A 7-inch Samsung tablet that looks like a Smartphone has been spotted in China. According to a report on SAMMOBILE, the device bears the model number SM-T2558.The SM-T2558 will have a quad-core 1.2GHz processor and 1.5GB RAM. It may sport a 8-megapixel rear and 2-megapixel front cameras. The device is expected to come with 8GB storage with a microSD slot. The SM-T2558 is said to run on Android 4.3 Jelly Bean instead of the latest Kit Kit.Given the specifications, we assume that SM-T2558 will be a mid-ranger.With this size, the SM-T2558 is going to be a handset with the largest screen ever. It was spotted at a Chinese regulatory site that deals with certification for approvals.For now, there is no information as to when and where it will be launched. We expect more leaks to follow about its features and other details.
Advertisement AdvertisementRavichandran Ashwin has become the fastest Indian bowler to take 350 wickets in Test cricket. He achieved this feat after dismissing Theunis de Bruyn early on Day 5 of the first Test between India and South Africa in Visakhapatnam. Ashwin took 66 Tests to reach 350 wickets in the longest format of the game, while Sri Lanka legend Muttiah Muralitharan, who leads the all-time wicket-taker’s list with 800 wickets, also got to the landmark in his 66th Test. Anil Kumble, India’s leading wicket-taker in Tests with 619 wickets, had previously held the record, reaching the milestone in 77 Tests.After not being in the Test squad for more than a year, Ashwin straightaway proved his class when he dismissed South Africa opener Aiden Markram with a delightful delivery that hit the top of middle-stump after spinning into the right-hander from outside the off-stump during the first innings of the Vizag Test. Ashwin’s experience in red-ball cricket came handy when he removed a set Quinton de Kock, who was batting on 111. After turning two deliveries far from the left-hander’s reach, Ashwin pushed one and made sure de Kock heard the death rattle. He also helped India wrap up the tail-enders quickly on Day 4 with the wickets of Keshav Maharaj and Kagiso Rabada.The Tamil Nadu spinner will remember this memorable comeback, as he went on to pick up his 27th 5-wicket haul in the 1st innings of the Test. Ashwin finished with figures of 7/145, the 5th time he picked up 7 wickets in an innings in Test cricket. He has gone past Dale Steyn and is tied with England’s James Anderson and Ian Botham on the seventh spot on the list of players with the most 5-wicket hauls in Tests.
23 hours ago 23h 23 hours ago 23h 4.4★ Senior Data Scientist, Business Analytics Intuit Mountain View, CA Staff Data Scientist – Analytics Intuit San Diego, CA QuickBooks Live Senior Expert Bookkeeper Intuit Peoria, IL 4.4★ 4.4★ 4.4★ Risk Models Monitoring Senior Analyst Intuit Mountain View, CA Risk Rules Monitoring Senior Analyst Intuit Mountain View, CA 23 hours ago 23h 23 hours ago 23h 4.4★ 23 hours ago 23h Group Manager – Data Science Intuit Mountain View, CA 23 hours ago 23h 4.4★ 23 hours ago 23h 4.4★ Credentialed Tax Professional – CPA, Enrolled Agent or Attorney – Remote Intuit Mobile, AL 4.4★ 23 hours ago 23h 4.4★ Hot Intuit Jobs For You Job seekers can get prepared for the future of work in Fintech, and at Intuit specifically, by improving their ability to work across teams with a ‘boundary-less’mindset. As companies continue to move to platforms with more interdependencies across the entire organization, top talent needs the ability to work seamlessly across the organization. 23 hours ago 23h Director of Data Science, Consumer Group Intuit San Diego, CA 4.4★ Credentialed Virtual Tax Professional – CPA, Enrolled Agent or Attorney Intuit Cincinnati, OH Glassdoor: How do you screen candidates to ensure that they will be engaged and thrive within your culture?Rick Jensen: When we’re assessing candidates, we’re never hiring for “cultural fit.” Instead, we look for culture catalysts — individuals who help shape and amplify our culture, and live our company values. We want to know if job prospects have already exemplified our company values — which include integrity, “we care and give back” and others.Glassdoor: How are you using Glassdoor to attract the types of candidates you’re looking for?Rick Jensen: In the spirit of transparency, we want employees to have all the information they need to know what life at Intuit looks like. When employees share their experiences via Glassdoor, it gives us the opportunity to continually improve the Intuit employee experience and attract talent who are looking to work at a company like ours.Glassdoor: Personally, what keeps you at Intuit for the long haul? What advice would you give to companies focused on retention?Rick Jensen: There are two attributes of Intuit that keep me committed for the long haul: our mission and our culture.Our mission, powering prosperity around the world, is inspiring because we know the work we do and the products we build are helping millions of consumers, small businesses and self-employed. That is a cause worth getting out of bed for every day.Since I joined Intuit, the company has gone through many transformations, but the one thing that has not changed is the focus on the “people.” We have our four stakeholders: our employees, our customers, our partners who serve our customers, and shareholders. We must deliver for all four short and long, but we openly say we are “people first.” Nothing is possible without employees who are inspired and engaged. You feel that every day and it is not easy to put words against it. I feel “cared for” and that means a lot to me and I believe many others here feel the same way. I’ve always felt that at Intuit, and it has always been more than just about the work. For me, that is special.For companies focused on retention, here’s my advice: never lose sight that in the end, we are in the people business. Really understand what is most important — then be obsessed with it. Then work to create an environment where people can bring their whole selves to work every day and do the best work of their lives.Glassdoor: Besides celebrating your 2019 Best Places to Work win, what’s next for Intuit?Rick Jensen: If you haven’t heard, we have a new CEO, Sasan Goodarzi, taking the reins on January 1st. We’re excited to see what’s in store for the future under Sasan’s leadership while still maintaining all of the great cultural attributes that make Intuit special.Glassdoor: Looking ahead to 2019, what Fintech trends do you see on the horizon? How can job seekers get prepared for the future of work in your industry?Rick Jensen: I’m seeing a few key trends continue and emerge as we look ahead to the new year, including:The importance of being data-led. As a team, we’re leveraging our data to field new ideas and innovation and inform decisions. We will be doing much more of this in 2019 and beyond.Customer obsession. Fortunately, Intuit was customer-obsessed before it was popular. But we’re continuing to hire for and teach, capabilities that fall in love with the customer problem – not the solution. We want and need all of our employees to really fall in love with the problem in order to best solve it.Mission-based teams. Across Intuit, we’re seeing a growing number of cross-functional and cross-company teams coming together with a commonly shared outcome that will deliver huge impact for the business. Diversity of thought, background, and craft will help us move the needle on solving problems for our customers quickly. Credentialed Tax Advisor – CPA, Enrolled Agent or Attorney Intuit Appleton, WI Hiring the best is a top priority for every business, big or small. Getting talent in the door and engaging them for the long haul in order to produce exemplary results are two of the most important tasks for any company and every leader. So how can everyone be successful?The short answer is that not everyone can win. Only a select few companies have what it takes to recruit the best talent and nurture them into a high-caliber workforce. Financial software leader Intuit is one of those select few.Named one of the 2019 Best Places to Work in the U.S., Intuit insists, “Earning recognition from Glassdoor is an honor because it reflects how employees believe we treat them.” Rick Jensen, Senior Vice President, People & Places at Intuit, continues, “We believe employees come first [and] it’s validating to learn from employees, via Glassdoor data, that we’re meeting our goal of putting them first.”On the eve of Intuit’s win, we caught up with Jensen to get the inside scoop on how Intuit uniquely hires, what roles they’re specifically looking to fill and what it takes for job seekers to succeed in the future of work.Glassdoor: Congratulations on the win! What does it mean to have Intuit employees honor the company as a 2019 Best Place to Work?Rick Jensen: Earning recognition from Glassdoor is an honor because it reflects how employees believe we treat them. At Intuit, we deliver True North outcomes for all stakeholders and that starts with employees. We believe employees come first. We solve for the best employee experience because we believe that enables us to deliver for customers and partners, which in turn enables us to deliver for our shareholders. It’s validating to learn from employees, via Glassdoor data, that we’re meeting our goal of putting them first.Glassdoor: What are two or three steps your company has taken within the last year to double down on company culture, employee engagement and employee feedback that may have led to this win?Rick Jensen: A year ago, we unveiled a new mission: Powering Prosperity Around the World and continue to double down on maximizing the potential of our people as we strive for this mission. We are focused on two particular initiatives that are really moving the needle on creating the best possible employee experience and company culture: creating a safe, ethical and inclusive work environment, and investing greatly in building manager capabilities. Employees have already begun to feel the effects of these initiatives. For example, we’ve increased how often we’re collecting employee feedback, and also adding a new “belonging” measurement score, which ensures we’re surfacing gaps in inclusivity across teams. We’ve also invested heavily in training for our people managers to ensure they are leading inclusively and building the best possible workforce to power prosperity around the world for our customers and communities.Job seekers can get prepared for the future of work in fintech by improving their ability to work across teams with a ‘boundary-less’ mindset. —Rick JensenGlassdoor: Why should job seekers apply for an open role at Intuit? What are two to three benefits, practices or traditions that are unique to your company?Rick Jensen: In the words of a recent reviewer on Glassdoor, “it’s the people.” Intuit has higher-than-industry-average engagement and belonging scores, and we truly believe it’s our people who make Intuit a best place to work. In fact, we have one of the highest internal mobility rates for employees in the industry; 28% of internal positions are filled by our own employees, who often want to learn and grow, but don’t want to leave the Intuit culture. To any job seekers who are considering applying for an open role at Intuit, I can assure you that you’ll work with some of the best and brightest people in your career.There are two practices that I believe are unique to our company and its culture. First of all, we lean into being a customer-obsessed company. Every employee does “follow-me-homes” to — quite literally — observe our customers in action in order to truly understand and empathize with their pain points. This approach fuels innovation and began with our founder. We believe this truly sets us apart from the competition because every employee can feel and understand the depth of the problem they’re trying to solve. All full-time employees undergo an immersive and experiential onboarding program designed to explain Intuit’s history, culture, strategy, values and customers including hands-on training on Intuit’s “Design for Delight” (D4D) and Customer Driven Innovation methodologies.Additionally, “We Care and Give Back” is more than our volunteer program at Intuit– it’s one of our values. Employees live and breathe this value and dedicate time and resources to give back in the communities we live and work in and beyond. Through volunteer time, skills-based volunteering and donation matching, Intuit employees prove they really care about the people we serve. In our fiscal year of 2018, Intuit employees logged 14,487 volunteer hours and donated $335,641 to non-profits. Recently we worked with Kiva, an online lending platform for underserved entrepreneurs, on an employee campaign and 50% of employees donated — far exceeding Kiva’s corporate campaign averages.Best Places to Work 2019Glassdoor: What insights can you share about the interview process at Intuit? What types of questions do you ask? Rick Jensen: In order to assess candidates fairly and without bias, we created a program called “Assessing for Awesome (A4A).” Candidates are given the opportunity to do a task or strategize in a similar way they would on the job, and then present to a small team that assesses for their ability to think creatively and strategically. This often allows our team to catch a glimpse of the candidate’s soft and hard skills.More specifically, our A4A process includes four key elements, including:Assessors, who come from diverse backgrounds and departments in order to ensure we avoid groupthink.Key skills and values, where we go deep to ensure the candidate is a fit for the individual team and organization as a whole.Craft demo, where candidates have an opportunity to demonstrate their skills, whether through coding, sharing a portfolio or presentation, or running through a case study.Immediate decisions, which ensure feedback and closure for candidates. 23 hours ago 23h View More Jobs
2.6★ 23 hours ago 23h Denver, COIncome Growth: 6.6%Companies Hiring: VIVE Float Studio, Accelo, Owens & Minor, Snap!, Colorado Realty and Property Management, Wetzel’s Pretzels, Courtesy Acura, Evolve Vacation Rental Network, AppColl, Slade Glass & more.Popular Jobs: Graphic Designer, Marketing, Event Coordinator, Sales, Interior Designer, Human Resources, Geologist, Project Manager, Executive Assistant, Social Worker & more.Browse Open Jobs Atlanta, GAIncome Growth: 4.4%Companies Hiring: UPS, Cortland, cove.tool, IKEA, Advanced Circuitry International, Cleanstar National, Fayette County News, Autter, iTutorGroup, Kearney & Company, Coca Cola, Delta Air Lines & more.Popular Jobs: Marketing, Attorney, Human Resources, Inbound Call Center Representative, Photographer, Sales, Graphic Designer, Entry Level Pharmaceutical Sales Representative, Social Worker, Flight Attendant & more.Browse Open Jobs Senior Kitchen Manager Hojeij Branded Food Dallas, TX San Francisco, CAIncome Growth: 5.2%Companies Hiring: Glassdoor, Masterworks Fine Art Gallery, Amici’s East Coast Pizzeria, Hyun S. Bang, San Francisco Municipal Transportation Agency, Boys & Girls Clubs, Vitagene, A & D Automatic Gates & Access, Sycomp, Community Resource Initiative, Conventus (CA) & more.Popular Jobs: Marketing, Software Engineer, Entry Level, Product Manager, Graphic Designer, Executive Assistant, Project Manager, Data Scientist, Marketing Entry Level, Financial Analyst & more.Browse Open Jobs Dallas, TXIncome Growth: 5.6%Companies Hiring: Hilton, Unique Landscaping, DexYP, Dallas Skin Institute, Methodist Health System, Medical Sleep Solutions, Luke’s Locker, US Army, Mission East Dallas, Floorplan Xpress, Bancroft and Sons Transportation & more.Popular Jobs: Pharmacist, Event Coordinator, Bartender, Graphic Designer, Elementary Teacher, Oilfield, Mig Welder, Administrative Assistant, Human Resources, Counselor & more.Browse Open Jobs Senior Software Engineer (Golang) The Control Group San Diego, CA Senior Software Engineer LifeOmic Salt Lake City, UT San Diego, CAIncome Growth: 7.6%Companies Hiring: Toyota of Poway, Hutchinson and Bloodgood, Lawn Love, TrendSource, LifePro Financial Services, Watkins Firm, UC San Diego, Home Bay, K-Tube Technologies, TCP Global & more.Popular Jobs: Marketing, Work From Home Data Entry, Attorney, Graphic Designer, Sales, Software Engineer, Human Resources, Event Coordinator, Entry Level Consultant, Executive Assistant & more.Browse Open Jobs 23 hours ago 23h Audit Senior Associates Bober Markey Fedorovich and Company Akron, OH 3.0★ Orlando, FLIncome Growth: 5.2%Companies Hiring: Cox Media Group, Bragg Companies, World Wrestling Entertainment, IKEA, US Army, Enjoy, IBERIABANK, Fieldstone Architecture & Engineering & more.Popular Jobs: Customer Experience Expert, Call Center Representative, CAD Technician, Graphic Designer, Event Marketing, Photographer, Pharmacist, Marketing, Sales, Human Resources, Massage Therapist, Certified Nursing Assistant CNA, Administrative Assistant & more.Browse Open Jobs 2.8★ Hot New Jobs For You 4.2★ 23 hours ago 23h Senior Transportation Engineer Kimley-Horn and Associates Virginia Beach, VA 4.1★ 23 hours ago 23h 3.9★ 23 hours ago 23h 23 hours ago 23h View More Jobs 23 hours ago 23h 4.3★ Minneapolis & St. Paul, MNIncome Growth: 5.0%Companies Hiring: Marketing Architects, Northwest Respiratory Services, ACE Reporting US, Spredfast, Piper Jaffray, G4S Compliance & Investigations, University Communities, Spectrum Plastics, Advisor Group & more.Popular Jobs: Work From Home Data Entry, Attorney, Graphic Designer, Marketing, Event Coordinator, Human Resources, Photographer, Project Manager, Pharmacist, Sales & more.Browse Open Jobs Jacksonville, FLIncome Growth: 3.3%Companies Hiring: AV Logistics, Owens & Minor, Revlon, Inc., Hodges Family & Cosmetic Dentistry, SunteckTTS, IKEA, Macquarie Group, USNR, Morrison Healthcare, Spectrum House & more.Popular Jobs: Marketing Entry Level, Attorney, Graphic Designer, Licensed Practical Nurse (LPN), Account Manager, Pharmacist, Administrative Assistant, Structural Welder, Overnight, Human Resources & more.Browse Open Jobs Senior Survey Mapping Technician EPS Group (AZ) Tustin, CA 2.8★ Senior Staff Accountant Syncsort Burlington, MA Our friends at Zillow have found the hottest housing markets for 2019, and it may come as no surprise that San Jose, Calif. takes the number one spot. While this is the second year in a row that Silicon Valley earns that distinction, some newcomers in the South are giving techies in Cali a run for their money.“Silicon Valley’s white-hot jobs market has propelled the region’s housing market – which we expect to continue into the early months of 2019 – but there are some signs that the trend is away from the West Coast and toward the South and Southeast,” said Zillow senior economist Aaron Terrazas. “Affordability is attractive – for both young professionals and booming businesses, earning markets like Orlando, Minneapolis, Dallas and Nashville top billing in 2019.”To find the hottest housing markets, Zillow looked for places where we expect home values and rents will outpace the nation in 2019, strong income growth, good job opportunities with low unemployment rates and a growing population.Here are the hottest metros in the U.S. and some of the most popular companies hiring in each. Sure, housing may not be cheap, but luckily jobs abound!San Jose, CAIncome Growth: 6.8%Companies Hiring: Teach for America, Uber, Cisco Systems, FDIC, Algeria Community Living, US Army, General DynamicsPopular Jobs: Corporate and Foundation Partnerships Manager, Engineering Director, Customer Service Rep, Financial Management Scholars Program, Multimedia Illustrator, Software Engineer, Physician Assistant, Outside Sales Account Executive Program Director & more.Browse Open Jobs Nashville, TNIncome Growth: 6.5%Companies Hiring: Anderson Recruiting Consultants, Caregivers by WholeCare, Forrester, Quore, Ascension, United Record Pressing, OneCause, Days Inn, Hale and Hale, ADS Security & more.Popular Jobs: Attorney, Marketing, Software Engineer, Manager, Sales, Project Manager, Flight Attendant, Local Truck Driver, Human Resources, Photographer & more.Browse Open Jobs 3.5★ Senior Staff Accountant Hancock & Dana Omaha, NE 23 hours ago 23h Senior PR Account Executive Tractenberg & Co. New York, NY 5.0★ 23 hours ago 23h Senior Product Manager My Job Tank San Francisco, CA 23 hours ago 23h
The agent of Pepe Reina insists there’s no contact with Napoli about new contract talks.The goalkeeper is tied to the club until June 2018 and wants a longer deal.“There are no meetings planned with Napoli,” agent Manuel Garcia Quilon told Radio Kiss Kiss Napoli.“The rumours regarding an offer including renewal with release clause are not true. I repeat, there will be no meeting over the next few days.”Reina has been linked with Newcastle United this summer.
Everton are chasing Burnley striker Andre Gray.The Mirror says Blues boss Ronald Koeman is signing Spain Under-21 striker Sandro Ramirez from Malaga and is also considering a move for Gray.Everton are understood to have made an initial approach for Gray towards the end of last season and remain interested in the former non-league hitman.The Blues are also favourites to land Michael Keane and their interest in Gray is separate to their attempt to sign the England centre-half.Gray, 25, scored 10 Premier League goals for Burnley last season in his first top-flight campaign to help Sean Dyche’s Clarets survive.
Posted on June 3, 2010June 21, 2017By: Dr. Fatouma Mabeye, Medical Coordinator, WAHA InternationalClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)WAHA International and the National Midwives Association of Benin recently organized the first international midwives conference for midwife associations in West and Central Africa. The conference took place in Cotonou, Benin on May 18th and 19th. The goal of the conference was to explore the role of midwives in the prevention and treatment of obstetrical fistula. Please enjoy this guest blog post written by Dr. Fatouma Mabeye, the Medical Coordinator for WAHA International. According to the World Health Organization, 2 million women with obstetric fistula are in need of treatment, with an additional 50,000 to 100,000 new cases occurring annually. Many of the women who make it to fistula programmes for surgery have been living with this condition for years and sometimes even decades. Yet across Africa, only a small proportion of women with obstetric fistula ever have access to a fistula surgeon. Less than 20,000 new and old obstetric fistula cases are operated on each year. While efforts for prevention and providing surgery must continue, we must also find new ways to increase the number of women treated in order to decrease the mounting backlog of cases and the number of women who suffer the social, economical and psychological consequences of obstetric fistula.Until recently there had been limited data shared on the impact of Foley catheters in terms of curing new fistula cases. However unique data has been collected by the Nigeria National Fistula Programme under the direction of Dr. Kees Waaldijk. Out of a case series of 4424 patients with obstetric fistula who were treated within 75 days post partum, 37% (1579 patients) were cured completely with the use of a Foley catheter without the need of surgery. Dr. Waaldijk who is also president of the International Society of Obstetric Fistula Surgeons (ISOFS) estimates that a more systematic use of a Foley catheter could cure over 25% of all new fistula cases each year without the need of fistula surgeons.As Dr. Kees Waaldijk explains: “The catheter is used as an immediate active management of any woman who starts leaking urine after childbirth. The earlier this is done the better the chance of spontaneous healing of the smaller fistulas. When it is successful, and that is in at least 25-30% of the patients, it will prevent the woman from being ostracized from her own family and community.”So how does it work? To put it simply, the indwelling Foley catheter drains urine from the bladder. This decompresses the bladder wall so that the wounded edges come together and stay together giving it a greater chance of closing naturally, at least in the smaller fistulas.These promising data could lead to a potential change in the role that midwives can play in the fight to eliminate obstetric fistula. If guidelines were developed such that midwives were trained and equipped to carry out this procedure, which costs a couple of US dollars compared to the 300 USD for a surgical intervention, then this could be a cost-efficient and highly effective way to reduce the incidence of fistula cases. This would also enable early identification of the other 75% of women who did not heal and who need a timely referral for surgical treatment in order to reduce the risk of being marginalized within their community.These data were shared in thefirst international conference for midwife associations from French speaking Africa which was held on the 18th and 19th of May in Benin. Among the midwives who participated, very few felt sufficiently informed of the fistula eradication campaign or of the potential role that they could play in terms of diagnosis of suspected cases and referral to treatment centres. The midwives were very interested in playing a more involved role in preventing fistula—specifically through the use of Foley catheters, an approach which was also endorsed by many participants including gynaecologists, fistula surgeons, and representatives from the Ministry of health, WHO and UNFPA.It is within this context that WAHA (Women and Health Alliance) International and Dr. Kees Waaldjik have launched a campaign to encourage a much wider adoption of the practice of using a Foley catheter by midwives.“If applied all over the developing world this strategy will heal more new obstetric fistula cases than all cases being operated on at the moment by all fistula surgeons combined, for a fraction of the costs,” concludes Dr. Waaldijk in his report.Of course, this campaign will need to address many issues if it is to become a success and a reality: midwives need to feel confident in knowing when and how to apply the catheter, equipment and material need to be available to ensure that it is done in appropriate and hygienic conditions, the patient has to be instructed and monitored very carefully and indications for referral need to be clear.But as Ms. Monteiro, president of the National Midwife Association of Benin, said at the conference: “any initiative that can prevent, or increase the number of new cases that are successfully treated without surgery must be whole-heartedly embraced by the midwife community and others working in the field of maternal health”Dr. Fatouma Mabeye is the Medical Coordinator for WAHA International. Fatouma originally trained as a midwife, and then as a medical doctor in Niger, where she subsequently practiced for several years before completing a Masters Degree in Public Health, and working on women’s health projects across Africa. Pioneer in many innovative surgical techniques and protocols for treating fistula, Dr. Kees Waaldijk is launching, with WAHA International, an “immediate management of the obstetric fistula” campaign that incorporates the use of indwelling bladder catheters. The findings mentioned in this article are being prepared for publication.To learn more about fistula, please visit the Fistula Care website, a project of EngenderHealth. Also, take a look at the Fistula Foundation website. Let us know what you think about this blog post! Do you have experience working on fistula prevention and treatment? What do you know about the use of catheters? Join the conversation by sharing your comments in the comments section below. 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Posted on January 25, 2012November 13, 2014Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)The progress made on maternal health since the creation of the Millennium Development Goals has been uneven both between and within countries. However, the data coverage, particularly for maternal mortality ratios (MMR), within countries cannot always tells us the full story.India’s MMR decreased by nearly 60% between 1990 and 2008 according to UN data. However, some estimates suggest that certain populations have an MMR over twice its country-wide MMR of 230 maternal death per 100,000 live births. A new paper published this month in BMC Public Health explores maternal experience of marginalized women in Karnataka, India.Adamson et al. write:This population-based study found that institutional deliveries in rural areas of Mysore District had increased from 51% to 70% between the years of 2002 and 2008. Additionally, it showed that while significantly more mothers were seeking antenatal care and delivering in institutional settings, large disparities continued to exist in the uptake of maternal health services among different castes. Mothers belonging to OBC or general castes were almost twice as likely to have an institutional birth as compared to SC/STShare this: ShareEmailPrint To learn more, read:
Vouchers are a simple but potentially revolutionary departure from typical methods healthcare financing and development aid. Poor mothers are provided with vouchers entitling them to get a comprehensive suite of maternal health services including safe delivery and coverage for complications from a network of approved healthcare providers. ShareEmailPrint To learn more, read: To learn more about the screening and Social Media Week, click here. To learn more about the project, visit rhvouchers.org.Share this: Posted on February 8, 2012November 13, 2014Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Kadi – Saving Mothers and Babies, One Voucher at a Time from Gobee Group on Vimeo. As part of Social Media Week next week, a new film about vouchers for maternal health will be screened in New York. The film explores a Population Council project in Kenya to provide access to maternal care for mothers:About 8,000 Kenyan women died last year as a result of child birth. Another 160,000 suffered injury or disability as a result of child birth. We can prevent most of this needless suffering and death, if only we can get women access to quality healthcare. Kadi chronicles a new approach to giving the most vulnerable Kenyan women access to quality maternal healthcare – a Voucher.
Posted on September 15, 2014November 2, 2016By: Katie Millar, Technical Writer, Women and Health Initiative, Harvard T.H. Chan School of Public HealthClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)On September 9th and 10th, the Maternal Health Task Force and Save the Children’s Saving Newborn Lives program convened experts in Boston to discuss maternal and newborn health integration. The meeting, “Integration of Maternal and Newborn Health Care: In Pursuit of Quality,” hosted about 50 global leaders—researchers, program implementers and funders—in maternal and newborn health to accomplish the following three objectives:Review the knowledge base on integration of maternal and newborn health care and the promising approaches, models and tools that exist for moving this agenda forwardIdentify the barriers to and opportunities for integrating maternal and newborn care across the continuumDevelop a list of actions the global maternal and newborn health communities can take to ensure greater programmatic coherence and effectivenessBiologically, maternal and newborn health are inseparable; yet, programmatic, research, and funding efforts often address the health of mothers and newborns separately. This persistent divide between maternal and newborn health training, programs, service delivery, monitoring, and quality improvement systems limits effectiveness and efficiency to improve outcomes. In order to improve both maternal and newborn health outcomes, ensuring the woman’s health before and during pregnancy is critical.Reviewing the Knowledge BaseThe meeting focused on a variety of themes as global experts led presentations and gathered for small group work to discuss next steps for integration of maternal and newborn health care. While little research thus far has been specifically devoted to maternal and newborn integration, it was shown that great inequity exists among maternal and newborn health interventions and that while about 90% of women receive at least one antenatal care visit, only slightly more than half deliver with a skilled attendant at birth, and about 40% receive postnatal care. These disparities along the continuum of care helped meeting participants identify service delivery points in need of strengthening and optimization to ensure the health of both the mother and newborn. Given the limited knowledge base, leaders were encouraged to strengthen the evidence by engaging in research to identify both the costs, and potential risks of integration.Opportunities and Barriers for IntegrationOverarching themes that emerged while evaluating integration at the meeting included optimization of service delivery points to prevent “content free contact” and the need for efforts to be context specific. There was broad consensus that programmatic and policy efforts for integration need to recognize and reflect the local environment and the capacity of the health system. The meeting concluded that integration should not be viewed as an intervention in and of itself, but rather as a method of reevaluating and designing health systems to effectively provide better maternal and newborn health care, ensure better outcomes, and incur less cost. In approaching integration in the future, it was made clear that some of the most important factors for integration include assessing and understanding contextual factors, as well as anticipating what the woman, family, and health care workers need and want.Case studies were presented from Ecuador, Nigeria, and the Saving Mothers Giving Life program. Each presenter evaluated approaches for integrating health systems, programmatic strategies, and service delivery in order to optimize maternal and newborn health outcomes. These case studies provided potential models for maternal and newborn health integration in future programmatic efforts.Actions for Greater Programmatic CoherenceLastly, and perhaps most importantly, small groups presented action items and next steps to strengthen the evidence for integration and promote integrated care so that no mother or newborn is neglected in programmatic efforts. These action items were created for three levels: facility and service delivery; national policy and programming; and technical partners and donors.Proposed action items include improving and redesigning health workforce training; ensuring quality improvement; integrating health information systems; aligning global maternal and newborn health initiatives; integrating advocacy tools for maternal and newborn health care; and unifying measurement frameworks.Join UsJoin us over the next two weeks as the Maternal and Newborn Integration Blog Series unfolds. This blog series will dive into the details of the meeting discussions and action items. In addition, meeting participants and speakers will share their reactions to maternal and newborn integration from a variety of perspectives.Share this: ShareEmailPrint To learn more, read:
Posted on November 24, 2014June 12, 2017By: Denise Raquel Dunning, Founder/Executive Director, Let Girls LeadClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Nigeria, one of the richest countries in Africa, also boasts one of the world’s highest rates of maternal, newborn, and child death. One in 13 Nigerian women dies during pregnancy or childbirth, and one in 8 Nigerian children dies before his fifth birthday.And Nigeria is not alone. The global realities are equally devastating – nearly three million newborn babies die annually, and 800 women die in childbirth every single day. That means that two women will die by the time you finish reading this article – assuming you read fast.While the numbers are shocking, it’s even more horrifying to realize that nearly 90% of these deaths are avoidable: women, newborns, and young children die from preventable conditions like hemorrhage, premature birth, malnutrition, and malaria.Simply put, here’s what these statistics mean –Aisha didn’t have to bleed to death during childbirth.Baby Efe didn’t have to asphyxiate in his first minutes of life.Two year old Tosin didn’t have to die from diarrhea.All of these lives could have been saved – easily and inexpensively. But in an age of unprecedented medical innovation, we are still failing to save the lives of poor women and their children.The challenges may appear intractable, but the solution is simpler than you think.The international community needs to invest in the country-based leaders who have the power to transform the health of their own communities. We need to invest in the civil society leaders and organizations who fight every day to save the lives of women and children.This strategy lies at the core of Champions for Change, a new initiative supported by the Bill and Melinda Gates Foundation in Nigeria. Champions for Change empowers strong local leaders and organizations to advocate for the laws, policies, programs, and funding needed to improve reproductive, maternal, newborn, and child health (RMNCH) outcomes in Nigeria.Champions for Change invests in the talent, vision, and potential of the Nigerian civil society leaders. These champions ensure that Nigeria’s policies, systems, and services advance the health and rights of women and children. Champions for Change leverages the tested model of its sister initiative, Let Girls Lead, which has contributed to improved health, education, livelihoods, and rights for more than 3 million girls globally, as demonstrated by an external evaluation commissioned by the UN Foundation.Following a highly competitive process, Champions for Change selected Nigeria’s best and brightest civil society leaders working across sectors—reproductive health, child nutrition, family planning, girls’ education, women’s rights, poverty reduction, HIV/AIDS prevention, media, and youth development—to scale up their innovative approaches to reduce maternal and child deaths in Nigeria.The civil society leaders participating in Champions for Change know best the challenges facing their communities, and how to create scalable impact. These champions bring the experience, cultural fluency, and vision needed to ensure that policies, programs, services, and funding respond to the realities of women and their children across Nigeria.This week in Lagos, we are hosting the inaugural Champions for Change convening, launching a two-year process that integrates state of the art leadership development and organizational strengthening. An elite cohort of 24 leaders from 12 Nigerian organizations will participate in intensive advocacy capacity building, executive coaching, and organizational development.These leaders will learn strategies to engage policymakers, traditional and religious leaders, and medical providers to create sustainable change and how to empower women and communities to raise their voices for their own priorities. These champions will also receive grant funding and technical assistance to develop scalable new strategies that sustainably improve the health and wellbeing of Nigerian women and children.Saving the lives of women and children takes financial resources, political will, and savvy advocates who are undaunted by the enormity of the challenges they face. Investing in visionary local leaders and organizations is the most promising strategy to ensure that policies, systems, and services improve health outcomes. Nigeria’s women and children deserve no less.This was reposted from Impatient Optimists, blog of the Bill & Melinda Gates Foundation.Share this: ShareEmailPrint To learn more, read:
ShareEmailPrint To learn more, read: Posted on April 19, 2016October 12, 2016Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)By: The Maternal Health Task Force and USAID’s Translating Research into Action (TRAction) ProjectIncreasingly, low- and middle-income countries, with support from their development partners, are investing in Performance-Based Incentives (PBI) schemes to improve health facility performance, including quality of care. With the adoption of the Sustainable Development Goals (SDGs), increasing utilization of facility-based care remains a key strategy for improving maternal and newborn health outcomes and preventing death and disability. PBI is one approach being used to improve the availability and quality of facility-based care, which is in turn expected to increase service uptake. PBI also features prominently in the recently launched Global Financing Facility, which will serve as an important financing platform in support of the SDGs and the UN Global Strategy for Women’s, Children’s and Adolescents’ Health.As PBI programs and other strategies to increase utilization of facility-based care move forward, there is an ethical imperative to understand the quality of care being accessed by women and children in these facilities, and a programmatic imperative to understand the returns to maternal and newborn health of PBI investments in terms of both quantity and quality of care.In most PBI programs, measurement of facility performance involves assessing both the quantity and quality of services rendered in order to award incentives. Whereas assessing quantity of services is fairly straightforward, defining and measuring quality is a more complex endeavor. Understanding the structural, process, and outcomes indicators directly linked to quality of maternal and newborn care is key.The Maternal Health Task Force is excited to host a technical consultation with USAID’s Translating Research into Action (TRAction) Project together with USAID and the World Bank. On Wednesday and Thursday of this week, researchers, programmers, policymakers, and donors from all over the world will gather in Boston to discuss the state of the evidence of performance-based incentives’ impact on the quality of maternal newborn care.We are convening this meeting for two reasons: first, to better understand what the intended and unintended consequences are of PBI programs and the resulting quality of care offered to women and newborns; and secondly, to make recommendations for applying this knowledge systematically to improve care. We will look at evidence gaps and implementation science priorities, policy/governance and program needs, and measurement issues.Please stay tuned for updates throughout the meeting via social media using the hashtag #PBIMNH as well as a summary blog post next week reporting out on the discussion.Share this:
In 2005, freelance writers won a settlement for copyright infringements from unauthorized electronic reproduction of their works, but this week, a federal Court of Appeals rejected the settlement, finding that not all persons bringing the suit had interests that were totally aligned, as reported in The Wall Street Journal. The class action was brought by 21 named plaintiffs and three associational plaintiffs (the National Writers Union, the Authors Guild, and the American Society of Journalists and Authors) against defendants who included the owners of LexisNexis and Westlaw, along with The New York Times and Dow Jones. The settlement divides the works into three categories based on when or whether the authors registered with the U.S. Copyright Office in time to be eligible for corresponding damages under the Copyright Act. So, for instance, freelancers who had registered their work with the U.S. Copyright Office by a certain time would receive higher damages than those who never registered. Claims for those who never registered were capped to $18 million under the settlement. The defendants are currently exploring other options to pursue their case. Have you ever struggled with copyright or other intellectual property issues? Share your story, or let freelancers know which companies aren’t the most trustworthy through the Client Scorecard. (photo by afsart, via flickr)
October has been busier than ever around the 360i offices, but we’ve still found time to celebrate the season. Fall intramurals kicked off with flag football, kickball and volleyball, we toasted our Strongbow account win with cider and hot pretzels, and celebrated Hispanic Heritage month with an enticing panel discussion on marketing to Hispanic communities. And lastly, to celebrate Halloween, we held an employee costume contest – and the competition was tough. You can see all of our amazing costume contenders on the 360i Facebook page.If you want to join in on the fun and become a member of the 360i team, apply to one of the open positions listed below. Or visit our careers page to view more openings.Creative Coordinator/Executive Assistant (New York, NY) – This position provides general and overall administrative support to key creative leaders in our agency, specifically the Chief Creative Officer. This person is responsible for the coordination of the CCO’s daily schedule, agenda, travel, expenses; as well as any administrative ad hoc requests. The ideal candidate must be a quick thinker who thrives in a fast paced environment and is a self-teaching, problem-solver that works calmly under pressure. Well-organized, proactive, adaptable, independent, and tech savvy are necessary criteria for this role. Candidates who have superior written and verbal communication skills, pay attention to detail, and strong decision making skills will find success in this role. A high degree of discretion, professionalism, and prudence is a must.Associate Account Director (Atlanta, GA) – 360i is looking for an enthusiastic, inspiring Associate Account Director to serve as the day-to-day lead with both client and internal teams, supporting the planning and execution of detailed, custom media programs, as well as the implementation of integrated marketing strategies across display, paid search and SEO. The role requires a proactive and energetic person who thrives in a lively environment, thrives on data and analytics, and prioritizes clear and thorough communications. This person should have 10+ years online/digital account management experience and be able to serve as the client-facing team lead. He/she must be comfortable handling independent client conversations, including the ability to collaborate with the client on prioritization for a fast-moving business with executive-level needs.Senior Media Manager – SEM (Chicago, IL) – The Senior Media Manager will own the day-to-day management of the account and help develop strategies to drive future account performance, contributing to the overall success of the business. This person must be organized, well-spoken and have strong leadership qualities as they manage multiple projects to meet client needs. The Senior Media Manager must be a team player willing to provide support where needed with other misc. projects and planning. This position requires collaboration with other Media teams as well as with Account and Analytics – and this person will be the day-to-day contact for media-related requests on their accounts. Must be self-motivated, thrive on success and innovation, and exhibit a willingness to embrace a fast-paced environment.Operations Manager (New York, NY) – The Operations Manager is a partner for multiple groups, and is focused on the scoping and estimation of projects. This person is expected to be the go-to when it comes to the latest scopes, and work closely with Resource Management to ensure a seamless workflow from pricing to staffing of projects. The Operations Manager also participates in Operations wide projects or initiatives, and may lead a work stream. This position will be expected to handle multiple priorities and communicate objectively and confidently. The Manager will have exposure to sensitive and confidential information necessitating diplomacy, discretion and sound judgment. The ideal candidate has 1-3 years of agency, resourcing, operations, HR, consulting, and/or project management experience.Director, Communications Planning (Los Angeles, CA) – We are looking for someone to own the relationship with Brand Management and partner agencies – the key sources of business problem/opportunities for which communication planning ideas can be solutions. This person must demonstrate the ability to design and drive programs (not just strategies) that improve sales performance of the brand. He/she is also directly responsible for the holistic communication plan and design aspects for the assigned accounts, as well as strategic direction for assigned accounts. This person should be prepared to be active in the media community – sitting on panels and other public opportunities.View more job openings on our careers page.
The average person may see anywhere between 4,000 and 10,000 ads in a single day. From binge-watching your favorite shows to checking the pile of coupons in your mailbox, advertisers have inundated our lives. Most of the ads we see… Full Story,Dressing up for Halloween is one of the best parts of the holiday, especially if you’re a creative person. But buying a Halloween costume can get expensive, with many costing more than $50 a pop. And unless you plan to… Full Story,You may not find it on an official calendar anywhere, but Friendsgiving is a newer holiday that has gained popularity in recent years. Much like Thanksgiving, Friendsgiving is a time to gather around the table with loved ones in the… Full Story,My birthday is on Halloween, so every year I get super excited. I plan what my costume will be, decide how I want to celebrate and text all my friends to let them know. Last year, I was finally able… Full Story,Not much of a football fan? Don’t know what all the cheesehead hat-wearing and face paint-smearing is all about? Skip hanging out at the local sports bar or sitting in the stands at a game, and put on your entrepreneurial… Full Story,Living paycheck to paycheck can feel like an endless scramble. Rent is due on the first but your paycheck won’t clear until the second. On top of everything, you need to pay for groceries, a bus ticket, and utilities before… Full Story,Decision fatigue is the decline in energy and focus you experience after making too many decisions. This mental drain causes your brain to abandon your willpower in order to seek more immediate rewards, which leads to poor decision making and… Full Story,If you ask a random person on the street what they do, chances are they have a lot of slashes and hyphens in their job titles. In this day and age, if you don’t have multiple sources of income… Full Story,Do you consider yourself a financially responsible young adult? Personally, I like to think that my finances are mostly in order. Rent, student loans, car payments—everything big is blocked off nicely. If the math works out right, I have a… Full Story,In the financial world, nothing evokes feelings of terror quite like the word “bankruptcy”. It’s become synonymous with a complete and utter collapse of one’s finances – a black hole that’s almost impossible to climb out of. When you declare… Full Story
The UrgentMDBs need to meet their 2020 targets and set post-2020 goals. With just one year to go, MDBs that have yet to do so – ADB, AfDB, EBRD and IDBG – need to work hard to ensure they meet the 2020 climate finance targets set back in 2015. Furthermore, several MDBs have also started to set post-2020 targets. The World Bank and AfDB have both announced a doubling of their climate finance over 2020-2025, while ADB has committed to a 2019-2030 target that also equates to doubling on current levels. Ideally, these targets should be complemented with goals expressed as a share of overall operations, to ensure that climate finance keeps up with banks’ overall growth. Other MDBs should set post-2020 targets with a similar level of ambition – at least doubling – and put a focus on getting finance to the most vulnerable communities.MDBs need to align their entire portfolios with climate goals. A 2018 report by WRI, New Climate Institute, Germanwatch and Fundación Avina called for MDBs to make sure not only that their climate-focused finance increases, but also that their overall portfolios are aligned with the Paris Agreement’s goals. It’s no longer enough (if it ever was) for financial institutions to scale up their ‘green’ activities. They also need to cease investing in high emissions activities driving the climate crisis and actions that do not take climate resilience considerations into account. MDBs can play a major role in advancing alignment by shifting their own resources and by pioneering best practices for other institutions to follow. At last year’s COP 24 climate negotiations, nine MDBs (the ones covered here, plus the Asian Infrastructure Investment Bank, the Islamic Development Bank and the New Development Bank), announced that they were developing a joint approach to align their activities with the goals of the Paris Agreement. The group of MDBs will present this at the COP 25 negotiations in Chile this December.Before then, the UN Secretary General is convening a climate summit in September, where he is asking world leaders to increase their climate commitments. MDBs must not show up empty handed. For those MDBs that have not yet announced climate finance targets beyond 2020, the summit would also be a good time to do so. MDBs should also announce concrete actions towards aligning their portfolios, building on the World Bank’s leadership in ending their financing of oil and gas exploration and production. MDBs are paying more attention to adaptation finance. The share of adaptation in overall MDB climate finance increased from 23 to 30% between 2016 and 2018. This proportion varies widely by bank, with nearly half of AfDB climate finance going to adaptation in 2018, compared to just 8% for EIB and 12% for European Bank for Reconstruction and Development (EBRD). The Paris Agreement calls for a balance in finance between mitigation and adaptation, so MDBs should continue efforts to scale up adaptation funding. Last week, six major multilateral development banks (MDBs) released their annual Joint Report on Climate Finance covering their 2018 operations. MDBs are key players in the climate finance architecture, providing around half of all international public climate funding, and play a big role in meeting the goal of mobilizing $100 billion a year in climate finance for developing countries by 2020.As we did for the 2016 and 2017 reports, here’s our analysis of what’s good, what’s bad and what needs urgent attention. As always, it’s important to note that the Joint Report captures only a single year; we have therefore tried to contextualize the latest data with the trends arising over several years.While climate finance from MDBs overall continued to rise, several institutions saw worrying drops, and it will take concerted effort to ensure climate finance continues to increase for the communities that need it most.The GoodClimate finance commitments hit another high. Total climate finance from MDBs reached $43 billion in 2018, a 22% increase on the $35 billion committed in 2017, itself the previous record. The World Bank Group and European Investment Bank (EIB) have already hit the climate finance targets they set for 2020, and the African Development Bank (AfDB) is on track for its goal. Climate finance for the poorest and most vulnerable countries is growing. Last year, just 10% of MDB climate finance went to Least Developed Countries and Small Island Developing States. This year, the share grew to 16%, bringing it more into line with the share of developing countries’ population these countries account for – around 17%. There needs to be continued focus by MDBs on serving the most vulnerable countries since they have least capacity to adapt to the worsening climate emergency.The BadSome MDBs seem to be struggling to scale up their climate funding. The Asian Development Bank (ADB), EBRD and Inter-American Development Bank Group (IDBG) all saw climate finance grow more slowly than their bank’s overall financing—meaning that climate finance as a share of total financing actually fell when it needs to be rising. Since most MDB 2020 climate finance goals are expressed as a percentage of their total operations, this puts their ability to achieve them in question. Furthermore, for ADB and EBRD, their absolute amount of climate finance fell by 23 and 17% between 2017 and 2018 respectively. Mobilization of private investment is still challenging. MDBs’ overall co-financing ratio, which measures the average amount each dollar of financing provided attracts in investment from other sources, is growing steadily, from $1.38 in 2016 to $1.47 in 2017 to $1.58 in 2018. MDBs devote a lot of attention to catalyzing private sector finance, yet for every dollar in MDB climate finance invested over the period 2016-2018, it mobilized $0.87 in co-financing from public sources, such as other development funders and national governments, and just $0.62 from private sources. While this may be a result of challenges tracking private finance mobilized, these results echo a recent Overseas Development Institute study that raises questions about MDBs’ and other development funders’ reliance on private investment to fill financing gaps.
Source: http://www.thewholebraingroup.com/ Many businesses find social media overwhelming – there are so many networks available, and they’re always adding new features for you to learn and integrate into your plan. If you don’t have a full-time team of social media experts at your disposal, your success depends on creating a simple and sensible strategy that fits your resources and goals.Here are a few steps you can take to focus your energy:1. Define your target audience.If you haven’t already identified and documented your buyer personas, start by defining the key demographics of the audience you’re trying to reach – age, gender, occupation, income, hobbies and interests, etc. Think about the challenges they’re faced with, and what problems they’re trying to solve on daily basis. Try to focus on the 3-4 types of people that represent the majority of your buyers – don’t get hung up on all the exceptions, or you’ll never get started!2. Start blogging.Fresh content is the linchpin of a successful social strategy, so you’ll need to commit to creating fresh, quality content on a consistent basis. Brainstorm a list of the most common questions you hear from your prospects, and commit to writing at least one new blog post a week focused on addressing these questions. 3. Create educational content.Consider creating downloadable content like ebooks, checklists, videos, and infographics that address your buyer’s pains. If the content is truly helpful and educational, people will be more likely to share it on social media and extend your reach.4. Focus on a few key social channelsMost small businesses don’t have the bandwidth to establish and sustain a great social media presence on more than a handful of channels. It can also be overwhelming to learn the rules of engagement on a bunch of different networks at one time.Here’s a video by HubSpot Academy explaining all the possible social channels to which you might post content on behalf your business.So, start small. Research key networks to learn where your target audience is most likely to spend time, and focus your effort on building, nurturing, and sustaining a community there before moving on to another channel.5. Develop a recipe card to guide you.Social media isn’t an exact science, so you need to establish a consistent posting and engagement schedule to start seeing results. Start by developing a reasonable recipe card you feel comfortable sticking to. Set goals for how frequently you’ll post content and engage your followers, and hold yourself accountable to following your recipe. (Get a free social media content calendar here to organize your efforts.)6. Measure your results.There are a million things you can track related to social media, so start by looking at how much traffic is being driven to your website or blog from social media. Watch your posts to see what people are responding to, and look for trends related to particular topics or keywords that generate more interest than others. Once you have a sense of what’s possible, set goals for key metrics and start keeping a scorecard to measure your progress. Be sure to chose metrics that are easy to gather – if it’s too time-consuming to track, you’ll fall off the wagon!Net new fans and followers# of interactionsVisits to your site from social7. Adjust your tactics.Unless you’re a celebrity, social media doesn’t start working overnight. It takes time to build a following, establish yourself as an influencer, and start seeing results. You’ll need to experiment a bit to find the right combination of channels, content, and messaging that works for your audience. Over time, you’ll be able to adjust your recipe card, content, and personas based on the information you’re gathering – which will help you fine tune your strategy and generate more consistent results!Still overwhelmed? Try using the Whole Brain Group’s handy Sensible Social Media Checklist for Businesses – newly updated for 2016 – to get yourself organized. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Feb 18, 2016 2:00:00 PM, updated August 09 2017 Social Media Strategy
Originally published Sep 26, 2011 11:00:00 AM, updated July 28 2017 This is a guest post written by Lior Levine, a marketing advisor for an American based online company that offers personalized cancer care treatments. Lior also advises for the MA in political science department at the Tel Aviv University.Even though Google recently ended it’s Realtime Search deal with Twitter, which means Twitter’s fire hose is no longer catalogued and used in real-time search results, there’s still a good deal of SEO benefit to be gleaned from Twitter.Basically, Twitter is a natural complement to your site and a way to gain some additional spots on organic search engine results pages (SERPs), helping your website and its content get found. So how can you best leverage your Twitter account for search? Here are 7 tips to help you get started.1. Use Your Real Name WiselyIt’s important to note that your Twitter “Real Name” doesn’t have to be your actual name, unlike with Facebook. Instead, it can be virtually anything as long as it comes in under the 20-character limit Twitter imposes.As such, your Twitter “Real Name” is perhaps the most important thing you can set on your Twitter profile. It appears in the title tag for both your Twitter profile and your individual tweet pages. It’s highly searchable, and it’s something that will appear in Google’s link to your profile.This means you need to make sure your real name is both relevant to you, a keyword people are likely to search for, and something that will make people want to click.2. Make Your Username CountLike your real name, your Twitter username is crucial content that will be displayed in the title of your Twitter profile page and, in some cases, your individual tweet pages. Also like your real name, it can be anything you want as long as it comes in under the 15-character limit Twitter places on usernames.It is best to use this space wisely with an easily remembered, keyword-rich Twitter username that will get the attention of anyone searching for related keywords.It may seem like an impossible task. Fifteen characters certainly isn’t a lot to work with, but a few quick Google searches for keywords related to your site can reveal what kinds of Twitter handles are ranking well, giving you a template for success.3. Focus on Your Bio NextAfter your real name and username, your bio is the next most important thing you can edit. At 160 characters, it’s longer than a tweet, and it can be crucial to your SEO as it is both highly indexable content, and the first few words of it also appear in your Twitter page’s description.It is important to make your bio count. Make the first few words an interesting teaser that draws searchers to click and ensure that the entire bio has at least one or two of the keywords you’re targeting.4. Link, Link and Link Some MoreTo be strong in search engines, your Twitter profile needs the same thing any other site needs: lots and lots of links. Link to your profile everywhere you can, and do so with strong keywords in the anchor text.This works well because, even though your Twitter profile is closely related to your site, it is hosted on a different domain, meaning you can pass along a great deal of trust to it from your site. This makes your links to it much more valuable.You can further this benefit by encouraging others to link to your Twitter profile as well, such as including it in an author byline when you do guest blogging, which will improve the amount of authority it receives from search engines.5. Get Followers, Build RecognitionEvery follower you get is more than just a person reading your tweets. It’s a link to your Twitter profile on their “Following” page and possibly retweets and mentions of your profile, which also include a link to you.Although these links are “internal” in nature (meaning they are all links from within Twitter.com), they can help you compete with other Twitter profiles that might be on the same or a similar topic, giving you an additional edge.Since many searchers who land on Twitter profiles were doing Twitter-specific searches, this could be a very powerful advantage to have.6. Stay Focused With Your TweetsWhile it’s certainly fine and maybe even a good thing to have some fun with your Twitter account and go off-topic from time to time, you need to stay focused and regularly publish tweets that are on-topic and keyword-rich.It’s important to remember that your main Twitter profile, in Google’s eyes, is very much like any other page with a headline, body copy, and links. As with any other page, if that content is keyword-rich, it’s more likely to be ranked well.Keeping your tweets focused lets you keep that copy keyword-dense, giving Google exactly what it wants to see and encouraging it to rank your Twitter page higher than other, less-focused accounts.7. Don’t Forget Your URLWhile it’s true that your URL doesn’t actually pass on any SEO authority due to Twitter’s use of the “nofollow” tag, it’s still an important tool for directing the traffic your Twitter profile gets back to your site.Since the eventual goal of any Twitter presence is to turn that traffic back to your site and your business, forgetting to use your URL is a misstep you can’t afford to make.In the end, what separates Twitter most from your run-of-the-mill sites is that it exists in an almost-completely enclosed ecosystem. Therefore, much of your link building has to be done from within, and nearly all of your content building is done in the form of tweets.While this might limit what you can do with Twitter in terms of SEO, it doesn’t make Twitter any less powerful as an SEO tool. It just makes it one that you have to work a little bit harder at to succeed.Are you consciously taking advantage of Twitter’s SEO potential?Image Credit: Andreas Eldh SEO and Social Media Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:
Topics: Originally published Jul 16, 2012 4:30:00 PM, updated October 01 2019 Summertime, and the livin’s easy. Unless you’re a marketer. Actually, the summer months are some of the hardest months for marketers. Leads and prospects are all on vacation, and you’re stuck at your desk freaking out about hitting those monthly metrics. What are we to do? Turn on an episode of Top Chef, that’s what.Okay, Top Chef alone won’t cure what ails you, but we can take a cue from the Quickfire Challenges the chefs embark upon at the beginning of every episode. If you’ve never watched the show, the Quickfire Challenges are very difficult scenarios the chefs find themselves in, usually with limited or otherwise “weird” resources with which they must solve the particular challenge at hand. For example, you have to make breakfast in bed … but all you can use is a microwave and you have to tie your dominant hand behind your back. Now that’s a lesson in resourcefulness.So what can we as marketers do with limited or impaired resources to solve some of our common marketing problems? That’s what this post will set out to answer. We’ve set up three theoretical marketing challenges — quickfire challenges, if you will — and are going to walk through how you could utilize a random assortment of resources to solve the marketing problem! Because let’s be honest … there’s no such thing as a perfect world in marketing.Quickfire Marketing Challenge #1: Your boss says you have to kick up the blog post volume, but you can’t hire anyone new.Uh oh. There’s nothing worse than an already strapped marketer being asked to produce even more work. But there’s no excuses in marketing! Let’s see what resources you have at your disposal:PPC landing pagesPartner organizationsA graphic designerYou were hoping one of your resources was going to be a freelance writer, didn’t you? We’re not letting you off that easy. At first glance, none of these resources seem directly related to blogging, but there’s something to be done with each of them to help you solve your content shortage problem.The quickest solution of all is to repurpose the offers that live behind your PPC landing pages into blog posts. I’m willing to bet you’ve been isolating your PPC content up until this point, but content is content, and content that you paid to direct people towards is probably pretty good.If you want to create some blog posts that are both super quick to write and super effective at getting massive amounts of traffic and leads, get ready to dig through some data — data from your partner organizations! Data posts, especially ones containing original data, are sure to captivate your blog’s audience. If you have access to a partner organization’s data, craft blog posts around some of the surprising statistics gleaned from their numbers (giving them credit, of course). If your partners don’t have data repositories, you can still lean on them for guest contributions. Offer them inbound links back to their website so their content creation for your blog reaps them benefits in return.Finally, let’s visit your graphic designer — sidle up, smile your most winning smile, and ask them to make you some infographics, data visualizations, cartoons, or other types of visual content. Visual content resonates well with readers because, well, there’s very little actual reading involved! They’re also super-shareable, helping you grow your reach and hit those lofty traffic and leads goals. For more visual content ideas, visit this blog post that highlights unique content you can post to your blog.Quickfire Marketing Challenge #2: Social media engagement took a nose dive with everyone on vacation, and you need to increase it … stat!Can’t I just tweet more? No, not really. Let’s see what resources you have at your disposal to solve this social media engagement problem, and then we’ll figure out a solution:SmartphoneLive eventLeftover advertising budgetSurely you or someone in your marketing department has a smartphone, right? Well smartphones are hotbeds of marketing hacks due to one little thing: apps. Whether you’ve got an iPhone and have the App Store at your disposal, or run on Android and have the Google Play store to, well, play around with, there are lots of apps that make marketers’ lives easier and will help you solve a social engagement problem. Are you a fan of memes, for example? Lots of people are. And you can make them easily with the MemeGenerator app for Android. If you’ve got an iPhone, you have another tool at the ready called Over. Over allows for the quick and easy insertion of text onto your pretty iPhone pictures, taking your visual content creation one step further. Take a look:Of course, Instagram is probably the easiest and most frequently recommended visual content creation tool for social media. Available for both iPhone and Android, Instagram is one of the best free social tools your company can use. Incorporating more of this visual content into your social media will help you engage an audience that’s more inclined towards easily digestible content of this nature.Now let’s talk about that live event. When we talk about live events, we mean both in-person gatherings like our upcoming INBOUND 2012 conference, and online events like webinars. These events can help your social media engagement with a little assist from gameification — get a hashtag going for the event, and encourage participants to make use of it in order to win something. For example, on our latest webinars we’ve been giving away tickets to our upcoming inbound marketing conference to those who meet some end, like tweeting the most with our hashtag.Finally, that extra paid ad budget you’re sitting on can give you the quick engagement boost you need. Did you know about Facebook Promoted Posts, for example? They’re Facebook updates whose overall reach you can pay to increase. In an effort to monetize, social networks are making use of paid ads more and more frequently in order to let brands get more out of their social media presence; don’t be afraid to experiment with it!Quickfire Marketing Challenge #3: Sales is projected to miss quota, so they need extra marketing support to help meet their goal.When sales is in trouble, we’re all in trouble. What can marketers do to help? Let’s visit your resource kit:Closed-loop analyticsSocial media monitoring toolBlog contentFirst things first, it’s time to do some serious data diving. Break out your closed-loop marketing analytics tool and figure out which types of leads close at the fastest rate, with the highest average sale price. Knowing this will let your sales organization prioritize the leads that are most likely to close before the end of the month, and drive the most amount of revenue for your business. Think about it — if a salesperson knew there was someone in the pipeline worth $500 that would close in a week, they’d probably like to prioritize them over the lead that will close at $100 in 3 weeks. And if you’re the one to tell them that, boy will you be a hero.Additionally, you can use your social media monitoring tools to locate promising leads who aren’t even on your radar yet — often when they’re at the bottom of the funnel, too. Monitor for updates explicitly mentioning your company’s product or service so you get tipped off to people who are sales-ready, but somehow haven’t landed in your company’s funnel yet. Then you can identify and connect those new leads directly to sales reps right at their point of need!Now that your sales organization is swimming in bottom-of-the-funnel leads, you can help them accelerate the process with some collateral that addresses their leads’ problems. Instead of starting from scratch, visit your business blog to find content you’ve already written that directly addresses the questions that come up on sales calls. What better way to let your sales organization assert themselves and your business as the foremost authority on a subject matter than having a huge bank of collateral to send along to answer absolutely any question that’s asked?How have you gotten creative with the resources you have on hand to solve some tough marketing problems?Image credit: kennymatic Don’t forget to share this post! 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Originally published Sep 7, 2012 9:00:00 AM, updated July 28 2017 American Apparel Uses an Animated GIF to Announce a ProductYou can use animated GIFs to announce new product releases. This is something American Apparel did this summer with its Sheer Nail Lacquer. The company featured an animated GIF of nail polish pictures on its Tumblr blog, accompanied by the caption, “They’re just here for the summer! Introducing American Apparel Sheer Nail Lacquer, our limited-time line of six vibrant-yet-sheer colors, inspired by and named after some of our favorite beaches in Southern California.”Uses of Animated GIFs in Email MarketingAnimated GIFs display in email the same way a regular image does. That means you can experiment with replacing one of your still pictures in an email with an animated one! In fact, according to an A/B test conducted by BlueFly, emails featuring an animated GIF pulled in 12% more revenue than their non-animated version. In reponse to this test, Tom Buchok, co-founder of Bannerflow, explains that by using animated GIFs in email marketing one leverages the element of novelty.Tiffany & Co embraced the novelty aspect of GIFs with its animated email that changes the text it displays.Harry & David is yet another company that took advantage of animated GIFs in email marketing. It used this format to show the movement of snowflakes in one of its Christmas email campaigns.Dogfish Head Showcases its Product With Animated GIFsAnimated GIFs can be used to document and highlight key functions and features of your product. You can use a series of animated GIFs to create a short tutorial, or illustrate a step-by-step process around your product or service.Here is how Cinematographs used animated GIFs to show the making of Dogfish Head’s new strawberry-and-honey-flavored Tweason’ale:HubSpot Features an Animated GIF on a Landing PageWe are always looking for ways to increase the conversion rates of our landing pages. That led us to test a landing page of an ebook with a still image versus a landing page of an ebook with an animated GIF.While the results of that test weren’t statistically significant, we intend to conduct a few more tests with animated GIFs on landing pages. Consider testing it out as well, especially if you’re trying to keep people on your landing pages longer and increase conversion rates.How to Create Animated GIFsAfter browsing through all these examples, you’re probably eager to create your own animated GIFs. So how do you go about it? Luckily, it’s not very difficult and you have a few options!First, you will need a series of still images (frames) that will come together in a single file. So before you even start following any tutorials, make sure you know what set of images you will be using to convey your message. If you’re going for the funny tone, for example, the images you pick can be drastically different (like a mashup of characters from different movies). If you’re going for a subtle and elegant message, the images can be part of the same photography session (like the works of Cinematographs).If you have Photoshop and some basic design skills, use that software to your animated GIF. Here are some detailed instructions on the steps you need to take. There are also some online tools that make the creation of animated GIFs easier and possible, even if you don’t have any Photoshop skills; try Make A Gif and Gifninja. Finally, you can also take text and animate it with a tool like TypePop.So are you going to experiment with animated GIFs in your marketing? Did you get any ideas that you want to try out?Image credit: jonny goldstein Topics: Video Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Animated GIFs. Think they’re just for internet geeks? Think again.The fact is, animated GIFs have dominated the world of online memes for some time now, going viral across social media and blogs many times over. And when something’s around long enough and gets enough attention, you can bet marketers will start experimenting with ways to turn them into a new tool to add to their marketing toolkit.If you’re still not sure what the heck we’re talking about when we say “animated GIF,” it’s really just a series of still image frames coded into a single file. Or if you’re more of a visual learner, here’s an example of one we whipped up for this blog post:Now you know what we’re talking about! Since we’re all on the same page, let’s talk a little about the history of the animated GIF, how you can make one of your own (it’s easy, promise!), and how you can implement them in your inbound marketing.A Brief Introduction to the Animated GIFThe original GIF specification was introduced by CompuServe in 1987. According to Patrick Davison of MemeFactory, some of the first popular animated GIFs were simple things like flames and waving flags. But in the 2000s, with the growing division between Web 1.0 and Web 2.0, the animated GIF started to lose its initial popularity. “The idea of using GIFs became way less fashionable,” explains Davison.A few years after the evolution of Web 2.0, however, people started realizing that they could use animated GIFs in a lot of different ways and feature them in a lot more places, like blogs and social networks. The tools for GIF creation, Davison explains, also became more widespread. Thanks to this fortunate combination of circumstances, the animated GIF has now experienced a powerful comeback in the ecosystem of online content.The Benefits of Animated GIFs for MarketersAlright, so animated GIFs are cute and cool … but does that mean they can be used in marketing? Absolutely! They actually present a few key benefits to marketers:Animated GIFs are easy to consume.In the attention economy, it’s tough to capture someone’s attention for more than a minute or two. That’s why online video is such a challenging medium to master. Yet, we all know that video has the power to tell a story in a different way than still content can … which is why the animated GIF presents the perfect middle ground!Think of the animated GIF as a hybrid between a still image and a video. Photographer Jamie Beck of Cinemagraphs describes an animated GIF as “a photograph that is still alive.” This means people can engage with this format quickly (like they would with a still image), yet they can extract a lesson from the highlighted movement (like they would from a video). As Christopher Price of Tumblr explains, GIFs are short and have a low barrier to entry. No doubt, this is great news for marketers!They can serve as calls-to-action.The animated GIF is guiding the viewer’s eye along a specific path without being obtrusive. The format zooms in on a specific moment in the bigger picture. “Whatever that one thing is that is alive is what your eye is going to go to,” says Beck.Such eye guidance is the essence of a good call-to-action. As a marketer, you should always be considering different ways in which you can capture the attention of your audience through effective (and creative) use of calls-to-action. Animated GIFs might present the perfect opportunity for you to try something new.They can have emotional impact.Cinemagraphs’ approach to animated GIFs borders on the magical by mesmerizing the viewer with its elegance and simplicity. Their animated GIFs build an image of the world that people wouldn’t have necessarily noticed in still images. That’s why picking the right moment to focus on when creating an animated GIF is a big creative decision for Cinemagraphs.The potential of the animated GIF to connect with people emotionally is tremendous for marketers. An emotional message, for instance, can bring people inspiration, laughter and harmony. Such an emotional impact, thanks to its immediate value to the user, certainly extends the reach of the format to new audiences.Some Real-Life Uses of Animated GIFs in MarketingNow that we’ve gained a conceptual understanding of the animated GIF and how it can be used in marketing, let’s look at a few examples of how this format can be implemented in your marketing. Here are some companies that have made clever use of the animated GIF in their marketing collateral.Note: We tried out best to embed these GIFs in a reader-friendly way. If you’re having trouble seeing any of the animated GIFs in this section, click on the link we’ve provided in the explanatory text to visit the company’s site!Jive Uses an Animated GIF on its HomepageWhen done well, animated GIFs instantly capture the attention of visitors with their novelty. That’s why it might be smart to use them in select places across your business website where you’re trying to drive visitor attention. For instance, consider using them on your homepage or on your “About Us” page to keep readers engaged.For inspiration, check out the homepage of Jive Social Business. It features a still image of four employees in an office and elements of the picture are animated. When you visit the website, you will see the gentle rustling of the blond lady’s burgundy skirt as well as the soft movements of the window blinds and the water cooler.Verizon Uses an Animated GIF on Google+Animated GIFs are native to the social media world — they thrive on networks like Facebook, Twitter and Google+. In fact, Verizon has done a great job of using animated GIFs in its Google+ profile. The profile picture consists of five small images that come together to form a message.