HubSpot TV – How to Fail at Social Media

first_img Franklin Club Twitter is just one of many social media channels.  Diversify! haiti HubSpot TV is LIVE every Friday at 4:00pm EST. Watch the show in real-time at and chat with us Episode #76 – January 22, 2010 (Episode Length: 24 minutes, 3 seconds) and @ Brian Halligan is speaking at the Siloed Social Media Practitioners – No matter if you work internal for the company or are providing social media services through an agency or as a consultant, you must be connected to the rest of the marketing or communications team. 66% of marketers plan to invest in social media over the next 12 months, but only 36% plan to monitor and analyze the success-or failure-of their efforts mvolpe with Facebook – Cynthie Subscribe in iTunes: Lack of Engagement – After establishing accounts on social networks like Twitter and Facebook, you only tweet out your own content. You set up automated tools to gradually grow your followers, but you do not engage with them. Twitter User Growth Slowing Headlines : Make sure you are re-allocating your budget and efforts regularly, based on results. How to interact on Twitter: @ Don’t Give It Enough Time – Building a community takes time and making drastic, knee-jerk changes too quickly without allowing natural growth will ensure your failure. via Twitter partnersinhealth – Website Grade: 89 Closing Video: How to Use Social Media to Manage Your Company Brand Online and learn how to manage your company brand effectively using social media. Community answers: Add links to your different social media profiles to make it easy for them to find you http://itunes.hubspot.tv Twitter User Growth Slowed From Peak of 13% in March 2009 to 3-5% in Download the free video How can I get my baby boomer clients to interact with us more through Twitter or Facebook? Learn how to use social media to manage your company brand. Rely Only on Social Media – Continue to invest in traditional communications, but always include links to social sites to build those communities. A customer who is a heavy Facebook user will notice a Facebook logo on your printed catalog and become a fan. Partners in Health launched Stand with Haiti Marketing Takeaway: www.hubspot.tv October In October 2009 the Twitter user base grew 3.5% – robust growth for most web applications, but far below the 13% growth in users Twitter experienced in March 2009.* The average account today has posted 420 updates; in July that number was 119 karenrubin Intro Blog – Marketing Takeaway in Boston on Feb 1st at 6pm — Cost $65 (Use coupon code hubspottv and save $10) How to Fail at B2B Social Media www.HubSpot.tv http://www.standwithhaiti.org/ haiti/news Forum Fodder Marketing Takeaway – posting multiple times per day with updates Marketing Tip of the Week: . Doing it Right 84% of Marketers are shifitng a portion of thier direct marketing (outbound) budgets to social media (inbound) Today the average Twitter account has 300 followers; in July, it had 70 – Social media is a PART of your inbound marketing strategy. Create good content and use social media to help you promote it. www.Inbound.org From http://twitter.com/PIH_org Marketers Shifting Budget from Outbound to Inbound http://www.standwithhaiti.org/ Don’t put your eggs all in one basket. Make sure you have a comprehensive inbound marketing strategy. Why do you want to make them do this? Twitter – at How to Fail at Social Media Maybe try educating them in a seminar, video or article? in your tweet. –  Originally published Jan 29, 2010 2:30:00 PM, updated July 04 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack http://www.facebook.com/ The average account now follows 173 accounts; in July it was only following 47 We do a lot of work with what we call “Active Adults”, “Active Seniors”, or “Super Seniors”. Ages ranging from 55-95. Most are okay with email now, which has improved in the last 5 years. Some are starting to look at FB. 84% of Marketers to Shift Portion of Direct Marketing Budgets to Social Media – Twitter Grade: 99.8last_img read more

Facebook ‘Voice’ Feature Lets Page Admins Easily Post as Themselves, Not Their Brand

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Facebook Business Pages Why This Is Important for MarketersOften, your Facebook Page admins include people from your company who aren’t in charge of actually “managing” the page, but have a reason to be an admin (they need to update a certain tab, post a certain offer daily, need to access Insights, etc.). These people aren’t necessarily the “experts” when it comes to Facebook marketing, and are unaware of the smaller intricacies of the page — such as the fact that every time they like or comment on your page, they’re speaking as your brand and not themselves. There’s been times at HubSpot, for example, where admins have seen something from HubSpot in their news feed and liked it, not realizing they liked the post as HubSpot. While this is by no means detrimental, little things like this can make it a little scary to give people at your company administrative rights. But now, you can tell those admins to ensure they select their personal profile as their “voice” once they become an admin.Why Marketers Also Need to Be Extremely CarefulWhile it’s beneficial to speak to your audience as yourself, you need to be sure you’re very aware of what voice you’re set on when engaging with your audience. This new update has the potential for the classic Twitter mistake where someone sends a personal tweet through the company handle. For example, you could accidentally get defensive about a certain comment a user left, not realizing until later that you said it as your company, not you. Talk about some embarrassing marketing mistakes.While this also offers the benefit of being able to respond to a user’s comment as (hopefully) a fan of the brand you work for, you simply need to make sure you’re aware of who you are speaking as. Although no matter who you’re speaking as, you should always be polite, kind, and respectful. At the end of the day, you still represent your brand!But seriously guys, be careful. I already accidentally posted to HubSpot as “me” instead of as HubSpot in the midst of toggling back and forth to write this post!Do you manage a Facebook business page? Will you be taking advantage of the ‘Voice’ feature?Image credit: yugenrocenter_img Originally published Jun 28, 2012 11:58:00 AM, updated February 01 2017 Have you ever wanted to be the “voice” of your brand? Well here’s your chance! Facebook has unveiled a new toggling feature called ‘Voice’ that allows page administrators to easily engage on their page as themselves. You know, with your real name. So as an administrator for the HubSpot Facebook Page, I have the option to easily like, comment, or post updates on our page as “Anum” instead of as “HubSpot.”The ‘Voice’ feature now allows admins to easily toggle between using their brand page as their brand page, or as their personal Facebook profile.last_img read more

3 Tips to Perfect Handing Off Leads Between Marketing and Admissions

first_img Topics: Originally published Jan 21, 2016 7:00:00 AM, updated February 01 2017 Education Marketing As education marketers, you’re more than a collateral factory for the Admissions department. But do they know that?Sometimes it seems a great divide separates Marketing and Admissions. Many schools experience this interdepartmental tension, which slows down the recruitment process. Admissions complains about lead quality. While Admissions’ inconsistent follow-up on leads frustrates Marketing. This makes handing off leads a chore instead of a routine process.Yet when Marketing and Admissions work as partners, they share greater visibility.  They see how all their combined activities interrelate and support their institution’s enrollment goals. When that happens, both student enrollment and mutual professional respect increase. Imagine what it would be like if both departments worked together as a team. Together you’re stronger — navigating the delicate and complicated journey from recruitment to enrollment. To help you create that partnership with Admissions, here are our three best tips:1) Create a Service Level Agreement (SLA) to Establish an Enrollment PartnershipA smooth hand-off process starts long before getting any leads. Start by creating an SLA with Admissions. SLAs, common in service organizations, ensures your school meets its obligations to its prospective students. At HubSpot, we encourage our clients to create SLAs between Marketing and Sales. It spells out each department’s roles and obligations in their lead generation and conversion process. The same idea applies to finding prospective students and converting them into enrolled students.An effective SLA also defines goals and success metrics that Marketing and Admissions must meet. Crafting the SLA together takes agreement on critical terms, especially what makes up an “Admissions Qualified Lead (AQL).” These are the criteria that define when a lead is ready to hand-off. When you agree, complaints of bad leads go away. Consider some of these criteria to include:What demographic, expressed interests, and behavior triggers qualify a lead?Does it take a volume of actions, say downloading many pieces of content?Are there any “rocket to the top” actions that trigger an AQL, say scheduling a campus tour?Clarifying any criteria that will send an AQL back to Marketing. For instance, a lead met the formal AQL triggering criteria. But Admissions can see this lead isn’t quite ready to speak with them. It takes patience and observation to help Admissions define what they see. Only then can you translate those criteria into an SLA. Defining what actions and results are expected of each person in the process.Drawing a direct connection between Marketing’s lead generation goals and Admissions’ enrollment goals.Enjoying the teamwork inspired by having shared goalsThe first metric, often set by a group of stakeholders, is your enrollment goal. The rest of your goals fall into place from there. For example, you have an idea of how many students you need to accept to reach your enrollment number. Based on that, calculate how many leads you need in your contact database. Finally, how many prospects at open houses and visiting your website will you need to get enough leads?  When you both agree on these numbers, you’re working as partners, instead of adversaries.Working together also means clear and regular communications on both sides. Check-in meetings help make that easy (more in tip #3). The SLA may include a Marketing goal of attracting a specified number of people to open houses. Of those prospects, a certain number should become leads, and admissions then commits to touching each AQL a certain number of times. For example:  Admissions sends X emails and makes Y phone calls over a certain period of time.Below you’ll find in-depth guidance on what metrics to include in your SLA and how to calculate them. The template uses sales terminology. You’ll want to change it to fit the metrics and terms your school uses.Speaking of templates….2) Use a Consistent Strategy and Templates to Streamline the Lead Hand-off ProcessDon’t fumble here. The goals and action steps on each side of the house are clear in the SLA. The hand-off process must run smoothly so it doesn’t become the weak link.Outline this process with Admissions, step-by-step:What triggering criteria turn a lead an AQL? This is part of your SLA.How does Marketing notify Admissions of new AQLs? Ditto for Admissions sending leads back to Marketing? Is it a spreadsheet report? An email? Is the information automatically synced between databases, or manually sent?What information is included in the report about the AQL? Besides contact information, what about content consumed, program web pages they’ve visited. Have they looked at financial aid information, or not? Should the “Return to Marketing” report include the reason why, how many times admissions made contact, etc.?How often is a hand-off report sent? Is it a weekly or daily spreadsheet listing all AQLs? Or are emails about a specific prospect sent immediately once a prospect becomes an AQL?Who gets these reports? Who allocates responsibility for specific AQLs to the person in Admissions accountable for follow-up?Besides documenting the hand-off process, create templates to track and communicate necessary information. If you both agree to hand-off individual AQLs via email – develop a formal email template. Same for emails that Admissions should use when they return a lead to you. Using marketing automation simplifies this with workflows. A workflow’s rules can automatically:Extract the correct informationPlace it in the appropriate emailSend it to the right personAt whatever frequency you define  3) Have an Ongoing and Open Feedback Loop to Foster Communication and SuccessAn SLA only works when there’s mutual monitoring and accountability. Hold regular SLA meetings to review where everyone’s metrics stand against the goals.At the meeting, discuss why you’re ahead, or behind, on your numbers. It’s also a good time to clear up any blips before they become full-blown issues. If Admissions thinks too many prospects on the last report weren’t qualified — resolve the problem. Are the workflow rules parsing the data correctly? Do the AQL criteria need tweaking?Use it to address higher-level issues, such as:Why has there been poor attendance at open houses?Website traffic to the admissions page has dropped, what’s going on?Has traffic to Admissions’ page gone down?Have downloads of the “Admission Checklist and Deadlines” content jumped?Dissect the reasons and build on the strengths you identify for future successes.Decide how often to meet. A monthly meeting could focus on higher-level, more strategic topics. Use weekly meetings for tactical issues. Whatever the schedule is, make sure both departments treat it as a priority.ConclusionYou’re both responsible for meeting your school’s enrollment goals. Work together to set underlying goals, clarify mutual responsibilities and tasks, and establish a clear hand-off process.This will help you connect the work of both departments, improving both efficiency and effectiveness. It leverages your combined resources in the smartest way possible, while also showcasing the value Marketing brings to the process. Most important, it ensures you’re seen as an indispensable, valued partner in the enrollment process. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

6 Psychology-Backed Hacks for Making Engaging Videos

first_img Originally published Aug 4, 2017 6:00:00 AM, updated July 12 2019 Don’t forget to share this post! At HubSpot, our one-minute Facebook videos usually receive more views than our longer videos. So how is it that our third most viewed video right now is almost four minutes long?Facebook will boost a video’s organic reach if it deeply engages viewers, so we knew our video needed to grip our audience from start to finish — especially since it’s four times longer than the majority of our other videos. If it didn’t captivate them, Facebook could squash its organic distribution.To maximize audience engagement, we implemented psychology-backed hacks throughout the entire video. Let’s check it out and the takeaways below to learn how to capture an audience’s attention.Access videos, templates, and tips, to help you launch an effective video marketing strategy. 6 Psychology-based Hacks for Making Engaging Videos1) Spark CuriosityTo spark on-demand curiosity, George Loewenstein, Professor at Carnegie Mellon University, recommends leveraging the information gap theory of curiosity.The theory states that sensing a knowledge gap between what you know and what you want to know compels you to take action to fill it, like clicking through to a story.We evoked curiosity in our viewers by using a simple, yet thought-provoking headline: Entrepreneurship is Back.This title can trigger loads of questions from our audience, like “Entrepreneurship was gone?”, “What does it look like now?” and “How can I be an entrepreneur in today’s age?”, increasing the odds that they would click on our video.By stimulating curiosity and leaving questions unanswered, we could succesfully create a gap between what the reader knows and what they want to learn.2) Hook Your AudienceWhen Facebook analyzed their users’ video consumption data in 2016, they discovered that 45% of people who watch the first three seconds of a video will keep watching it for at least 30 seconds.This helped us realize that sparking our audience’s curiosity wasn’t enough to engage them. We needed to instantly hook our viewers in the first three seconds. The human attention span isn’t long enough to be entertained by sluggish content.What hooks people, though? According to Buffer, an effective video hook visually engages viewers and previews the video’s core message. Hooks are potent because they can simultaneously grab your viewers’ attention and generate interest in the rest of the video.During our video’s first three seconds, we rapidly cut between numerous Shark Tank pitches. The swift frames caught our viewers’ eye. And if they recognized the entrepreneurs, they knew exactly what the video was about.The narrator quickly summarizes the video’s main point too. He cuts right to the chase, informing the viewer that the video covers the rise of entrepreneurship. Many of our viewers dream about starting their own business, so this quick sketch of the topic definitely piqued their interest.3) Make It VisualWhen we were babies, we relied on vision to associate objects with behaviors, like a ball meaning play time. Vision was the only way to learn about the world.That’s why you can understand visual information in 250 milliseconds (almost two times faster than a blink of an eye) and why your visual system activates over 50% of your brain. Watching something has always been the best way to learn.Since visual storytelling helps people grasp concepts and data easily, we decided to complement our video’s text and narration with dynamic graphics, popular movie scenes, and footage of real people.Each time our narrator expanded on a concept or some data, our viewers could listen to the information and watch a visual representation of it. This helped them form a concrete understanding of the video’s central idea.4) Tell a StoryWhen someone tells you a story, they can plant their personal experiences and ideas directly into your mind. You start to feel what they feel.Powerful stories evoke empathy because they activate parts of the brain that’d operate if you actually experienced the stories’ events. If someone describes eating a plate of lobster mac and cheese, your sensory cortex lights up. If someone recounts scoring their first touchdown, your motor cortex enlivens.By using our memories to recreate the story’s sensory details, we turn its events into our own idea and experience.Our video told a story about entrepreneurship. More specifically, entrepreneurship’s history, its economic benefits, and the reasons for its recent rocky past, current resurgence, and hopeful future.By weaving these facts into a narrative, our viewers could place themselves into the modern entrepreneur’s mind. This allowed them to relate to the lack of fulfillment the “work to live” mentality provides and the impact their potential entrepreneurial pursuits could have on themselves and the world.5) Inspire Your AudienceAccording to Psychology Today, brand preference is largely an emotional decision. Humans associate the same personality traits to brands as they do with people.Choosing your favorite brand is like choosing your best friend, and since we spend time with the people who make us feel good, we engage with the brands that also make us feel good.If you want your videos to resonate with your viewers, then they need to kindle warm feelings. In fact, happiness, hope, and excitement are some of the most common emotions that drive viral content.By highlighting the digital age’s low market entry costs, a diminished need for investors, and the ability to efficiently build unprecedented amounts of brand engagement through social media, our video inspired entrepreneurs everywhere to keep pursuing their dreams. Their futures have never looked brighter.6) Make it CredibleTrust is pivotal in the inbound marketing world. If our viewers didn’t trust us, they would never consume our video content. And just because we stamped the HubSpot brand on the video doesn’t automatically validate its points.That’s why we featured clips of Jack Delosa, Founder and CEO of The Entourage, backing up our points about finding a problem before you provide a solution, the purpose behind starting a business, and the power of social media.Notice something different? Click here to learn more about the HubSpot blog redesign process.He’s an established entrepreneur and an outside source, so his backing helps bolster our video’s credibility and, in turn, our audience’s trust in our content.On Facebook, video isn’t king. Engaging video is king. And to create gripping videos, you need to be able to understand and predict human preference and behavior.Nowadays, psychology isn’t just a college prerequisite. It’s the core of marketing. Video Marketing Topics:last_img read more

6 SMART Goal Examples That’ll Make You a Better Marketer

first_img Goal Setting When I was 14, my dream was to play college baseball. But I had one small problem: I only weighed 100 pounds. And even though I still had four years to bulk up and improve my skills, I knew I had a long way to go. Fortunately, my coach always knew how to give me opportunities to shoot for that kept my drive alive.I think of SMART goals like my former baseball coach.Featured Resource: SMART Goal TemplateDownload this Template for FreeAfter a grueling practice or workout, he would harp on how the long term is just a series of short terms. And to hammer that mentality into our heads, he would make us write down our off-season training goals every year. But he didn’t just accept the first draft of your goal sheet. He never did. He would make you edit it until you knew exactly what your goals were and how you were going to achieve them.Setting a goal like “improve upper body strength” and planning to lift weights three times a week wasn’t enough. You had to write down how much you would improve your bench press by and how many times you would work out your upper body per week.Every year, I set concrete off-season training goals, and since I had a plan and clear direction, I always achieved them. By the time I was a senior in high school, I had gained 70 pounds of muscle and earned a baseball scholarship.When I first learned about SMART goals, I had an epiphany. I realized the reason why I could keep improving my athleticism in high school was because my coach made me set SMART goals. And the reason why successful marketing teams always hit their numbers is because they also set SMART goals.Download your free marketing goal-setting template here. The thing I love about sports is the life lessons you learn playing them directly apply to your career. Setting SMART goals not only helps you get better at baseball, but it also makes you a better marketer.Read on to learn exactly what a SMART goal is and how you can set one today. How to Write Smart GoalsThe “SMART” acronym stands for “specific,” “measurable,” “attainable,” “relevant,” and “time-bound.” Each SMART goal you create should have these five characteristics to ensure the goal can be reached and benefits the employee. Find out what each characteristic means below, and how to write a SMART goal that exemplifies them.SpecificSMART goals are “specific” in that there’s a hard and fast destination the employee is trying to reach. “Get better at my job,” isn’t a SMART goal because it isn’t specific. Instead, ask yourself: What are you getting better at? How much better do you want to get?If you’re a marketing professional, for example, your job probably revolves around key performance indicators, or KPIs. Therefore, you might choose a particular KPI or metric you want to improve on — like visitors, leads, or customers. You should also identify the team members working toward this goal, the resources they have, and their plan of action.In practice, a specific SMART goal might say, “Clifford and Braden will increase the blog’s traffic from email …” You know exactly who’s involved and what you’re trying to improve on.MeasurableSMART goals should be “measurable” in that you can track and quantify the goal’s progress. “Increase the blog’s traffic from email,” by itself, isn’t a SMART goal because you can’t measure the increase. Instead, ask yourself: How much email marketing traffic should you strive for?If you want to gauge your team’s progress, you need to quantify your goals, like achieving an X-percentage increase in visitors, leads, or customers.Let’s build on the SMART goal we started three paragraphs above. Now, our measurable SMART goal might say, “Clifford and Braden will increase the blog’s traffic from email by 25% more sessions per month … ” You know what you’re increasing, and by how much.AttainableAn “attainable” SMART goal considers the employee’s ability to achieve it. Make sure that X-percentage increase is rooted in reality. If your blog traffic increased by 5% last month, for example, try to increase it by 8-10% this month, rather than a lofty 25%.It’s crucial to base your goals off of your own analytics, not industry benchmarks, or else you might bite off more than you can chew. So, let’s add some “attainability” to the SMART goal we created earlier in this blog post: “Clifford and Braden will increase the blog’s traffic from email by 8-10% more sessions per month … ” This way, you’re not setting yourself up to fail.RelevantSMART goals that are “relevant” relate to your company’s overall business goals and account for current trends in your industry. For instance, will growing your traffic from email lead to more revenue? And is it actually possible for you to significantly boost your blog’s email traffic given your current email marketing campaigns?If you’re aware of these factors, you’ll be more likely to set goals that benefit your company — not just you or your department.So, what does that do to our SMART goal? It might encourage you to adjust the metric you’re using to track the goal’s progress. For example, maybe your business has historically relies on organic traffic for generating leads and revenue, and research suggests you can generate more qualified leads this way. Our SMART goal might instead say, “Clifford and Braden will increase the blog’s organic traffic by 8-10% more sessions per month.” This way, your traffic increase is aligned with the business’s revenue stream.Time-boundA “time-bound” SMART goal keeps you on schedule. Improving on a goal is great, but not if it takes too long. Attaching deadlines to your goals puts a healthy dose of pressure on your team to accomplish them. This helps you make consistent and significant progress in the long term.For example, which would you prefer: increasing organic traffic by 5% every month, leading to a 30-35% increase in half a year? Or trying to increase traffic by 15% with no deadline and achieving that goal in the same time frame? If you picked the former, you’re right.So, what does our SMART goal look like once we bound it to a timeframe? “Over the next three months, Clifford and Braden will work to increase the blog’s organic traffic by 8-10%, reaching a total of 50,000 organic sessions by the end of August.If you want a more concrete understanding of SMART goals, check out the examples below. You can always revisit this blog post and reference them when it’s time to set your goals.6 SMART Goal Examples That’ll Make You a Better Marketer1. Blog Traffic GoalSpecific: I want to boost our blog’s traffic by increasing our weekly publishing frequency from 5 to 8 times a week. Our two bloggers will increase their workload from writing 2 posts a week to 3 posts a week, and our editor will increase her workload from writing 1 post a week to 2 posts a week.Measureable: An 8% increase is our goal.Attainable: Our blog traffic increased by 5% last month when we increased our weekly publishing frequency from 3 to 5 times a week.Relevant: By increasing blog traffic, we’ll boost brand awareness and generate more leads, giving sales more opportunities to close.Time-Bound: End of this monthSMART Goal: At the end of this month, our blog will see an 8% lift in traffic by increasing our weekly publishing frequency from 5 posts per week to 8 post per week.2. Facebook Video Views GoalSpecific: I want to boost our average views per native video by cutting our video content mix from 8 topics to our 5 most popular topics.Measurable: A 25% increase is our goal.Attainable: When we cut down our video content mix on Facebook from 10 topics to our 8 most popular topics six months ago, our average views per native video increased by 20%.Relevant: By increasing average views per native video on Facebook, we’ll boost our social media following and brand awareness, reaching more potential customers with our video content.Time-Bound: In 6 months.SMART Goal: In 6 months, we’ll see a 25% increase in average video views per native video on Facebook by cutting our video content mix from 8 topics to our 5 most popular topics.3. Email Subscription GoalSpecific: I want to boost the number of our email blog subscribers by increasing our Facebook advertising budget on blog posts that historically acquire the most email subscribers.Measurable: A 50% increase is our goal.Attainable: Since we started using this tactic three months ago, our email blog subscriptions have increased by 40%.Relevant: By increasing the number of our email blog subscribers, our blog will drive more traffic, boost brand awareness, and drive more leads to our sales team.Time-Bound: In 3 months.SMART Goal: In 3 months, we’ll see a 50% increase in the number of our email blog subscribers by increasing our Facebook advertising budget on posts that historically acquire the most blog subscribers.4. Webinar Sign-up GoalSpecific: I want to increase the number of sign-ups for our Facebook Messenger webinar by promoting it through social, email, our blog, and Facebook Messenger.Measurable: A 15% increase is our goal.Attainable: Our last Facebook messenger webinar saw a 10% increase in sign-ups when we only promoted it through social, email, and our blog.Relevant: When our webinars generate more leads, sales has more opportunities to close.Time-Bound: By April 10, the day of the webinar.SMART Goal: By April 10, the day of our webinar, we’ll see a 15% increase in sign-ups by promoting it through social, email, our blog, and Facebook messenger.5. Landing Page Performance GoalSpecific: I want our landing pages to generate more leads by switching from a one column form to a two column form.Measurable: A 30% increase is our goal.Attainable: When we A/B tested our traditional one column form vs. a two column form on our highest traffic landing pages, we discovered that two column forms convert 27% better than our traditional one column forms, at a 99% significance level.Relevant: If we generate more content leads, sales can close more customers.Time-Bound: One year from now.SMART Goal: One year from now, our landing pages will generate 30% more leads by switching their forms from one-column to two columns.6. Link-Building Strategy GoalSpecific: I want to increase our website’s organic traffic by developing a link-building strategy that gets other publishers to link to our website. This increases our ranking in search engine results, allowing us to generate more organic traffic.Measurable: 40 backlinks to our company homepage is our goal.Attainable: According to our SEO analysis tool, there are currently 500 low-quality links directing to our homepage from elsewhere on the internet. Given the number of partnerships we currently have with other businesses, and that we generate 10 new inbound links per month without any outreach on our part, an additional 40 inbound links from a single link-building campaign is a significant but feasible target.Relevant: Organic traffic is our top source of new leads, and backlinks is one of the biggest ranking factors on search engines like Google. If we build links from high-quality publications, our organic ranking increases, boosting our traffic and leads as a result.Time-Bound: 4 months from now.SMART Goal: Over the next four months, I will build 40 additional backlinks that direct to www.ourcompany.com. To do so, I will collaborate with Ellie and Andrew from our PR department to connect with publishers and develop an effective outreach strategy. Topics: SMART goals are concrete targets that you strive to achieve over a certain period of time. These goals should be carefully drafted by a manager and his/her direct report to set them up for success. “SMART” is an acronym that describes the most important characteristics of each goal.center_img Originally published Apr 21, 2019 9:12:00 PM, updated October 29 2019 Don’t forget to share this post! What are SMART goals?last_img read more

Nothing comes easy in Test cricket: Opener Rohit Sharma on new found success as red-ball opener

first_imgNew India Test opener Rohit Sharma, in an exclusive interview with Aaj Tak has asserted that he will continue playing his natural attacking game in the longer format even if he is criticized for it in the future. In an exclusive interview with the channel, Rohit also said that the belief of the team management in his abilities has propelled him to continue playing the only way he knows.When Vikrant Gupta – Senior Executive Editor, Aaj Tak – asked Rohit about his thoughts on whether owing to his style of play, it is a bit easier for him to score double hundreds in Tests, Rohit replied by saying that ‘nothing comes easy’ when it comes to the traditional format of the game.”Nothing comes easy in Test cricket. In the initial phase of my Test career, I was giving too much respect to the bowlers while forgetting that I have to keep playing my natural game. I will keep playing my shots in the future as well even if people start criticizing me. I will keep backing my game. I know what the team management has told me and I have been given a role. Even if 10 innings don’t work out the way I want, it won’t affect me as the team management backing is very important. If I can keep doing that, the team will be in a very dominant position in Test cricket,” said Rohit.On being given the role of opening in Tests, Rohit said that he was already preparing for it since the team management had plans for him from before.advertisement”It was a good breakthrough. I have said it already that the plan (to open in Tests) was being discussed for some time between the captain, coach and the selectors. Mentally, when I was not playing Tests, I used to prepare as an opener – like watching videos of great Test openers. I believe I have got a good platform but it’s in my hands to not let go of that opportunity.”Initially I was a middle-order batsman, even during the start of my ODI career. But in India especially when the ball gets old, shot-making becomes difficult. It doesn’t mean that I haven’t got opportunities to bat a lot of overs. But while opening, if you are through the initial phase, whether at home or away, you can only get out by your own mistake,” said Rohit.Rohit also revealed a couple of his superstitious beliefs which have brought him loads of success. While scoring 5 hundreds in the World Cup 2019, Rohit wore the same pair of socks in all the 9 India games after having scored a hundred wearing them in the opening fixture vs South Africa. Something similar transpired in the recent Test series vs the Proteas.”It has led to superstitions. The t-shirt that I wore in one of the Tests against SA, I continued wearing it in the 2nd session too. There is a feel-good factor about such things. It’s been like that with me since childhood. Even in the World Cup, after scoring 100 vs SA, I used the same socks in all the rest games,” said Rohit.Also Read | Feel sad for someone deriving sadistic pleasure: MSK Prasad slams Farokh Engineer on ‘cups of tea’ commentAlso Read | From Warne scandal to Shakib ban: The curious case of Indian bookies in international cricketlast_img read more

Mike Gundy Sounds Like He’s Pretty High On Keondre Wudtee

first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Kyle B. has predicted that freshman Keondre Wudtee will be QB3 going into the season opener, leap-frogging John Kolar but not surpassing the Oil Baron Taylor Cornelius. Mike Gundy addressed the exciting young freshman (and probable future face of the program) at fan appreciation day on Saturday.“Well, he understands football,” said Gundy.That’s a good place to start.“Seems that a lot of what we can’t coach comes natural to him. I like his demeanor, I like his work ethic, I like his attitude up to this point. He has a quick release and gets rid of the ball fast. He’s a true freshman; he’s got a ways to go in throwing, just like all of them have. He doesn’t have a lot of wasted motion.“And I think he’s going to be able to figure out the offense fairly quick, which then allows him to improve at a faster rate because he understands like all of us if we understand what direction we are going in we will get there faster. If we are not sure, we are hesitant. I don’t see that with him at this point. I think he is going to pick up pretty fast.”That doesn’t necessarily sound like somebody Gundy plans on definitely redshirting.“His skills are a little different,” added Gundy. “Obviously, he is a little more elusive and can take off and run. As I mentioned, I like his release, I like how he’s throwing the ball now at this stage in his career. Whether it’s Mason (Rudolph), or Taylor (Cornelius), or Wudtee or (John) Kolar, we have a base offense that we refine for each one of those guys, even while they are practicing out here. Some of the plays that we think Mason is good at, Kolar may not run them, or Wudtee may not run them, or vice versa. We can do that in practice.”????? pic.twitter.com/xDmjBpp8YV— Keondre Wudtee (@K_wudteeQB) August 3, 2016Offensive coordinator Mike Yurcich agreed with the head man on Wudtee’s elusiveness.“I’m going to hold on [talking about his development] because time’s going to tell on him,” said Yurcich last week. “Obviously, he’s got great athleticism, he’s got great arm strength and he’s a smart kid, but he has less experience in the system, so it’s going to take a few more practices to get him moving to where we can evaluate him a little bit better.”The athleticism is not a question. Take one look at Wudtee’s high school film and he wows.I don’t actually think Gundy will pull the trigger on Wudtee as QB2 but stranger things have happened. And I wouldn’t be surprised like Kyle B. to see him as QB3 heading into the first game. And we all know how much QB3s have played in the past.“By the end of next week, we should have a plan for what we’re going to do with our backup quarterback. We have a couple of guys that are improving each day. There are only so many reps, so by that time, we need to come up with a plan.”last_img read more

Notes On Mike Gundy’s West Virginia Press Conference

first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Coach Gundy gets us ready for West Virginia and talks a bit about Homecoming, protecting QB1, McCleskey, the laterals, Jamelle Holieway and cheesesteak!Opening Remarks• “I guess I can start with questions. I don’t know as I need to talk about the last game any. I think everybody kind of understands where we’re at in that game.”• “We had a good workout last night, and we’re looking forward to the game with West Virginia.”Previewing Homecoming Against the ‘Eers• Is it going to be tough to get the team to focus because of everything that happened on Homecoming last year? “Honestly, I hadn’t thought about that side of it. I guess I’d heard some talk about trying to bring some of the people back that were involved. I would say that it would be a very emotional time for some of the fans and the people that affected them.”According to this, they’ll be honored at the parade.• “I think it’s important to them (the players); but, in the end, they go to school, they play ball, they have their part of the social life. I’d say they should be able to stay focused – especially when you bring a team in that’s undefeated and ranked as high as West Virginia is now, they should be able to stay focused.”• “For us, what I’ve been told is everything will go on as normal. There’s a lot of history and tradition here with our Homecoming, and we certainly want to keep that part of the day rolling.”• What about their defense? “I think up to now they’re playing as good as anybody in the conference and may be comparable to top ten teams in the country defensively. They tackle well, in my opinion…and they play aggressive.”• In particular, the 3-3-5 alignment they use defensively: “Well it’s a little unique. You have to recruit to that style of play.”• Does Dana all the sudden care about defense? “I’m not sure. He’s probably at a point now where he is very involved offensively. He’s taken the approach that he’s going to hire a head coach on defense and that guy’s gonna be in charge.”• “This year, they’re starting seven seniors and they have a pretty good feel for what they’re doing. Their quarterback has a good feel for what they’re wanting on offense. They have seven starters on offense and seven starters on defense that are seniors, so they have a mature football team.”On the Offense• This was a silly question, in my opinion – outsider lookin’ in. Coach was asked about how concerned they are about protecting Mason: “We’re concerned about protecting him every week. We’re certainly trying to do the best we can to keep him taking hits.”• “We had a couple missed assignments and we had a technique issue that caused, or were the reason for three sacks on Saturday.” Then later: “We had one MA (missed assignment) and one technique issue. Two of the sacks were MAs on the offensive line, and one technique issue. One running back technique and one running back missed assignment. It’s five. It’s three too many if you throw it forty times.”• Coach was asked about Marcel Ateman’s status: “He is supposed to start making cuts this week.” Might you just redshirt him? “We might play him. He ran last week. We just have to see where he’s at.”• What’s the biggest improvement in McCleskey? “Just maturity – just a year into it. Last year he was a freshman, now he’s more of a veteran player. He understands the speed of the game.”• Does having his Dad an ex-NFL player help him? “Just the ‘gym rat’ concept, and the environment he’s raised in. Obviously he’s gifted genetically; but, he’s worked on his speed and hands throughout his career. And, I’m guessing his Dad has shared things with him to help prepare him to play at a high level. He’s a very intelligent young man – he gets it and all the big picture around him doesn’t really affect him much.”• He’s getting some of the same reviews as the middle son in your house is right now. “Well, he’s not near as good as Jalen, I can tell you that. But, we’re trying to coach him, that’s for sure.”• How would you compare Justice to a month ago? “Same as McCleskey – just experience. The more that he’s in the speed of the game, he learns to play to that level. And the hits – the hits he’s taking now are different than the ones he took in high school.” How is he improving in pass protection? “He’s going to make some mistakes, but it’s okay. He’s gonna get the ball and he’s gonna be in there on pass plays and we have to live with those mistakes.” Sounds like Coach is all in on No. 27.• Chris Carson looks like he has fresh legs. “He does – he’s got fresh legs. I was excited about him coming back and I was excited for him. When he came back this week, he picked up where he left off. There was energy, he was leaping, making moves, staying on his feet, catching the ball. So, it’s nice to have those two guys healthy to where we can offset some of the hits one or the other would take. And then, we’re getting some plays from Rennie and there’s things Junior can do at times.”• Are you going to be looking for other ways to get Washington the ball? “It changes each week based on the structure. Defenses have the choice, in most cases, who gets the ball on offense. It’s not like it was 20-25 years ago. Now, defenses can take away a certain part of the game, and offenses have to be able to adjust accordingly.”• Do you expect to see more of this type defense on Washington? “Sure. We’ve had that before. They did that with Blackmon, with Dez. It’s a simple game – it’s math – if they’re going to defend then you’re going to have to be able to run the ball. If you can’t run the ball it makes for a long day.” That’s it – ‘favorite old players reference’…BINGO!!On the Lateral-Fest and Defense in General• Is this something you guys practice? “Jordan (Sterns) had a good game – a real good game. They practice laterals in PAT/Field Goal block and they’ve carried over to defense. I’m not sure if that was the best time for those guys to start lateraling, but they work on it and so now they’re kind of into that side of it.”• “If they’re in the open field and it’s clear, I don’t have a problem with it. One, it can turn into a big play for us and two, it makes for exciting football. But, if they’re in a crowd, I’d prefer they take care of the football and make sure we possess it at the end of that play.”• Is Vincent Taylor more Tommie Frazier or Jamelle Holieway? “I started earlier with Holieway. I saw him more. But, he’s (Taylor) a talented guy and, you know, he’s got some decent skills. Who would’ve thought coming into the season that he’d have made two option pitches?”• How athletic is he for a defensive tackle? “Well, he’s flexible in his hips and he has good eye-hand coordination. Most of those guys do – Vili, Mote, Vincent – those guys are pretty flexible for their size.”• “They’ve gotten into it based on our PAT/Field goal black, and we’ve talked to them about it – there’s no reason to go down on a PAT/Field goal black and so they carried it over into that. As a coach, that’s one of those situations where you don’t want to take their stinger away from them, but you also want to play as smart a football as possible.” Their “stinger”?Special TeamsØ You seem to be playing a lot of starters: “On kickoffs? We’ve rolled a few guys in and out of there. Special teams, over the last couple years, at our level, has changed considerably. Opportunities, based on the abilities of kickers to kick the ball through the end zone, and also punters. You don’t get as many opportunities. So, for us, we put a few more starters on units where the other team may get an opportunity, which could be kickoff return.”• Are you happy with Ammendola? “He should improve. This is his first year. The good news is he has the power and the ability to be a good kicker. So, we’re starting out with a good product and as he matures he should grow and get better.” Why did he get a nickname? “Well, there’s two things. One, I can’t pronounce his last name; and two, he’s from Philadelphia. I give him a hard time. You know I used to recruit there when I was at Maryland so I used to eat at Pat’s Cheesesteaks, and Geno’s and all that. So I give him a hard time about it.”On the 100th Win• Is this a motivating factor for your team? “I don’t think so. These guys just live in a different world. You could ask them and I’d bet over half of them wouldn’t know.”• “I’m more concerned with them focusing on what they can do to have an impact on the game, more so than that side of it. I think that’s a nice mark for Oklahoma State football and for all of us in general. But, they need to get tuned in to West Virginia.”Random Wrap-up Thoughts• This was great! Coach was asked if this game can change your season, after two losses – “One loss. That’s right…one loss. I think they know (the importance of this game). I don’t know where West Virginia’s ranked, but I’m sure it’s pretty high – they’re undefeated. I told them Sunday night, ‘This is going to build and take care of itself. If I have to get up here at forty-nine years old and motivate you to play in this game, then I’ve got the wrong guys sitting in the team room.”• “I think the stage and the game itself should motivate them enough to want to prepare well and to play really hard. And if not – they’re playing a really good football team – if they don’t prepare well and take care of the football and they’re not sound in special teams and they allow big plays, then they put themselves in a situation to get beat.”last_img read more

Mason Rudolph Replaces Injured Big Ben In Loss to Seattle Seahawks

first_imgBoth of Rudolph’s touchdown passes went to tight end Vance McDonald and not James Washington, much to the chagrin of the OSU faithful. His first score was a sidearm sling in the red zone to cut the lead to one point.With Roethlisberger & Conner both currently out of the game. . . PIT has turned to Mason Rudolph(Via @thecheckdown) pic.twitter.com/DoIEUjqzbu— PFF (@PFF) September 15, 2019His second to McDonald was an over-the-top pass in the red zone.TD x 2️⃣ for the #Vanimal pic.twitter.com/p6PR0lkrwQ— Pittsburgh Steelers (@steelers) September 15, 2019Roethlisberger’s status remains up in the air as of now and while he’s been dinged up off and on over the years, it’s possible that if he can’t get healthy that Rudolph could make his first NFL start next Sunday against the San Francisco 49ers.BOX SCORE While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Mason Rudolph saw the field for the longest extended period of his NFL tenure on Sunday in a 28-26 loss to the Seattle Seahawks. Rudolph, in his second year as a bench-warmer for Big Ben, replaced the future Hall of Famer late in the first half after he sustained an elbow injury. Roethlisberger did not return to the game, forcing Rudolph into action where he played the entirety of the second half.The results were about what you’d expect from a second-year quarterback short on NFL experience being thrust into battle unexpectedly. His first pass went right through the hands of Donte Moncrief, who looked as if he’d enjoyed a bucket of popcorn in the pre-game meal, and was intercepted.AdChoices广告First pass of the game for Mason Rudolph? an INT.Blame Donte Moncrief.pic.twitter.com/JvZS2yKKL1— Dov Kleiman (@NFL_DovKleiman) September 15, 2019From there he rebounded, though, tossing for two touchdowns in the second half. He finished 12-of-19 for 112 yards and a 92.5 QBR — well ahead of Big Ben’s 67.4 when healthy. While his first attempt was a pick, his first completion was a gem to JuJu Smith-Schuster.Trickery in Pittsburgh: First completion of Mason Rudolph’s career is a 45-yard flea flicker to JuJu Smith-Schuster. What a grab.pic.twitter.com/omT98ycKHi— NFL Update (@MySportsUpdate) September 15, 2019last_img read more

What do do with bloggers, how to change minds

first_imgThis week’s websites of the week (drumroll please….)1. WEBINKNOW: It’s actually a blogger you should read — David Meerman Scott, that I discovered via Jeff Brooks of Donor Power. Read this post on WebInkNow and check out the Air Force’s system for figuring out when to engage with bloggers. It’s really good.2. CHANGINGMINDS: A website with resources on the art of persuasion. I learned of this great site when it was tweeted by Nedra of Spare Change Blog.last_img

Juicy stats, benchmarks and lessons on online giving

first_imgTarget Analytics today released the 2008 donorCentrics Internet Giving Benchmarking Analysis, which they admit may just qualify as the longest title in the history of online statistical reporting. In plain English, this is a useful annual study that give you a sense of how 24 big national nonprofits are doing with their online fundraising. You can compare and contrast your results. Loads of fun for the fundraising geeks among us — Benchmark! Experience insecurity! Or smile with schadenfreude!Here are the highlights from the report (in bold) with my commentary (not in bold). My comments are based on Network for Good’s analysis of the donations we processed for 30,000 nonprofits last year:·Online giving continues to grow rapidly in 2007 and 2008, even in the absence of major disasters which fueled the growth of online giving for relief and animal welfare organizations in previous years. Yes, Network for Good saw 34% growth in dollars during that time.·Even with this growth, online giving is still dwarfed by direct mail giving.Yes, don’t throw out your postage meter yet. But keep in mind online giving is tracking (though lagging) to the trends of online shopping and banking. It will represent more and more of giving in the future, so get a strong foothold in online fundraising now. With younger donors and higher gifts — and lower fundraising costs — you can’t afford to ignore it.·Online donors are younger and have higher incomes than traditional, primarily direct mail donors.Yes, our average donor is 39.·Over the past few years, online giving has become an increasingly significant source of new donor acquisition.Yes, studies consistently show this. Another reason you can’t neglect online giving.·Online donors give much larger gifts than traditional donors.Yes, our average gift size $125.·Online donors have slightly lower retention rates overall than traditional donors.The New York Times did a whole story on this less encouraging part of the study today, natch. I think this is caused by two things: the poor track record of nonprofits in cultivating online donors and the fact that many online donors are reacting to a crisis. We wish more nonprofits would encourage recurring gifts online and that nonprofits were cultivating online donors to their full potential. Since these donors give larger gifts we feel that when proper follow-up and segmentation are put into place, the value of the online donor will far exceed that of other channels. This is especially true when you factor in the efficiency/costs of processing and cultivating them.·Higher acquisition giving levels and higher revenue per donor in subsequent years may mask issues with cultivation and retention of online donors.This is really true. Donors give more over time, so the real value of online donors is going to become clearer down the road. In aggregate, the study notes, online donors have much higher cumulative value over the long term than traditionally acquired donors.·Online giving is not a strong renewal channel; every year, large numbers of online donors migrate away from online giving and to other channels, primarily direct mail.See above. Also, I know from my own experience, when I give online, nonprofits might only cultivate me by direct mail. The best nonprofits have a nice multi-channel outreach program. Don’t assume people want to give in only one way, online or off.·Donors to direct mail – the primary giving source for most organizations – rarely give online. In the relatively rare cases when mail donors do give online, they tend to give higher average gifts –both before and after their first online gift. Online donors downgrade when they switch to offline, primarily direct mail giving. Having an email address on file makes a positive difference in the giving behavior of offline donors.·Donors in the southwest and mountain regions of the United States are disproportionately more likely to give online.I guess we Eastcoasters are behind the curve.·Differences in revenue per donor and retention rates between online and offline donors are consistent across geographical regions.At least we’re not stingier.Check out the FULL REPORT. It’s worth a read.If you are STILL with me, then you are truly a fundraising geek like me, so I’ll share more data! This from a Cygnus Applied Research Survey, Philanthropy in a Turbulent Economy.This study showed:·More than 52 percent of donors said their gifts would be on par with 2008, while just 17.5 percent planned to give less. ·Donors also said they were giving more to fewer causes (28.6 percent), being more thoughtful about their donations (29.4 percent), and donating more to local charities rather than national or umbrella organizations. ·But the respondents were prepared to make sacrifices to sustain their philanthropy. Of those who planned to give at least as much in 2009, 50 percent said they were willing to make compromises in other areas of their life to do so.·Most people said the recession would not affect their previous charitable commitments. Of those who were committed to a multi-year gift, 87 percent said they would pay the donations on time–Meanwhile, donors who were forced to make cuts preferred to give smaller donations, rather than halting their support altogether.·42.5 percent said they would give to a charity they had not supported in the past if someone they knew was seeking the gift. Many donors (40.3 percent) said they were also willing to give for the first time if the charity was working directly to help people hurt by the recession.last_img read more

What are the metrics of success for your online community?

first_imgI get asked this question a lot. What is the ROI of social media? So I asked some experts. This question will be answered today in a guest post from Bob Cramer, CEO of ThePort Network, a social media solutions provider and great resource for nonprofits..By Bob CramerIn rolling out an online social networking community, your nonprofit’s objectives should be all about your organization’s constituents. Certainly, fundraising campaigns and dollars raised are the bottom line, but as part of that, building engagement and passion among supporters is crucial. However, actually measuring success around such themes can be difficult. To this end, physicist and mathematician Albert Einstein aptly noted, “Not everything that can be counted counts, and not everything that counts can be counted.” By taking into account both qualitative and quantitative measures, it is possible to get a more comprehensive and accurate look at the real impact your social community is having.Measuring Qualitative Success by the Relationships You Have With MembersIt’s easy to overlook qualitative measures for social networking success, because they are intrinsically abstract as compared to “hard” quantitative measures such as membership growth or increases in the number of page views. From a traditional business perspective, it’s like trying to measure customer loyalty and brand perception – such elements are vital, but measuring them can be infinitely harder than simply looking at quarter-to-quarter sales comparisons.But skipping qualitative indicators would be a big mistake, since they reveal success in strengthening the ties between you and your advocates, as well as reinforcing the bonds between community members themselves. Remember that such qualities set the stage for healthy fundraising in the long-term.Here are some examples of qualitative success measures in a nonprofit social community:• You are building better relationships with constituents by learning more about them to fine-tune your nonprofit’s focus and programs.• Messages delivered to the community are being shared member-to-member and with the outside world.• Your blog posts are building momentum in the number of quality comments that give insight into supporters’ opinions.• Members are using the community to actively trade knowledge and insights and are meaningfully supporting fellow constituents’ concerns, passions and goals. Such indicators reveal how well you are communicating to your members, and how well they are communicating back to you – and with each other. Again, all this points back to more engaged and passionate supporters, something essential to meeting fundraising goals.Selecting Metrics to Track Quantitative Trends Similarly, from a quantitative nature, what social networking metrics should nonprofits generate to validate community success? Some basics might include:• Increases in the number of people joining the community.• Increases in page views on your website, and in the average duration of site visits.• Conversion rates of member to member-donor.• Number of days from community registration to first donation.• Increases in donation averages, or in members who donate multiple times.Analytics tools are available to help you track and analyze many important quantitative trends. Such indicators assign hard numbers to validate community success, which are important for justifying budgetary expenditures. Social networking ROI measures are still evolving, but as you can see there are methods that you can use now to determine your social community’s progress and success. Thanks, Bob, for your great advice!last_img read more

Cartier Women’s Initiative Awards

first_imgPosted on February 3, 2011November 13, 2014Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)To apply for the Cartier Women’s Initiative Awards, visit the website.About the award:The Cartier Women’s Initiative Award is an international business plan competition created in 2006 by Cartier, the Women’s Forum, McKinsey & Company and INSEAD business school to identify, support and encourage projects by women entrepreneurs.The mission of the Cartier Women’s Initiative Awards is threefold:To identify and support initial-phase women entrepreneurs through funding and coachingTo foster the spirit of enterprise by celebrating role models in entrepreneurshipTo create an international network of women entrepreneurs and encourage peer networkingEntrepreneurs play a central role in all economies. More than ever, we must support the next generation of men and women who have the audacity to create, to innovate and to imagine the future. The Cartier Women’s Initiative Awards aim to encourage the most vulnerable category of entrepreneurs in their most vulnerable phase: women entrepreneurs starting up. Since its inception in 2006, it has accompanied over 40 promising female business-owners and recognized 15 Laureates.Share this: ShareEmailPrint To learn more, read:last_img read more

Folk Dance is used to Convey Maternal and Newborn Health Messages in a Remote Village in India

first_imgPosted on February 9, 2011June 20, 2017By: Kate Mitchell, Clinton FellowClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Seraikela Chhau is a traditional form of dance that originates in the Seraikela block of Jharkhand, part of the eastern steel belt of India. I am currently working as a Clinton Fellow with the Maternal and Newborn Survival Initiative (MANSI) in the Seraikela block. MANSI is a partnership between the American India Foundation, Tata Steel Rural Development Society, and the local government—with technical support from SEARCH. As part of our project activities, our team has recently coordinated a series of Seraikela Chhau performances that will combine the native dance form with key maternal and newborn health messages throughout the 174 villages of our project area.On Monday, I traveled with my colleague, Anupam Sarkar, a nutrition and newborn health expert and Project Advisor for MANSI, to Hudu, a small, hard-to-reach village amidst forest, steel plants, and roaming wild elephants, to observe the performances of the day. It took us nearly 2 hours from Jamshedpur, weaving around and cutting through steel plants and villages along bumpy and muddy roads–the same roads that women must travel on if they opt for institutional delivery.When we arrived in Hudu, we learned that a pair of twins had recently passed away in the village and we decided to visit the family before the performance began. We are conducting similar home visits for every maternal and newborn death that has been reported in our project area (spanning 174 villages) since the baseline survey was completed in 2009. The goal of the home visits is to gain a better understanding of the ground realities and knowledge gaps so that we can shape and inform the messages of the MANSI health communication campaigns in a way that meets the needs of the communities.The local health worker guided us to the home where the twins had passed away. The parents were not at home–but we were able to meet with the paternal grandparents, Asha and Ganesh Sardar.They shared their story…The mother of the twins, Vilasi, is 28 years old. She and her husband, Ragdu, already had four children, all girls, and they were eager to have a boy. Soon they became pregnant with twins, one girl and one boy. All four of the previous children were delivered at home without complication–and the family assumed that this delivery would also be free of complications. They explained that they were unaware of the benefits of institutional delivery. When the twins were born, they seemed very small. Immediately following delivery, the mother put the babies to her breasts to feed them. They were weak and unable to suckle. Initially the family thought about giving them goat’s milk–but eventually decided to give sugar water (locally called Misri Pani). When it became clear that the babies were extremely weak and in critical condition, the family wanted to take the infants to the hospital but they had not anticipated the emergency. They were not prepared. They did not have a transportation plan or money set aside. One baby died the very same day–and the other died the following day.We thanked the grandparents for sharing their story and asked them if it would be OK if we also shared their story with other communities. The grandparents agreed and the grandfather said, “After losing the twins, I have come to know about the importance of institutional delivery. Why not share our story and let others also come to know?”It is tough to know precisely what led to the death of the twins—and if giving birth in a facility would have made a difference. But it is clear that many factors were stacked against them. The family was faced with poor roads, long distances to health centers, limited resources, combined with a lack of information at the community level about birth spacing and planning, care of low birth weight babies, danger signs, institutional delivery, and information on how to tap into government schemes that offer cash incentives for institutional delivery—all potential topics for future Chhau performances.With the story of the twins on our minds, we returned to the center of the village to observe the performance.With no electricity in the village, the performers rigged their loud speaker system to their vehicle battery. They began beating their drums and singing loudly, calling on community members to gather in the village center.It did not take long for community members to gather, all curious to know what the commotion was about. They formed a crowd of boys and girls, and men and women of all ages. Soon the drumming and singing picked up pace, a performer dressed in a traditional colorful costume with a big mask jumped out from behind the vehicle, and the show began!The performers acted out various situations, using dance and drama to cover several critical maternal and newborn health topics—with a focus on the importance of institutional delivery, birth planning/preparedness, and the five cleans of safe delivery. The audience watched with great enthusiasm.As we traveled the bumpy roads away from Hudu, a jagged rock punctured our tire–delaying our return to Jamshedpur and reminding me of the numerous barriers that women face in accessing care. While we waited for the tire to get repaired, I thought of the twins and the grandparents who we interviewed. I also thought of the Chhau dance and all of the community members in attendance. That day, I witnessed the consequences of the various factors that were stacked against the twins. I also witnessed one strategy for building community awareness of critical maternal and newborn health information. I left feeling confident that the Chhau performance that we observed will help to equip the community of Hudu with key information about maternal and newborn health—and will serve as one of many important steps toward the overall goal of protecting the health of women and infants in the Seraikela block.Share this: ShareEmailPrint To learn more, read:last_img read more

End Fistula Forever: Progress Toward Preventing and Treating Obstetric Fistula

first_imgPosted on May 10, 2011November 13, 2014Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)End Fistula Forever: Progress Toward Preventing and Treating Obstetric FistulaTuesday, May 24th 10:00 a.m. – 11:30 a.m.121 Cannon House Office Building, Capitol Hill, Washington DC*Breakfast will be servedSpeakers include:Representative Carolyn MaloneyCarrie Ngongo, EngenderHealthKate Grant, Fistula FoundationMary Ellen Stanton, USAIDJanet Walsh, Human Rights WatchGillian Slinger, UNFPAModerator: Jennifer Redner, International Women’s Health CoalitionObstetric fistula is both a preventable and treatable childbearing injury, resulting from prolonged, obstructed labor. It leaves women incontinent, ashamed and often isolated from their communities. A debilitating condition that has left—and continues to leave—hundreds of thousands of women suffering in solitude and shame, obstetric fistula is perhaps one of the most telling examples of inequitable access to maternal health care around the world. Partners from the international community, civil society and the US government are working together on a global campaign to prevent and treat fistula with the goal of making the condition as rare in the developing world as it is in the United States. Please join us for a briefing on a strategic and thoughtful approach to addressing this critical reproductive health and human rights issue.Please RSVP by May 20 by clicking here or sending an email to rsvp@unfpadc.org.Share this: ShareEmailPrint To learn more, read:last_img read more

WASH for Mothers: An MHTF Series

first_imgPosted on August 17, 2011November 13, 2014Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)“Access to safe water is a fundamental human need and, therefore, a basic human right. Contaminated water jeopardizes both the physical and social health of all people. It is an affront to human dignity.”–Kofi AnnanWASH (water, sanitation and hygiene) is key for the improvement of health outcomes in the developing world. The scarcity of clean and accessible water is one of the most pressing development issues, which has significant implications for sanitation and hygiene. Climate change, shifting weather patterns, water pollution, growing and shifting populations, and other factors all contribute to the quality and availability of water on our planet and have serious implications for global health.Access to clean water is critical to successful maternal health outcomes, and over the coming weeks, we will be running a series of blog posts on the intersection of WASH and maternal health. The series, WASH for Mothers, will feature posts from experts at academic and research institutions, non-governmental organizations and government agencies.If your work or research focuses on water and maternal health and you would like to contribute to the series, please contact Christopher Lindahl.Share this: ShareEmailPrint To learn more, read:last_img read more

A Letter to the Maternal Health Community

first_img ShareEmailPrint To learn more, read: With best wishes,Ann K. Blanc, PhD.DirectorThe Maternal Health Task Force at EngenderHealthShare this: Posted on September 7, 2011November 13, 2014Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Dear MHTF friends and colleagues,During the past three years, the MHTF has built vital connections among maternal health initiatives and engaged global and national experts to pinpoint problems facing the maternal health community and identify solutions to significantly improve maternal health. Together with our partners, we have made considerable progress, including:Co-hosted with the Public Health Foundation of India, a Global Maternal Health Conference which brought 700 experts and members of allied fields together to share lessons learned, discuss neglected issues, and highlight innovations to advance maternal health.Organized 12 events to date at the Woodrow Wilson International Center for Scholars as part of a new Maternal Health Policy Dialogue Series, in partnership with UNFPA.Launched Young Champions of Maternal Health, the first international fellowship to support a new generation of leaders dedicated to improving maternal health.Supported more than 25 projects intended to fill knowledge gaps, promote dialogue and consensus, and foster innovation in the maternal health field.Developed a dynamic knowledge management system, www.maternalhealthtaskforce.org, which houses a robust e-library, interactive maps, blog posts, and more.The MHTF is drawing to a close at EngenderHealth in April 2012, however the good news is that the project will continue at the Harvard School of Public Health, which is uniquely positioned to host the next phase of the Maternal Health Task Force. In the Harvard School of Public Health announcement, it states:A new three-year, $12 million grant from the Bill & Melinda Gates Foundation will support a Harvard School of Public Health (HSPH) effort to significantly improve maternal health in developing countries. The project will be led by Dr. Ana Langer, professor of the practice of public health and coordinator of the Dean’s Special Initiative on Women and Health at HSPH.The complete announcement can be found on our website.Based on the findings and feedback we have received over the past three years, the MHTF has discovered that the maternal health field is calling for significant implementation research on systematically programming proven interventions that improve maternal health around the world. The field is also calling for more scholarship and educational opportunities focused on maternal health.At HSPH, the MHTF will design and roll out an implementation research agenda with partners working in some of the most high-burden countries, specifically India, Ethiopia, and Nigeria. Additional priorities will be the design of a course curriculum dedicated to maternal health, a scholarship program for the continuing education of maternal health professionals, and a renewal of the Young Champions program. Dialogues on neglected and emerging maternal health issues, and a range of technical meetings and conferences are also on the agenda for the next phase of the MHTF at HSPH.The transition of the MHTF from EngenderHealth to the Harvard School of Public Health will happen over a six-month period, starting November 1 during which the MHTF will operate jointly by HSPH and EngenderHealth. We’re working closely with our HSPH colleagues to ensure a very smooth transition.The MHTF website will continue to operate throughout the transition as will our primary communications tools: The MHTF Buzz, the monthly newsletter, and the blog.We have enjoyed an incredibly productive three years at EngenderHealth, the organization we will always call the birthplace of the MHTF. Please stay tuned to our website during this transition – your input and involvement will continue to be essential as the MHTF shifts to its new home.last_img read more

Translating Promise Into Reality: Misoprostol for Post-partum Hemorrhage

first_img ShareEmailPrint To learn more, read: Posted on December 19, 2011June 19, 2017By: Ann Starrs, President and Co-Founder, Family Care InternationalClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)The following originally appeared on the Family Care International blog. It is reposted here with permission.Every five minutes, somewhere in the developing world, a woman who has just given birth bleeds to death. Almost all of these cases of postpartum hemorrhage (PPH) can be prevented or effectively treated if every woman has access to essential health services and medicines, and particularly to uterotonic drugs.Misoprostol is one such drug. Research has shown it to be safe and effective for stopping postpartum bleeding, the leading cause of death in childbirth. Misoprostol offers several unique advantages, particularly for use in low-level health facilities and in community and home birth settings: it doesn’t require refrigeration, is simple to administer, is inexpensive, and is widely available. But many women still do not have access to this critical medicine – even though misoprostol is on the World Health Organization’s Model List of Essential Medicines for the prevention of PPH, is on the national essential drug lists in many countries, and is included in many global and national clinical practice guidelines.In “Misoprostol for postpartum hemorrhage: Moving from evidence to practice,” a commentary we co-authored for the January 2012 issue of the International Journal of Gynecology & Obstetrics (IJGO), Beverly Winikoff (president of Gynuity Health Projects) and I note the “growing consensus that misoprostol is a safe and effective option for preventing and treating PPH, particularly in settings where oxytocin — the gold standard drug — is not available or where its administration is not feasible.” This article grew out of a multi-year collaboration between Gynuity and FCI to evaluate misoprostol and to promote wider understanding, use, and acceptance of misoprostol for preventing and treating PPH. In it, we outline the unique challenges to expanding women’s access to and use of misoprostol, including:Misoprostol’s use for a range of indications, which has resulted in controversy about its possible “misuse.” Misoprostol can be used to induce abortion early in pregnancy, and can cause complications if used incorrectly before or after delivery, which has made some governments, donors, and health care professional reluctant to promote it even for appropriate uses.Evidence-based guidelines and clinical protocols that, in many countries, do not reflect the latest research, and a lack of provider training in its proper use.Misconceptions and misperceptions held by policy makers and health practitioners, including a fear — unsupported by the evidence — that promoting misoprostol’s use in home births could deter women from giving birth at health facilities.There is no panacea for reducing maternal mortality: as we point out in the article’s conclusion, “no drug can replace the need for strengthened basic and emergency obstetric care services; for more and better-trained health workers; for clean, well-equipped facilities; and for culturally-sensitive, high-quality maternal health care.” But misoprostol is an essential tool, one that can help us to deliver on the world’s promise to improve maternal health. To make progress in ensuring that every woman has access to a uterotonic to prevent or treat PPH, the medical and health policy communities must work together to translate research findings on misoprostol into changes in policy, knowledge, and clinical practice.Read the full article here.Learn more about FCI’s work on misoprostol and PPH here.Share this:last_img read more

Creating an E-Newsletter Your Readers Will Always Open

first_imgAbout the AuthorKivi Leroux Miller is president of Nonprofit Marketing Guide.com where she teaches a weekly webinar series for small nonprofits on communications and marketing. She also writes a leading blog on nonprofit communications. Her first book, also called “The Nonprofit Marketing Guide,” will be available from Jossey-Bass in June 2010. Nonprofits usually produce newsletters for one of two reasons:They use the newsletter to provide a service, including education. This is especially true for membership organizations or groups that serve professionals in a field.They use the newsletter to build support, financial and otherwise. The newsletter is seen primarily as a marketing or fundraising tool.While your newsletter can certainly do both, it’s best to know which reason is primary and which is secondary. In either case, the success of the newsletter depends on your ability to create value in the eyes of your readers.Your goal is to produce a newsletter so good that your readers anticipate its arrival and notice when it doesn’t arrive. When it arrives in their email mail box, you want them to go right to it, thinking to themselves, “This is going to be good!” While having a good subject line certainly helps, creating value is what really gets your newsletters read.Creating that kind of loyalty isn’t easy, but it’s definitely possible. You cripple your chances, however, if you create each edition of your newsletter on the fly. Instead, you need to think strategically and over several issues at a time, about what you want to put before your readers. Using an editorial calendar helps immensely. Here’s a sample.When trying to figure out what to include in your newsletter, I find it helpful to start with the ultimate goal – the action that you want the reader to take. What is it that we want people to do after reading our newsletter, whether one particular issue or over the course of the year?For an educational or service-oriented newsletter, what do you want people to do with the information you are sharing? Learn more about it? Share it with a colleague? Discuss it with others? Make a change in their own behavior? Help some else do something?Once you know the action you want someone to take, you can start to work backward from there by creating more specific calls to action. For example, learn more by downloading a report, share it with a colleague using the “Share This” buttons at the bottom of the email, discuss it on our Facebook page, share your story about how you are making this change in your life.Now that you have your call to action, what’s going to motivate the reader to actually do these things? This is where you get to the actual content for your newsletter article. What kinds of articles and what types of content will answer questions such as “How is this going to make my life better or make my job easier?”  or “Why is this important to my company, my family, my career, my community?” or “What problem or challenge does this solve for me?”For marketing or fundraising newsletters, your calls to action will likely be more like “Donate Now” or “Volunteer Now” or “Call Your Congressman Now.” The questions your articles are trying to answer are more like “Why should I do this NOW?” and “What difference will I make?”For fundraising newsletters, it’s also essential that you mix in different types of articles along with the direct asks for support. Include in your editorial calendar articles that (1) show progress or success so donors know their previous gifts are working and (2) demonstrate your gratitude for your supporters.Give your newsletter a purpose, and you’ll create value for your readers. That’s what will make them open your newsletter every time.last_img read more

Want people to join? Give them a reason.

first_imgA lot of companies and organizations try to create online communities. That’s easy and hard. It’s easy to create a place for people to congregate. It’s hard to get the people there.If you want people to join, you have to give them a very good reason. Unless you already have a critical mass of highly engaged people, very few people are going to hang out in your community for the sake of hanging out. They will come to solve a problem, find information or make an announcement — when they are consistently reminded those resources are there.We forget this simple reality all the time. We think because we create a space, its existence is enough to get people to fill it.Who does this well? Via my friend Alia McKee, here’s a wonderful example of an organization that has positioned its community so very well – front and center. The message? Iraq and Afghanistan veterans: We have your back.Visit the site here.If you’re trying to start a community, remember: 1. Don’t build to a concept, build to people. People don’t look for a social network to join – they look for people like them. Networking technology is about NETWORKING – being amidst people like us – more than it’s about the tools or technology. So don’t build a network because you think you have a great concept – build a network because you have a real group of people that wants to spend time together, connecting. 2. Don’t try to create a constituency, serve one. Related to my first point, focus on serving an audience rather than creating one. Start with a passionate constituency – even a small one – and help it grow with your tools. 3. It’s the cause, not the structure (or network) around it, that compels action. People give money because they feel moved to make a difference for a specific cause – because the cause is important to them, moves them, or matters to friends or family. It’s that simple. 4. Communities are nice, but the most important relationship (and the deepest) is the one-on-one connections – the connections between the donor and the cause, the donor to their friend, etc. Focus on that in all you do with networking or any outreach at all.last_img read more