, have jumped to the top of Herbstreit’s rankings.Ohio State has just been the most-impressive team in the country so far, says Herbstreit. The Buckeyes have dominated everyone they have played and, despite Nebraska being overrated coming into the year, a 41-point shellacking on the road is impressive regardless. AD Quality Auto 360p 720p 1080p Here’s Herbie’s full top six:Ohio StateAlabamaClemsonLSUGeorgiaOklahomaMy Top 4 after WEEK 51-@OhioStateFB 2-@AlabamaFTBL 3-@ClemsonFB 4-@LSUfootball Next 2@GeorgiaFootball @OU_Football— Kirk Herbstreit (@KirkHerbstreit) September 29, 2019There’s a long way to go, of course, and October features a ton of notable contests, including several between top 10 teams.College football’s rankings are sure to get shaken up a lot more in the weeks to come.
Zinedine Zidane is desperate to see the end of the transfer window after growing tired of the circus surrounding rumoured Real Madrid target Neymar.La Liga giants Madrid and fierce rivals Barcelona are believed to be battling for Neymar’s signature as Paris Saint-Germain listen to offers for the Brazil international.The 27-year-old was a topic of interest at Zidane’s news conference on Friday, which occurred amid speculation in Spain that Keylor Navas could head in the opposite direction. Article continues below Editors’ Picks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? Are Chelsea this season’s Ajax? Super-subs Batshuayi & Pulisic show Blues can dare to dream Head coach Zidane made clear his preference for Navas to remain in Madrid but was less forthcoming with his views on a potential deal for Neymar.”I’m working with the players I have at my disposal and we have a game on Saturday,” Zidane said ahead of the clash with Real Valladolid.”Anything can happen until September 2, when the transfer window closes.”Some might come, some might leave. I want September 2 to come as soon as possible so there will be no more questions.”I am looking ahead to Saturday’s game, that’s what I’m concerned about right now.”There has been plenty of talk in the Spanish capital regarding efforts to include those on the fringes of their squad in any effort to lure former Barca star Neymar back to La Liga.Costa Rica international goalkeeper Navas watched from the bench as Madrid beat Celta Vigo 3-1 in their season opener last weekend but, despite PSG’s apparent interest, the 32-year-old could well stay at the Santiago Bernabeu.That is, at least, if head coach Zidane gets his way.“I cannot imagine the team without Keylor Navas, I don’t contemplate his exit,” added the Frenchman.“He has always been an important player for us. Keylor hasn’t told me he wants to leave. He is here and the outside is something which he cannot control.“He is happy here and wants to show that he can play here. He is a professional and I will count on him.“Until matchday two he will talk a lot, but I know that Keylor is going to bring us a lot this season.”
Liverpool have refused to comment on reports that they paid a settlement of £1 million ($1.6m) to Premier League rivals Manchester City after City complained their scouting system had been hacked.According to a report in The Times, a confidential payment was made in September 2013 after City are said to have employed counter-espionage specialists to see if their ‘Scout7′ system had been compromised.The report mentioned former City scouts, who moved to Liverpool in 2012. City are said to alleged the trio had accessed their scouting database hundreds of times after making the switch to Merseyside. Article continues below Editors’ Picks Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? Are Chelsea this season’s Ajax? Super-subs Batshuayi & Pulisic show Blues can dare to dream Time for another transfer? Giroud’s Chelsea spell set to end like his Arsenal career The scouts reportedly involved are Dave Fallows and Julian Ward. Fallows is now the head of recruitment at Anfield and Ward the loan pathways and football partnerships manager.A Liverpool club spokesman said: “Liverpool Football Club does not provide any comment on any allegations relating to legal agreements it may or may not have entered into with any other club, organisation or individual.”No acceptance of liability or wrongdoing has been made on Liverpool’s part, while the allegations were not examined in court.The alleged wrongdoing is reported to have taken place over an eight-month period during the 2012-13 Premier League season. Manchester United won the title that year, with City second and Liverpool finishing seventh.The following year, City beat Liverpool to the title by two points, and the competitive rivalry between the clubs has grown in the years since. City beat Liverpool to the title by one point last season, while Liverpool won the Champions League.City’s belief that their scouting database had been hacked was widely reported in the press at the time.If such wrongdoing had been proven, it would have represented a serious breach of the Premier League’s rules which state: “Each club shall behave towards each other club and the League with the utmost good faith.”City boss Pep Guardiola, who was manager of Bayern Munich at the time, was asked about the reports in the aftermath of his side’s 8-0 Premier League win over Watford on Saturday.“What happened in Liverpool I don’t know, you have to ask them,” he replied. “I am not there, I don’t know. It was 2013, I was not there. I prefer not to do any comment and not use the internet the next time.“Today, there are not secrets anymore. Look what happened in the big governments in the United States and Russia, and everywhere everyone knows it.“No secrets anymore. You want to keep a secret? Don’t tell to a friend, on devices or the internet, mobile phone. Today anything can happen.” Check out Goal’s Premier League 2019-20 fantasy football podcast for game tips, debate and rivalries.
Ms. MacDonald noted the positive effects volunteering can be felt right across the province. “There are so many people helping out in different ways and making a difference in every facet of our community,” said Ms. MacDonald. “While it’s nice to be recognized individually, hopefully this day will help shine a light on the great work of all the volunteers in our province.” Best Buy Canada (Dartmouth location): Corporate Volunteer of the Year for encouraging and rewarding employees who volunteer and making it a priority to for their business Sheffield Mills: Model Volunteer Community of the Year for raising funds through annual events for community development and local charities and organizations Simon Dugas (Clare): Youth Volunteer of the Year for being active in his school and serving as youth representative for numerous of community groups in the area. Mary MacDonald and John Hawkins of Lower East Chezzetcook: Family Volunteer of the Year for helping better their community through several groups, with an emphasis on trails and green space. The spotlight was on Nova Scotia’s volunteers today, April 4, in Halifax as recipients of this year’s Provincial Volunteer Awards gathered and had their accomplishments recognized. “Volunteering is a part of our culture. Every day I see the difference individuals can make when they pour their passion and efforts into a worthy cause,” said Premier Darrell Dexter. “On behalf of the province and all of our communities, I thank you. The contribution you are making every day is truly making Nova Scotia a better place to live.” The Provincial Volunteer Awards serve as an early kickoff to National Volunteer Week, Sunday, April 10 to 16. Nova Scotia continues to have one of the highest participation rates in the country for volunteers, with more than 55 per cent volunteering in many essential roles. “This year’s recipients come from all walks of life and every corner of our province, but the common thread of volunteerism connects them all,” said Marilyn More, Minister of Voluntary Sector. “Their shining example shows us that there are countless ways that we can engage and help make a difference.” In addition to the community recipents, four specialty awards were also presented to the following recipients: