A Call to Action for ScientistsBut just as scientists are finding themselves on the frontlines of the Trump administration’s assault on facts, so too can they be on the frontlines of defending truth.Levin noted that 70 percent of Americans can’t name a living scientist. It’s time that scientists make themselves more visible.That means interacting with Congress, and even running for election, panelists said. Next month’s March for Science and similar initiatives can also help. “There are calls for scientists to get into their communities more, walk into churches, walk into schools, walk into local representatives’ offices and offer themselves as a real resource,” Levin said.It also means bringing to light evidence that shuts down special interests’ and other climate deniers’ false claims. “We need to show how a fossil fuel-intensive pathway doesn’t necessarily deliver the benefits folks hope, or how challenging it is to bring back coal jobs because of market forces,” Levin said.There’s also a role for citizens and public officials to more actively seek out the truth. David Rothkopf, CEO and editor of Foreign Policy Group, pointed out the rise of media “echo chambers” that reinforce existing biases instead of challenging them with new data. Rather than getting information from a diversity of reputable sources — as was common in decades past — people are increasingly relying on social media networks of like-minded people, creating a narrow world view.“We need the citizenry to actually educate themselves,” Rothkopf said. “To discern what the self-evident truths are and which are not self-evident.” Controversy is inherent to science. When scientists linked chlorofluorocarbons to ozone depletion, the chemical industry attacked. When water fluoridation projects cropped up across the country in the 1950s and 60s, conspiracy theorists called them a communist plot. Even Galileo got lambasted by friends and foes for claiming the Earth went ‘round the sun.“In case and case again, when science comes up against a world view, people try to shove it aside,” said Michael Halpern, deputy director of the Union of Concerned Scientists’ Center for Science and Democracy.But we’ve now entered a new world order when it comes to the acceptance — or rather, the denial — of scientific fact.“What we have now that’s different is it’s jumped over into government a lot more than we’ve ever seen,” Halpern said at a Washington event entitled “The Future of Truth.” “You have people running fringe websites who are now running EPA. You’ve seen these ideas being put forward by people who are now pretty powerful and have a pretty big mouthpiece.”Halpern joined other scientists, policymakers, lawyers and journalists at the Newseum on March 29. As almost all panelists lamented, never before has the relationship between scientific fact and government been quite so antagonistic. While government officials have always fought over appropriate policy responses, the science underpinning them rarely came under debate before now.“I don’t know if in my lifetime I’ve ever seen a president of United States assert things without any evidence for the assertion, and then have the power of the government to back up those assertions,” said Bob Inglis, former Republican representative from South Carolina and executive director of republicEn.“We have a president who is explicit that a fact can be replaced by something more convenient,” said Kelly Levin, senior associate at WRI. “There are dangers to that.”A Threat to Science, a Threat to SocietyWe’re already getting a taste for those dangers. Since President Donald Trump took office, his administration has called to cut the EPA by 31 percent. Just this week the administration issued a sweeping executive order that took a sledgehammer to U.S. climate action, including rescinding guidance on how federal agencies should factor climate change into project permitting decisions.These moves threaten citizens’ and decision-makers’ understanding of scientific issues, including one of the greatest challenges the country currently faces: climate change.“The U.S. government has been playing a leading role in basic climate research,” said Tomás Carbonell, director of regulatory policy and senior attorney at the Environmental Defense Fund. “If these kinds of cuts get enacted, that could really do lasting damage to public trust in government as a source of data, as well as the ability of agencies to carry on credible work.”And that’s a threat with political and socioeconomic ramifications. Decision-makers won’t have access to information they need to effectively govern — everything from stream pollution data to maps of areas at risk of flooding. Citizens and local communities won’t be able to get information on potential environmental hazards, making it harder to hold government officials accountable for malfeasance.Front left to right: Michael Halpern, Union of Concerned Scientists; Eli Lehrer, R Street Institute; David Rothkopf, Foreign Policy; Bon Inglis, republicEn; Kelly Levin, World Resources Institute; Tomás Carbonell, Environmental Defense Fund. Photo by Sarah Parsons/WRI
Urbanization is changing the face of the planet—for better and for worse.City populations, GDP and investment are increasing exponentially. At the same time, carbon emissions are rising, more and more people are living in slums, and air pollution is a growing threat. Experts point to the need for urban transformation, yet few people have a concrete sense of how to spur and sustain such rapid change.The WRI Ross Prize for Cities aims to spotlight exemplary real-world examples of urban transformation to help inspire better cities for all. Nearly 200 projects around the globe submitted applications for the inaugural $250,000 prize.Evaluators recently selected five finalists. These projects—from a waste-pickers’ cooperative in India to a cable-car system in Colombia—begin to paint a picture of what transformative urban initiatives can look like.Cable car stations have helped attract new investment – both public and private – in long-neglected neighborhoods. Photo by Metro de Medellín. Integrating Nature and Public Transit in Eskisehir, TurkeyUrbanization often goes hand-in-hand with environmental degradation, including waste disposal problems, poor water and air quality, and the loss of wetlands and forests. In the post-industrial city of Eskisehir, Turkey, congestion was clogging the city center, and the central Porsuk River became one of the region’s most polluted bodies of water.To combat these issues, the Eskisehir Metropolitan Municipality created a network of natural infrastructure to restore the Porsuk, expand public green spaces and link the entire corridor with a sustainable public transport network.The Eskisehir Urban Development Project interweaves green and grey infrastructure with a new electric tram network to create a modern, nature-based city. Parks along the river have helped improve water quality and control flooding, while also spurring new commercial growth and pedestrian traffic.Since the project launched, green space per city resident has increased 215 percent, 24 miles of electric tram lines move more than 130,000 people per day, and the city has become a hub for domestic and international tourism.WRI Ross Prize for CitiesThe finalists reflect the creativity spurred by a global move to cities and the potential for sustainable cities that work for people and the planet. In the coming weeks, we’ll be exploring these pioneering projects in more depth. In April 2019, one will be selected as the winner of the $250,000 WRI Ross Prize for Cities.Learn more about the WRI Ross Prize and urban transformation here. Co-creating Public Spaces in Durban, South AfricaInformal workers like waste pickers and street vendors are the backbone of many cities around the world. By some accounts, they represent 50 to 80 percent of urban employment globally, yet they’re largely left out of public policy decisions.Since 2008, Asiye eTafuleni (AeT) has helped change this dynamic in South Africa. In Durban’s Warwick Junction, AeT has worked with informal vendors to save the historic central market from being redeveloped into a shopping mall that would displace more than 3,000 jobs. Through collaborative design, training and advocacy, AeT has helped secure a voice for workers in city decision-making processes. Informal vendors now have the right to operate in the market and have become active participants in redesigning some areas. They’ve been able to secure cleaner cook stations, safer storage spaces and more.What was once the black entrance to an all-white city during apartheid, Warwick Junction is now becoming the gateway to a more inclusive city. Beyond directly benefiting the livelihoods of more than 6,000 informal vendors, improvements have increased local access to affordable goods and produce.Most of SWaCH’s more than 3,000 members are women and Dalits (formerly known as “untouchables”), who have gone from outcasts to valuable service providers. Photo by Brodie Lewis/SWaCH Pune Seva Sahakari Sanstha Walking Safely in Dar es Salaam, TanzaniaCities in sub-Saharan Africa face a neglected public health crisis: Children are twice as likely to die in a road crash than in any other region of the world. In Dar es Salaam, Tanzania, the number of fatalities is poised to increase as the city’s population doubles between 2012 and 2030 and car ownership rises.In 2014, the non-profit Amend set out to reverse the tide with its School Area Road Safety Assessment and Improvement (SARSAI) program. Starting in Dar es Salaam but quickly spreading to more than a dozen countries, the approach is attractively simple and low-cost: In each of their target cities, Amend partners with the local government; identifies schools with the highest rates of injury and death; implements safety infrastructure such as gates, sidewalks and pedestrian crossings; and works with students to teach them safer ways of crossing the street.The SARSAI program has helped 70,000 primary school students get to and from school more safely. Amend is changing mindsets by putting children’s road safety on the political agenda while helping kids understand that their safety, mobility and freedom matters.Between 6,000 and 9,000 informal vendors ply their wares at the markets in Warwick Junction. Photo by Jonathan Torgovnik/Amend Waste Pickers Organize in Pune, IndiaWaste collection is a huge problem for many rapidly growing cities. By 2050, South Asia will double the trash it produces to more than 660 million tons annually. In Pune, India’s first worker-owned waste-pickers’ cooperative is not only helping to create an efficient waste-collection system that reaches more residents, it’s showing cities how to incorporate informal workers into a modern economy.SWaCH Pune Seva Sahakari Sanstha (SWaCH) is owned and operated by its more than 3,000 members, most of whom are women and Dalits, formerly known as “untouchables.” This dedicated force provides door-to-door waste-collection services to more than 2.3 million residents, including more than 450,000 slum dwellers. Members collect more than $6.8 million in user fees each year and recycle more than 110 million pounds of waste, cutting as much greenhouse gas emissions as taking 32,000 passenger vehicles off the road.The SWaCH model efficiently bridges a critical service-delivery gap while employing many of the city’s most vulnerable residents. It’s inspired national legislation to help incorporate informal waste pickers into municipal services across India. Members report more disposable income and more time for family, education and leisure.An extensive electric tram network is part of a broader effort to reduce car congestion and pollution in Eskisehir’s city center. Photo by Eskisehir Metropolitan Municipality Inclusive Transport in Medellín, ColombiaAs Medellín, Colombia has spread out along the sides of the Aburra Valley, its poorer neighborhoods have become increasingly disconnected from the city center—not only topographically, but socially and economically. Residents of the city’s hillside slums have historically lacked easy access to jobs, education and other services, with commutes sometimes stretching upwards of four hours a day.So in 2004, the city’s transit operator, Metro de Medellín, came up with an innovative solution: the world’s first aerial cable-cable car system to be fully integrated into public transport. Connecting to metro, bus and bike stations, Metrocable soars above congested and dangerous streets, connecting the hills to the city center. Travel times have dropped by as much as 60 minutes, and a streamlined ticketing system eliminated double-charging for commuters using both the cable car and metro or bus systems.Metrocable has redefined residents’ conception of Medellín’s borders, of who counts and who doesn’t. It’s part of a larger shift in the mindset of the city government and establishes a powerful physical and symbolic link between poorer neighborhoods and the city center.SARSAI makes infrastructure improvements at strategic locations around schools, but they also work directly with students to teach safe behavior. Photo by Edward Echwalu/Amend
alt text draw in your readers Use your content with complimentary images to convey a concept or story. When selecting an In this example a website was generating a lot of traffic from Google Images for the keyword “handcuffs,” which is odd because they are neither in the law enforcement field nor in the kinky toys business. What had happened was that a blog post about how reduced budgets were handcuffing you to goverment used an image of handcuffs, which worked in this context, but was just poorly named. Note that Google in this case is citing the “location”, aka file name as associated with the word “handcuffs.” Sticking with the theme of your content, pick a related keyword or keyword variation related to the content of your blog post or webpage. This has become more important with regards to how images are ranked in search results. Originally published Apr 21, 2011 4:00:00 PM, updated October 20 2016 Here are 5 things to keep in mind when working with images on your website and blog. Most users like to view larger images, don’t make me squint. However, it’s important to keep a balance between an image being large enough and enjoyable to view, while at the same time not being TOO large. First option: Resize large images before uploading and inserting them. Just resizing an image within your blog does not reduce the file size enough. A file size of an image should be under 25k. Note that you can see the dimensions of an image through the image source and see that even when it’s scaled down to a thumbnail it is still rather large (see dimensions of the first image above). Second option: Ideally the image would have been resized rather than scaled down. If you can edit the HTML of an image, it should instead appear as . Here you are indicating the precise size of the image through HTML, which is clearer for search engines this way and overall helps with page load time. make sure that your image relates to the content, topic and theme. An image can help to visually relay a message and at the same time Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack best practice 2. Name the File Appropriately Topics: There is no doubt that images on your website, in addition to content, can enhance your SEO – if done right. Just like content, Google can index images and make them available in organic search. 3. Apply Alt Text 5. Maintain an Appropriate Image to Text Ratio 4. Image File Size . The image doesn’t necessarily have to relate to the content literally, it can serve as a creative interpretation, a way to generate curiosity. So next time you add an image, give it some extra thought. with keywords. The point is to be clear and descriptive as to what the image is about and how it relates to your content. Generally this can be conveyed with five words or less. Clearly the intent was not to generate a lot of traffic for the word handcuffs, however, since Google has to rely on textual cues as to what an image is about, you have to be as clear as possible about how the image relates to the content. By the way, notice how not a single visitor converted from that traffic source (and more than likely they won’t) because those users are not the target/intended audience. is to have at least one image above the fold, typically aligned on the left or right so that the content wraps around your image, and your content can shine. This is the name that will appear in association with the image. It’s an additional way for search engines to identify what the image is about. Be sure to be descriptive with this text, as well, and do not overstuff the Focus on your target audience/user first and foremost. image for a website page or blog post Your blog posts and your website pages should not be cluttered with images. Simple rules! Now, imagine if none of those images on your website were visible. Does your content still convey the message without them? The 1. Pick an Appropriate Image Marketing Takeaway: Images Be clear and descriptive, with content and images.
“If the truth isn’t tellable, fix it so it is.” – John E. Powers, 1870 “A wealth of information creates a poverty of attention.” – Herbert Simon, 1971 Originally published Jul 1, 2013 8:30:00 AM, updated August 26 2017 The Evolution of Advertising: How Consumers Won the War for Their Attention from HubSpot All-in-one Marketing Software20 Fascinating Facts From the Evolution of Advertising1) Advertising has existed as far back as 3000 BC! (Tweet This Fact)2) 63% of consumers need to hear company claims 3-5 times before they actually believe it. (Tweet This Fact)3) You’re more likely to survive a plane crash than click a banner ad. (Tweet This Fact)4) The first newspaper ad was in 1650 to offer a reward for 12 stolen horses. (Tweet This Fact)5) The first professional advertising agency was launched in 1841 in Philly. (Tweet This Fact)6) Advertising first became an academic discipline in 1900 at Northwestern. (Tweet This Fact)7) Unilever & JWT first partnered in 1902, creating the longest relationship in advertising history. (Tweet This Fact)8) A baby formula brand was the first to sponsor a blimp (in 1902). (Tweet This Fact)9) The first ad agency to launch a product was JWT on behalf of P&G in 1911, for their product Crisco. (Tweet This Fact)10) The first radio ad spot was offered in 1922: $100 for ten minutes! (Tweet This Fact)11) In 1929, Lucky Strike spent $12.3M on ads, the most in history to that point to promote just one product. (Tweet This Fact)12) The first TV ad was for Bulova Clocks & reached 4000 TVs. (Tweet This Fact)13) In 1946, the U.S. had 12 TV stations. By 2011? 1,700. (Tweet This Fact)14) Caller ID has been around to spot telemarketers since 1981. (Tweet This Fact)15) In 1993, the entire internet had 5 million users — or 0.45% of Facebook’s current user base. (Tweet This Fact)16) The first email spam was sent by Canter & Siegel law firm in 1994. (Tweet This Fact)17) In 1998, the average consumer saw 3,000 marketing messages per day. (Tweet This Fact)18) In 2009, the FTC instituted a series of regulations banning untruthful customer testimonials. (Tweet This Fact)19) In 2011, there were over 1 trillion pages online. That’s 417 pages for every 1 person! (Tweet This Fact)20) Google’s Eric Schmidt cites that “Every 2 days, we create as much information as we did from the dawn of civilization up until 2003.” (Tweet This Fact)Where Is This All Heading?Imagine a peace treaty drawn up on Madison Avenue, signed by companies and consumers everywhere. It would surely quote the following: These thinkers tell us all we need to know. First, create great products so your marketing rings true. Being full of baloney simply doesn’t work anymore.Second, understand that in a world so full of information, the consumer has all the power. They can choose where they spend their time because options are everywhere — overwhelming, but also empowering them. This means that if they don’t want to pay attention to an interruptive advertisement or marketing message, they can simply choose to spend their time elsewhere.Lastly, once we build great companies and products and understand that consumer choice trumps marketing, we can begin to build real trust. We can attract attention by creating content that consumers actually want. We can then connect and engage with our customers by adding value in that content through learning or entertainment. And we thus delight our customers because they feel their choice was well worth it and their time well spent.This is how real trust and loyalty are built. Quite literally, centuries of human evolution are begging companies to do this. It’s time each and every one of us embrace the course of history so we’ll survive in the future.Want to learn more about the evolution of advertising? Download the free presentation and timeline for an even more in-depth look into how consumers have changed their research and purchase habits! “You have to turn attention into permission, permission into learning, and learning into trust.” – Seth Godin, 1998 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack You’ll never believe it, but there was a time when humans lived without being blasted by advertising everywhere they turned. In fact, before brands started cramming messages into every communication channel on earth (some even in outer space), “advertising” was simply a helpful suggestion for something you might need — like soap, for instance.Download the full evolution of advertising presentation here for a more in-depth look at how advertising has changed.But over the span of several centuries, basic human needs were met. Industry niches filled up with multiple companies, each competing for a few seconds of your time to meet every conceivable need you had (or that they claimed you had). Suddenly, advertising became ubiquitous, appearing everywhere you looked, listened, moved, called, read, drove, flew, worked, and played. Buy this! Buy that! Free sample! Call us! Email us! Visit us! Follow us!UGH. How did this happen? Why is it so uncomfortable? And who wins this constant, insufferable war for consumer attention?We set out to answer these questions and much more in a comprehensive look at the history and evolution of advertising. We went back centuries, examining human communication and civilization as well as key advertising campaigns from each era — and we packaged it into a SlideShare for you to peruse. As you’ll see, advertising starts to look a lot like marketing, and marketing starts to look like being a great company. And that’s a beautiful thing.
So, how do you decide which type of organizational structure is the best fit for your company, division, or team?Download our full guide to organizational structure here to learn how to structure your company for success.Before we can answer that, we first need to understand how an organizational structure is built — what are the different building blocks we can arrange? What are the different levers we can pull? The following is an excerpt from our free resource, An Illustrated Guide to Organizational Structures. If you’d like to download the full guide, click here.Behind every great company, division, or team is a great organizational structure — a structure tailored to a company’s, division’s, or team’s goals, and one that helps employees understand how they fit into the bigger picture.Without the proper structure in place, an organization may fail to function efficiently, or even collapse. As Executive Coach Gill Corkindale noted in a , “Poor organizational design and structure results in a bewildering morass of contradictions: confusion within roles, a lack of coordination among functions, failure to share ideas, and slow decision-making bring managers unnecessary complexity, stress, and conflict.” Let’s explore six key components of organizational structure using some visual examples.The 6 Building Blocks of Organizational Structure1) Chain of CommandOne of the most basic elements of an organizational structure, chain of command is exactly what it sounds like: an unbroken line of authority that extends from the top of the organization (e.g. a CEO) all the way down to the bottom. Chain of command clarifies who reports to whom within the organization.Save Originally published Dec 11, 2014 8:00:00 AM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Save6) DepartmentalizationDepartmentalization refers to the process of grouping jobs together in order to coordinate common activities and tasks.If an organization has rigid departmentalization, each department or team is highly autonomous, and there is little (or no) interaction between different teams. In contrast, loose departmentalization entails that teams have more freedom to interact and collaborate.SaveIt’s worth noting that the way in which an organization departmentalizes is often used as a proxy for the overall type of organizational structure that organization has. For example, an organization that departmentalizes by function (i.e. marketing, sales, services), is said to have a functional organizational structure.If you want to learn more about functional organizational structures, as well as other types of structures, download the full resource: An Illustrated Guide to Organizational Structures.Want to learn more about working in marketing? Check out the 9 Qualities to Look for in a High-Performing Business Development Professional. Topics: Marketing Jobs 2) Span of ControlSpan of control refers to the number of subordinates a superior can effectively manage. The higher the ratio of subordinates to superiors, the wider the span of control.Save3) CentralizationWho makes the decisions in an organization? If decision-making power is concentrated at a single point, the organizational structure is centralized. If decision-making power is spread out, the structure is decentralized.While a decentralized structure promotes a more democratic decision-making process, it can also slow down the decision-making process, making it harder for organizations to operate efficiently. Save4) SpecializationAlso known as division of labor, specialization is the degree to which activities or tasks in an organization are broken down and divided into individual jobs.High specialization can be beneficial for an organization, as it allows employees to become “masters” in specific areas, increasing their productivity as a result.However, low specialization allows for more flexibility, as employees can more easily tackle a broader array of tasks (as opposed to being specialized for a single task).Save5) FormalizationSimilar to specialization, formalization deals with the how jobs are structured within an organization. The key differentiator here is that formalization also takes into account the degree to which an employee’s tasks and activities are governed by rules, procedures, and other mechanisms.A formal organizational structure seeks to separate the individual from the role or position, as the role or position stays the same regardless of who’s holding it. An informal organization, on the other hand, places more value on the individual. It allows for the evolution of a role or position based on an individual’s preferences, skill set, etc., and places less importance on what team or department that individual is part of.
Topics: Originally published Feb 6, 2015 6:00:00 AM, updated December 06 2017 Google Analytics When you create a report or analyze your marketing metrics, does it ever feel like you are reading another language? There are tons of terms to describe what you’re looking at, and often, the terms sound very similar to each another. Never mind when you start using several different analytics platforms, you’ll find different terms for the same metric. In the midst of analyzing your marketing, decoding the terminology you’re coming across should be the last thing you spend energy on. So, we decided to put together a handy glossary of the most common marketing analytics terms you’ll find in your analytics software. Check it out below, and be sure to bookmark this page for the next time you’re diving into your analytics — it could save you a lot of time. Do you know which inbound marketing metrics you should be tracking? Click here for a free guide.AAll InteractionsThis is an Attribution Report model in HubSpot that gives equal weight to every URL or source someone visited before converting.AnnotationsThese are notes on specific parts of a chart in Google Analytics to help you better keep track of certain things that happen in your marketing. Usually, these are left on parts of a graph that are outliers. All people using your Google Analytics account can review annotations at any time. Attribution ModelAn attribution model tells your analytics program how you want to weigh the importance of different touchpoints. For example, if you want every single page to be given equal weight (or credit) for the conversion, you will choose an All Interactions Model for HubSpot and a Linear Model for Google Analytics. If you want only the first page a visitor ever saw before they ultimately converted, you would choose a First Interaction (or First Touch) model. Attribution ReportAttribution reports allow marketers to create advanced reports by URL, source, or referrer to better understand what marketing efforts lead to conversions throughout the funnel. For more details on HubSpot’s Attribution Reports, see this article. For more information on Google Analytics’ Attribution models, see this article.BBounce RateThe percentage of people who land on one of your web pages and then leave without clicking to anywhere else on your website — in other words, single-page visitors. This metric is found in Google Analytics.CChannel GroupingThis Google analytics feature allows you to group marketing activities together. Using the Acquisition Reports, by default, you can view and compare metrics by channel name, traffic source, medium, or campaign name. You also can set up custom channel groups. Learn more about doing that here.Companies PropertiesCompanies Properties in HubSpot contain important information about the contact’s company, such as the company name and the website URL. You’ll find these properties in individual Contact records and in the Companies Report.Contact-to-Customer Conversion RateThe number of customers divided by the number of contacts for the selected time period. This metric can be found in HubSpot.ContactsA contact is someone who has submitted their information in a form on your website. Contacts can be in different Lifecycle Stages such as lead, marketing qualfied lead, customer, and evangelist. The term contacts can be found in HubSpot.Contacts PropertiesContacts Properties in HubSpot contain important information about the individual, such as the contact’s name, email, and address.Content GroupingThe ability to view and compare metrics that have been aggregated into a group. You can analyze the group’s aggregated data, individual URLs, page titles, or screen names in Google Analytics.Conversion RateThe number of people who converted on your website (typically filling out a form or another action you have predefined) divided by the number of people who visited your website.Conversion TypeThis option will let you define what a conversion is in the report you’re running. For example, in HubSpot, you could select “Became a Lead Date” to figure out when your visitor turned into a lead. You could select “Became a Customer Date” to figure out when your lead turned into a customer.CookiesA cookie is a small piece of data that is stored in a user’s browser. Cookies are used to track how many times a website is visited.DDimensionA characteristic of your data that you can use in filters. In Google Analytics some default dimensions include browser, landing page, and campaign.Direct TrafficWhen someone visits your site by directly typing in a URL. For example, if I open Chrome or Safari and type in “http://hubspot.com,” that would count as direct traffic in HubSpot’s analytics.Dollar IndexHow influential a page is to conversion, measured in Google Analytics. The higher the number, the better. EEngagement RateThe engagement rate shows how long a person is on your website. It takes into account time in addition to the number of pages viewed. For example, if only one page is viewed, that visitor receives an engagement rate of 0. This metric can be found in Google Analytics.EntrancesEntrances is the number of times a session in Google Analytics begins. For example, let’s say someone went to your homepage and a landing page before leaving your website. There would be one entrance counted on your homepage, and zero entrances counted on the landing page. That’s because someone came to your website for the first time when they saw your homepage.EventsEvents allow you to measure a website visitor’s activity on your website. In HubSpot, Events can be created without any code using the Events bookmarklet to track a user’s behavior on your website. To read more about HubSpot’s Events, see this blog post.In Google Analytics, Events can be tracked on your website or mobile but requires more setup. To read about how to set up Events using Google Analytics, see this post.FFilterA setting that allows you to alter the data that is displayed in your reports. If you have a report with page URLs and only want to see the URLs from your blog, you should type in blog.YOURCOMPANY.com to view only your blog posts. The process of only showing these posts is called filtering.First InteractionThis is an Attribution report model in Google Analytics that gives 100% credit to the first touchpoint before a conversion.First TouchThis is an Attribution Report model in HubSpot that gives 100% of the credit to the first URL or source visited by a contact on your site.First and Last InteractionThis is an Attribution Report model in HubSpot that gives 50% of the credit for the conversion to the first URL and 50% of the credit for the conversion to the last URL.First and Last TouchThis is an Attribution Report model in HubSpot that gives 50% of the credit for the conversion to the first referring URL or source and 50% of the credit for the conversion to the last referring URL or source.FunnelThe steps someone takes from the first time they are a visitor on your website along the way to becoming a customer.HHitA hit is a name for user interactions. Example of hits include pageviews, transactions, items, events, social interactions, or user timing. This term is used in Google Analytics.IInteraction ScoreThe interaction score is in HubSpot and tells the Attribution Report what data to look at as well as what Attribution model to use in the analysis. For example, the Attribution Report can be pulled by URL, referrer, or source. And then the different model can be chosen.LLast AdWords ClickThis is an Attribution Report model in Google Analytics that gives 100% of the credit for the conversion to the last AdWords click.Last InteractionThis is an Attribution Report model in HubSpot that gives 100% of the credit to the URL someone converted on.Last Non-Direct ClickThis is an Attribution report model in Google Analytics that gives 100% of the credit for the conversion to the last channel a customer clicked through before converting. All direct traffic is ignored in this model.Last TouchThis is an Attribution Report model in HubSpot that gives 100% of the credit for the conversion to the last channel or URL someone went to in the session before they converted.Lifecycle StageA property that shows where contacts are in your marketing funnel. In HubSpot these lifecycle stages include Subscriber, Lead, Marketing Qualified Lead, Sales Qualified Lead, Opportunity, Customer, Evangelist, and Other.LinearThis is an Attribution report model in Google Analytics that gives each touchpoint in the conversion path equal credit for the conversion. In HubSpot, this is called all interactions.List SegmentationThe ability to group contacts based on similarities. For example, you can group people based on similar contact or companies properties, form submissions, email actions, pages views, and more. For more details on how to do this in HubSpot, see this blog post.OOrganic SearchWhen a visitor originates from a search engine. This includes, but is not limited to, Google, Bing, and Yahoo.PPageviewWhen a page is loaded or reloaded in Google Analytics.Paid SearchWhen a visitor originates from a paid search advertisement.Position BasedThis is an Attribution model in Google Analytics that gives 40% of the credit to the first and last interaction and 20% of the credit distributed evenly to the middle interactions.RReferralsWhen a visitor comes to your site from other websites.Revenue ReportA revenue report attributes company revenue to different marketing activities. For example, using HubSpot, you can run a Revenue Report based on how much revenue your email marketing or social media efforts have generated.SSegmentsSee List Segmentation.SessionsSee visits. Sessions is the term Google Analytics uses.ScoreIn HubSpot Attribution Models, each URL or source is given a score based on its value. A high score means that the URL or source drives more conversions whereas a low score means that the URL or source is not driving a lot of conversions. The score is calculated based on the Attribution model you select. For more information on scores, see this article.Simple DecayThis is an Attribution Report model in HubSpot that gives the six most recent interactions credit for the conversion. For example, if you visited seven pages before converting to a lead, it would give credit to the final six pages you visited. Page seven would get 50% more credit than page six. Page six would get 50% more credit than page five. And so on.SourcesThe marketing channels that you use. HubSpot provides a Sources Report that gives details into the visits, contacts, and customers generated as a result of different marketing channels.TTime DecayThis is an Attribution Model in Google Analytics that gives the touchpoints that were closest in time to the conversion to get more credit. In HubSpot, the most similar model is Simple Decay, but this doesn’t take time into consideration.Time on PageThe time someone goes to the next page minus the time a visitor originally came to the page. This metric is calculated in Google Analytics.Time on SiteThe average amount of time a visitor spends on your site within a certain time period. Many marketers use this metric to get an idea of the effectiveness of their website. The longer someone spends on your website, the more effective your website probably is. This metric is calculated in Google Analytics.TouchpointsTouchpoints are the different interactions someone has with your company. Touchpoints include, but are not limited to, the different pages on your website viewed along a visitor’s journey.Tracking URLA regular URL with a token (usually called a UTM parameter) attached to the end of it that helps keep track of where the view originated. For example, the tracking URL http://blog.hubspot.com/marketing/30-day-blog-challenge-tip-27-sr?utm_campaign=%23blogfor30&utm_medium=social&utm_source=linkedin means that it is part of the Blog for 30 Campaign, and the view came from Social Media and more specifically LinkedIn.UUnique VisitorsA brand new visitor coming to your website for the first time.VVisit-to-Contact Conversion RateThe number of new contacts divided by the number of visits for the selected time period. This metric can be found in HubSpot.Visit-to-Customer Conversion RateThe number of customers divided by the number of visits for the selected time period. This metric can be found in HubSpot.Visitor FlowA Google Analytics app that allows you to see the path people take when on your website.VisitorsThe people that visit your website or mobile app.VisitsThis is the term that HubSpot uses. In Google Analytics, it is called sessions. Any time a visitor reaches your site from an outside domain. A visit will end in HubSpot when someone leaves your domain by visiting an external site or closing his or her browser. A visit will end in Google Analytics after a user is inactive for 30 minutes or more.What other terms would you add to this glossary? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Topics: Originally published Oct 24, 2017 8:00:00 AM, updated October 30 2019 A landmark study in the Harvard Business Review found that increasing customer retention by 5% can lead to a whopping 25%-95% increase in revenue, and these numbers have since become the guiding light of customer success organizations.But what exactly is customer retention, and how do you increase it by 5%?Customer retention is the strategy of getting more of your customers to stay loyal to your brand or business. And a successful customer retention strategy turns one-time shoppers into loyal, repeat purchasers that spend more, purchase more frequently, and refer friends more often than other customers.A customer retention strategy will boost your profitability while encouraging repeat business that drives a sustainable long-term business model. Below are five tools and strategies you can use to retain customers and to keep them coming back.5 Customer Retention Tools to Grow Your Business1) Customer Loyalty ProgramsA customer loyalty program is an easy way to boost customer retention. When a customer is given additional value — by way of a points system or a VIP rewards program, for example — for buying from you, it becomes much more difficult to choose a competitor for their next purchase.What’s more, loyalty programs allow you to reward more than just loyalty. You can reward customers for fulfilling other profitable actions like writing reviews, sending referrals to friends, and social sharing. These are just a few of many ways you can activate your customers and reward them for helping you grow your business.Case Study: StarbucksStarbucks offers one of the most popular loyalty programs around. On its surface, it’s a simple points-based system where Starbucks drinkers earn stars for spending money at the coffee shops, receive free drinks on their birthdays, and can order ahead using the mobile app. But the programs also rewards shoppers who engage with the mobile app more and more frequently — offering personalized offers and challenges to earn more stars, which eventually can get the user a nice, shiny gold card — a personalized rewards card that awards the holder with free drink refills and food offers. It’s something of a running joke how pricey Starbucks drinks are, so this is an excellent reward for customer loyalty.(Read more about these customer loyalty programs that actually add value for customers.)2) GamificationThe application of game mechanics is not just for mobile apps and video games anymore. You can get the power of gamification working for your customer experience and purchase process. With gamification, you can encourage users and customers to complete actions by making it more enjoyable and adding a sense of competition.Sites that incorporate gamification often have leaderboards, statuses, and badges so shoppers can showcase where they stand relative to others. This customer retention tool is also effective because it can be incorporated into other things — like promotions and even loyalty programs.Case Study: AutodeskAutodesk offers a 30-day free trial of its high-tech 3-D animation and rendering software, and the company found that trial users were more likely to buy the full package if they used the free trial at least three times. To get people online and testing it out, Autodesk gamified its tutorials to reward frequent users with badges and high rankings on a leaderboard.This experiment increased the free trial conversion rate by 15% — and drove a stunning revenue increase of 29%.Source: Autodesk3) PersonalizationPersonalization allows you to increase customer retention through more relevant and tailored experiences with the brand. Personalization requires you to collect data about your customers that you can later use to make recommendations and tailor promotions to each customers individual needs.A simple way to use personalization to increase customer retention is through email. When a lead or customer is addressed by name with content they care about, they will be much more loyal to you and your brand. And if that personalized email offers a reward or benefit for your customer, so much the better.Case Study: AT&T ThanksAT&T offers customers presale access to event and concert tickets if they pay for a certain cellular data plan. By starting the email subject line with my name, and offering me early access to buy tickets to see a band I like (come on — we all love Blues Traveler, don’t we?), I’m more interested in this targeted offer than I might otherwise be.4) CRMCRM is a tool used to increase satisfaction by keeping track of a customer’s entire journey. A CRM tool is used in tandem with other tools on this list to provide a total customer retention strategy. You can use your CRM to track which customers have received which badges with your gamification tactics — or which customers have earned points in your loyalty program, for exampleA CRM has many operational benefits, but it also can help with customer retention. When all customer information and interactions are stored in one place, it becomes much easier to provide a cohesive and positive customer experience.Case Study: CerosHubSpot offers a free CRM to manage customer relationships, track their purchases and actions, and help marketers, salespeople, and customer support reps best help people get the information and assistance they need.Ceros, the cloud-based interactive content platform, used the HubSpot CRM to help sales reps unify company data to provide a ton of context when reaching out to new leads. The simplified UX created greater transparency between sales and marketing teams, and the CRM helped Ceros better focus on its target audiences and markets to reach out to the right leads, at the right time, to turn them into successful customers.Source: HubSpot5) Customer SupportSupport systems are any tools added to your site to improve customer service and satisfaction. These systems could be help desk software or live chat software, for example. All of these support systems allow you to resolve customer issues and conflicts quickly and efficiently, which provide a few key benefits.The first benefit of support systems? They provide a one-on-one experience. You can easily address customer issues and quickly get things resolved — which can create a lifelong customer. Second, live chat software allows you to engage with customers in real-time. Customers don’t want to wait, and live chat is a direct and real-time connection to your customer to give them the help they need, the way they want to get help.Customer Retention Is the Key to GrowthCustomer retention is the future of business growth. It’s not enough to attract leads with compelling content or to close new customers with a great deal. Now, to stand out against in increasingly competitive verticals, businesses need to retain customers by helping them be so successful that they refer their friends and become brand evangelists.These are just a few ways to keep your customers happy and coming back to purchase more or upgrade — and, eventually, refer their friends. Let me know on Twitter if there are other customer retention tools we should write about here on the HubSpot Service Blog. Customer Retention Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
9. Tesco LivingWe love the colorful, consistent design of Tesco Living, the blog site of British grocery chain Tesco. Remember how we keep harping away at brand consistency? Check out the rhombus-like designs in the top banner — that reflects the same ones that appear in Tesco’s logo.What Tesco Living has achieved is a great balance of simplicity and boldness. The layout is extremely minimal, but it isn’t dull. Warm and welcoming shades underscore each content category, and the photos add dashes of colors throughout the site. It’s a great example of how the right imagery can achieve an appealing “less-is-more” appearance, especially if that fits in with your overall brand concept. 16. charity: waterKeeping the nonprofit blogging train going is charity: water, which makes excellent use of high-quality photography.Recently, the organization redesigned its blog with a lengthy post dedicated to its 10-year anniversary. Using that opportunity to share its impact over the past decade, charity: water maintained a simplistic design with concise text and bright images from the anniversary event.Plus, there’s a clear CTA to donate at the top of the page. Placing that above a story about charity: water’s impact is a double-edged sword, by both inspiring people to contribute to the cause while making it easy to do so. 17 Inspiring Examples of Beautiful Blog Homepage Design1. Help ScoutSometimes, the best blog designs are also the simplest. Help Scout, makers of customer service software, uses a unique but minimalist design on its blog that we love — it limits the use of copy and visuals and embraces negative space.What we particularly like about this blog is its use of featured images for all posts, including a banner one at the top that highlights a recent or particularly popular entry. These icons are set in front of bright, block colors that catch the readers’ eye and signal what the post is about. And it works — everything about this blog’s design says “clean” and “readable.” Tell us a little about yourself below to gain access today: According to a recent U.K. survey, bloggers have ranked as the third most trustworthy source of information, following only friends and family. That’s right — bloggers are trusted more than celebrities, journalists, brands, and politicians.But how do you get people to fall in love with your blog in the first place? (Aside from remarkable content, of course.)Well, just as your website homepage is like the front door to your business, your blog’s design — much like a welcome mat — is the front door to your business blog.Download 6 Free Blog Post Templates NowIf you’re not attracting people visually, how will you get them to take the next steps to actually read (and, hopefully, subscribe to) your content? Once you’re done creating the quality content, you still have the challenge of presenting it in a way that clearly dictates what your blog is about. Images, text, and links need to be shown off just right — otherwise, readers might abandon your content, if it’s not showcased in a way that’s appealing, easy to follow, and generates more interest.That’s why we’ve compiled some examples of blog homepages to get you on the right track to designing the perfect blog for your readers. Check ’em out, below.Beautiful Blog Examples to Inspire YouHelp ScoutMicrosoft StoriesPandoDesign MilkFubizWebdesigner DepotMashableBrit + CoTesco LivingCrewInnocent Drinks500pxPixelgradeBarkPostGoodwill Industries Internationalcharity:waterJohnny Cupcakes 10. CrewCrew Backstage, the blog of the Crew platform for designers and developers, has a fabulously minimalist blog design, but quiet a unique one.Notice that, above the fold, it features one blog post with a large title, subtitle, and call-to-action to read more.To the left, there’s an equally minimalist call-to-action that makes it easy for readers to connect with Crew, or learn more. Plus, there’s that consistency again — everything above the fold is the same shade of blue, which has been shown to invoke brand trust. 12. 500pxMuch like Crew, the photography blog, 500px, leads with one featured article and a big, bold, high-definition photo to draw the reader in. That makes is pretty clear what the blog is about — it boasts valuable content on photography with gripping photography.Plus, how cool is it that the social links are right there, obviously displayed above the fold? They keep readers engaged with the content, and make it easy to share the photography — and, content with images is up to three times as likely to be shared on social media. 3. PandoAn important aspect of a well-designed blog is a consistent color scheme and style — after all, 80% of consumers say that color boosts their recognition of a brand.It’s interesting to see how color consistency can unify the more diversified elements of design. Pando, a blog that explores the startup cycle, incorporates blue tones in several sections of its site — the background, highlight bars, and certain areas of text. But it also uses several different fonts — all of which manage to look seamless together, when tied together by a cohesive color scheme. 4. Design MilkDesign Milk, an online contemporary design outlet, uses a very simple layout to highlight its posts. The sidebar to the right — which remains visible when a blog post is opened to read — is perfect for showcasing thumbnail images for new articles. That’s an internal link strategy, which helps to encourage readers to remain on the site longer.The social icons at the top are a pleasant addition to the overall look and feel of the site — they’re easy to spot, and make it easy to share Design Milk’s content. (And to learn more about adding social buttons to your blog, check out this post.) 5. FubizFubiz, an art and design blog, is an example of a really sleek design that also includes some cool personalization. Near the top of the blog’s homepage, readers can side-scroll through “highlighted” posts. Below that is the Creativity Finder, where visitors can select their chosen personas — from “Art Lover” to “Freelance” — location, and the type of content they’re looking for. From there, readers can browse content specifically catered to them. We can’t help but love the header image, too. It uses something called “blue mind” psychology, which has found that the sight of open water can naturally draw us in. By using it in a design scheme, Fubiz is able to visually attract visitors to its content. Topics: 8. Brit + CoEverything about the Brit + Co homepage says “clean,” “warm,” and “welcoming.” It’s free of clutter, making the content more digestible, and the layout is extremely organized.We dig the seasonality of the site, too. I mean, avocado jack-o’-lanterns on the dawn of October? Adorable, and replete with a colorful, fun photo to illustrate the story’s content.The subtle “trending” header also serves as a nice way to promote popular content, without being too in-you-face about it. Plus, with such great visuals, we took note of the nod to Pinterest — that icon is important to include when your blog incorporates attractive imagery. 77 Brilliant Examples of Homepages, Blogs & Landing Pages 11. Innocent DrinksNot only are the folks at Innocent Drinks great copywriters, but the design of its blog is also a great reminder that blog designs don’t have to get super fancy.Notice how the logo — displayed in the upper left — is simple, cartoonish, and almost delightfully child-like. It works for Innocent Drinks (hint: childhood innocence), and that brand presence is maintained throughout the company’s blog.The colorful fonts, for example, match the logo and stay in line with the brand’s casual, playful voice. We also like the easily-navigable archive links on the left, which are complemented by the geometric social sharing buttons on the right. Website Design Examples 2. Microsoft StoriesFull disclosure: We’ve totally gushed over Microsoft’s “Stories” microsite before. We can’t help it — what better way to revitalize an old-school brand than with a blog that boasts beautiful, interactive, and inspiring branded content? Plus, the square layout of these stories is reminiscent of the Microsoft logo, which achieves a valuable brand consistency.Microsoft Stories is also a prime example of how a business blog can be a major asset for an overall rebrand. In recent years, Microsoft has worked to humanize its brand, largely in response to a rivalry with Apple. The “Stories” microsite has a simple tagline — “Get an inside look at the people, places and ideas that move us.” It’s the softer side of Microsoft, so to speak. When you’re trying to convey a certain brand message, your blog can be used to communicate it — both aesthetically, and content-wise. 7. MashableI mean, just look at that header image. The bold colors, the wiring overlay, the gripping pupil and the contrasting text. It absolutely catches the reader’s eye — no pun intended.Mashable breaks its content into three noticeable sections on the homepage: New posts are listed on the left in the smallest sized thumbnails. “What’s Rising” posts are displayed in the center column as large thumbnails, and the “What’s Hot” posts are shown to the right, also as large thumbnails. This three-pronged approach to displaying content can help readers decide which kind of news matters to them the most — the attention-grabbing top story, or other posts that are currently trending.Plus, we like that the number of shares is displayed in each post preview — that’s a great form of social proof. 13. PixelgradeThe Vasco theme from Pixelgrade lends itself to bloggers looking to tell their business’s (or their own) story, starting with a vibrant homepage, clear calls to action, and a section for related logos to demonstrate the credibility of each published article. The Pixelgrade theme even includes a space to promote and grow a newsletter, as well as navigation buttons to help readers start and continue reading the content. Free Resource 17. Johnny CupcakesTo clear up any confusion, Johnny Cupcakes doesn’t actually make cupcakes. It makes clothing. But the company has done a great job of playing up its brand’s association with baked goods — its blog uses the subdomain “kitchen.”Plus, the folks at Johnny Cupcakes know a thing or two about brand consistency across channels. Its blog’s simple color scheme and matching fonts help to create a unified user experience from the shop to general content, all the while throwing in bold, colorful images to catch readers’ attention.Also, visit the website and have a scroll — we think it’s pretty cool how the background images vary, but stay positionally static for each entry.Here are 15 more award-winning website design examples. 15. Goodwill Industries InternationalWho says nonprofit organizations can’t blog? Nay, they should — and Goodwill’s clean, colorful navigation (again — the trustworthy blue) draw the reader to the important elements of this blog.The posts are also neatly positioned and easily accessible to readers. And, visitors can pick the type of information that matters to them the most by choosing a topic from the drop-down menu on the top right.Finally, we love that there’s a collaborative call to action in the introductory text that invites readers to contribute content to the Goodwill blog. After all, the organizations services have reached 37 million people — here’s a way for them to share their stories, or invite donors to write about why they chose to support Goodwill. 14. BarkPostIt’s no secret that we kind of like dogs here at HubSpot. So when a blog dedicated to life as a dog owner came across our radar, it got our attention.BarkPost, the blog of canine subscription box company BarkBox, is a great example of design for a number of reasons. First, look how easy it is to subscribe — the call to action is right there, above the featured content. The social share icons are easily noticeable, too — and, of course, all in the brand-matching, trustworthy blue.We also like that BarkPost draws attention to its sister companies, all of which are owned under the Bark & Co portfolio of brands. But at the same time, the blog doesn’t hock its own products — rather, it serves as an informational resource to dog parents and lovers alike. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 6. Webdesigner DepotWith a name like “Webdesigner Depot,” it’s no wonder that this design news site is visually appealing.One thing that we particularly like is the way Webdesigner Depot has incorporated social sharing icons on each individual post. While we of course suggest actually reading each piece, having those links readily available helps visitors immediately share a headline they find interesting. And check out those navigation arrows on the right — never before has it been so easy to scroll to the top or bottom of a page.What’s more, the color scheme, background, and fonts are all consistent — which keeps this blog looking professional, but still distinct from the basic blog templates we might be used to seeing. Originally published Oct 5, 2016 8:00:00 AM, updated October 23 2019 Hi 👋 What’s your name?First NameLast NameHi null, what’s your email address?Email AddressAnd your phone number?Phone NumberWhat is your company’s name and website?CompanyWebsiteHow many employees work there?1Does your company provide any of the following services?Web DesignOnline MarketingSEO/SEMAdvertising Agency ServicesYesNoGet Your Free Guide
Topics: Originally published Jun 28, 2018 11:06:00 PM, updated January 29 2018 Smart Content Don’t forget to share this post! This article was written just for you.From the moment you log in to Facebook, to the shows recommended to you on Netflix, to the questions you have for Google, the content you most enjoy online was customized and served up to you for a reason. We’ve seen this behavior on Amazon for a long time, where we get products we personally love shown directly to us.Your visitors expect the same personalized experience on your own website — and in your calls-to-action (CTAs) as well.In this post, we’ll cover new data on calls-to-action and how tailored CTAs perform compared to their counterparts. (Hint: the perform way better.) Let’s dive in.Start generating more conversions from your calls-to-action today with HubSpot’s free marketing tools.Personalized Calls to Action Convert 202% BetterFor this study, I analyzed more than 330,000 CTAs. There are three primary types of CTAs I looked at in this post:Basic CTA — This is a call-to-action that does not change based on any attributes of the visitor. It’s the same for every visitor that sees it.Multivariate CTA — These are similar to Basic CTAs, but instead, there are two or more CTAs being tested against one another. Traffic is typically split evenly to each variation and then you can select a winner based on which CTA converts better.Smart CTA — These are CTAs that are tailored to an individual. There can be numerous ways CTAs like this adapt to a visitor, such as their location, browser language, whether their already a customer or a lead, and much more.With the types of CTAs now in mind, I compared 330,000 CTAs over a six-month timeframe to see which option was the best. It’s clear what the winner is: personalized CTAs convert 202% better than default versions. See the graph below.Digging a layer deeper, we break down the data between CTAs that in simple button form, versus those that are using clickable image CTAs. As the below data shows, personalized CTAs that appear as buttons perform far better than images.Looking at this one more way, I wanted to see if button-based CTAs converted better than images regardless of the type of CTA. As you can see from the chart below, it’s clear that buttons dramatically outperform their image counterparts.In combing through the data, I also found that a number of Smart CTAs have conversion rates far above the average. There are numerous CTAs that have 25-45% conversion rates across thousands of views and clicks. An Example of a Smart CTA in ActionWhy do these personalized, “smart” CTAs perform so much better than basic CTAs? Because you’re serving them content that reflects their current level of interest and knowledge on the subject.Blog posts and web pages might cater to multiple audiences at the same time, but if they all have the same CTA on them regardless of who’s reading, you’re neglecting various portions of your audience — those people who are either too advanced for what you’re offering, or aren’t advanced enough to need it yet. Smart CTAs accommodate for these differences across the buyer’s journey.At HubSpot, we try to use smart CTAs on every blog post, and across the entire buyer’s journey. For example, for a visitor who has not interacted with HubSpot and is interested in solutions to lead generation, we will show a CTA to HubSpot Academy where they can learn about inbound marketing. For existing leads, we’ll show them a separate CTA offering a free tool — in this case, free HubSpot Forms.Now that we know smart CTAs work, and have seen an example, let’s talk about how to actually design and build them.How to Design Your Own Personalized Calls-to-ActionNow that we’ve seen the data on how personalized CTAs outperform other CTAs across the board, let’s talk about designing some. We’ve built 50 free customizable templates in PowerPoint that you can download and start using.1. Choose How to Personalize Your CTABefore you design and build your CTA, you’ll want to determine which audience you’re targeting and how you’ll be targeting them. To start, determine what level of targeting is possible using your CMS. Then, figure out how to break down each version of this CTA as your audience consumes more or your content.One example of a smart CTA could simply be targeting a CTA for visitors, and have a separate version for leads. The more tailored and relevant you can get with your CTA, the better. But it depends on the data you have, what you know about your audience, and what’s possible with the tools you’re using.For a moment, let’s pretend I own a real estate business called Inbound Real Estate. In this example, I could start to tailor one of my CTAs like this:Visitor CTA: 5-Step Guide to Researching ApartmentsLead CTA: Apartment Hunting Consultation2. Open PowerPointOnce you have the PowerPoint template open, select a CTA you would like to use. Based on how different types of CTAs perform — per the bar graphs above — I’m going to use a button for this example.3. Write Relevant Copy for your CTAIf you’re using an image-based CTA, or a button, you’ll need to write action-oriented copy. Remember, you’re creating this button just for this audience segment — at a specific point in their journey. They need to see something valuable that they can take with them to the next stage of their journey (where, ideally, they’ll see a different CTA to nurture their continued interest in the topic).Just using text “Submit” won’t help your conversion rates, either. Many visitors avoid clicking if the click prompt is too generic. Instead, make the action valuable and personable so they are more likely to click on it. Phrases like “Find out how,” “Get it here,” or “Sign up now” will better reflect the asset you’re offering, and generate more interest in clicking through.4. Save & Upload your CTAIf you’re designing and building your CTAs in PowerPoint — make sure you save the file so you don’t lose your work. Once that’s done, right-click and “Save as Picture” so you can easily upload it into your CMS.If your design has a lot of color, shapes, or images, make sure to compress the images using a service like TinyPNG as well.5. Link The CTA to The Proper PageNow that you’re done building your CTA and it’s uploaded, make sure to add it to your page and link it to the correct destination. Also, you likely want to know how many people click on the link, so ensure you set up campaign tracking in the solution you use.CTA Type & PlacementAt HubSpot, we’ve found text-based CTAs within blog posts, like in the image above, convert better. Generally, this text CTA is within the top third of the post, and then accompanied by a separate CTA at the bottom. This pairing has dramatically increased conversions from blog content.I would recommend using a button-based CTA first, and secondarily an image-based CTA.Regardless of the page into which you’re incorporating a smart CTA, ensure that the content on the page is clear, educates the visitors, and encourages them to take action. A tailored CTA can greatly increase conversions, but your page content needs to be relevant and audience-oriented as well.If you already use HubSpot, you can skip using PowerPoint, and easily design and build your CTA within the Marketing Hub for easy insertion into any page content in just one click. All the tracking and implementation is taken care of for you.If you’re interested in trying out the Marketing Hub and see how easily it is to create CTAs, start a free 30-day trial to take it for a spin.
The International Cricket Council (ICC) on Thursday named Jonathan Hall, who has legal experience of 27 years across sports such as football and rugby, as it’s General Counsel and Company Secretary.Hall has been in senior consultative roles for a number of international and UK sports organizations including the UEFA and Laureus, the ICC said in a statement.He worked for The Football Association (The FA) for 11 years firstly as the Director of Governance overseeing all regulatory and governance matters and later as the Director of the Football Services Division.Before joining The FA, Hall was General Counsel and Company Secretary at the Rugby Football Union (RFU). Prior to that, he was Senior International Vice President, Legal Affairs for IMG on commercial legal matters across cricket, football, rugby, tennis, golf.”I am delighted to welcome a lawyer of Jonathan’s caliber to the ICC to lead our legal division following a comprehensive global search. Jonathan brings extensive experience across a range of sports that will be of great value to the global cricket community,” ICC CEO Manu Sawhney said.Hall said he loves the game of cricket and would look to make a positive impact during his stint.”Cricket is a personal passion of mine so it is a source of great pride to be able to combine it with my professional life and utilize my experience in a game I love,” he said.Hall will take up the post in mid-September and will be based at the ICC headquarters here.Also See:advertisement
Indian men’s hockey captain Manpreet Singh on Tuesday said that his team will tour Belgium to prepare for the Olympic qualifiers match against Russia.In a favourable draw, the Indian men’s team was on Monday pitted against lower-ranked Russia in the final round of the Tokyo Olympics qualifiers. The men’s team will play back-to-matches against Russia in Bhubaneswar on November 1 and 2 to make it to the Tokyo Games.”First, we will play with Belgium and there is the (Olympic) qualifying round match later. We should not underestimate Russia as well because they have a very good defence. They also want to qualify for the Olympics,” Manpreet told PTI here.Eight-time Olympic champions India are ranked five in the world while the Russians are placed 22 in the FIH world rankings. India had mauled Russia 10-0 during the FIH Series Final in Bhubaneswar earlier this year.The Indian women’s team, on the other hand, has been drawn against United States of America, and the two sides will take on each other on the same dates as men’s matches in Bhubaneswar.Speaking about the preparations, the women’s team captain Rani Rampal said, “Our team is very well prepared for that match. We are focusing on how to perform well. Our focus is not on the US team but on us, how better we perform.”Rampal said the fitness of the team was beyond anybody’s imagination, which will help them face any team in the world.”We have been playing together for a quite long time and now we have to implement the coordination in the match as well,” she added.advertisementThe coaches of the men’s and women’s teams too were equally excited about the matches lined up till November.”We will prepare for these games like we prepare for the Olympic Games. So, we are looking forward to a good challenge for us,” said men’s team head coach Graham Reid.Women’s team head coach Sjoerd Marijne expressed his satisfaction over the fitness of the players.”The fitness of the girls has improved significantly. They are very fit. It has been a long process but now we are there where we want to be,” he said.Also Read | Will not beg Bharat Ratna for my father: Dhyan Chand’s sonAlso see:
The “Referendum 2020” backed by a handful of Sikhs is a “bogus issue” which is being supported by a neighbour opposed to India, country’s top envoy to the US said on Sunday.Stressing that those supporting the idea had “little support” from the community, Ambassador Harsh Vardhan Shringla said that such groups were “getting desperate” and going into “acts of terrorism”.This is for the first time that a top Indian diplomat has come out openly against the “Referendum 2020″, promoted by separatist Sikhs for the creation of Khalistan.”The organisers (of referendum) are just a handful of people. The so-called Referendum 2020 is a bogus issue,” he told reporters after a visit to a Sikh gurdwara in Baltimore.”They are getting desperate, going into acts of terrorism and also militancy. I think they would be a thing of the past,” Shringla added.Responding to a question, Shringla also termed the perpetrators of referendum as agents of Pakistan.”These are people supported, as we know, by our neighbouring state who has constantly opposed us. They are agents of that state. They have spread false rumours and propaganda,” Shringla said.Praising Sikhs for playing a role in strengthening the relationship between the US and India, the envoy said, “We will continue to work with the majority of the community and ignore those who are a small and dwindling community,” he said.Sporting a traditional Sikh turban and dressed in a white kurta and payjama, the ambassador also interacted with members of the Sikh community at the event hosted by the Sikh Association of Baltimore Gurdwara and the Sikhs of America.Asserting that the Narendra Modi government had taken steps to address grievances of the community, Shringla said that there were no more issues on the table.”And whatever they are, the (Indian) government is completely receptive to working with the community,” he said, adding that the Indian Embassy, along with eminent members of the community, was planning to celebrate the 550th birth anniversary of Sikhism founder Guru Nanak Dev on November 12.”It will be a tremendous event. We will have the participation of congressmen, important people from the United States. It is a symbol of not only the success of the Sikh community but also support for a strong India-US relationship,” Shringla said.Eminent Indian-American Sikh leader Jassee Singh also said that the proponents of “Referendum 2020″ did not represent the voice of the community, stressing that they were just a small group.”At the end of the day, we are working with the Indian government on several Sikh issues. And we are getting things done through talks,” he said, adding that a vast majority of the Sikh community throughout the world was with India.Also Read | Indian Sikh woman among 16 terror suspects arrested by Malaysian PoliceAlso Watch | Imran Khan admits failure, Pak terror module busted, more
Jaguar Land Rover has released a new teaser video giving us a glimpse of the car chase sequences, featuring the all-new Land Rover Defender, in the upcoming James Bond film No Time To Die. Slated to be released in April 2020, the 25th film of the popular franchise is the first movie to showcase the Defender.In the teaser, No Time To Die’s stunt co-ordinator Lee Morrison and stunt driver Jess Hawkins can be seen providing an insight into the action scenes of the movie. Besides the new Defender, other members of the Land Rover family like the Range Rover Sport SVR, the Land Rover Series III and the Range Rover Classic will be seen in the film as well. The Land Rover Defender models in No Time To Die feature 20-inch dark finish wheels.”Designing and co-ordinating the action sequences for the Bond franchise requires a non-compromising mindset. We needed an unstoppable vehicle to help us battle against the elements, steep descents and river crossings so we chose the new Defender. I’m beyond impressed that the Defender is not only back but much, much better!,” Morrison said. The Defender models in No Time To Die were produced at Jaguar Land Rover’s facility in Nitra, Slovakia.The all-new Land Rover Defender comes with a 291 mm ground clearance. It gets approach, breakover and departure angles of 38, 28 and 40 degrees (off-road height), respectively. There is a new wade programme in the Terrain Response 2 system supporting a maximum wading depth of 900 mm.The Land Rover Defender vehicles in No Time To Die are based on the Defender X model in Santorini Black, with darkened skid pans, 20-inch dark finish wheels and professional off-road tyres. They were the maiden units to be produced at Jaguar Land Rover’s production facility in Nitra, Slovakia.advertisementDirected by Cary Joji Fukunaga, No Time To Die stars Daniel Craig as MI6 agent James Bond. The cast also includes Ralph Fiennes, Rami Malek, Naomie Harris, Lea Seydoux and Ben Whishaw.ALSO READ | Ultraviolette F77 electric motorcycle unveiled in IndiaALSO READ | Royal Enfield Bullet 350 prices increased by Rs 3,000ALSO READ | Maruti Suzuki WagonR, Alto, Celerio, Swift, Dzire, Vitara Brezza: Check out November offers
How about @BradF79 making an appearance on the blog for the second straight week. He’s back with a deep dive into the advanced metrics ahead of OSU-KSU this weekend. Excellent stuff.As always, before we get started, you can find the glossary for the advanced statistics here.Most of you I’m sure have heard the trends on Oklahoma State in Manhattan, 1-8 there since 1988, their lone win coming in 2010 with a 24-14 victory. Outside of that year, the home team has a history of winning this game. This will be a significant test for this team coming off the huge victory over West Virginia on Saturday…Five FactorsAs always, we are going to get started with the Five Factors.We’ll start this discussion with when Oklahoma State has the ball… There are clear advantages for OSU in 3 of the 5 items, perhaps the most glaring one in success rate. KSU is allowing teams to have success nearly 45 percent of the time, that’s 95th (out of 128) in FBS. Despite that number, they are doing a good job of limiting teams inside the 40 (giving up 4.22 points per trip), and we all know that there is a perception that OSU has struggled there, but that 5.08 value isn’t terrible either at 35th in the country. KSU has given up some big plays (IsoPPP) and will definitely have their work cut out for them again this week against the OSU offense. OSU’s +10 in turnover margin and haven’t turned the ball over recently, a trend that needs to continue.When Kansas State has the ball, they aren’t without their advantages. While not explosive at all (least explosive team in FBS), they are very successful, capable of driving the length of the field with good success rates. KSU will attempt to chew the clock and wear out the defense. They are very good at scoring once inside the 40 as well. OSU will hope to take advantage of their #1 in FBS opponent starting field position making KSU drive the length of the field hoping for a mistake or a stop. That along with the defensive rotations OSU is using may help them limit KSU’s scoring opportunities. One important thing to note is KSU does NOT turn the ball over which may limit the OSU’s defense ability to impact the game as they have the past few weeks.Unadjusted Success RatesMoving on to unadjusted (not modified based on the opponent difficulty) success rates and explosiveness values… Again, starting with the OSU offense… Immediately you should notice the passing success rate matchup. KSU is allowing over 50 percent success rates vs the pass, last in FBS.But while teams are having success, they aren’t getting much in the way of big plays. KSU’s defensive 1.36 IsoPPP value is in the top 30 (No. 29) in FBS. The offense this week may look a lot like last week, few big plays, but enough of the intermediate routes to work down the field. Rudolph must be accurate on these throws. OSU is struggling with giving up sacks on passing downs and KSU’s sack rates on passing downs are right around average. Keep on eye on KSU DL Jordan Willis however as he has eight of the 17 sacks for KSU this season (and 11.5 tackles for loss).OSU’s running game seems to be improving, but it’s still a major work in progress, still getting stopped at or behind the line on nearly 25 percent of all runs, and while the power success rate is good, the yards blocked and the opportunity rate of the RBs is not. KSU defense will be a huge test on the running game as their ability to stop the power game is 2nd in the country and their stuff rate is 15th. Their opponent-adjusted defensive line yards (not listed in the chart above) is 127.8 ypg which is 8th in the country. I think we all know what KSU does on offense and their 52 percent success rate at doing it is 6th in the country. Surprisingly, they have an even lower explosive rate than the OSU offense does in the run game, but paired vs the OSU defense that has given up big runs, that could change. Their opportunity rate and power success rates are both top 15 in the country as well. OSU has done a good job of stopping the run (except for the big plays) so this should be a good matchup. Their standard down success rate is great as well which was a big emphasis last week vs West Virginia as well. OSU definitely wants to put them in 2nd/3rd and long situations.KSU’s passing game isn’t as bad as you would think (41 percent success rate), pretty average and for a team that runs as well as they do, that’s generally enough. They do not hit you with the big play either, their IsoPPP numbers on offense for passing and passing downs are all extremely low. OSU has good numbers for passing down defense (limiting teams to 25 percent success rate), but they must get KSU into passing downs for that strength to be evident.Drive Success RatesBefore we get into opponent-adjusted play-by-play numbers, this week we are going to look at some drive-based metrics (which does include one opponent-adjusted number). These were not included last week, so I’ll give a brief run-down of the definitions.Opponent-adjusted efficiency is an efficiency number adjusted for opponents based on each possession (not each play). First down is the percentage of drives that achieve at least one first down. Available yards is total number of yards earned by the offense divided by the number of yards available to be earned based on starting field position. Value drive is the % of drives that begin at least 50 yards from the end zone and reach the opponent’s 30-yard line. Touchdown is the percentage of drives that result in a TD. Touchdown / First Down is the percentage of drives that result in a TD after a FD has been gained. Turnover is the % of drives that result in a turnover.The OSU offense certainly looks better when you look at it from a drive view instead of a play by play view. These numbers are all top 35 in FBS. The KSU defensive numbers are fairly average. The numbers that stick out the most are their turnover numbers (getting a turnover on 13 percent of opponent drives) and their available yards and value drive numbers, giving up nearly 51 percent of available yards and nearly 45 percent of opponent drives reaching their 30 yard line. Don’t be fooled however, since these are non-opponent adjusted rates, their opponent-adjusted efficiency of .24 is good (38th in FBS). They’ve played Stanford, WVU, OU, and TTU.KSU’s offense, like OSU, is not turning the ball over. Both teams are turning it over around 8.5 percent of the time. KSU is getting a first down on 76 percent of all drives, luckily their touchdown/first down number is only 37 percent. OSU defense is giving up a TD after a FD on 40 percent of drives. Pay attention to this matchup on Saturday, can OSU get off the field after giving up a first down. Something else to watch, on both sides is the turnover battle. OSU defense has been excellent at getting turnovers and KSU is not turning it over much. The opponent-adjusted offensive numbers for KSU are NOT good. That -0.11 number is 79th in FBS. We will take another look at a few other stats tomorrow. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.
While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Oklahoma State has sent a lot of athletes into the pro ranks at a high level. Dez Bryant and Rickie Fowler are arguably among the top 15-20 players in their respective sports and athletes like Tony Allen, Marcus Smart, Jordy Mercer and Dan Bailey are thriving as well. At some point soon, hopefully you’ll also be able to include Jawun Evans, Mason Rudolph and James Washington.I boiled this question down to the four I think are probably the most popular and successful right now to see which one would win as favorite Poke. I’m pretty curious here. I think it’ll probably end up being Dez, but Fowler is pretty beloved, too.Smart and Allen are not as popular in OSU circles, I don’t think, but they both play what is probably (or will be) the most popular sport so I tossed them in.As always, your comments, thoughts and opinions will be included on Wednesday in the results.Poll question today. Who’s your favorite #okstate pro?— Pistols Firing (@pistolsguys) June 6, 2017
While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. The start of fall camp kicks off on Sunday evening for Oklahoma State—just hours after players are expected to report for training camp.We’ve gone through some key storylines to watch, players expected to benefit from the month-long lead-up to the first game, and freshmen who could make an early impact. Now it’s time to get this thing rolling with a primer detailing everything you need to know before camp kicks off.As we noted earlier this week, here are all the notable dates in August to put on the calendar for now, as well as three storylines to watch. We’ll have more details on key dates such as fan appreciation day as events approach.AdChoices广告Sunday, July 30Players report (afternoon)First practice in Stillwater (7:10)Wednesday, August 2Media availabilitySaturday, August 5Media availability (plus photo shoot)Wednesday, August 9Media availabilityWednesday, August 16Media availabilityFriday, August 25Media luncheonThursday, August 31First gameThree storylines to watch1. The backup quarterback competition; Cornelius or the field? Despite the hype surrounding Keondre Wudtee coming in last season, the Louisiana native hasn’t solidified himself as a backup to Mason Rudolph — now he has three weeks to do so. Lots of smart people consider walk-on Taylor Cornelius to be the frontrunner to land the back gig. But can redshirt freshman Wudtee or true frosh Jelani Woods unseat him?2. Will a true frosh backup Justice Hill? Freshman All-American running back Justice Hill will be the starter, health willing, but behind him is one giant Times New Roman question mark. Everyone has their opinion: J.D. King is a fan favorite, Chuba Hubbard has Cowboy fans drooling about his speed, and LD Brown is a sleeper pick after having been on campus a year. Redshirt frosh Ja’Ron Wilson also figures to be squarely in the mix. But Mike Yurcich isn’t saying a word just yet.“It’s kind of a teaser when you start camp, because you’re in pajamas,” Yurcich said earlier this week. “When practice becomes full pads and you start seeing the fur fly — you start seeing whose going to be physical, who can bounce off and make somebody miss, who can break a tackle and make tough yardage after contact .. that’s the fun part.”3. Which receivers separate themselves? If you were to tell me OSU has eight future NFL receivers on its current roster, I’d not dispute it. The Pokes have James Washington and Jalen McCleskey as preseason Biletnikoff candidates, Marcel Ateman as an all-conference red-zone target, Tyron Johnson as an all-hype player, and Tylan Wallace as one of the most highly touted freshman to arrive on campus since Dez Bryant.Washington will be WR1, but behind him there’s plenty of competition. Will Tyron Johnson jump up and become WR2? Will Marcel Ateman pick up where he left off pre-injury? Or will Jalen McCleskey take a step forward again in 2017 to backup Washington? Fall camp should provide plenty of answers to those questions.
Arsenal Mkhitaryan convinced he can play with Ozil: ‘Why can’t Arsenal have two No. 10s?’ Chris Burton Last updated 1 year ago 17:57 22/2/2018 FacebookTwitterRedditcopy Comments(0) Getty Arsenal Premier League UEFA Europa League Mesut Özil It has been suggested that the Gunners are trying to fit too many creative influences into their side, but Arsene Wenger has been urged to keep faith Henrikh Mkhitaryan remains convinced that he and Mesut Ozil can operate in the same Arsenal side despite their similarities.Arsene Wenger has always been fond of creative playmakers, with the Gunners squad having been well-stocked with such performers down the years.They further bolstered those ranks during the January transfer window, with Mkhitaryan acquired in a swap deal which took Alexis Sanchez to Manchester United. Article continues below Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp The Armenia international is still finding his feet in new surroundings, but believes that Arsenal will benefit from playing with “two No. 10s” once he is fully up to speed.Mkhitaryan told ESPN FC on playing alongside Ozil: “Some people are saying we cannot play together, but I can’t understand these people that are saying that.“I’m just enjoying playing with Mesut and he’s an amazing football player.“I’m getting better playing with him, everyone knows his skills, abilities, so why not? Everything is possible, why not have two No. 10s on a pitch?“You know, even if we play very good, there’s always room for improvement – even if we were playing offensive football, we can still improve.“I mean maybe we can improve in every aspect, it doesn’t matter if we are strong in one side and weak in the other – I think there are a lot of spaces for improvement.“Mkhitaryan is determined to prove his worth with Arsenal, having endured a frustrating spell at Old Trafford which saw him regularly slip down the pecking order under Jose Mourinho.He has openly admitted to having been a Gunners follower growing up, and the opportunity to realise a boyhood dream is one that he intends to take full advantage of.“Yes, I’ve been watching many times Arsenal games in the past and of course I was following the team playing in the Premier League and Champions League,” he added.“Also, Arsene Wenger, how he was treating and working with the young talent.“I don’t know why but that was the drive and small details that changed myself to saying I have to support Arsenal.“I’m very happy to be here and it’s a dream come true.”Mkhitaryan has already offered glimpses of what he can bring to the Arsenal side, with three assists in a Premier League meeting with Everton having been followed by another in a Europa League clash with Ostersunds.
UEFA Champions League Champions League & Europa League quarter-final draw live: Liverpool draw Man City, Real Madrid vs Juventus Ryan Kelly Last updated 1 year ago 21:00 16/3/2018 FacebookTwitterRedditcopy Comments(52) Goal UEFA Champions League Barcelona Manchester City Liverpool Real Madrid Sevilla Juventus Roma Bayern München The draw has thrown up an all-Premier League tie, while Barcelona and Real Madrid go to Italy and Bayern Munich head to Spain 13:00- ⚽🏆 That’s a wrap! 🏆⚽So that’s it for another draw day! Thanks for joining Goal’s coverage of this year’s Champions League and Europa League quarter-final draws.You can stay up to date with the latest Champions League news here and the latest from the world of the Europa League here.Get in touch on Facebook and Twitter to let us know your thoughts on the draws. Article continues below Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp Until next time, ciao!12:50- Champions League & Europa League quarter-finalsThe draws are done, the dates are set and the preparations will already be under way.Four ties in the Champions League and four in the Europa League. Let’s re-cap.Champions League quarter-final🇮🇹 Juventus vs Real Madrid 🇪🇸🇪🇸 Sevilla vs Bayern Munich 🇩🇪🇬🇧 Liverpool vs Man City 🇬🇧🇪🇸 Barcelona vs Roma 🇮🇹Juventus, Real Madrid, Sevilla and Bayern Munich will kick things off on April 3 before playing the second leg on April 11. Liverpool, Man City, Barcelona and Roma play their first games on April 4 with the second legs of those ties taking place on April 10.Europa League quarter-final🇬🇧 Arsenal vs CSKA Moscow 🇷🇺🇩🇪 RB Leipzig vs Marseille 🇫🇷🇪🇸 Atletico Madrid vs Sporting Lisbon 🇵🇹🇮🇹 Lazio vs Red Bull Salzburg 🇦🇹The Europa League quarter-final matches are scheduled to take place on April 5 and 12, with times etc. to be confirmed.12:30- 🗒️ STAT ATTACK 🗒️OK, the draws are done, so let’s take a look at some of the more interesting elements of the various ties, starting with the Champions League.Liverpool vs Man City Liverpool’s meeting with Man City will be the first all-English Champions League quarter-final since 2011 (Chelsea vs Manchester United) Look away now Pep, but Reds boss Klopp has beaten the City boss on five different occasions in all competitions, more than any other manager. Now, look away Klopp, because Guardiola has never lost a Champions League quarter-final tie, progressing in a total of seven.Juventus vs Real Madrid The Bianconeri have lost just two of their last eight Champions League matches against Real Madrid, winning four. One of those losses was last year’s 4-1 final defeat. Excluding finals in 1998 and 2017, Real Madrid have been eliminated in all four of their Champions League knock-out ties against Juventus However, Madrid have an excellent record against Italian teams in recent history, winning their last five Champions League games against clubs from the country.Barcelona vs Roma Roma may take some comfort from the fact that Barcelona have lost two of their previous three quarter-final ties against Italian opposition (losing to Juventus twice in 2003 an 2017). The Giallorossi have encountered Barcelona four times in the Champions League and boasted an unbeaten record against the Catalan outfit until their last meeting, in which they conceded six.Arsenal vs CSKA Moscow As mentioned, Arsene Wenger has a poor record against CSKA Moscow, having never managed to beat them. The Russian side beat the Gunners 1-0 in Moscow in the 2006-7 Champions League group stage before holding them to a scoreless draw in London.RB Leipzig vs Marseille RB Leipzig have the power of history behind them because German teams are unbeaten in their last six games against Olympique Marseille in UEFA club competitions (five wins and one draw.)12:20- Arsenal set for Russian encounter 🇬🇧 🇷🇺There are some seriously intriguing match-ups in the Europa League quarter-finals, not least for Arsenal, who have been drawn against CSKA Moscow.Tensions between the United Kingdom and Russia have been escalating in recent days and it was announced on Wednesday that British government ministers and the Royal family will boycott the World Cup. So that one should be… interesting, to say the least.Notably, according to Opta, CSKA Moscow are somewhat of a bogey team for the Gunners. They are one of just five teams Wenger has faced more than once as Arsenal boss that he has failed to win against. So, in addition to the diplomatic crisis gripping the two countries right now, it doesn’t bode well.Elsewhere, there’s an Iberian derby as Atletico Madrid take on Lisbon giants Sporting. Bundesliga outfit RB Leipzig are on their way to the south of France to play Marseille, while Serie A outfit Lazio take on Red Bull Salzburg, who vanquished Borussia Dortmund in the last 16.12:10- 🚨 Europa League quarter-final draw 🚨Here are the four ties we have to look forward to:Arsenal vs CSKA MoscowRB Leipzig vs MarseilleAtletico Madrid vs Sporting LisbonLazio vs Red Bull Salzburg12:00- Now on to the Europa League!The excitement never stops.The Europa League quarter-final draw is about to get under way at approximately 12:00 GMT (that’s 08:00 ET for those in the US), so stick with us!To re-cap, here are the teams in that draw:Arsenal 🇬🇧Atletico Madrid 🇪🇸CSKA Moscow 🇷🇺Lazio 🇮🇹Marseille 🇫🇷RB Leipzig 🇩🇪Red Bull Salzburg 🇦🇹Sporting Lisbon 🇵🇹Who would you like to see drawn together?11:50- Liverpool ‘will give it everything’ against Man CityLiverpool are one of just three teams to inflict defeat on Man City this season and Jurgen Klopp believes that Guardiola’s men would not have wanted to see the Merseysiders’ name being set next to theirs in the draw.The German coach has acknowledged that the Reds are not going to be favourites to win the tie, but insists that they will “give it everything” as the club seeks a sixth European Cup.”I’ve said it before and it’s still the truth, it’s always common in a draw that you’ll get your neighbour, more or less, but to be honest I don’t mind, really,” Klopp told the club’s official website. “It is exactly like it was before – we take what we’ve got. Now it’s Manchester City, let’s go.”We’ve lost once and we’ve won once against them in the league – and I don’t think they thought before the best draw they could have got is Liverpool. That’s a sign for us and how strong we can be.”We are for sure not the favourites in this round, but in the last eight there are not a lot of favourites – maybe two of them, Bayern and Barcelona – but thank god it’s football and nothing is decided. “We have a few games to play until then, but I am really looking forward to it and we will give it everything.”11:44- Liverpool a ‘difficult one’ for Man CityManchester City director of football Txiki Begiristain has commented on being drawn against Liverpool: “It’s a very difficult one. We like to travel and to go to another country in the Champions League but it is what it is.”We know each other very well, they are a very offensive team, the truth is it is going to be a great couple of games and we are going to see good football.”It’s probably a tied that both sides would have liked to avoid, but Liverpool arguably have a psychological edge, having dealt City their only Premier League defeat of the season.We agree with Txiki though – we will certainly see some good football!11:30- A Premier League derby, a repeat of last year’s final… 🤩Quite a mouthwatering set of ties in store for April, we think you’ll agree.The exact dates of the ties are as follows:Juventus vs Real Madrid (April 3/11)Sevilla vs Bayern Munich (April 3/11)Liverpool vs Man City (April 4/10)Barcelona vs Roma (April 4/10)11:17- 🎉 Champions League quarter-final draw IN FULL 🎉So…The Champions League quarter-final draw has been made and there are, as you’d expect, some interesting match-ups.The final pairing saw Liverpool drawn with Man City, meaning that there is an all-Premier League clash to look forward to. Jurgen Klopp’s side are the top scorers in the competition so far with 28 goals and City are no slouches either. Indeed, if their previous meetings this year are anything to go by, this will be a goal-fest.Holders Real Madrid have been drawn against Juventus in a repeat of last season’s final, while Barcelona have been handed an assignment against Roma. Sevilla, who are taking part in the quarter-final of the Champions League for the first time must travel to Germany to face Jupp Heynkes’ Bayern Munich.Which quarter-final match are you most excited about? Let us know!The draw in full:Barcelona vs RomaSevilla vs Bayern MunichJuventus vs Real MadridLiverpool vs Man City11:15- Liverpool vs Man City – a Premier League derby! 🇬🇧The two English teams have been paired together!11:13- Juventus vs Real Madrid11:11- Sevilla vs Bayern Munich11:10- First up: Barcelona vs RomaRoma have been handed a clash against Messi and co!11:10- 🚨 Here we go! 🚨The teams are in the pot and Shevchenko is ready to decide their fate…10:54 – Things are about to get under way…Things are about to get under way at UEFA’s headquarters in Nyon, where AC Milan and Ukraine legend Andriy Shevchenko is primed to help with the draw.Let us know who you’d like to see your team get in the draw and stay tuned!10:40 – No Clasico wish for Varane 🛑As mentioned, at this stage of the competition there are no restrictions on teams from the same country being drawn against one another.That means that we could – whisper it – potentially see a Champions League Clasico between Real Madrid and Barcelona in the quarter-finals.Some fans would love to see that no doubt, particularly the neutrals, but one man who definitely doesn’t want it is Madrid defender Raphael Varane.But the France international wouldn’t mind meeting the Catalan outfit in the final…Read the story in full on Goal!10:30 – When are the Champions League quarter-final games? 📅The Champions League quarter-final games are scheduled to take place in April, with the first legs set for April 3/4 and the second legs being held on April 10/11.Once the draw has been made the finer details will be ironed out and subsequently confirmed.There are now under 30 minutes to go before the draw commences.10:20 – So who are the favourites? 🏆Who do you think will win the Champions League?Well, according to dabblebet, of the last eight left in the competition, Man City are now considered favourites to lift the trophy at 3/1.City are followed by Barca at 7/2, while holders Real Madrid – who are gunning for three-in-a-row – are considered a 4/1 bet. Bayern Munich are outsiders at 9/2, while Juventus and Liverpool are 8/1. Sevilla and Roma, meanwhile, are not given much of a chance at 33/1.10:10 – There’s more…In case you didn’t think the Champions League quarter-final draw was enough for you today, the Europa League quarter-final draw is also taking place!That draw will be held after the Champions League draw and the clubs involved in that are: Arsenal, Atletico Madrid, Red Bull Salzburg, Marseille, RB Leipzig, Lazio, Sporting Lisbon and CSKA Moscow.10:00 – How did they get here? ⚽The eight clubs have come through seven games to get to this stage, but who did they beat to earn their place in the quarter-final?Lionel Messi – who else? – inspired Barcelona to a 4-1 aggregate victory over Chelsea, while Bayern Munich progressed with ease with a combined 8-1 win over Besiktas.Holders Real Madrid swept past PSG and their compatriots Sevilla reached the quarter-final for the first time by overcoming Manchester United.Juventus beat Tottenham in a keenly contested affair and Roma needed away goals to move past Shakhtar Donetsk. Liverpool, meanwhile, eased past Porto and Pep Guardiola’s Man City made light work of Basel.09:50 – What clubs are in the quarter-final draw? 🤔Having started out with 32 teams, the Champions League is now down to the last eight and the tournament has already served up some crackers.There are four nations represented in the draw: Spain boast three clubs in the pot, England and Italy have two each, while Germany has one representative.It is an open draw and there are no restrictions on clubs from the same country being drawn against each other so there could be some derby matches in store.The eight participants are below:Barcelona 🇪🇸Bayern Munich 🇩🇪Juventus 🇮🇹Liverpool 🇬🇧Man City 🇬🇧Real Madrid 🇪🇸Roma 🇮🇹Sevilla 🇪🇸09:45 – Champions League quarter-final draw – the countdown is on! ⏲️The Champions League quarter-final draw is nearly here as the final eight clubs await their fate in Europe’s premier club competition. Events are set to get under way at 11:00 GMT (or 07:00 ET) – just over an hour away – and Goal will bring you all the latest from UEFA’s headquarters in Nyon as they happen so stick around!
While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. TCU1-23-3 Baylor4-07-0 West Virginia1-33-4 Rushing Offense279.3160.4 Oklahoma StateIowa State Oklahoma4-07-0 TeamBig 12 RecordOverall Record STILLWATER — After a rough start, Iowa State is trending up lately, and after a solid start, the Cowboys are going in an opposite direction.Oklahoma State and Iowa State will meet at 2:30 p.m. Saturday in Ames as the Cyclones look to continue their assent to the top of the Big 12, and as OSU looks to halt it’s free fall.Here is a look into that matchup, starting with standings and stats.Big 12 Standings Texas Tech1-33-4 Kansas State1-24-2 Oklahoma State1-34-3 Kansas0-42-5 Points Allowed Per Game3021.3 Offensive Stats Total Offense519.9481.1 Rushing Defense173.6111 Oklahoma StateIowa State Defensive Stats Passing Offense240.6320.7 Total Defense432.3333.9 Texas3-15-2 Passing Defense258.7222.9 Iowa State3-15-2 Purdy/Hall Make for Deadly CombinationFreshman running back Breece Hall has played in six of Iowa State’s seven games this season.In his first four outings, Hall had 18 combined carries for 84 rushing yards and no touchdowns. In the Cyclones’ two most recent games, Hall had 45 touches for 315 yards and five touchdowns.Hall is listed at 6-foot-1, 205 pounds. At Mike Gundy’s weekly media luncheon, Iowa State’s freshman ball carrier drew comparisons to Chuba Hubbard, who is listed at 6-1, 207 pounds.“Yeah, that’s the bad news,” Gundy said.West Virginia was the unlucky foe that Hall was unleashed on, much like OSU was with Brock Purdy last year.Purdy hadn’t thrown a collegiate pass entering the Cyclones’ trip to Stillwater last season. Like Hall, Prudy also didn’t start in his breakout game. After a Zeb Noland-led three-and-out, Purdy came on and set torch to Stillwater, throwing for 318 yards and four touchdowns. The Cyclones haven’t looked back since.Purdy has completed 70 percent of his 233 pass attempts this season. He has thrown for a Big 12-best 2,185 yards to go with 14 touchdowns and only four interceptions. He also leads Iowa State in rushing touchdowns with six.“He’s a savvy quarterback,” Gundy said. “He’s very good. I think he’s gonna play in the NFL. He’s somewhat unusual mobile for his size, and he’s strong for his size. I think he’s 215, 220, something like that. Doesn’t look that big.“He’s a good football player and doesn’t make a lot of mistakes. We drew the short straw last year, and they brought him out against us. He’s been in ever since, and he’s played well.”Helping HubbardIowa State brings the conference’s second-ranked rush defense into Saturday’s game, which could put OSU into a tough spot.The Cowboys likely don’t want to rely too heavily on their redshirt freshman quarterback in a hostile environment, especially considering that quarterback has turned the ball over eight times in the past two games.So the Cowboys, with the second-best rush offense in the conference, might have to meet Iowa State’s defense head on. It’ll be a solid, but brutal test for Chuba Hubbard, the nation’s leading rusher. But Hubbard might finally be getting some relief.Backup running back LD Brown ran for a season-high 79 yards against Baylor this past weekend, and 68 of those yards came on one play. Brown’s workload hasn’t picked up too much in terms of carries yet this season. His 28 carries are 166 fewer than that of Hubbard’s, but Brown’s 19.75 yards per carry performance against Baylor was one of few OSU bright spots.“He did what we brought him here to when he got in the open field, which is run away from people,” Gundy said. “We brought him here because he was fast, but we had never known if he was fast because he had never got in the open field. Well he’s in the open field now.”Gundy also mentioned Monday that junior college back Dezmon Jackson is “finally healthy.”Jackson had a 9-yard reception late in the Baylor game, but he has yet to have a carry in his first season in Stillwater. Jackson, a junior out of Hutchinson Community College, ran for 1,216 yards and 13 touchdowns on a 7.5 yard per carry clip at the junior college level last season.Hubbard will and should be the OSU’s featured ball carrier, but after seven games of questions behind him, OSU might finally be finding the answers. Points Per Game3837.1
I’m here at the Nonprofit Technology Conference at the opening session, where Clay Shirky (author of Here Comes Everybody: The Power of Organizing without Organizations) is speaking. Here are the highlights:He summed up his book in five words: Group action just got easier. Because of technology.My take: A theme was the importance of the word “group.” The power of technology is as limited and limitless as the community it supports. New social tools result in real social change when they bring together an impassioned group of people. He spoke about the Obama campaign being radically different because he was “the first platform candidate.” Once you knew what you felt and wanted to say, you had the freedom and tools to spread the message. The campaign then pointed back to what happened organically – and provided tools to enable others to freely spread their own message. Lateral conversations are what are so powerful – because they thrive without needing help or permission from the “mothership” organization.As he says: The loss of control you fear is already in the past. You have to go after the value this environment makes possible! Join the conversation. And do so humbly and modestly. He urges us not to be afraid of failure as we embrace the changing nature of how things are working. He offers 2 key pieces of advice:1. Failure = likelihood times cost. A lot of time and energy is spent trying to prevent or mitigate failure. Technology lowers the cost of failure – failure is free – but the only way to take advantage of that attribute is to fail like crazy and do it informatively. Don’t go for one big idea – go for several – and see what works.2. Scale – get to a large and good system by starting with a small and good system. Don’t try to turn a big bad system into a good one. You need many steps to get to scale and you grow.